Krave is a chocolate cereal made by Kellogg's. It was launched in the United Kingdom in 2010 and marketed under the slogan "Taste Unleashed", later "Here Choccy Choccy" or "It's Time To Melt".
It was introduced in the United States in 2012.[1] In India, the cereal is marketed as "Kellogg's Chocos Fills".[2]
Krave Challenge
Starting around 2013, Kelloggs started an online marketing campaign known as the Krave Challenge, where vloggers and YouTubers would be sent a package in the mail giving them a unique and intricate challenge revolving around trying to eat a bowl of Krave cereal. The campaign was heavily praised for its originality and won multiple awards.[3]