BrandWikiReturn

Kraft Heinz

WorldBrand briefing

AI supplement

Original synthesis to sit alongside the encyclopedia article below. Not part of Wikipedia; verify facts on Wikipedia when precision matters.

The Kraft Heinz Company is a leading global packaged food and beverage manufacturer formed by the 2015 merger of Kraft Foods Group and H.J. Heinz Holding Corporation. It operates dual headquarters in Chicago and Pittsburgh, owns a portfolio of iconic global brands including Kraft, Heinz, Oscar Mayer, and Philadelphia, and distributes its products across more than 190 countries and territories.

Key moments

  • 1869H.J. Heinz founded his first food processing business
  • 1903James L. Kraft launched his wholesale cheese delivery business, the predecessor of Kraft Foods
  • July 2015Kraft and Heinz completed their merger to form The Kraft Heinz Company
  • 2022Reported $26 billion in net sales and donated over 330 million meals for global food insecurity relief
  • 2025Berkshire Hathaway reduced its ownership stake in the company to approximately 27%

Kraft Heinz competes with several major players in the global food and consumer staples industry:

  • Nestlé: The world's largest food conglomerate, with a diverse product lineup spanning packaged foods, beverages, pet care, and nutritional products
  • PepsiCo: A leading snack and beverage firm, competing in salty snacks, carbonated drinks, and functional beverage categories
  • Unilever: Offers a wide range of food, home care, and personal care brands with a strong international footprint
  • Conagra Brands: A US-based packaged food company with similar retail and foodservice product portfolios
  • Campbell Soup Company: Focuses on canned soups and prepared meals, with a dominant presence in the North American market

The Kraft Heinz Company stands as a preeminent global packaged food and beverage manufacturer, formed via the 2015 merger of iconic food brands Kraft Foods Group and H.J. Heinz Holding Corporation. With dual headquarters in Chicago and Pittsburgh, the firm unites a portfolio of century-spanning household names, leveraging decades of consumer trust to maintain a dominant presence across core food categories. Boasting distribution across more than 190 countries and territories, the company has built a scalable, interconnected global supply chain and retail network. Its brands address diverse consumer needs, from staple condiments and cheeses to prepared meats and shelf-stable beverages, creating a diversified revenue base that buffers against category-specific market shifts. As a combined entity, Kraft Heinz has navigated post-merger integration challenges while doubling down on brand equity, updating classic products for modern consumer preferences such as plant-based and clean-label lines while preserving the heritage that has made its core brands beloved across generations.

Brand Leadership

Score: 88/100

Kraft Heinz ranks among the top global players in the packaged food and staples industry, holding leading market shares in multiple high-demand categories including tomato ketchup, processed cheese, and deli meats. Its portfolio of iconic brands drives consistent consumer preference, supporting a strong leadership position relative to peers.

Customer & Stakeholder Interaction

Score: 82/100

The brand maintains robust engagement with consumers through long-standing marketing campaigns, in-store promotions, and digital community initiatives. It also fosters stable partnerships with global retail chains and ingredient suppliers, ensuring consistent market access and supply chain reliability.

Brand Momentum

Score: 76/100

While facing short-term headwinds including input cost inflation and supply chain disruptions, Kraft Heinz has maintained steady growth via product innovation and targeted expansion in emerging markets. The launch of plant-based product lines and refreshed brand messaging has helped sustain consumer interest amid shifting food trends.

Business Stability

Score: 80/100

With a diversified product portfolio and established global distribution network, Kraft Heinz exhibits strong operational stability. The firm’s mature brand base generates consistent cash flow, and its scale allows it to absorb short-term market shocks better than smaller regional competitors.

Brand Heritage & Age

Score: 92/100

The core Heinz brand dates back to 1869, while Kraft was founded in 1903, giving the combined company over a century of collective brand heritage. This long history has cultivated deep consumer trust and brand loyalty, with many of its products becoming cultural staples in numerous markets.

Industry Position & Profile

Score: 85/100

Kraft Heinz competes in the highly competitive global packaged food and beverage sector, occupying a top-tier position alongside other major consumer staples firms. Its broad product portfolio spans multiple food categories, allowing it to capture diverse consumer spending across household grocery needs.

