Smart Ones is a brand of frozen food products, including frozen breakfasts, snacks, entrées, and desserts, which are produced in the U.S. and sold in the U.S. and Canada by The Kraft Heinz Company.[1][2]
Overview and history
The Smart Ones brand was launched by the H.J Heinz Company in 1992 as a sub-brand of the Weight Watchers line of frozen entrées and desserts. At the time, Heinz owned Weight Watchers International, with its weight-loss program and services. At launch, the Smart Ones line was promoted as containing only "ONE gram of fat". Later, the meal offerings were expanded significantly and were no longer limited to one gram of fat.
In 1999, Heinz sold Weight Watchers International but retained a license to use the Weight Watchers trademarks in connection with various food products. In 2015, Oprah Winfrey joined Weight Watchers as an investor and member.[3]