Kellanova, formerly known as the Kellogg Company, is an American multinational food manufacturing company owned by Mars Inc. headquartered in Chicago, Illinois.The renaming took effect on October 2, 2023, and the company's North American cereal operations were spun off to form the WK Kellogg Co at the same time.The new name combines "Kell" (from the Kellogg Company) with the Latin word nova, meaning "new."[3]
Kellanova produces and markets convenience foods and snack foods, including crackers and toaster pastries, cereal, and markets their products by several well-known brands including Kellogg's, Rice Krispies Treats, Pringles, Eggo, and Cheez-It.Outside North America, Kellanova markets cereals such as Corn Flakes
Kellanova's products are manufactured and marketed in over 180 countries.[5] Kellanova's largest factory is at Trafford Park in Greater Manchester, United Kingdom, which is also the location of its UK headquarters.[6] Other corporate office locations outside of Chicago include Battle Creek, Dublin (European Headquarters), Shanghai, and Querétaro City, Mexico.[7] As Kellogg's, the company held a Royal Warrant from Queen Elizabeth II until her death in 2022.[8]
Kellogg's was split into two companies on October 2, 2023, with WK Kellogg Co owning the North American cereal division, and the existing company being rebranded to "Kellanova", owning snack brands such as Pop-Tarts and Pringles alongside the international cereal division. The purpose of the split was to separate the convenience food, and international cereal products market, from the North American cereal market. "Kellogg's" itself became a brand name of both companies.
Mars Inc., the owner of M&M's, Snickers, Doublemint, Life Savers, Starburst and Sugus, agreed to acquire Kellanova for nearly $30 billion in August 2024.The acquisition was completed on December 11, 2025.[9]
History
On June 21, 2022, Kellogg's announced a plan to spin off its three cereal, snacks, and plant-based food divisions into separate companies.[10][11] The North American cereal and plant-based food spin-off companies were to keep Battle Creek as their headquarters and the new snack and international cereal company would be based in Chicago.[12] The successor company, known as Global Snacking Co. temporarily, represented 80 percent or $11.4 billion of Kellogg's sales. Sixty percent of Global Snacking's business was snacks, and nearly half of the company's business was in the United States. The cereal business, temporarily called North America Cereal Co., was to be the second-largest American cereal company and the largest in Canada and the Caribbean, with 5 of the top 11 brands and $2.4 billion in annual sales. Plant-based foods, representing $340 million in annual sales, were to be called "Plant Co." and could potentially be sold.[13]
In January 2023, Kellogg's shelved its plans to spin off its plant food business and retained it as part of Global Snacking Co.[14] On March 15, 2023, Kellogg's announced that the North America Cereal Co. branch would be named WK Kellogg Co and the Global Snacking Co. branch would be called Kellanova.The split was structured with Kellanova as the surviving company, using the ticker symbol "K" on the NYSE.[15] The WK Kellogg Co took the NYSE stock symbol "KLG".[16] The split was completed on October 2, 2023.[17][18]
On August 14, 2024, Mars Inc. agreed to purchase Kellanova for nearly $30 billion.[19] The purchase, originally planned to close in the first half of 2025, was approved by the Federal Trade Commission (FTC) in the US but it was delayed to December 11, 2025, due to the European Commission not approving the deal until December 8, 2025.[20][21]
The acquisition was completed on 11 December 2025, with Kellanova being integrated into Mars. Kellanova CEO Steve Cahillane stepped down from the company following the acquisition and the company was delisted from the New York Stock Exchange.[22]
Chocolate Corn Flakes: a chocolate version of Corn Flakes. First sold in the UK in 1998 (as Choco Corn Flakes or Choco Flakes), but discontinued a few years later. Re-released in 2011.
