Chocos is a breakfast cereal manufactured by Kellogg's and sold in various European and South Asian countries.[1] They are usually shaped in 'scoops'. The usual flavor that they come in is chocolate. There are a variety of flavors and shapes that they come in.[2][3]
It is a hugely popular cereal in India.[2] The mascot of Chocos in India was Choco the Bear until 2005 when he was replaced by Coco the Monkey, who is also the mascot of Cocoa Krispies.[4]
The cereal itself is similar to Chocapic. Often, Chocos is involved with promotional styles that utilizes various movie characters, such as Spider-Man.[5]
External links
References
- "Kellogg's to bring out Chocos 'Star Wars Episode III' pack" - Indian Television retrieved 2010-05-04^
- "Kellogg’s launches kids’ engagement marketing campaign for Chocos" - Exchange 4 Media^
- "Kellogg Aims For a chocolety bite for its consumers" - The Financial Express^
- "Kellogg's Chocos readies new interactive contest for kids" - Indian Television retrieved 2010-05-04^
- "Kellogg's caught in `Spider mania' — Launches web-shaped cereals"- Hindu Business Line retrieved 2010-05-04^