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Brand Wiki/Consumer Discretionary/Fairmont Beijing
F

Fairmont Beijing

Product brand

Unclaimed

A luxury Fairmont hotel in Beijing's central business district, combining contemporary architecture with Chinese-inspired design, dining, wellness, and business facilities.

On this pageHistory↘

Last updated October 9, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Marketing campaigns
  5. 5. Brand decisions
  6. 6. Recent events
  7. 7. Related entries
  8. 8. Sources

Company facts

Fairmont Beijing

Industry
Consumer Discretionary · Hotel Chains
Headquarters
Beijing, China
Founded
2010
Parent
Accor
Country
China
Group
Fairmont Hotels and Resorts
On this page8
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Marketing campaigns
  5. 5. Brand decisions
  6. 6. Recent events
  7. 7. Related entries
  8. 8. Sources

Overview

Fairmont Beijing is a five-star hotel in Beijing's central business district and part of the Fairmont Hotels and Resorts brand, which is operated within Accor's hospitality portfolio. The property was developed through a collaboration announced in 2007 between Reignwood Group and Fairmont Hotels and Resorts. It opened in October 2010 as the first Fairmont hotel in China. The hotel occupies a 25-story, approximately 45,000-square-metre building designed by architect Paul Tange, the son of Japanese architect Kenzō Tange. Its structure uses a glass curtain-wall exterior with rose and gold tones and a bridge-like form. A six-story skyway connects the hotel with the Reignwood Centre office and mixed-use complex. The design combines modern architectural principles with references to Chinese urban forms, including the visual suggestion of a traditional city gate. Inside, the property uses marble, gold-toned reception desks, a large orange-glass ceiling installation, contemporary Chinese artworks, and lotus-themed paintings. Fairmont Beijing has 222 rooms, with room sizes beginning at approximately 40 square metres. Guest rooms were laid out by Singapore-based design firm LTW and include floor-to-ceiling windows, marble and carpeted surfaces, heated bathroom floors, Japanese-style toilets, in-room televisions associated with the bathing areas, iPod facilities, and a pillow menu. The rooms are positioned toward the upper end of the Beijing business and luxury travel market, with panoramic city views and decorative details such as Chinese silks, brushwork, and lacquerware. The property's food and beverage offer includes The Cut, a steakhouse serving premium beef from Australia and Canada; Lunar 8, an all-day Cantonese-influenced restaurant and buffet with Peking duck and an open kitchen; and the Champagne Bar, which serves champagne, wines, cocktails, and Chinese-influenced bar food. The hotel also offers Fairmont Gold, an enhanced accommodation and service tier with a private lounge, concierge support, meeting rooms, and additional amenities. Wellness and leisure facilities include the Willow Stream Spa, an indoor swimming pool, a yoga studio, a gym, steam rooms, and changing facilities. The spa occupies three levels of the skybridge and provides Chinese and Western facial and body treatments. Other guest services have included complimentary lime-green BMW bicycles, a bilingual Ride Beijing application with suggested itineraries, tai chi instruction, and access to a museum displaying the proprietor's art and wine collection. Fairmont Beijing serves both corporate and leisure travelers. Its location near Yong'anli station on Beijing Subway Line 1 places it close to the city's major commercial area, while Tiananmen Square, the Forbidden City, Sanlitun, Wangfujing, and the Temple of Heaven are accessible by road. The hotel's market position is based on full-service luxury accommodation, business convenience, premium dining, Chinese cultural references, and wellness rather than on a single standalone product.

