Original synthesis to sit alongside the encyclopedia article below. Not part of Wikipedia; verify facts on Wikipedia when precision matters.
Mercedes-Benz is a world-renowned German luxury automotive brand under Mercedes-Benz Group AG, headquartered in Stuttgart. It is one of the oldest and most prestigious automobile manufacturers, famous for its high-quality, high-performance vehicles and advanced automotive technology.
Key moments
1886Karl Benz invents the first practical automobile with a gasoline engine, patenting the Motorwagen
1926Benz & Cie. and Daimler Motoren Gesellschaft merge to form Daimler-Benz, launching the Mercedes-Benz brand
1998Daimler-Benz merges with Chrysler to form DaimlerChrysler
2007DaimlerChrysler sells Chrysler, renaming itself Daimler AG
2022Daimler AG rebrands to Mercedes-Benz Group AG, focusing on luxury automotive and mobility solutions
Mercedes-Benz competes in the global luxury automotive market across multiple segments, with key rivals including:
BMW Group: Direct premium competitor with overlapping model ranges and similar brand prestige, leading in electric vehicle technology and sales volume
Audi (Volkswagen Group): Strong competitor in mainstream luxury and mid-to-high end electric vehicles, with a focus on technological innovation and value pricing
Tesla: Fast-growing rival in the all-electric luxury segment, dominating the premium EV market with its software-focused approach and supercharger network
Porsche: Premium performance car competitor, targeting high-end sports car and luxury SUV buyers with track-focused engineering
Lexus (Toyota Group): Luxury rival known for exceptional reliability and customer service, appealing to buyers seeking long-term value
Mercedes-Benz is a globally leading luxury automotive brand under Mercedes-Benz Group AG, headquartered in Stuttgart, Germany. As one of the oldest and most prestigious automobile manufacturers, the brand has built its reputation on uncompromising craftsmanship, high-performance engineering, and pioneering automotive technology over more than a century of operation.
Renowned for iconic model lines such as the S-Class luxury sedan and 300SL Gullwing, Mercedes-Benz has long set industry benchmarks for safety, comfort, and innovation. The brand has consistently led the adoption of groundbreaking safety features, including anti-lock braking systems (ABS) and airbags, and has expanded its portfolio to include electric vehicles under its EQ sub-brand to align with global sustainability trends.
Beyond passenger vehicles, Mercedes-Benz also has a leading position in the commercial automotive segment, further diversifying its revenue streams and strengthening its overall market position.
Brand Leadership
Score: 90/100
Mercedes-Benz ranks among the top two global luxury automotive brands by market share, competing closely with fellow German premium manufacturers. The brand has driven numerous industry-defining technological innovations and maintains a strong reputation for engineering excellence, earning consistent high scores in global customer satisfaction surveys for its premium vehicles.
Customer & Stakeholder Interaction
Score: 85/100
The brand operates a vast global dealer network spanning over 170 countries, offering personalized customer service and after-sales support. Mercedes-Benz also fosters community engagement through official owner clubs, digital customization tools for vehicle purchases, and strategic partnerships with tech firms to enhance in-car user experiences.
Brand Momentum
Score: 88/100
In recent years, Mercedes-Benz has accelerated its transition to electric mobility with the expansion of its EQ product lineup, seeing double-digit growth in all-electric vehicle sales. The brand's continued sponsorship of Formula One and high-profile marketing campaigns have also boosted its global brand visibility and consumer appeal.
Brand Stability
Score: 92/100
With over a century of operational history, Mercedes-Benz has demonstrated consistent financial stability and resilience through global economic downturns. Parent company Mercedes-Benz Group AG maintains a strong balance sheet, and the brand's conservative yet forward-thinking strategic positioning has minimized exposure to volatile market shifts in the luxury automotive sector.
Brand Age & Legacy
Score: 95/100
Dating back to the 1886 invention of the first practical automobile by Karl Benz, the Mercedes-Benz brand was officially formed through the 1926 merger of Benz & Cie. and Daimler Motoren Gesellschaft. Its long heritage has created a rich legacy of iconic vehicles and industry firsts, cementing its status as a symbol of German automotive excellence.
Industry Position & Profile
Score: 90/100
Mercedes-Benz competes across the full spectrum of luxury automotive segments, from compact executive cars to ultra-luxury flagship sedans and high-performance AMG models. The brand also has a leading share of the global heavy-duty commercial vehicle market, making it a diversified leader in the broader automotive industry.
