Automobile brands
Geely
Geely Auto is Geely Group's original and mainstream brand, primarily sold in China and select overseas markets. It has an electric vehicle product line, the Geely Galaxy for premium EV/PHEV.
Geely Galaxy
Geely Galaxy [110] is Geely's mass-market[111] brand of new energy vehicles (plug-in hybrid and battery electric vehicles) that was established in February 2023. In October 2024, the Geely Geometry line has been merged with Geely Galaxy.[112][113][114][99]
Geely Radar
Geely Radar, or Riddara outside China, is a battery electric pick-up truck brand owned by ZGH. The brand's first vehicle, the Radar RD6, was unveiled in 2022.[115] The brand was consolidated into Geely Auto in November 2024.[103]
LEVC
London Electric Vehicle Company (LEVC) is a brand owned by ZGH that produces and sells electric black cabs. It adopted its current name in 2017 to reflect its new mission of developing and producing electric commercial vehicles. It was formerly named The London Taxi Company, which has roots from Manganese Bronze Holdings, the original manufacturer of black cabs that Geely acquired in 2013. With a new factory in Ansty Park, near Coventry, it has begun production of a new generation of zero-emission-capable new taxi vehicle in late 2017.[116]
In February 2025, the LEVC has been consolidated into Geely Galaxy.[117]
Geely Galaxy
Geely Galaxy [110] is Geely's mass-market[111] brand of new energy vehicles (plug-in hybrid and battery electric vehicles) that was established in February 2023. In October 2024, the Geely Geometry line has been merged with Geely Galaxy.[112][113][114][99]
Geely Radar
Geely Radar, or Riddara outside China, is a battery electric pick-up truck brand owned by ZGH. The brand's first vehicle, the Radar RD6, was unveiled in 2022.[115] The brand was consolidated into Geely Auto in November 2024.[103]
LEVC
London Electric Vehicle Company (LEVC) is a brand owned by ZGH that produces and sells electric black cabs. It adopted its current name in 2017 to reflect its new mission of developing and producing electric commercial vehicles. It was formerly named The London Taxi Company, which has roots from Manganese Bronze Holdings, the original manufacturer of black cabs that Geely acquired in 2013. With a new factory in Ansty Park, near Coventry, it has begun production of a new generation of zero-emission-capable new taxi vehicle in late 2017.[116]
In February 2025, the LEVC has been consolidated into Geely Galaxy.[117]
Zeekr
Zeekr is a premium battery electric vehicle brand of ZGH owned by Geely Automobile Holdings. The company is listed on the New York Stock Exchange since May 2024.[71]
The brand was founded in 2021 as an offshoot of Lynk & Co, as its first vehicles were meant to be Lynk & Co models.[118] However, after a major shareholding restructuring in 2024, it holds 51% of Lynk & Co currently.
Lynk & Co
Lynk & Co was established in 2017 that uses technology developed jointly by Volvo Cars and Geely Auto.[119] Before 2024, It was owned 50% by Geely Auto, 30% by Volvo Cars, and 20% by ZGH. It currently 51% owned by Zeekr and 49% owned by Geely Auto after restructuring.
Lynk & Co
Lynk & Co was established in 2017 that uses technology developed jointly by Volvo Cars and Geely Auto.[119] Before 2024, It was owned 50% by Geely Auto, 30% by Volvo Cars, and 20% by ZGH. It currently 51% owned by Zeekr and 49% owned by Geely Auto after restructuring.
