Miracle Whip is a condiment manufactured by Kraft Heinz and sold throughout the United States and Canada. It is also sold by Mondelēz International (formerly also Kraft Foods) as "Miracel Whip" throughout Germany.[1] It was developed as a less expensive alternative to mayonnaise in 1933.[2]
History
Launched in 1933 at the World’s Fair in Chicago, Miracle Whip was promoted as a cheaper alternative to mayonnaise during the Great Depression. Miracle Whip soon became a success as a condiment for fruits, vegetables, and salads.[3] Its success was bolstered by Kraft's advertising campaign, which included sponsorship of a series of two-hour radio programs. At the end of its introductory period, Miracle Whip was outselling all mayonnaise brands.
According to Kraft's archivist, Becky Haglund Tousey, Kraft developed the product in-house, using a patented "emulsifying