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Brand Wiki/Consumer Discretionary/Pullman Hotels and Resorts
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Pullman Hotels and Resorts

Corporate brand

Unclaimed

Pullman Hotels and Resorts is an upscale international hotel brand owned and operated within the Accor group.

On this pageHistory↘

Last updated August 21, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Marketing campaigns
  5. 5. Brand decisions
  6. 6. Related entries
  7. 7. Sources

Company facts

Pullman Hotels and Resorts

Industry
Consumer Discretionary · Hotel Chains
Headquarters
France
Founded
2007
Parent
Accor
Country
France
On this page7
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Marketing campaigns
  5. 5. Brand decisions
  6. 6. Related entries
  7. 7. Sources

Overview

Pullman Hotels and Resorts is a French multinational upscale hotel brand belonging to Accor. Its identity combines contemporary hospitality with a historical association with premium rail travel. The name ultimately derives from the Pullman Company, the Chicago-based railroad manufacturer associated with sleeping cars and elevated passenger services in the nineteenth century. The European connection was indirect: Belgian entrepreneur Georges Nagelmackers, after traveling in the United States in the late 1860s, used the Pullman model as inspiration for the Compagnie Internationale des Wagons-Lits (CIWL), the company that developed luxury railway services and related hospitality infrastructure in Europe. CIWL expanded beyond trains into hotels. In 1894, its hotel subsidiary, the Compagnie Internationale des Grands Hotels, operated or managed properties in several international destinations, including Bordeaux, Marseille, Istanbul, Ostend, and Beijing. Several decades later, CIWL introduced Pullman railway carriages in Europe for premium leisure travel. The Pullman name became sufficiently established that some of CIWL's leading hotels were rebranded as Pullman Hotels, linking the label to comfort, service, international travel, and affluent mobility. Accor entered the CIWL ownership structure in 1990 and completed its acquisition in 1991. In 1993, the group converted the remaining Pullman Hotels into Sofitel properties, taking the Pullman name out of active hotel branding for approximately fifteen years. Accor revived Pullman in 2007 as an upscale hotel brand aimed particularly at internationally mobile business travelers. The relaunch involved both the conversion of existing hotels and the development of new properties, giving the brand a modern commercial role distinct from its historical railway origins. The post-2007 expansion was strongly international. Pullman entered the Middle Eastern market with the opening of Pullman Dubai Mall of the Emirates in 2010. The brand also expanded in Asia, including Indonesia, Vietnam, China, and Japan. China became its largest market during the early expansion period, while the Asia-Pacific region accounted for a substantial share of the portfolio. Pullman opened its first United Kingdom property, Pullman London St Pancras, in 2012, and reached 79 properties by 2013. In 2015, the former Sofitel Miami Airport became Pullman's first North American property. Pullman Tokyo Tamachi, which opened in 2018, was the brand's first hotel in Japan. The brand's proposition centers on upscale hotels and resorts designed for business, leisure, meetings, social interaction, and creative experiences. In 2013, Pullman introduced a new visual identity accompanied by redesigned interiors, staff uniforms, kitchen concepts, and technology improvements. Accor also set a development objective of reaching 150 Pullman Hotels and Resorts by 2020. In 2017, the brand introduced Artist Playground in Brussels, a program through which individual Pullman hotels could identify and exhibit local artists, with hotel managers and Wallpaper magazine participating in curation. According to the cited reference material, Pullman has 146 hotels and resorts in 42 countries spanning Africa, the Americas, Asia, Europe, the Middle East, and Oceania. The brand remains part of Accor's international upscale hotel portfolio, combining accommodation with food and beverage, meetings, events, wellness, and destination-oriented guest experiences. Its historical railway associations are used as heritage context, while its contemporary business is that of a globally distributed hotel and resort brand.

