Honey Loops is a breakfast product made by Kellogg's featuring honey-sweetened, loop-shaped pieces made predominantly from whole grain cereals including wheat, oat, barley, and rye. It is sold in many countries including Sweden, Spain, India, The Netherlands, Malta, Ireland, Italy, Germany, Russia, Belgium, France, and Poland. The mascot of Honey Loops was a male honeybee called Loopy, who has now been replaced by a female bee called Honey B (primarily as the mascot of Honey Pops). The cereal was originally marketed as "Honey Nut Loops", but the name was changed when nuts were dropped from the ingredients in 1998. The commercials for the original product explicitly mentioned the "crunchy nuts"[1] it used to contain.
In Brazil, Argentina, and Chile the cereal was marketed as "Honey Nutos", but as of February 2015 it is no longer produced or sold.[2] In Italy, France, Russia, and Spain the cereal is marketed as "Miel Pops" and it has also another version as honey-balls. In Austria, the cereal is called "Honey Bsss Loops". It was discontinued in India as well after years of production.
"Every loop is filled with fun loads of honey!"