Global Brand Reach & Globalization
Score: 87/100
The brand has a truly global manufacturing and sales footprint, with production facilities across Europe, North America, South America, and Asia, including joint-venture plants in China to cater to local market demands. It localizes its vehicle offerings to match regional preferences, such as long-wheelbase sedan models for the Chinese market, further strengthening its global market penetration.
This brand valuation analysis is supported by AI-assisted reasoning, and all associated metrics and figures are for illustrative purposes only. For officially audited and verified brand valuation results, please reach out directly to World Brand Lab.
industry
Automotive
products
Automobiles
Light commercial vehicles
production
2,164,187 cars worldwide (2020)‡R2R‡
services
Financial services
Automobile repair
divisions
Mercedes-Benz Cars‡R3R‡
Mercedes-Benz Vans
parent
Mercedes-Benz Group
subsid
Mercedes-AMG‡R4R‡
Smart Automobile (50%)
brands
Mercedes-Benz
Mercedes-EQ
Mercedes-Maybach
homepage
https://www.mercedes-benz.com
Mercedes-Benz ,[5][6] commonly referred to simply as Mercedes and occasionally as Benz, is a German automotive brand that was founded in 1926.Mercedes-Benz AG (a subsidiary of the Mercedes-Benz Group, established in 2019) is based in Stuttgart, Baden-Württemberg, Germany.[7] Mercedes-Benz AG manufactures luxury vehicles and light commercial vehicles, all branded under the Mercedes-Benz name.From November 2019 onwards, the production of Mercedes-Benz-branded heavy commercial vehicles (trucks and buses) has been managed by Daimler Truck, which separated from the Mercedes-Benz Group to form an independent entity at the end of 2021.
In 2018, Mercedes-Benz became the world’s largest premium vehicle brand, with a sales volume of 2.31 million passenger cars.[8]
The roots of the brand trace back to the 1901 Mercedes by Daimler-Motoren-Gesellschaft and the 1886 Benz Patent-Motorwagen and 1894 Benz Velo by Carl Benz, which is widely recognized as the first automobile powered by an internal combustion engine.The brand’s slogan is "The Best or Nothing".[9]
History
Mercedes-Benz traces its origins to Carl Benz's first internal combustion engine in a car, seen in the Benz Patent-Motorwagen – financed by Bertha Benz's dowry[10] and patented in January 1886[11] – and Gottlieb Daimler and its engineer Wilhelm Maybach's conversion of a stagecoach, with the addition of a petrol engine, introduced later that year.The Mercedes automobile was first marketed in 1901 by Daimler Motoren Gesellschaft (DMG).
Emil Jellinek, an Austrian automobile entrepreneur who worked with DMG, registered the trademark in 1902, naming the 1901 Mercedes 35 hp after his daughter Mercédès Jellinek. Jellinek was a businessman and marketing strategist who promoted "horseless" Daimler automobiles among the highest circles of society. At the time, it was a meeting place for the haute volée of France and Europe, especially in winter. His customers included the Rothschild family and other wealthy clients, but as early as 1901, he was selling Mercedes cars in the "New World" as well, including to billionaires Rockefeller, Astor, Morgan, and Taylor. At the Nice race he attended in 1899, Jellinek drove under the pseudonym "Monsieur Mercédès". Many consider that race the birth of Mercedes-Benz as a brand.
Subsidiaries and alliances
As of the Daimler AG company split, the Mercedes-Benz Cars division now handled the Mercedes-Benz- and the Smart-branded cars' production.[20]
Mercedes-AMG
Mercedes-AMG became a majority-owned division of Mercedes-Benz in 1999.[21] The company was integrated into DaimlerChrysler in 1999,[22] and became Mercedes-Benz AMG on 1 January 1999.[23]
Mercedes-Maybach
Production
Factories
Other than in its native birthplace, Germany, Mercedes-Benz vehicles are or have been partly manufactured or assembled in:
Quality rankings
Before the mid 1990s, Mercedes-Benz had a very strong reputation for quality and durability. Mercedes-Benz's passenger cars were considered "tanks" or "indestructible" by owners who had their own Mercedes for very long periods. Some objective reviewers looking at passenger vehicles, such as J. D. Power surveys, demonstrated a downturn in reputation by these criteria in the late 1990s and early 2000s.By mid-2005, Mercedes temporarily returned to the industry average for initial quality, a measure of problems after the first 90 days of ownership, according to J. D. Power.[67] In J. D. Power's Initial Quality Study for the first quarter of 2007, Mercedes showed dramatic improvement by climbing from 25th to 5th place and earning several awards for its newer models.[68] For 2008, Mercedes-Benz's initial quality rating improved by yet another mark, to 4th place.[69]
Models
Current model range
Mercedes-Benz offers a versatile range of consumer-passenger, light commercial and heavy commercial equipment. These vehicles are manufactured in multiple countries worldwide. The Smartmarque of city cars are also produced by Daimler AG.
