Saxa is a brand of herbs, spices, salt and pepper in the United Kingdom, Ireland and Australia that was introduced in 1907. Formerly a brand of Rank Hovis McDougall[1] it became property of Premier Foods in 2007. As a result of the change, production of Saxa salt was moved from Middlewich in Cheshire, a traditional centre of the British salt industry,[2] to factories at Worksop and Ashford, Kent.[3]
Saxa has been described by The Independent as one of "Britain's best-known food brands."[4] and in the Journal of Consumer Marketing, Mats Urde lists it alongside Bisto and Hovis.[5]
In Australia, Saxa brand is owned by Kraft Heinz which acquired most of Cerebos Pacific assets in 2018.[6]
References
- Simon Bowers. Mothers Pride and Mr Kipling baker plans £1bn flotation | Business The Guardian, 2005-06-16, retrieved 2012-01-12^
- Middlewich Canal & Salt Town Project Middlewich-heritage.org.uk, 2011-09-25, retrieved 2012-01-12^
- Paul Britton. Fury at loss of jam jobs | Tameside Advertiser