Herbal Essences is a brand of hair care products line by Procter & Gamble. The brand was founded in 1971[1] as the single shampoo Clairol Herbal Essence Shampoo (officially typeset as Clairol herbal essence shampoo).[2] There are 29 collections of varying hair care products, each designed to have a different effect on the user's hair.[3]
History
Clairol introduced Herbal Essence in 1971. The original Herbal Essence (now called Herbal Essences) used a cartoon image of the nature girl in a pool on the front label. The original color of the shampoo was green, and could be seen through the clear plastic bottle packaging. In 1997, Herbal Essences products were introduced to the UK and other markets.
In 2001, Clairol sold Herbal Essences to Procter & Gamble. The company was in a "long-term decline" according to Chairman and CEO A.G. Lafley.[4]