Proton
Proton is a national car brand of Malaysia, established in the 1980s at the behest of the government and later reverted to private ownership under DRB-HICOM.[120] Since 2017, the brand is owned 49.9% by ZGH and 50.1% by DRB-HICOM. Its first Geely-based vehicle, also the carmaker's first-ever SUV, the Proton X70 was introduced in Malaysia in December 2018. It is based on first-generation Geely Boyue.[121]
In July 2023, after the internal restructuring in Geely Group, the Proton brand was consolidated into the balance sheets of Geely Auto.[122]
Volvo Cars
Volvo Cars is owned 78.7% by ZGH (post Volvo Cars IPO).[123] ZGH acquired Volvo Cars from Ford Motor Company in 2010.[15]
Polestar
Polestar is a publicly traded electric car brand established in Sweden. It is 16% owned by Volvo Cars, 66% owned by Geely and Li Shufu combined.[124]
Livan/Maple
The Maple brand name originated with Shanghai Maple Automobile, a Geely subsidiary established in 1999 and phased out in 2010.[125] The brand was temporarily revived in 2020 by launching its first EV, the Maple 30X. In 2022, Geely launched the joint venture between Lifan (current Qianli Technology) and Maple called Livan, and the previous Maple products were reconsolidated into Livan.
Lotus
Lotus Cars is a British carmaker established in 1948 that produces sports and racing cars. It is owned 51% by ZGH since 2017, while the rest is owned by Etika Automotive.[126]
Farizon
Farizon Auto was established in 2016 to focus on the development and sales of electric commercial vehicles.
Farizon also has a sub-brand called Ouling and Hanma selling gasoline-powered light and heavy trucks.
Smart
In 2019, Mercedes-Benz and ZGH revived the Smart brand as a global joint venture, targeted at producing battery electric vehicles in China and selling them globally.[127] In 2022, the joint venture launched its first model, the Smart #1.
Geely
Geely Auto is Geely Group's original and mainstream brand, primarily sold in China and select overseas markets. It has an electric vehicle product line, the Geely Galaxy for premium EV/PHEV.
Geely Galaxy
Geely Galaxy [110] is Geely's mass-market[111] brand of new energy vehicles (plug-in hybrid and battery electric vehicles) that was established in February 2023. In October 2024, the Geely Geometry line has been merged with Geely Galaxy.[112][113][114]
Geely Galaxy
Geely Galaxy [110] is Geely's mass-market[111] brand of new energy vehicles (plug-in hybrid and battery electric vehicles) that was established in February 2023. In October 2024, the Geely Geometry line has been merged with Geely Galaxy.[112][113][114][99]
Geely Radar
Geely Radar, or Riddara outside China, is a battery electric pick-up truck brand owned by ZGH. The brand's first vehicle, the Radar RD6, was unveiled in 2022.[115] The brand was consolidated into Geely Auto in November 2024.[103]
LEVC
London Electric Vehicle Company (LEVC) is a brand owned by ZGH that produces and sells electric black cabs. It adopted its current name in 2017 to reflect its new mission of developing and producing electric commercial vehicles. It was formerly named The London Taxi Company, which has roots from Manganese Bronze Holdings, the original manufacturer of black cabs that Geely acquired in 2013. With a new factory in Ansty Park, near Coventry, it has begun production of a new generation of zero-emission-capable new taxi vehicle in late 2017.[116]
In February 2025, the LEVC has been consolidated into Geely Galaxy.[117]
Zeekr
Zeekr is a premium battery electric vehicle brand of ZGH owned by Geely Automobile Holdings. The company is listed on the New York Stock Exchange since May 2024.[71]
The brand was founded in 2021 as an offshoot of Lynk & Co, as its first vehicles were meant to be Lynk & Co models.[118] However, after a major shareholding restructuring in 2024, it holds 51% of Lynk & Co currently.
Lynk & Co
Lynk & Co was established in 2017 that uses technology developed jointly by Volvo Cars and Geely Auto.[119] Before 2024, It was owned 50% by Geely Auto, 30% by Volvo Cars, and 20% by ZGH. It currently 51% owned by Zeekr and 49% owned by Geely Auto after restructuring.