History

Pullman's historical identity developed from the relationship between luxury rail travel and international hotelkeeping. The name was inspired indirectly by George Pullman's Pullman Company, which became associated with sleeping cars and premium passenger services in the United States. Georges Nagelmackers drew on that model after traveling in America and founded the Compagnie Internationale des Wagons-Lits, or CIWL, to create an equivalent European luxury railway system. CIWL's business expanded into hotels as railway networks grew and railway companies sought to provide accommodation along important routes. In 1894, the Compagnie Internationale des Grands Hotels was established to manage a portfolio that included the Hôtel Terminus in Bordeaux and Marseille, Istanbul's Pera Palace Hotel, the Hôtel de la Plage in Ostend, and the Grand Hôtel des Wagons-Lits in Beijing. CIWL later introduced Pullman carriages in Europe, giving the Pullman name a connection with premium leisure travel. The label was subsequently applied to some of CIWL's leading hotels. The modern corporate history of the brand is closely tied to Accor. Accor acquired a minority stake in CIWL in June 1990 and completed the acquisition in 1991. In 1993, Accor converted the Pullman Hotels into Sofitel properties, ending the brand's active market presence for roughly fifteen years. Pullman was revived in 2007 as an upscale Accor hotel brand aimed at business travelers. The revival involved rebranding selected existing hotels as well as opening new properties. The renewed brand expanded rapidly across international markets. Pullman Dubai Mall of the Emirates became the first Pullman property in the Middle East when it opened in 2010. The brand entered or increased its presence in the United Kingdom, Vietnam, Indonesia, China, and other Asian markets during the following years. In 2012, Pullman announced plans for 12 Indonesian openings over five years, opened Pullman London St Pancras, and established a property in Vietnam. China became Pullman's largest market during this phase, and by 2013 the brand had 79 properties, approximately half of them in the Asia-Pacific region. In 2013, Pullman refreshed its visual identity and introduced associated changes to uniforms, interiors, kitchen concepts, and hotel technology. Accor announced a target of 150 Pullman Hotels and Resorts by 2020. The Asia-Pacific growth plan was reinforced in 2014 with an announced intention to add 47 hotels in the region, including 38 in China. Pullman Shanghai South opened that year as the brand's fifteenth property in China and forty-fifth in the Asia-Pacific region. By the end of 2015, the network had reached 95 locations. The former Sofitel Miami Airport became Pullman's first North American hotel in 2015, while Pullman Tokyo Tamachi, opened in 2018, was the first Japanese property. Pullman has also developed programming intended to differentiate its hotels through design and culture. Artist Playground began in Brussels in 2017, allowing each hotel to identify local creative talent and exhibit work, with curation involving hotel management and Wallpaper magazine. The program reflects Pullman's effort to connect its properties with local creative communities rather than presenting them solely as standardized accommodation. The cited Wikipedia reference describes Pullman as having 146 hotels and resorts in 42 countries across six broad world regions. The brand's current model combines upscale rooms and suites with restaurants, bars, meeting facilities, events, wellness, technology, and locally connected cultural experiences. Its railway history supplies a heritage narrative, but the post-2007 business is principally an Accor-managed international hotel and resort network.

  • 2018

    First Pullman hotel opens in Japan

    [1]Pullman Hotels and Resortsen.wikipedia.org

    Pullman Tokyo Tamachi opened as the brand's first property in Japan.

  • 2017

    Artist Playground launches

    [1]Pullman Hotels and Resortsen.wikipedia.org

    Pullman began its Artist Playground program in Brussels, giving hotels a framework for presenting work by local artists.

  • 2015

    Pullman enters North America

    [1]Pullman Hotels and Resortsen.wikipedia.org

    Sofitel Miami Airport was converted into Pullman's first North American property, and the network reached 95 locations by year-end.

  • 2014

    Accor announces major Asia-Pacific development plan

    [1]Pullman Hotels and Resortsen.wikipedia.org

    Accor announced plans for 47 additional Pullman hotels in Asia-Pacific, including 38 in China; Pullman Shanghai South also opened.

  • 2013

    Network reaches 79 properties and brand identity is refreshed

    [1]Pullman Hotels and Resortsen.wikipedia.org

    Pullman reported 79 properties, about half in Asia-Pacific, and introduced revised visual identity, uniforms, interiors, kitchen concepts, and technology.

  • 2012

    Expansion in the United Kingdom, Vietnam, and Indonesia

    [1]Pullman Hotels and Resortsen.wikipedia.org

    Pullman opened Pullman London St Pancras and a Vietnamese property, while announcing a plan for 12 Indonesian openings over five years.

  • 2010

    First Pullman property opens in the Middle East

    [1]Pullman Hotels and Resortsen.wikipedia.org

    Pullman Dubai Mall of the Emirates opened as the brand's first Middle Eastern property.

  • 2007

    Pullman is revived as an upscale Accor brand

    [1]Pullman Hotels and Resortsen.wikipedia.org

    Accor relaunched Pullman for upscale business and international travelers through a combination of conversions and new hotel development.