The two companies which were merged to form the Mercedes-Benz brand in 1926 had both already enjoyed success in the new sport of motor racing throughout their separate histories.A single Benz competed in the world's first motor race, the 1894 Paris–Rouen, where Émile Roger finished 14th in 10 hours 1 minute.Throughout its long history, the company has been involved in a range of motorsport activities, including sports car racing and rallying.On several occasions, Mercedes-Benz has withdrawn completely from motorsport for a significant period, notably in the late 1930s, and after the 1955 Le Mans disaster, where a Mercedes-Benz 300 SLR rammed another car (an Austin-Healey), took off into the stands, and killed more than 80 spectators.Stirling Moss and co-driver Denis Jenkinson won the 1955 Mille Miglia road race in Italy during a record-breaking drive with an average speed of almost 98 mph in a Mercedes-Benz 300 SLR.[112]
Although there was some activity in the intervening years, it was not until 1987 that Mercedes-Benz returned to front line competition, returning to Le Mans, Deutsche Tourenwagen Meisterschaft (DTM), and Formula One with Sauber.The 1990s saw Mercedes-Benz partner with British engine builder Ilmor (now Mercedes-Benz High Performance Engines), and campaign
Logo history
In June 1909, Daimler Motoren Gesellschaft (DMG) registered both a three-pointed and a four-pointed star as trademarks, but only the three-pointed star was used.To DMG, the star symbolized Gottlieb Daimler's aims for universal motorization: on land, water and in the air.[120]
Notes
Noted employees
Paul Bracq – major designer of automobiles in the 20th century
Adolf Daimler – chief engineer, COO and member of the board of directors 1899–1913. Son of Gottlieb Daimler and developer of the brand logo.[121]
Béla Barényi – car safety pioneer (rigid passenger safety shell), joined Daimler-Benz in 1937[122]
Wilhelm Maybach – automotive pioneer, first met Gottlieb Daimler in 1865[123]
Ferdinand Porsche – founder of Porsche, joined Mercedes in 1923 and developed the Kompressor[124]
Bruno Sacco
Innovations
Numerous technological innovations have been introduced on Mercedes-Benz automobiles throughout the many years of their production, including:
The internal combustion engine automobile was developed independently by Benz and Daimler & Maybach in 1886.
Daimler invented the honeycomb radiator of the type still used on all water-cooled vehicles today.
Daimler invented the float carburetor which was used until replaced by fuel injection.
The "drop chassis" is the car originally designated the "Mercedes" by Daimler; it was also the first car with a modern configuration, having the carriage lowered and set between the front and rear wheels, with a front engine and powered rear wheels. All earlier cars were "horseless carriages", which had high centres of gravity and various engine/drive-train configurations.
The first passenger road car to have brakes on all four wheels (1924).[129]
In 1936, the Mercedes-Benz 260 D was the first diesel-powered passenger car.
Tuners
Several companies, including Brabus, Renntech and Carlsson, have become car tuners (or modifiers) of Mercedes Benz models, to increase performance and/or luxury of a given model.AMG is Mercedes-Benz's in-house performance-tuning division, specialising in high-performance versions of most Mercedes-Benz cars.AMG engines are all hand-built,[139] and each completed engine receives a tag with the signature of the engineer who built it.AMG has been wholly owned by Mercedes-Benz since 1999.[140] The 2009 SLS AMG, a revival of the 300SL Gullwing, is the first car to be entirely developed by AMG.
