Ariel is a European and worldwide brand of laundry detergent owned by Procter & Gamble and developed by the European Technology Centre in Belgium.[1][2][3] The enzymes for the detergent are provided by Novozymes.[4]
History
It was launched in multiple markets from 1967 to 1969. The brand is owned by American multinational company Procter & Gamble and popular in Mexico, India, and the Philippines.[5][6][7]
External links
References
- How Surf Excel beat Ariel, Ghadi Detergent to become a billion-dollar brand Business Today, February 16, 2023^
- James Kanter. Unilever and P.&G. Fined for Fixing Price of Detergent The New York Times, April 13, 2011^
- Espen Bakke-Aas Steiro. Advertising and Market Structure: A Study of the Norwegian Laundry Detergent Market University of Oslo, 2011-05-02^
- Stanley Reed. Fighting Climate Change, One Laundry Load at a Time The New York Times, January 1, 2018^
- Hillary Chura. Throwing All Cultures Into the Marketing Pot The New York Times, February 21, 2006^
- Saumya Tewari. Ariel says it's time to raise our sons right in new Share the Load ad mint, January 25, 2019^
- List of Trusted Detergents and Dishwashing Soaps in PH Primer, July 23, 2021^