History

Fairmont Beijing emerged from a development partnership between Reignwood Group and Fairmont Hotels and Resorts. The parties announced the project in September 2007, describing a planned luxury hotel in Beijing's central business district. It was intended to become Fairmont's first property in China, although the initial timetable anticipated an earlier opening than the one ultimately achieved. The hotel opened in October 2010. Its 25-story structure was designed by Paul Tange and forms part of the wider Reignwood Centre complex, with a six-story skyway linking the hotel to the office and mixed-use development. The approximately 45,000-square-metre building uses a glass exterior with rose and gold coloring and a bridge-like profile. Its architectural language combines contemporary international hotel design with Chinese references, including a form reminiscent of traditional city gates. The lobby and atrium extend the theme through marble, gold-toned surfaces, orange glass, lotus imagery, and contemporary Chinese art. The completed property contained 222 rooms, restaurants and bars, meeting areas, a swimming pool, a fitness centre, a yoga studio, and the Willow Stream Spa. Room interiors were designed by LTW and emphasized generous floor area, full-height windows, urban views, heated bathroom floors, Japanese-style toilets, and a mixture of modern technology and Chinese decorative elements. The Fairmont Gold concept added a higher-service tier with a dedicated lounge, concierge assistance, seating, and meeting rooms on the skybridge. Fairmont Beijing's public-facing offer developed around several distinct food and beverage venues. The Cut focused on premium steaks, while Lunar 8 presented Cantonese-influenced cuisine, Peking duck, buffet service, and an open kitchen. The Champagne Bar added sparkling wine, cocktails, and Chinese-influenced snacks. Together, these outlets supported the hotel's appeal to business travelers, affluent local diners, and international visitors. The property's location in the eastern part of Beijing's central business district placed it close to Yong'anli station on Line 1 and within practical reach of major cultural, retail, and entertainment destinations. Its operating proposition therefore combined business-district accessibility with luxury leisure facilities. Reviews and travel coverage highlighted its English-language service, elaborate interiors, dining, and proximity to retail and tourist areas, while also noting the traffic conditions and the surrounding concentration of offices. In 2012, the hotel introduced a sustainability and social-inclusion initiative involving Te Ao Farm, a small-farm and community project employing people with intellectual disabilities in agricultural work. Fairmont Beijing sourced a substantial share of its fruit and vegetables from farms associated with the initiative, paid approximately three percent above market rates, and agreed to employ one or more students from the commune. Later academic discussion described the hotel as employing three workers with learning disabilities, presenting the program as an unusual example of inclusive employment in China's hotel sector. Fairmont Beijing remains identifiable as a Fairmont-branded luxury hotel in Beijing, with its identity built on full-service accommodation, premium restaurants, wellness, meeting facilities, Chinese cultural motifs, and socially oriented local sourcing.

  • 2012

    Organic sourcing and inclusive employment initiative begins

    [1]Fairmont Beijing - Wikipediaen.wikipedia.org

    The hotel began sourcing produce from farms associated with Te Ao Farm and established an employment relationship connected with the commune's students.

  • 2010

    Hotel opens

    [1]Fairmont Beijing - Wikipediaen.wikipedia.org

    Fairmont Beijing opened in October as the first Fairmont hotel in China, with 222 rooms and extensive dining, spa, fitness, and meeting facilities.

  • 2007

    Project announced

    [1]Fairmont Beijing - Wikipediaen.wikipedia.org

    Reignwood Group and Fairmont Hotels and Resorts announced plans to build Fairmont Beijing in the city's central business district.

Products and positioning

Luxury full-service urban hotel combining international Fairmont hospitality with Chinese-inspired architecture, dining, art, and wellness experiences.

  • Accommodation · 2010

    Luxury guest rooms

    Fairmont Beijing offers 222 guest rooms in a 25-story building. Rooms begin at approximately 40 square metres and combine floor-to-ceiling windows, city views, marble and carpeted surfaces, heated bathroom floors, Japanese-style toilets, in-room technology, and a pillow menu. Chinese textiles, brushwork, lacquerware, and other decorative elements are used to give the contemporary interiors a locally specific character.

  • Premium hotel service · 2010

    Fairmont Gold

    Fairmont Gold is the hotel's enhanced accommodation and service tier. Its benefits include access to a dedicated lounge and concierge support, with meeting rooms and seating areas located in the Fairmont Gold Club on the 20th floor of the skybridge. The offer is designed for guests seeking additional privacy, service, and business-oriented facilities beyond standard room reservations.

