Skip to content
WorldBrand.AI
HomeAboutBrand WikiAEOWorld ModelComing SoonBlog
WorldBrand.AI

The intelligence platform for brands in the AI era.

Products
  • AEO Intelligence
  • Brand Wiki
  • World Model
  • Enterprise
Company
  • About
  • Blog
  • Pricing
Brand Wiki
  • About Brand Wiki
  • Methodology
  • Sources
  • Editorial policy
  • API

© 2026 WorldBrand.ai. All rights reserved.

Privacy PolicyTerms of Use

Brand Wiki/Consumer Discretionary/Fairmont Century Plaza
F

Fairmont Century Plaza

Product brand

Unclaimed

A landmark luxury hotel in Century City, Los Angeles, originally opened as the Century Plaza Hotel in 1966 and relaunched as Fairmont Century Plaza in 2021.

On this pageHistory↘

Last updated August 22, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Brand decisions
  5. 5. Recent events
  6. 6. Related entries
  7. 7. Sources

Company facts

Fairmont Century Plaza

Industry
Consumer Discretionary · Hotel Chains
Headquarters
Los Angeles, California, United States
Founded
1966
Parent
Accor
Country
United States
Group
Fairmont Hotels & Resorts
On this page7
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Brand decisions
  5. 5. Recent events
  6. 6. Related entries
  7. 7. Sources

Overview

Fairmont Century Plaza is a 19-story luxury hotel on Avenue of the Stars in Century City, Los Angeles. The property was conceived as the centerpiece of Century City, a large-scale “city within a city” developed on land formerly associated with 20th Century Fox. Designed by architect Minoru Yamasaki, the original hotel opened in 1966 with 750 rooms and a distinctive curved façade. At opening it was the tallest building in Century City and was notable for having color televisions in every guest room, an advanced amenity for the period. The hotel was initially operated by Western International Hotels, the company that later became Westin Hotels. Its opening celebrations established the property as a major Los Angeles venue for entertainment, political, diplomatic, and corporate events. A 1966 charity gala featured Bob Hope and Andy Williams and was attended by Ronald and Nancy Reagan and Walt and Lillian Disney. The hotel subsequently hosted prominent public figures and events, including a 1967 Democratic fundraiser attended by President Lyndon Johnson, the 1969 state dinner at which President Richard Nixon honored the Apollo 11 astronauts, the 1967 Emmy Awards, and the 1970 and 1971 Grammy Awards. A 322-room southern tower was added in 1984, bringing the combined hotel complex to 1,072 rooms. Ronald Reagan was arranged as the first guest of the new tower in December 1984, and his frequent stays led the media to refer to the building as the “Western White House.” The tower was later operated as The St. Regis Los Angeles before being sold and ultimately demolished for the Century condominium development. The hotel itself changed management in 2006, when Hyatt took over from Westin and renamed it Hyatt Regency Century Plaza, although the historic Century Plaza sign remained above the entrance. Ownership and redevelopment proposals shaped the property during the 2000s. Sunstone Hotel Investors acquired the hotel in 2005 and invested in guest-room and public-area improvements. After the property was sold to Next Century Associates in 2008, a proposal was announced to demolish the hotel and replace it with high-rise towers. Preservation advocates opposed the plan, and the National Trust for Historic Preservation listed the hotel among America’s most endangered historic places in 2009. In 2010, the developer announced a revised plan that retained and renovated the historic hotel rather than replacing it. The hotel closed on March 1, 2016, for a major redevelopment. The completed project retained and rebuilt the original hotel while adding two residential towers behind it. The hotel component was reduced from 726 rooms to 400 substantially larger guest rooms, with 63 condominiums incorporated into the restored building; the two new residential towers contain 268 additional condominiums. The redesigned complex involved Pei Cobb Freed, Gensler, and Marmol Radziner. The property reopened on September 27, 2021, under the Fairmont Hotels & Resorts flag as Fairmont Century Plaza. Today, Fairmont Century Plaza combines luxury accommodation, dining, meeting facilities, ballrooms, and event spaces with a strong heritage identity. It has hosted major entertainment-industry gatherings, including the Academy Awards Nominees lunch, Critics Choice Awards, and Producers Guild Awards in early 2022. The hotel joined Historic Hotels of America in 2022. Its legacy also extends into popular culture: the building appeared in the 1980 film 9 to 5 and has been represented in video games including Midnight Club: Los Angeles and Grand Theft Auto: San Andreas.

