Febreze is an American brand of household odor eliminators manufactured by Procter & Gamble. It is sold in North America, South America, Europe, Africa, Asia, Australia, and New Zealand.
First introduced in test markets in March 1996,[1] the fabric refresher product has been sold in the United States since 1998, and the line has since branched out to include air fresheners (Air Effects), plug-in oil (Noticeables), scented disks (Scentstories), odor-eliminating candles, and automotive air fresheners.
The name Febreze is a portmanteau of the words fabric and breeze. In many non-English speaking countries, the products are sold as Ambi Pur.
In 2010, the Febreze brand generated over one billion dollars in revenue worldwide.[2]
Ingredients
The active ingredient in several Febreze products is hydroxypropyl beta-cyclodextrin (HPβCD). The molecule traps and binds volatilized hydrocarbons