  • Steakhouse · 2010

    The Cut

    The Cut is Fairmont Beijing's steakhouse, located on the second floor. Its menu emphasizes premium beef from Australia and Canada and targets the hotel's luxury dining audience. The restaurant functions as both a hotel amenity and a destination dining venue for business and affluent local customers.

  • Cantonese restaurant and buffet · 2010

    Lunar 8

    Lunar 8 is an all-day restaurant built around Cantonese-inspired cuisine. Its offer includes buffet service, Peking duck, and an open kitchen where guests can observe preparation and carving. The restaurant presents traditional Chinese dishes alongside chef-led interpretations and is positioned as a central dining venue within the hotel.

  • Bar · 2010

    Champagne Bar

    The Champagne Bar offers sparkling wines, a broader wine selection, signature cocktails, and bar food with Chinese influences. It extends the hotel's premium dining proposition into an evening and social setting, with an emphasis on drinks and contemporary presentation.

  • Spa and wellness · 2010

    Willow Stream Spa

    The Willow Stream Spa occupies three levels of the skybridge and includes 12 treatment rooms. It provides facial and body treatments drawing from both Chinese and Western traditions. The surrounding wellness area also includes an indoor pool, yoga studio, gym, steam rooms, and locker facilities.

Marketing campaigns

  • 2012Te Ao Farm organic sourcing and inclusion initiative

    China

    Fairmont Beijing established a relationship with small farms connected to Te Ao Farm, a community project involving people with intellectual disabilities in agricultural work. The hotel sourced roughly 70 percent of its fruits and vegetables from the farms, paid about three percent above market rates, and agreed to employ one or more students from the initiative.

    Outcome. The initiative linked hotel procurement with local agriculture and inclusive employment. Later academic commentary reported that the hotel employed three workers with learning disabilities.

    Source

Brand decisions

  • 2012

    Adopt local organic sourcing and inclusive employmentStrategy

    Background

    The hotel sought to connect its food procurement with nearby small farms and a community supporting people with intellectual disabilities.

    Action taken

    Fairmont Beijing sourced a substantial share of its produce from farms associated with Te Ao Farm, paid a premium above market rates, and created an employment arrangement involving the commune's students.

    Aftermath

    The program became an example of socially inclusive employment and community-linked procurement in the Chinese hotel sector.

    Source
  • 2007

    Enter the Chinese market with a Beijing flagshipStrategy

    Background

    Fairmont Hotels and Resorts and Reignwood Group planned a luxury hotel in Beijing's central business district, intended to introduce the Fairmont brand to China.

    Action taken

    The partners announced the Fairmont Beijing development and pursued a large, design-led property integrated with the Reignwood Centre complex.

    Aftermath

    The hotel opened in October 2010 as Fairmont's first property in China.

    Source

Recent events

  • 2012

    Fairmont Beijing develops organic-farm sourcing and employment initiative[1]Fairmont Beijing - Wikipediaen.wikipedia.org

    Other

    The hotel began purchasing organic produce from small farms connected with Te Ao Farm, paying a premium above market rates and agreeing to employ one or more students from the commune.

  • 2010

    Fairmont Beijing opens as Fairmont's first hotel in China[1]Fairmont Beijing - Wikipediaen.wikipedia.org

    Product launch

    The 25-story, 222-room hotel opened in Beijing in October, introducing the Fairmont brand's luxury accommodation, dining, and wellness model to China.

  • 2007

    Reignwood Group and Fairmont announce plans for Fairmont Beijing[1]Fairmont Beijing - Wikipediaen.wikipedia.org

    Other

    Reignwood Group and Fairmont Hotels and Resorts announced plans to develop a Fairmont property in Beijing, originally targeting opening in the following summer.

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Sources1 sources

  1. 1Fairmont Beijing - Wikipediaen.wikipedia.org

* Cite this profile: Cite the canonical profile. /brand-wiki/fairmont-beijing · Editorial policy · How profiles are compiled