Proton
Proton is a national car brand of Malaysia, established in the 1980s at the behest of the government and later reverted to private ownership under
Lynk & Co
Lynk & Co was established in 2017 that uses technology developed jointly by Volvo Cars and Geely Auto.[119] Before 2024, It was owned 50% by Geely Auto, 30% by Volvo Cars, and 20% by ZGH. It currently 51% owned by Zeekr and 49% owned by Geely Auto after restructuring.
Proton
Proton is a national car brand of Malaysia, established in the 1980s at the behest of the government and later reverted to private ownership under DRB-HICOM.[120] Since 2017, the brand is owned 49.9% by ZGH and 50.1% by DRB-HICOM. Its first Geely-based vehicle, also the carmaker's first-ever SUV, the Proton X70 was introduced in Malaysia in December 2018. It is based on first-generation Geely Boyue.[121]
In July 2023, after the internal restructuring in Geely Group, the Proton brand was consolidated into the balance sheets of Geely Auto.[122]
Volvo Cars
Volvo Cars is owned 78.7% by ZGH (post Volvo Cars IPO).[123] ZGH acquired Volvo Cars from Ford Motor Company in 2010.[15]
Polestar
Polestar is a publicly traded electric car brand established in Sweden. It is 16% owned by Volvo Cars, 66% owned by Geely and Li Shufu combined.[124]
Livan/Maple
The Maple brand name originated with Shanghai Maple Automobile, a Geely subsidiary established in 1999 and phased out in 2010.[125] The brand was temporarily revived in 2020 by launching its first EV, the Maple 30X. In 2022, Geely launched the joint venture between Lifan (current Qianli Technology) and Maple called Livan, and the previous Maple products were reconsolidated into Livan.
Lotus
Lotus Cars is a British carmaker established in 1948 that produces sports and racing cars. It is owned 51% by ZGH since 2017, while the rest is owned by Etika Automotive.[126]
Farizon
Farizon Auto was established in 2016 to focus on the development and sales of electric commercial vehicles.
Farizon also has a sub-brand called Ouling and Hanma selling gasoline-powered light and heavy trucks.
Smart
In 2019, Mercedes-Benz and ZGH revived the Smart brand as a global joint venture, targeted at producing battery electric vehicles in China and selling them globally.[127] In 2022, the joint venture launched its first model, the Smart #1.
Discontinued automobile brands
Ji Yue / Jidu Auto
Jidu Auto is a joint venture between ZGH and Baidu that would be engaged in the production of electric vehicles in different segments starting in 2022.[128] Jidu Auto is owned 55% by Baidu and 45% by Geely.
The Ji Yue brand was established in August 2023 as the second collaboration between ZGH and Baidu. Ji Yue is 65% owned by ZGH and 35% by Baidu, making it a subsidiary of ZGH. Due to Chinese government policies, Baidu, as the controlling company of Jidu, could not obtain the qualification to manufacture cars. Establishing Ji Yue allowed ZGH to be the controlling company, circumventing these restrictions. Jidu Auto has since become a technology solutions company focused on developing AI driving technology for Ji Yue and will no longer operate as an independent car brand.[96][129] With the launch of the new Ji Yue brand, the previous Jidu Robo-01 was renamed Ji Yue 01, and the Ji Yue brand inherited the logo originally created for Jidu Auto.[130]
Ji Yue / Jidu Auto
Jidu Auto is a joint venture between ZGH and Baidu that would be engaged in the production of electric vehicles in different segments starting in 2022.[128] Jidu Auto is owned 55% by Baidu and 45% by Geely.
