The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation incorporated and headquartered in Cincinnati, Ohio.[1]
The company operates five divisions: Beauty (18% of 2024 revenues), which includes Head & Shoulders, Herbal Essences, Pantene, Rejoice, Olay, Old Spice, Safeguard, Secret, SK-II, and Native; Grooming (8% of 2024 revenues), which includes Braun, Gillette, and Venus; Health Care (14% of 2024 revenues), which includes Crest, Oral-B, Metamucil, Neurobion, Pepto-Bismol, and Vicks; Fabric & Home Care (36% of 2024 revenues), which includes Ariel, Downy, Gain, Tide, Cascade, Dawn, Fairy, Febreze, Mr. Clean, and Swiffer; and Baby, Feminine & Family Care (24% of 2024 revenues), which includes Luvs, Pampers, Always, Tampax, Bounty, Charmin, and Puffs. The company owns brands that are in many cases the global brand leader in their category. Many of the brands have a market share greater than 25%.[2]
The company generates 48% of its sales in the United States and 52% of its sales in other countries.[2] The company manufactures 90% of its domestically sold merchandise in the United States.[3]
The company is ranked 51st on the Fortune 500[4] and 60th on the Forbes Global 2000.[5]
The company was founded in 1837 by William Procter and James Gamble.
History
Origins
Candlemaker William Procter, born in England, and soap maker James Gamble, born in Ireland, both emigrated to the US from the United Kingdom. They initially settled in Cincinnati, Ohio, and met when they married sisters Olivia and Elizabeth Norris.[6] Alexander Norris, their father-in-law, persuaded them to become business partners, and in 1837, Procter & Gamble was created.
From 1858 to 1859, sales reached $1 million. By that point, about 80 employees worked for Procter & Gamble. During the American Civil War, the company won contracts to supply the Union Army with soap and candles. In addition to the increased profits experienced during the war, the military contracts introduced soldiers from all over the country to Procter & Gamble's products.
In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floated in water.[7]
Finances
For the fiscal year 2018, Procter & Gamble reported earnings of US$9.750 billion, with an annual revenue of US$66.832 billion, an increase of 2.7% over the previous fiscal cycle. The company's shares traded at over $86 per share in 2017, and its market capitalization was valued at over US$221.5 billion in October 2018.[42] The company ranked No. 42 on the 2018 Fortune 500 list of the largest United States corporations by total revenue.
Management
Board of directors
As of March 2026 the board of directors of Procter & Gamble has 14 members:[43]
• B. Marc Allen
• Craig Arnold
• Brett Biggs
• Sheila Bonini
• Amy L. Chang
• Shailesh Jejurikar
• Joseph Jimenez
• Christopher Kempczinski
• Debra L. Lee
• Christine McCarthy
• Ashley McEvoy
• Jon R. Moeller
• Rob Portman
• Raj Subramaniam
Awards and recognition
Procter & Gamble ranked 2nd in the world in the 2024 review of WIPO's annual World Intellectual Property Indicators, with 525 designs in industrial design registrations being published under the Hague System during 2023.[52]
Fortune magazine awarded P&G a top spot on its list of "Global Top Companies for Leaders", and ranked the company at 15th place of the "World's Most Admired Companies" list.[53] Chief Executive magazine named P&G the best overall company for leadership development in its list of the "40 Best Companies for Leaders".
In October 2008, P&G was named one of "Canada's Top 100 Employers" by Mediacorp Canada Inc. and was featured in Maclean's newsmagazine. Later that month, P&G was also named one of Greater Toronto's Top Employers, which was announced by the Toronto Star newspaper.[54]
In October 2013, the company was named the fourth-most in-demand employer in the world according to analytic data sourced by LinkedIn.[55]
Brands
As of 2015, 21 of P&G's brands have more than a billion dollars in net annual sales.[63] Most of these brands – including Bounty, Crest, Always, and Tide – are global products available on several continents. In 2005, Procter & Gamble made a $57 billion deal to buy Gillette, which combined some of the world's top brands including, signature razors, Duracell batteries, Braun, and Oral-B brands.[64] P&G's products are available in North America, Latin America, Europe, the Middle East, Africa, Asia, Australia, and New Zealand.
In 2018, P&G's fabric and home care division accounted for 32% of the company's total net sales, the highest of all its divisions. The division includes Downy, Gain, Tide, Febreze, and Dawn.[65]
Controversies
Toxic shock syndrome and tampons
Toxic shock syndrome (TSS) is a disease caused by strains of the bacteria Staphylococcus aureus. Most people have these bacteria living in their bodies as harmless commensals in places such as the nose, skin, and vagina. The disease can strike anyone, not only women, but the disease is often associated with tampons. In 1980, 814 menstrual-related TSS cases were reported; 38 deaths resulted from the disease. The majority of women in these cases were documented as using super-absorbent synthetic tampons, particularly the Rely tampon created by Procter & Gamble.[96] Unlike other tampons made of cotton and rayon, Rely used carboxymethylcellulose and compressed beads of polyester for absorption.
In the summer of 1980, the Centers for Disease Control released a report explaining how these bacterial mechanisms were leading to TSS. They also stated that the Rely tampon was associated with TSS more than any other brand of tampon. In September 1980, Procter & Gamble voluntarily recalled its Rely brand of tampons from the market.[97]
Misinformation and conspiracies
Logo myth and Satanism accusations
P&G's former logo originated in 1851 as a crude cross that barge workers on the Ohio River painted on cases of P&G star candles to identify them. P&G later changed this symbol into a trademark that showed a man in the Moon overlooking 13 stars, said to commemorate the original Thirteen Colonies.[141]
The company received unwanted media publicity in the 1980s due to rumors, spread largely by Amway distributors, that the Moon-and-stars logo was a satanic symbol. The accusation was based on a passage in the Bible, Revelation 12:1, which states: "And there appeared a great wonder in heaven; a woman clothed with the sun, the moon under her feet and upon her head a crown of 12 stars." Until 1985, P&G's logo consisted of a man's face on the Moon surrounded by 13 stars. Some claimed that the logo was a mockery of the heavenly symbol alluded to in the aforementioned verse, thus construing the logo to be satanic. Where the flowing beard meets the surrounding circle, three abstracted curls were said to be a mirror image of the number 666, or the number of the beast. At the top and bottom, the hair curls in on itself and was said to be the horns like those of a ram. In 1991, details of the logo were simplified, and the moon-and-stars logo was completely replaced by a text-only logo in 1995 in a failed attempt to quash the conspiracy theory, though in 2013 it unveiled a new logo with a hint of a crescent moon behind the text.
Further reading
- Kominicki, John, "James Gamble's Candles and Soap Lit Up Profit: Do It Right: He Helped Put P&G on an Ethical Path to Top", Los Angeles: Investor's Business Daily, March 6, 2015, p. A3.
- McGuigan, Lee, "Procter & Gamble, Mass Media, and the Making of American Life", Media, Culture, and Society 37 (September 2015), pp. 887–903..
- Davey, KS & Sanders, TJ, "Serial Strategic Innovation and Sustainable Competitive Advantage: A Longitudinal Case Study of Proctor and Gamble", Journal of Case Research in Business and Economics 4 (July 2012), pp. 1–20.
External links
References
- P&G Co. FY 2025 Annual Report (Form 10-K) U.S. Securities and Exchange Commission, August 4, 2025^
- P&G Co. FY 2024 Annual Report (Form 10-K) U.S. Securities and Exchange Commission, August 5, 2024^
- Nathaniel Meyersohn. The trade war reaches Procter & Gamble -- and into the medicine cabinet