Global Reach & Globalization

Score: 89/100

The company distributes its products to more than 190 countries and territories, with localized production and sales operations across North America, Europe, Asia-Pacific, and other regions. A large share of its revenue comes from international markets, reflecting a well-developed global footprint.

Artificial intelligence supports reasoned brand value estimation here; all provided figures are illustrative examples. For formally audited brand valuation results, please contact the World Brand Lab directly.

The Kraft Heinz Company (KHC), commonly known as Kraft Heinz, is an American multinational food company formed by the merger of Kraft Foods Group, Inc. and the H.J. Heinz Company co-headquartered in Chicago and Pittsburgh.[4][5]

Kraft Heinz is the third-largest food and beverage company in North America and the fifth-largest in the world with over $26.0 billion in annual sales as of 2021.[6][7] In addition to Kraft and Heinz, over 20 other brands are part of the company's profile, including Boca Burger, Gevalia, Grey Poupon, Oscar Mayer, Philadelphia Cream Cheese, Primal Kitchen, and Wattie's, eight of which have total individual sales of over $1 billion.[8] Kraft Heinz ranked 114th in the 2018 Fortune 500 list of the largest United States corporations based on 2017 total revenue.[9]

On September 2, 2025, Kraft Heinz announced that it would be splitting into two companies – tentatively named Global Taste Elevation Co. and North American Grocery Co. – ten years after the merger was completed. The split, with one company focused on condiments and the other on grocery staples, is expected to be completed in the second half of 2026.[10][11] In December 2025, the company named Steve Cahillane as its new CEO ahead of the split, and then afterwards being the CEO of Global Taste Elevation Co..[12] He will succeed former CEO Carlos Abrams-Rivera who will serve as advisor until March 6, 2026.[13] On February 11, 2026, Kraft Heinz announced that the planned split was halted.

History

The boards of both companies agreed to the merger of Kraft Foods and H.J. Heinz, with approval by shareholders and regulatory authorities in early 2015.[14][15] The new Kraft Heinz Company became the world's fifth-largest food and beverage company[16] and the third-largest in the United States.[14][17] The Kraft Heinz co-headquarters are in Chicago at the Aon Center and in Pittsburgh at PPG Place, with other offices across the United States, Canada, South America, Europe, Asia, and Australia.[18] The merger was completed on July 2, 2015.[19]

The merger in 2015 did not immediately affect the naming rights to Heinz Field in Pittsburgh, home of the Pittsburgh Steelers.[20] In July 2022 reports leaked that the company did not renew the rights, which Heinz initially acquired in 2001.[21]

On February 17, 2017, it was reported that Kraft Heinz Co. had made a $143 billion approach to take over the British-Dutch multinational Unilever, a significantly larger competitor with 126,000 more employees and £24bn larger revenue than Kraft Heinz.[22] Unilever declined the initial proposal.[23] The takeover was subsequently abandoned on February 19 soon after UK Prime Minister Theresa May had ordered regulators to examine the potential deal.[22]

On October 19, 2017, Kraft Heinz announced that it was acquiring Cerebos Pacific, including the Saxa salt, Gregg's, and Bisto brands, from Suntory.[24] On March 9, 2018, New Zealand's Commerce Commission approved the purchase, on the condition that it sell the licenses for Gregg's brand of sauces and the F. Whitlock Worcestershire sauce brand due to competition concerns.[25]

In May 2018, Kraft Heinz launched Springboard Brands, a business focused on growing organic, natural, and "super-premium" food brands.[26][27] Later that year, it was announced Kraft Heinz would acquire the Primal Kitchen brand as part of the company's Springboard Incubator.[28] The $200 million deal was completed in early 2019 and was expected to generate $50 million in new annual revenue.

