Smorz is a breakfast cereal manufactured by the Kellogg Company, consisting of chocolate graham-flavored puffed corn squares and marshmallows, modeled after the flavor of s'mores.
Description and history
This breakfast cereal is described on the box as a "rich chocolatey graham cereal with marshmallows". The description of the cereal on the official Kellogg's website states that Smorz are "...crunchy graham crackers in a rich chocolatey coating with – of course – sweet marshmallows!" Although Kellogg's originally used plain white marshmallows for this cereal, Smorz currently contains marshmallows that are brown and white, intending to look like chocolate has been swirled into them.
The cereal was first released in 2003, but was discontinued in December 2013, intending to be replaced by a new s'mores-flavored Krave cereal.[1][2] It was announced in December 2015 that Smorz would be reintroduced, and it was re-discontinued in April 2019.
On December 15, 2020, it was confirmed that Smorz will return again to store shelves, in response to a petition on the website Change.org