Sponsorships
In football (soccer), Mercedes-Benz sponsored the Germany national team until 2018.Mercedes-Benz sponsors Bundesliga club VfB Stuttgart and provided until June 2023 the naming rights for its stadium, the former Mercedes-Benz Arena.[141] The company formerly held a ten-year naming rights contract to the Caesars Superdome, an American football stadium in New Orleans, from 2011 to 2021.[142] On 24 August 2015, Mercedes-Benz was announced as the naming rights sponsor for the Atlanta Falcons' new home, Mercedes-Benz Stadium, (Mercedes-Benz's US headquarters are in Greater Atlanta) which opened in August 2017.[143]
Mercedes-Benz worked with English magician Steven Frayne, also known as Dynamo, to create a video called Dynamo vs Coulthard.[144]Formula One
3.About us Mercedes-Benz AG, retrieved 29 June 2020
In 1901, the name "Mercedes" was re-registered by DMG worldwide as a protected trademark.
The first Mercedes-Benz branded vehicles were produced in 1926, following the merger of Karl Benz and Gottlieb Daimler's companies into the Daimler-Benz company on 28 June of the same year.[11]
Gottlieb Daimler was born on 17 March 1834 in Schorndorf. After training as a gunsmith and working in France, he attended the Polytechnic School in Stuttgart from 1857 to 1859. After completing various technical activities in France and England, he started working as a draftsman in Geislingen in 1862. At the end of 1863, he was appointed workshop inspector at a machine-tool factory in Reutlingen, where he met Wilhelm Maybach in 1865.[12]
Throughout the 1930s, Mercedes-Benz produced the 770 model, a car that was notably popular throughout Germany's Nazi period.Adolf Hitler was known to have driven in a model of this car during his time in power, with modified custom bulletproof windshields.[13] However, most of the currently surviving 770 models were sold at auctions due to private buyers.One of the cars is currently on display at the War Museum in Ottawa, Ontario.[14]
From 1937 onward, Daimler Benz focused increasingly on military products such as the LG3000 lorry and the DB600 and the DB601 aero engines.To build the latter, in 1936, it built a factory hidden in the forest at Genshagen around 10 km south of Berlin. By 1942, the company had mostly stopped producing cars, and was now devoted to war production. According to its own statement, in 1944, almost half of its 63,610 employees were forced labourers, prisoners of war, or concentration-camp detainees.[15] Another source quotes this figure at 46,000.The company later paid $12 million in reparations to the labourers' families.[16]
In 1958, the two companies began a partnership to sell its cars in the United States with Studebaker. A few American-based Daimler Benz dealerships were converted into Mercedes-Benz dealerships when Daimler's non-Mercedes-partnered company closed in 1966.
Over the decades, Mercedes-Benz has introduced many electronic and mechanical innovations and safety features that later became common. Currently, Mercedes-Benz is one of the best-known and longest-standing automotive brands in the world. The pontiff's Popemobile has often been sourced from Mercedes-Benz.[14]
In November 2019, Daimler AG announced that Mercedes-Benz, until that point a company marque, would be spun off into a separate, wholly owned subsidiary called Mercedes-Benz AG. The new subsidiary would manage the Mercedes-Benz car and van business. Mercedes-Benz-badged trucks and buses would be part of the Daimler Truck AG subsidiary.[7]
For information relating to the three-pointed star symbol of the brand, see under the title Daimler-Motoren-Gesellschaft, including the merger into Daimler-Benz.
In May 2022, Mercedes-Benz announced that it had recently sold the most expensive car at the price of $142 million (€135 million).[17] The car is a very rare 1955 Mercedes-Benz SLR that has been kept in the German automaker's collection and bought by a private owner.Mercedes in an announcement said that the sale will be used to establish the Mercedes-Benz Fund.[18]
In June 2022, Mercedes-Benz recalled almost one million vehicles built between 2004 and 2015, due to potential problems with their braking system, caused by possible "advanced corrosion".[19]
Daimler's ultra-luxury Maybach brand was under the Mercedes-Benz Cars division until December 2012, when production was stopped due to decreased sales.[24] It now exists under the Mercedes-Maybach name, with the models being luxury-focused, enhanced models of Mercedes-Benz cars, such as the 2016 Mercedes-Maybach S600.[25] The Mercedes-Maybach GLS 600 SUV debuted in November 2019.[26]
China
Daimler partnered with BYD Auto to make and sell a battery-electric car called Denza in China.[27] However, after reducing its stake in 2021, the Stuttgart-based company has now exited Denza completely: the Mercedes-Benz Group is no longer involved in the Chinese car brand Denza, as it sold its last ten per cent stake in Denza in July 2024.[28] In 2016, Daimler announced plans to sell Mercedes-Benz-badged fully electric battery cars in China.[29]Beijing Benz is a joint venture with the BAIC Group to produce the Mercedes-Benz branded cars in China.[30]
Vietnam
Established in 1995, Mercedes-Benz Vietnam became a joint venture between Saigon Mechanical Engineering Corporation (SAMCO) and Daimler AG.[31][32] Daimler AG assembles various Mercedes-Benz models from CKD kits at its factory in Ho Chi Minh City.[33][34][35] The factory is a joint venture with Saigon Mechanical Engineering Corporation.[36][37][38] In 2021–2022, Mercedes-Benz Vietnam invested approximately 33 million USD to upgrade six departments at this factory in preparation for the assembly of AMG models.[39][40] The 1996 Mercedes E230 was the first model produced by the Mercedes-Benz Vietnam assembly plant and was part of the initial batch assembled locally.[41][42][43][33]
On top of this accolade, it also received the
Platinum Plant Quality Award
for its Mercedes branded Sindelfingen, Germany body assembly plant.