  • 1993

    Pullman name leaves the hotel market

    [1]Pullman Hotels and Resortsen.wikipedia.org

    Accor converted the Pullman Hotels into Sofitel properties, ending the brand's active hotel use for approximately fifteen years.

  • 1991

    Accor completes the CIWL acquisition

    [1]Pullman Hotels and Resortsen.wikipedia.org

    Accor fully acquired CIWL, bringing the historical Pullman hotel assets under its control.

Showing the 10 most recent.

Products and positioning

An upscale, internationally oriented hotel and resort brand focused on business travelers, modern leisure guests, meetings, design, technology, food and beverage, and creative cultural experiences.

  • Upscale urban hotels · 2007

    Pullman City Hotels

    Pullman city hotels serve internationally oriented business and leisure travelers in major urban destinations. They typically combine upscale accommodation with restaurants, bars, meeting rooms, event facilities, technology-enabled guest services, and spaces intended for work and social interaction. The urban portfolio includes properties in business districts, transport-linked locations, and central destinations.

  • Upscale resorts · 2007

    Pullman Resorts

    Pullman resorts extend the brand's upscale positioning into leisure destinations. Their offer combines accommodation with dining, recreation, wellness, events, and destination-oriented experiences. The resort format allows the brand to serve both vacation guests and groups seeking meetings, celebrations, or incentive travel.

  • Hospitality and events

    Pullman Meetings and Events

    Meetings and events are an important part of Pullman's business-oriented proposition. Participating hotels provide conference rooms, meeting spaces, catering, technology, and event support for corporate gatherings, social occasions, and group travel. The offering reinforces the brand's positioning for mobile professionals and international organizations.

  • Restaurants and bars · 2013

    Pullman Food and Beverage

    Pullman properties generally include restaurants, bars, lounges, and other food-and-beverage venues. The 2013 brand refresh specifically included a new kitchen concept, indicating that dining was treated as part of the wider brand experience rather than merely an ancillary hotel service.

  • Cultural hospitality program · 2017

    Artist Playground

    Artist Playground is a cultural program through which individual Pullman hotels identify local creative talent and exhibit artists' work. It began in Brussels in 2017 and was designed to allow hotels to develop locally relevant programming, with involvement from hotel managers and Wallpaper magazine in the initial curation process.

Marketing campaigns

  • 2017Artist Playground

    Belgium · International Pullman properties

    Pullman launched Artist Playground in Brussels as a platform for hotels to discover and exhibit local artistic talent. The program gave individual properties discretion to curate local work, supported by hotel managers and Wallpaper magazine.

    Outcome. The program established a recurring cultural and artistic element within the Pullman hotel experience.

    Source

Brand decisions

  • 2014

    Asia-Pacific expansion planStrategy

    Background

    Asia-Pacific, especially China, had become a central growth region for Pullman.

    Action taken

    Accor announced plans for 47 new Pullman hotels in Asia-Pacific, including 38 in China.

    Aftermath

    The plan reinforced China and the wider Asia-Pacific region as key components of Pullman's international development strategy.

    Source
  • 2013

    Global visual and service refreshStrategy

    Background

    Pullman was expanding rapidly and sought a more consistent contemporary identity for its international network.

    Action taken

    The brand introduced a new visual identity together with redesigned uniforms, interiors, kitchen concepts, and technology upgrades.

    Aftermath

    Accor announced a development objective of reaching 150 Pullman Hotels and Resorts by 2020.

    Source
  • 2007

    Revival of Pullman as an upscale business-travel brandStrategy

    Background

    Accor sought to reintroduce the Pullman name with a contemporary upscale proposition oriented toward business and internationally mobile travelers.

    Action taken

    Accor relaunched Pullman through conversions of existing hotels and development of new properties.

    Aftermath

    The brand entered a period of international expansion across Europe, the Middle East, Asia-Pacific, North America, and other markets.

    Source
  • 1993

    Conversion of Pullman Hotels into SofitelStrategy

    Background

    After acquiring CIWL and its hotel interests, Accor chose to consolidate the existing Pullman properties under the Sofitel brand.

    Action taken

    Accor converted the Pullman Hotels into Sofitel properties and removed the Pullman name from active hotel branding.

    Aftermath

    The Pullman brand disappeared from the hotel market until its revival in 2007.

    Source

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Sources1 sources

  1. 1Pullman Hotels and Resortsen.wikipedia.org

* Cite this profile: Cite the canonical profile. /brand-wiki/pullman-hotels-and-resorts · Editorial policy · How profiles are compiled