All-Bran is a high-bran, high-fibre, wheat bran breakfast cereal manufactured by WK Kellogg Co for the North American market and Kellanova for the rest of the world. It is marketed as an aid to digestive health.
History
The introduction of All-Bran in 1916 came on the heels of the success of Kellogg's Bran Flakes a year earlier.[1] It was sold in a red and green box, similar to most Kellogg's cereals at the time. After finding great success in the U.S. market, Kellogg's began distribution in the United Kingdom and other markets in 1922.
The recipe was reformulated in 2025.
Advertising
With the rising popularity of patent medicine in advertising, The Kellogg Company of Canada published a book named A New Way of Living that would show readers "how to achieve a new way of living; how to preserve vitality; how to maintain enthusiasm and energy; how to get the most out of life because of a physical ability to enjoy it." It touted the All-Bran cereal as the secret to leading "normal" lives free of constipation.