On October 24, 2018, Kraft Heinz announced that it was selling its Indian nutritional beverage assets, including Complan and energy drink Glucon-D to Zydus Wellness.[29] The sale was completed on January 30, 2019.[30]

In April 2019, it was announced Miguel Patricio, former Chief Marketing Officer of InBev would replace Bernardo Hees as CEO of Kraft Heinz.[31] Patricio took position of CEO in late June 2019 and Alex Behring remained chairman of the company.[32] Later that year, Paulo Basilio returned to his role at Chief Financial Officer and Corrado Azzarita assumed the position of Chief Information Officer.[33][34] Todd Kaplan has been named chief marketing officer of North America at Kraft Heinz.[35]

In June 2019, Kraft Heinz reached a milestone in achieving a 100 percent Corporate Equality Index score from the Human Rights Campaign.[36] The score recognized the company for its LGBTQ inclusion efforts and becoming a leader in the area among food CPG companies. On July 2, 2019, Kraft Heinz sold its Canadian natural cheese business, including the Cracker Barrel, P'tit Quebec, and aMOOza! brands to Parmalat for C$1.62 billion.[37]

In September 2020, Kraft Heinz reached a deal to sell part of its cheese business to French multinational dairy product corporation Lactalis for $3.2 billion.[38][39] The sale included the Breakstone's, Knudsen, Polly-O, Athenos, Hoffman's, and Cracker Barrel cheese brands for the United States, and Cheez Whiz outside of North America.[40] Kraft Heinz then partnered with Lactalis to manufacture Kraft and Velveeta cheeses. On November 10, 2021, the U.S. Justice Department approved the acquisition on the condition that it divest the Athenos and Polly-O businesses.[41] The sale was completed on November 29.[42] The divestiture of Athenos to Emmi Roth was completed on December 1,[43] while the divestiture of Polly-O to BelGioioso Cheese was completed on December 3.[44]

On September 15, 2020, Kraft Heinz announced its new Strategic Transformation Plan, including a new company purpose, "Let's Make Life Delicious" and an all-new vision, "To sustainably grow by delighting more consumers globally."[45] The next day Kraft Heinz also released its updated 2020 Environmental Social Governance (ESG) report with goals to make 100% of Kraft Heinz product packaging recyclable, reusable, or compostable by 2025 and plans to sustainably source 100 percent of Heinz Ketchup tomatoes by 2025.[46][47]

On February 11, 2021, Kraft Heinz announced its Q4 2020 and full-year results, resulting in 6.2 percent increased sales and over $26 billion in revenue.[48] The same day, Kraft Heinz announced its plans to sell its nuts business, including the Planters brand to Hormel for $3.35 billion.[49] The transaction was completed on June 7.[50]

On March 9, 2021, Kraft Heinz announced an agreement with The Hershey Company to sell refrigerated Colliders desserts under Hershey's respective brands.[51]

In September 2021, Kraft Heinz announced that Hemmer, a Brazilian company focused on condiments and sauces, was being acquired for an undisclosed amount.[52] This acquisition followed the recent agreement to purchase Assan Foods – a Turkish company focused on sauces – belonging to Kibar Holding, for approximately $100 million.[53]

On January 19, 2022, Kraft Heinz announced that it had completed its acquisition of an 85% stake in Germany-based Just Spices GmbH. Launched in 2014, Just Spices is a start-up with approximately €60 million annual sales. Its 170-plus product portfolio includes spice blends, salad dressings, easy-to-prepare "In Minutes" blends, and organic offerings for diverse meal occasions ranging from breakfast and light snacks to salads and baking, with a broad range of savory, sweet, classic, and exotic flavors. The proposed deal was first announced on December 10, 2021.[54]

On May 18, 2023, Kraft Heinz announced a new partnership with IHOP to sell IHOP-branded coffee at grocery stores nationwide.[55] That partnership was expanded on July 23, 2024, to include the sale of pancake syrups.[56]

In June 2025, Kraft Heinz announced it would eliminate artificial food, drug, and cosmetic colors from all U.S. products by the end of 2027, following increased pressure from health officials including HHS Secretary Robert F. Kennedy Jr. The company, which had already removed such dyes from many products, committed to using only natural colors in new items effective immediately.[57]