History

Fairmont Century Plaza originated in the development of Century City on approximately 180 acres that 20th Century Fox sold after a period of costly film failures. Developer William Zeckendorf and Alcoa helped establish the site as a planned business and residential district promoted as a “city within a city.” The Century Plaza Hotel was selected as the development’s visual and hospitality centerpiece. Designed by Minoru Yamasaki, the 19-story, arc-shaped hotel began operating in 1966 with 750 rooms. It was the tallest building in Century City at the time and offered views toward the Pacific Ocean. The hotel also promoted color television in every guest room, an unusual feature during the 1960s. Its doormen wore red Beefeater-style costumes, contributing to the property’s recognizable public image. Western International Hotels managed the hotel from its opening and later changed its name to Westin Hotels. The operation included a large housekeeping department led by hospitality director Georgina Tucker. From its first year, the property served as a venue for high-profile civic, political, entertainment, and diplomatic events. Its opening charity gala was hosted by Bob Hope and included performances by Hope and Andy Williams, with Ronald and Nancy Reagan and Walt and Lillian Disney among the guests. In 1967, a Democratic fundraiser for President Lyndon Johnson became the setting for a confrontation between police and anti-Vietnam War demonstrators outside the hotel. President Richard Nixon held a state dinner there in August 1969 to honor the Apollo 11 astronauts after the first Moon landing. The hotel also hosted the 1967 Emmy Awards and the Grammy Awards in 1970 and 1971. The complex expanded in 1984 with a 322-room tower along Olympic Boulevard, taking total capacity to 1,072 rooms. Ronald Reagan was the first guest of the new tower by arrangement, and his repeated stays while president led journalists to nickname it the “Western White House.” In 1999, the tower’s penthouse was rededicated as the Ronald Reagan Suite. After Westin’s corporate ownership changed, the tower became a separate St. Regis-branded hotel in 2000. It was sold in 2005, closed for residential conversion, and eventually demolished because its older floor-to-ceiling heights were unsuitable for the intended condominium project. The Century condominium towers later occupied that portion of the site. The original hotel was sold by Sunstone Hotel Investors in 2008 to Next Century Associates. Sunstone had purchased the property in 2005 and reportedly spent on guest-room and common-area upgrades before the sale. A proposal announced in December 2008 called for demolition of the hotel and construction of two 50-story towers. Preservation groups objected, and the National Trust for Historic Preservation placed the Century Plaza Hotel on its 2009 list of America’s 11 most endangered historic places. In February 2010, the developer changed course and proposed preserving and renovating the historic building while incorporating residential uses. The hotel closed in 2016 for a comprehensive redevelopment. The finished scheme retained the original hotel, rebuilt its interiors and guest rooms, and constructed Century Plaza North Tower and Century Plaza South Tower behind it. The new residential buildings were designed by Pei Cobb Freed, Gensler, and Marmol Radziner and contain 268 condominiums. The reconstructed hotel has 400 larger guest rooms and 63 condominiums within the retained building. Fairmont Hotels & Resorts became the operating brand, and the property reopened as Fairmont Century Plaza on September 27, 2021. The reopened hotel continues the site’s role as a luxury hospitality and events destination. In early 2022 it hosted the Academy Awards Nominees lunch, the Critics Choice Awards, and the Producers Guild Awards honoring George Lucas. Its cultural profile is reinforced by appearances in the film 9 to 5 and in video-game settings. In 2022, the property was recognized by admission to Historic Hotels of America. A Century City station for the Los Angeles Metro D Line was planned nearby for 2026, potentially improving transit access to the district.

  • 2022

    Inducted into Historic Hotels of America

    [1]Fairmont Century Plazaen.wikipedia.org

    The restored property joined Historic Hotels of America, a National Trust for Historic Preservation program.

  • 2021

    Reopens as Fairmont Century Plaza

    [1]Fairmont Century Plazaen.wikipedia.org

    The property reopened on September 27 with 400 hotel rooms and the Fairmont Hotels & Resorts operating brand.

  • 2016

    Hotel closes for redevelopment

    [1]Fairmont Century Plazaen.wikipedia.org

    The hotel shut on March 1 for a large-scale project retaining the historic building and adding two residential towers.

  • 2009

    Listed among America’s most endangered historic places

    [1]Fairmont Century Plazaen.wikipedia.org

    The National Trust for Historic Preservation recognized the hotel as one of the country’s most endangered historic places amid demolition proposals.

  • 2006

    Hotel management changes to Hyatt

    [1]Fairmont Century Plazaen.wikipedia.org

    After four decades under Westin management, the property became Hyatt Regency Century Plaza.

  • 1984

    Southern tower added

    [1]Fairmont Century Plazaen.wikipedia.org

    A 322-room tower expanded the complex to 1,072 rooms and later became associated with Ronald Reagan’s frequent stays.

  • 1967

    Antiwar demonstration surrounds presidential fundraiser

    [1]Fairmont Century Plazaen.wikipedia.org

    Police clashed with anti-Vietnam War demonstrators while President Lyndon Johnson attended a Democratic fundraiser at the hotel.

  • 1966

    Century Plaza Hotel opens

    [1]Fairmont Century Plazaen.wikipedia.org

    The Minoru Yamasaki-designed 19-story hotel opened with 750 rooms and became the tallest building in Century City.

