Doublemint is a variety of chewing gum made by the Wrigley Company; according to early advertisements, it is "double strength" peppermint flavored. It was launched in the United States in 1914,[1] and has had variable market share since then.
The Doublemint Twins history
As a play on the word "double" in the name, one of the most notable aspects of this brand is the advertising campaign featuring identical twins wearing matching outfits. Beginning in 1939 with stylized illustrations of twins, advertisements continued with print ads and later television commercials, featuring actual twins as spokespersons.
The first set of women to portray the Doublemint Twins, were sisters Marie and Mildred Maier of Silverhill, Alabama.[2][3][4]