In July 2025, it was reported that Kraft Heinz was planning a breakup of the company into two smaller companies. One company will be global in nature and focus on sauces, spreads and seasonings; the other will focus on grocery staples in North America. At the time of the breakup, the CEO noted Kraft Heinz had nearly 200 brands across 55 categories and 150 countries, "making it difficult to fully invest in each of them".[58] Warren Buffet, who helped orchestrate the original merger in 2015 along with 3G Capital, and whose firm Berkshire Hathaway still owns 27.5% of the company, was reportedly "disappointed" with the announcement of the split and the prospect of shareholders being unable to vote on the split.[59] Kraft Heinz projected only $300 million in dis-synergies.[60]

Brands

As of 2023, a partial list of global brands included in the Kraft Heinz portfolio:[61]

Kraft and Heinz:

Other:

Finance

For the fiscal year 2017, Kraft Heinz reported earnings of US$11.0 billion, with annual revenue of US$26.2 billion, a decline of 0.6% over the previous fiscal cycle. Kraft Heinz's shares traded at over $61 per share, and its market capitalization was valued at over US$136 billion in September 2018.[63]

In February 2019, shares in Kraft Heinz fell to a record low of under $35 after the company reported a $10.2bn loss for the previous year as the company announced that it would take a $15.4 billion writedown of its Kraft and Oscar Mayer brands, cut its dividend, and acknowledged that the U.S. Securities and Exchange Commission had opened a probe into its accounting practices.[64] In August 2019, Kraft Heinz announced a further $1.22 billion in writedowns,[65] as well as the return of its former CFO, Paulo Basilio, who held the position until 2017, to replace David Knopf, saying that it wanted a "seasoned veteran" following a series of accounting errors.[66]

On February 21, 2019, Kraft Heinz reported that it received a Securities and Exchange Commission (SEC) subpoena in October that aimed to look into the company's accounting policies and internal controls.[67] Kraft Heinz also announced that it cut its dividend from 62.5 cents a share to 40 cents.[67] The company also announced a goodwill impairment charge that wrote down the value of the company's Kraft and Oscar Mayer brands of $15.4 billion in the fourth quarter, which resulted in a net loss of $12.61 billion.[68] The all-resulting news made the company's stock crash more than 20% in after-hours trading.[68] The stock plunge resulted in Berkshire Hathaway, the largest stockowner, recording a write down of $3 billion and a stock value loss of $4.3 billion just a day before Berkshire Hathaway's quarterly earnings and annual report to investors.[69][70]

In September 2020, Kraft Heinz announced its new enterprise strategy, including plans to cut $2 billion in costs over five years, resulting in an estimated generation of 4% to 6% adjusted earnings per share growth.[71] The announcement resulted in multiple stock upgrades by CFRA and Guggenheim due to the renewed positive financial outlook of the company.[72]

In September 2021, Kraft Heinz was fined $62m to settle the U.S. Securities and Exchange Commission probe into an improper claim of $200m in cost savings.[73][74] The $200 million in "bogus cost savings" (reportedly from merger) forced the company to restate its financial results for the years 2015 through 2018.[75]

Animal welfare

In 2017, Kraft Heinz committed to making a number of improvements to the welfare of broiler chickens in their supply chains by 2024. These included commitments to source chickens from high welfare breeds, provide birds with more space, and implement third-party monitoring.[79]

In 2019, Kraft Heinz made an updated pledge to comply with the European Chicken Commitment, an animal welfare standard, for 100% of the chickens in its supply chain, by 2026.[80]

In 2021, the BBFAW, an animal welfare monitoring organization, gave Kraft Heinz a rating that indicated it had established animal welfare practices but still has room to grow. At that time, according to Kraft Heinz, 70% of the chickens in the company's supply chain were cage-free or free-range.[81]

Controversies

In 2017, the claim that the Kraft Parmesan Cheese label was misleading was rejected by judges. The label reads "Kraft 100% Grated Parmesan Cheese". It was argued that a "reasonable consumer" would know the product could not be 100% cheese, as any dairy product degrades quickly without preservatives.[62]