  • 1961

    Century City development begins

    [1]Fairmont Century Plazaen.wikipedia.org

    William Zeckendorf and Alcoa acquired approximately 180 acres from 20th Century Fox for the development of Century City, with the future hotel planned as its centerpiece.

Products and positioning

Landmark urban luxury hotel combining high-end accommodation, large-scale event facilities, and mid-century Los Angeles architectural heritage.

  • Luxury accommodation · 2021

    Guest rooms and suites

    The reopened hotel provides approximately 400 substantially enlarged guest rooms and suites in the restored Century Plaza building. The accommodation offering combines contemporary luxury interiors with the property’s mid-century architectural identity and its location in Century City.

  • Hospitality and events · 1966

    Meetings, ballrooms, and events

    The hotel’s ballrooms and meeting facilities support conferences, galas, awards programs, political gatherings, weddings, and other large social events. The Los Angeles Ballroom has been a recurring venue for nationally prominent entertainment and civic occasions since the hotel opened.

  • Food and beverage · 1966

    Dining and bar services

    Food-and-beverage operations form part of the hotel’s full-service luxury proposition, serving resident guests, local visitors, and event attendees. Specific current restaurant names and concepts are not established in the supplied reference material.

  • Wellness · 2021

    Spa and wellness services

    Wellness services are part of the contemporary Fairmont Century Plaza hospitality offer. The supplied references do not provide enough detail to identify individual treatments, facilities, or launch dates.

Brand decisions

  • 2021

    Property relaunches under FairmontStrategy

    Background

    The hotel had closed in 2016 for a comprehensive renovation and reconstruction after its previous Hyatt operation ended.

    Action taken

    Fairmont Hotels & Resorts became the operating brand and reopened the property as Fairmont Century Plaza on September 27, 2021.

    Aftermath

    The property returned to the Los Angeles luxury-hotel market with 400 larger guest rooms and a renewed emphasis on heritage, events, and premium hospitality.

    Source
  • 2010

    Preservation-led redevelopment replaces demolition planStrategy

    Background

    After a 2008 proposal to demolish the hotel and replace it with two 50-story towers, preservation advocates and historic-site organizations challenged the plan.

    Action taken

    The developer announced a revised approach to renovate and retain the historic hotel building while adding residential development to the site.

    Aftermath

    The revised strategy ultimately led to the 2016–2021 redevelopment, including the restored hotel and two residential towers behind it.

    Source

Recent events

  • 2022

    Fairmont Century Plaza joins Historic Hotels of America[1]Fairmont Century Plazaen.wikipedia.org

    Other

    The restored hotel was inducted into Historic Hotels of America, a National Trust for Historic Preservation program recognizing historically significant hotels.

  • 2021

    Fairmont Century Plaza reopens in Los Angeles[1]Fairmont Century Plazaen.wikipedia.org

    Product launch

    Following a multiyear renovation and reconstruction, the property reopened on September 27, 2021, under the Fairmont Hotels & Resorts brand.

  • 2016

    Century Plaza Hotel closes for redevelopment[1]Fairmont Century Plazaen.wikipedia.org

    Other

    The hotel closed on March 1, 2016, to begin a major redevelopment that retained the original structure while adding residential towers behind it.

Related entries

  • Accor
  • Fairmont Hotels & Resorts
  • 21c Museum Hotels
  • Banff Springs Hotel
  • Château Frontenac
  • Fairmont Beijing
  • Fairmont Copley Plaza
  • Fairmont Le Montreux Palace
  • Fairmont Miramar Hotel & Bungalows
  • Fairmont Monte Carlo
  • Fairmont Nile City
  • Fairmont Olympic Hotel
  • Fairmont Orchid
  • Fairmont Royal Pavilion
  • Fairmont San Francisco
  • Fairmont The Palm
  • FRHI Hotels & Resorts
  • Grand Hotel d'Angkor
  • Hotel Europejski
  • Hôtel Pullman Paris Tour Eiffel
  • Hotel Vier Jahreszeiten
  • HotelF1
  • ibis
  • Ibis Budget
  • Ibis Styles
  • Jasper Park Lodge
  • Le Lido
  • Fairmont Le Manoir Richelieu
  • Mercure
  • Mövenpick Hotels & Resorts
  • Novotel
  • Novotel Century Hong Kong
  • Novotel Citygate
  • Orient Express
  • Potel et Chabot
  • Pullman Hotels and Resorts
  • Pullman Jakarta Indonesia Thamrin CBD
  • Pullman Paris Montparnasse Hotel
  • Fairmont The Queen Elizabeth
  • Raffles Hotel

Sources1 sources

  1. 1Fairmont Century Plazaen.wikipedia.org

* Cite this profile: Cite the canonical profile. /brand-wiki/fairmont-century-plaza · Editorial policy · How profiles are compiled