Bounty is an American brand of paper towel that is manufactured by Procter & Gamble (P&G) in the United States, introduced in 1965.
History
The Bounty brand name and its tag line "the quicker picker-upper!" came about through the acquisition of Charmin in 1957 by Procter & Gamble (P&G), becoming its first consumer-paper products business. Charmin Towels was the successful predecessor to Bounty, which led to P&G's strategic investment in research and development of the innovative Bounty. While most paper towels were being marketed promoting their strength or softness, P&G found consumers primarily preferred absorbency. With this new idea for marketing, Bounty replaced Charmin towels in 1965, and introduced a new 2-ply towel which was thicker, softer, and more absorbent than anything else on the market.[1]
In 1982, P&G Senior Inventor Paul Trokhan developed a proprietary technology that enhanced Bounty's absorbency by creating micro-regions within the towel focused on different attributes like strength and softness.[2]