On December 1, 2023, a federal jury in Illinois awarded $17.8 million to several large food companies, including Kraft Heinz, in a lawsuit against Cal-Maine Foods, Inc. and others over allegations of egg price fixing. Cal-Maine Foods, contesting the verdict, insists on its innocence and the absence of wrongdoing in its business practices.[82]

See also

Further reading

External links

References

  1. Kraft Heinz will slim down to fit into new Aon Center HQ space Crain's Chicago Business, July 16, 2015, retrieved April 26, 2020^
  2. Why Kraft Heinz Is Warren Buffett's Worst Bet CNBC, April 11, 2024^
  3. SEC Form 10-K U.S. Securities and Exchange Commission, February 13, 2025^
  4. The Kraft Heinz Company – Locations www.kraftheinzcompany.com, retrieved April 26, 2020^
  5. Kraft Heinz headquarters to move to Chicago Chicago Tribune^
  6. The Kraft Heinz Company www.kraftheinzcompany.com, retrieved February 11, 2021^
  7. Form 8-K Kraft Heinz Company, U.S. Securities and Exchange Commission, retrieved February 11, 2021^
  8. The Kraft Heinz Company www.kraftheinzcompany.com, retrieved June 26, 2019^
  9. Fortune 500 Companies 2018: Who Made the List Fortune, retrieved November 10, 2018^
  10. WRAL. Kraft Heinz to split a decade after megafood merger WRAL.com, September 2, 2025, retrieved September 2, 2025^
  11. Jesse Newman, Karen Langley. Kraft Heinz Is Splitting Into Two Companies The Wall Street Journal, September 2, 2025, retrieved September 3, 2025^
  12. Kraft Heinz picks new CEO ahead of split WSJ^
  13. Kraft Heinz taps former Kellogg chief as its CEO as it prepares to split into two companies CNA, retrieved December 23, 2025^
  14. Kraft Foods to merge with Heinz BBC News, March 25, 2015, retrieved October 9, 2016^
  15. H.J. Heinz, Kraft Foods to merge Institute of Food Technologists, March 25, 2015, retrieved March 28, 2015^
  16. Nolan Feeney. Kraft and Heinz Merge to Become World's 5th-Largest Food Company TIME magazine, March 25, 2015, retrieved October 9, 2016^
  17. Heinz, Kraft Merger Creates 5th Largest Food, Beverage Company Natural Products INSIDER, November 21, 2017, retrieved January 12, 2020^
  18. Kraft-Heinz Company FactSheet www.kraftheinzcompany.com, retrieved February 17, 2017^
  19. The Kraft Heinz Company Announces Successful Completion of the Merger between Kraft Foods Group and H.J. Heinz Holding Corporation The Kraft Heinz Company, July 2, 2015, retrieved January 23, 2015^
  20. Teresa F. Lindeman. Officials: Heinz Field name will not change with merger deal Pittsburgh Post-Gazette, March 25, 2015, retrieved October 9, 2016^
  21. Nick Farabaugh. Report: Heinz Field to be Renamed, New Name to be Picked Soon Steelers Now, July 10, 2022, retrieved July 11, 2022^
  22. Ashley Armstrong. Kraft Heinz abandons £115bn Unilever mega-deal The Telegraph, February 19, 2017, retrieved February 19, 2017^
  23. Saabira Chaudhuri, Annie Gasparro, Anne Steele. Kraft's $143 Billion Bid for Unilever Highlights Squeeze in Consumer Goods Wall Street Journal, February 17, 2017, retrieved February 17, 2017^
  24. Monica Watrous. Kraft Heinz to acquire food and instant coffee business in Australia www.foodbusinessnews.net, October 23, 2017, retrieved June 10, 2021^
  25. Simon Hartley. Kraft Heinz to buy Cerebos, Asian Otago Daily Times, March 10, 2018, retrieved June 10, 2021^
  26. Kraft Heinz is going after small organic food brands just as Whole Foods abandons them Business Insider, retrieved September 18, 2018^
  27. Springboard – Shaping the Future of the Food and Beverage Industry Springboard, retrieved September 18, 2018^
