Ariel is a European and worldwide brand of laundry detergent owned by Procter & Gamble and developed by the European Technology Centre in Belgium.[1][2][3] The enzymes for the detergent are provided by Novozymes.[4]
History
It was launched in multiple markets from 1967 to 1969. The brand is owned by American multinational company Procter & Gamble and popular in Mexico, India, and the Philippines.[5]