Nutri-Grain is a brand of breakfast cereal and breakfast bar made by Kellanova since 1976. In Australia and New Zealand Nutri-Grain is a breakfast cereal made from corn, oats, and wheat. The pieces are shaped like bricks.
In the United States, Canada, the United Kingdom and Ireland, the Nutri-Grain name is used for soft breakfast bars.
History
The breakfast cereal in its original "block and hole" shape was introduced in Australia in 1976, and later in 1981 consisting of flakes without added sugar.[1] There were four varieties initially (rye, corn, barley, and wheat); later these were reduced to corn and wheat, and finally the corn line was completely discontinued. There are various Nutri-Grain Bars made from the breakfast cereal bonded together, available in the markets where the cereal is available. The bars became popular in the 1990s as an "on-the-go" food.
In 2013, Nutri-Grain breakfast drinks were added to the line of cereals for the Australian market.