  28. Lauren Hirsch. Kraft Heinz agrees to buy paleo mayo and dressing company Primal Kitchen CNBC, November 29, 2018, retrieved July 30, 2019^
  29. Tanvi Mehta. Kraft Heinz to sell part of India business for about $630 million Reuters, October 24, 2018, retrieved June 12, 2021^
  30. Luke Torrance. Kraft Heinz sells off Indian brands, facilities www.bizjournals.com, January 31, 2019, retrieved June 12, 2021^
  31. Chloe Sorvino. Kraft Heinz Names New CEO: Exclusive Interview Forbes, retrieved July 30, 2019^
  32. Connor Smith. 3 Things to Know About New Kraft Heinz CEO Miguel Patricio www.barrons.com, retrieved July 30, 2019^
  33. Amelia Lucas. Kraft Heinz says Paulo Basilio to return as CFO CNBC, August 26, 2019, retrieved January 12, 2020^
  34. Martin Giles. Kraft Heinz Appoints New CIO To Deliver An AI Growth Recipe Forbes, retrieved January 12, 2020^
  35. Kraft Heinz Names Todd Kaplan CMO, North America July 16, 2024^
  36. How One Company Got Top Marks for Inclusion hrexecutive.com, June 3, 2019, retrieved December 29, 2020^
  37. Parmalat Canada Announces Closing of its Acquisition of Kraft Heinz's "Natural Cheese" Division Bloomberg, July 2, 2019, retrieved April 5, 2022^
  38. retrieved October 27, 2022^
  39. Kraft Heinz to sell part of cheese business for $3.2 Billion The Wall Street Journal, September 15, 2020, retrieved September 16, 2020^
  40. Kraft Heinz Announces Agreement to Sell Its Natural Cheese Business to Groupe Lactalis news.kraftheinzcompany.com, retrieved September 18, 2020^
  41. Diane Bartz. U.S. allows Lactalis to buy Kraft's U.S. natural cheese business, with conditions Reuters, November 10, 2021, retrieved November 16, 2021^
  42. Robert Channick. Lactalis completes $3.3 billion acquisition of Kraft Heinz natural cheese business, launches new Chicago office chicagotribune.com, November 29, 2021, retrieved December 11, 2021^
  43. Emmi Roth. Emmi Roth Expands Its Range of Specialty Cheeses With Addition of Athenos www.prnewswire.com, December 2, 2021, retrieved December 11, 2021^
  44. BelGioioso Cheese. BelGioioso Cheese Completes Polly-O Acquisition Perishable News, December 3, 2021, retrieved December 11, 2021^
  45. The Kraft Heinz Company Unveils Its Strategic Transformation Plan, Updates 2020 Outlook, and Provides Long-term Financial Algorithm www.businesswire.com, Business Wire, September 15, 2020, retrieved December 29, 2020^
  46. Alyssa Danigelis. Kraft Heinz Reports Progress on Sustainable Packaging Goals Environment + Energy Leader, September 17, 2020, retrieved September 18, 2020^
  47. Kraft Heinz Renews Global Commitments in 2020 Environmental Social Governance Report news.kraftheinzcompany.com, retrieved September 18, 2020^
  48. Kraft Heinz Reports Fourth Quarter and Full Year 2020 Results finance.yahoo.com, retrieved February 11, 2021^
  49. Amelia Lucas. Kraft Heinz sells nuts business, including Planters, to Hormel for $3.35 billion CNBC, February 11, 2021^
  50. Patty Tascarella. Planters packs a punch as Kraft Heinz pockets $3.35B in cash from sale of nuts business www.bizjournals.com, June 7, 2021, retrieved June 12, 2021^
  51. Rebekah Schouten. Kraft Heinz turns Hershey candies into spoonable desserts Food Business News, March 9, 2021, retrieved July 3, 2025^
  52. Kraft Heinz Enters Into Agreement to Acquire Brazilian Food Company Hemmer ir.kraftheinzcompany.com, retrieved September 30, 2021^
  53. Kraft Heinz Announces Agreement to Purchase Assan Foods, Headquartered in Istanbul, Turkey ir.kraftheinzcompany.com, June 11, 2021, retrieved September 30, 2021^