The Ji Yue brand was established in August 2023 as the second collaboration between ZGH and Baidu. Ji Yue is 65% owned by ZGH and 35% by Baidu, making it a subsidiary of ZGH. Due to Chinese government policies, Baidu, as the controlling company of Jidu, could not obtain the qualification to manufacture cars. Establishing Ji Yue allowed ZGH to be the controlling company, circumventing these restrictions. Jidu Auto has since become a technology solutions company focused on developing AI driving technology for Ji Yue and will no longer operate as an independent car brand.[96][129] With the launch of the new Ji Yue brand, the previous Jidu Robo-01 was renamed Ji Yue 01, and the Ji Yue brand inherited the logo originally created for Jidu Auto.[130]
Geely Geometry
Geely Geometry is the battery electric vehicle range of Geely-based cars. Previously independent, the Geometry brand that was established in 2019 was consolidated into Geely Auto as an entry-level battery electric product series in March 2023.[131][132] In October 2024, the brand was merged into Geely Galaxy, becoming a "smart boutique small car series" within Geely Galaxy.
Emgrand
Emgrand was launched in 2009 as a medium- to high-end luxury brand.[133] In 2014, Emgrand ceased to be a standalone brand, and Emgrand became a sub-brand of Geely, which itself adopted an updated version of the Emgrand logo.
Englon
Englon was launched in 2010 to replace the Shanghai Maple brand.[134] Geely claimed Englon emulated classic, British styled cars.[71] Some of its cars were built by Geely subsidiary Shanghai LTI.[135] As Geely fully acquired The London Taxi Company in 2013, the emblem of Englon also became the new logo of The London Taxi Company.[135]
Gleagle
Gleagle was Geely's entry-level brand sold between 2010 and 2015.[136] Some Gleagle cars, such as the Gleagle Panda, were available for sale on the internet in China via the Taobao Mall, a popular e-commerce site.[137][138] While Geely would deliver the car to the customer's address, buying one of the Panda models on offer did necessitate a trip to a traditional dealer.[139] This sub-brand was discontinued in 2015. Most Gleagle products continued to be sold directly under the Geely brand.
Zhidou
Zhidou Zhidou Auto or ZD Auto brand specialized in microcars. The brand was discontinued since 2021. In March 2022, real estate developer Yinyi Shares announced its participation in the restructuring of Zhidou Automobile.[140] But it ended in nothing. Instead, Geely and Aima Technology Group restructured Zhidou from bankruptcy. Operation was reportedly restarted in 2024 by introduced the new electric microcar model called Zhidou Rainbow.[141] Since then, the name Zhidou is also spelled as Zhido.
Motorcycle brands
Qianjiang Motorcycle
Qianjiang Motorcycle is one of the largest manufacturers of two-wheeled vehicles in China. Since September 2016, the majority shareholding (29.8%) of the company has been controlled by the Geely Group. The vehicles are sold under four brands: QJiang, QJMotor, Benelli, Keeway Motors and KSR Moto.
Benelli
Benelli is a subsidiary that produces motorcycles and scooters. Design, development and marketing activities are carried out at the Benelli QJ headquarters in Pesaro, Italy, with production occurring in Wenling, China, for sale globally.
Geely Ming Industrial/Jiming
Zhejiang Geely Ming Industrial Co., Ltd., common known as Geely Ming, or GM Motor, is a motorcycle manufacturer subsidiary founded in 1995 with registered office in Zhejiang province. The vehicles are sold under two brands: Jiming and Geely Motorcycle.
Qianjiang Motorcycle
Qianjiang Motorcycle is one of the largest manufacturers of two-wheeled vehicles in China. Since September 2016, the majority shareholding (29.8%) of the company has been controlled by the Geely Group. The vehicles are sold under four brands: QJiang, QJMotor, Benelli, Keeway Motors and KSR Moto.
Benelli
Benelli is a subsidiary that produces motorcycles and scooters. Design, development and marketing activities are carried out at the Benelli QJ headquarters in Pesaro, Italy, with production occurring in Wenling, China, for sale globally.
Geely Ming Industrial/Jiming
Zhejiang Geely Ming Industrial Co., Ltd., common known as Geely Ming, or GM Motor, is a motorcycle manufacturer subsidiary founded in 1995 with registered office in Zhejiang province. The vehicles are sold under two brands: Jiming and Geely Motorcycle.