13.Jon Springer. Kellogg bets on snacking—what the breakup means for brands: The food giant will spin off breakfast cereal and plant-based units Ad Age, June 27, 2022^
Cocoa Krispies or Coco Pops (also called Choco Pops in France, Choco Krispies in Portugal, Spain, Germany, Austria, and Switzerland, Choco Krispis in Latin America)
Frosted Mini-Wheats (known in the UK as Toppas until the early 1990s, when the name was changed to Frosted Wheats. The name Toppas is still applied to this product in other parts of Europe, as in Germany and Austria)
Fruit Harvest: Fruit Harvest Apple Cinnamon, Fruit Harvest Peach Strawberry, Fruit Harvest Strawberry Blueberry
Fruit 'n Fibre (not related to the Post cereal of the same name sold in the US)
Just Right: Just Right Original, Just Right Fruit & Nut, Just Right Just Grains, Just Right Tropical, Just Right Berry & Apple, Just Right Crunchy Blends – Cranberry, Almond & Sultana (Australia/NZ), Just Right Crunchy Blends – Apple, Date & Sultana (Australia/NZ)
Special K: Special K, Special K low carb lifestyle, Special K Red Berries, Special K Vanilla Almond, Special K Honey & Almond (Australia), Special K Forest Berries (Australia), Special K Purple Berries (UK), Special K Light Muesli Mixed Berries & Apple (Australia/NZ), Special K Light Muesli Peach & Mango flavour (Australia/NZ), Special K Dark Chocolate (Belgium), Special K Milk Chocolate (Belgium), Special K Sustain (UK)
Spider-Man cereal: Spider-Man Spidey-Berry
SpongeBob SquarePants cereal
Strawberry Pops (South Africa)
Super Mario Cereal
Sustain: Sustain, Sustain Selection
Tresor (Europe)
Variety
Vector (Canada only)
Yeast bites with honey
Kringelz (formerly known as ZimZ!): mini cinnamon-flavored spirals. Only sold in Germany and Austria[41][42]
Buzz Blasts (based on Buzz Lightyear from the Toy Story movies)[47]
C-3PO's cereal: Introduced in 1984 and inspired by the multi-lingual droid from Star Wars, the cereal called itself "a New (crunchy) Force at Breakfast" and was composed of "twin rings phased together for two crunches in every double-O". In other words, they were shaped like the digit 8. After severing the cereal's ties to Star Wars, the company renamed it Pro-Grain and promoted it with sports-oriented commercials.[49]
Cinnamon Crunch Crispix
Cinnamon Mini-Buns
Cocoa Hoots: Manufactured briefly in the early 1970s, this cereal resembled Cheerios but was chocolate-flavored. The mascot was a cartoon character named Newton the Owl, and one of its commercials featured a young Jodie Foster.
Krumbles cereal:[55] Manufactured from approximately the 1920s to the mid-1960s; based on shreds of wheat but different from shredded wheat in texture. Unlike the latter, it tended to remain crisp in milk. In the Chicago area, Krumbles was available into the late 1960s. It was also high in fiber, although that attribute was not in vogue at the time.
Marshmallow Krispies (later revised to Fruity Marshmallow Krispies)[51]
OJ's ("All the Vitamin C of a 4-oz. Glass of Orange Juice")[56]
OKs cereal (early 1960s): Oat-based cereal physically resembling the competing brand Cheerios, with half the OKs shaped like letter O's and the other half shaped like K's, but did not taste like Cheerios. OKs originally featured Big Otis, a giant, burly Scotsman, on the box; this was replaced by the more familiar Yogi Bear.
Pep: Best remembered as the sponsor of the Supermanradio serial.
Pokémon Cereal: A limited edition cereal that promoted the Pokémon franchise. It consisted of O-shaped cereal and marshmallows shaped liked Pikachu, Oddish, Poliwhirl and Ditto. They later returned during Gen II with marshmallows formed like Cleffa, Wobbuffet and Pichu for a short time.
Licensed brands have been omitted since the corresponding mascots would be obvious (for example, Spider-Man is the mascot for Spider-Man Spidey-Berry).
Cocoa Hoots cereal: Newton the Owl
Cocoa Krispies cereal (Known as Choco Krispis in Latin America, Choco Krispies in Germany, Austria, Spain, and Switzerland, Chocos in India, and Coco Pops in Australia, the UK, and Europe): Jose (monkey), Coco (monkey), Melvin (elephant), Snagglepuss (Hanna-Barbera character), Ogg (caveman), Tusk (elephant), and Snap, Crackle and Pop (who were also, and remain as of February 2014, the Rice Krispies mascots; see below)