  54. Kraft Heinz Completes Acquisition of Majority Stake in Just Spices, a Technology-Enabled Direct-to-Consumer Business news.kraftheinzcompany.com, retrieved January 30, 2022^
  55. Caleb Wilson. Kraft, IHOP launch home coffee blends Food Business News, May 18, 2023, retrieved July 3, 2025^
  56. Brooke Just. Kraft Heinz partners with IHOP on syrups Food Business News, July 23, 2024, retrieved July 3, 2025^
  57. Nathan Bomey. Kraft Heinz to eliminate artificial colors amid Kennedy, Health Department push Axios, June 17, 2025, retrieved June 17, 2025^
  58. Jesse Newman. Kraft Heinz Is Splitting Into Two Companies The Wall Street Journal, retrieved September 2, 2025^
  59. Amelia Lucas. Warren Buffett says he is 'disappointed' in Kraft Heinz split; shares fall 7% CNBC, September 2, 2025, retrieved September 2, 2025^
  60. Jennifer Saba. Kraft Heinz spoons out finance in one yucky flavor September 2, 2025^
  61. Global Brands The Kraft Heinz Company, retrieved September 29, 2021^
  62. U.S. judge tosses lawsuits about labels on Parmesan cheese Reuters, August 24, 2017, retrieved February 28, 2023^
  63. Kraft Heinz – 3 Year Stock Price History MarcoTrends, retrieved October 27, 2018^
  64. Kraft Heinz shares fall as appetites wane BBC News, February 22, 2019, retrieved February 22, 2019^
  65. Kraft Heinz Writes Down $1.2 Billion as Brands Wither www.wsj.com, retrieved August 18, 2019^
  66. Heather Haddon and Micah Maidenberg. Kraft Heinz Replaces Finance Chief WSJ, retrieved August 26, 2019^
  67. Angelica LaVito, Christine Wang. Kraft Heinz slashes dividend, discloses SEC subpoena CNBC, February 21, 2019, retrieved February 23, 2019^
  68. Jackie Wattles. Kraft Heinz posts huge loss, slashes dividend and reveals SEC investigation CNN, February 21, 2019, retrieved February 23, 2019^
  69. Fred Imbert. Berkshire Hathaway battered by Kraft-Heinz woes, posting a Q4 loss and a $3 billion writedown CNBC, February 23, 2019, retrieved February 23, 2019^
  70. Thomas Franck. Buffett's Berkshire Hathaway loses $4.3 billion on Kraft Heinz plunge CNBC, February 22, 2019, retrieved February 23, 2019^
  71. Amelia Lucas. Kraft Heinz looks to revamp Oscar Mayer brand, cut 20% of products, as it rethinks business CNBC, September 15, 2020, retrieved September 18, 2020^
  72. Tonya Garcia. Kraft Heinz stock upgraded twice with analysts upbeat about ongoing business transformation MarketWatch, retrieved September 18, 2020^
  73. SEC.gov www.sec.gov, retrieved September 11, 2021^
  74. Kiran Stacey, Judith Evans. Kraft Heinz to pay $62m to settle SEC false accounting charges Financial Times, September 3, 2021, retrieved September 11, 2021^
  75. Kraft Heinz Fined $62 Million For Phony Accounting Forbes, September 3, 2021, retrieved May 30, 2022^
  76. The Kraft Heinz Company 2021 Form 8-K sec.gov, U.S. Securities and Exchange Commission, February 16, 2022, retrieved February 16, 2022^
  77. SEC Form 10-K December 31, 2022^
  78. Kraft Heinz Financial Statements 2010-2025 www.macrotrends.net, retrieved May 9, 2025^
  79. Kraft Heinz commits to higher broiler standards MEAT+POULTRY, October 27, 2017, retrieved June 6, 2025^
  80. Kraft Heinz makes chicken welfare pledge FoodNavigator.com, September 16, 2019, retrieved June 6, 2025^
  81. Many global food brands failing on animal welfare, report says Food Dive, retrieved June 6, 2025^
  82. Court awards companies $17.8 million in egg price fixing lawsuit Food Business News, retrieved December 4, 2023^