J. D. Power's 2011 US Initial Quality and Vehicle Dependability Studies both ranked Mercedes-Benz vehicles above average in build quality and reliability.
Mercedes-Benz currently offers three types of vans; Citan, Vito, and Sprinter. They are all produced by Daimler AG.
Trucks
Since December 2021, the Mercedes-Benz Trucks division is part of the Daimler Truck company and includes other sub-companies that were part of the DaimlerChrysler merger.Gottlieb Daimler sold the world's first truck in 1886.[74] Their first factory to be built outside Germany after World War II was in Argentina.They originally built trucks, many of which were modified by third parties to be used as buses, popularly named Colectivo.
Buses
Mercedes-Benz has been producing buses since 1895 in Mannheim, Germany.Since 1995, the brands of Mercedes-Benz's buses and coaches are under the umbrella of EvoBus GmbH, since December 2021 belonging to Daimler Truck AG. EvoBus, through its regional subsidiaries, markets them in European countries, while in other regions of the world marketing and sales duties are passed to regional subsidiaries of Daimler Truck. Mercedes-Benz produces a wide range of buses and coaches, mainly for Europe and Asia. The first model was produced by Karl Benz in 1895.[75]
Mercedes-Benz currently offers three types of vans; Citan, Vito, and Sprinter. They are all produced by Daimler AG.
Trucks
Since December 2021, the Mercedes-Benz Trucks division is part of the Daimler Truck company and includes other sub-companies that were part of the DaimlerChrysler merger.Gottlieb Daimler sold the world's first truck in 1886.[74] Their first factory to be built outside Germany after World War II was in Argentina.They originally built trucks, many of which were modified by third parties to be used as buses, popularly named Colectivo.
Buses
Mercedes-Benz has been producing buses since 1895 in Mannheim, Germany.Since 1995, the brands of Mercedes-Benz's buses and coaches are under the umbrella of EvoBus GmbH, since December 2021 belonging to Daimler Truck AG. EvoBus, through its regional subsidiaries, markets them in European countries, while in other regions of the world marketing and sales duties are passed to regional subsidiaries of Daimler Truck. Mercedes-Benz produces a wide range of buses and coaches, mainly for Europe and Asia. The first model was produced by Karl Benz in 1895.[75]
Significant models produced
The Mercedes-Benz 600 or 600S Pullman Guard limousines offer the option of armour-plating and have been used by diplomats worldwide.[76]
Until 1994, Mercedes-Benz utilized an alphanumeric system for categorizing its vehicles, consisting of a number sequence approximately equal to the engine's displacement in liters multiplied by 100, followed by an arrangement of alphabetical suffixes, indicating body style and engine type.
Some models in the 1950s also had lower-case letters (b, c, and d) to indicate specific trim levels. For other models, the numeric part of the designation does not match the engine displacement. This was done to show the model's position in the model range independent of displacement or in the price matrix. For these vehicles, the actual displacement in litres is suffixed to the model designation. An exception was the 190-class with the numeric designation of "190" as to denote its entry-level in the model along with the displacement label on the right side of the boot (190E 2.3 for 2.3-litre 4-cylinder petrol motor, 190D 2.5 for 2.5-litre 5-cylinder diesel motor, and so forth). Some older models (such as the SS and SSK) did not have a number as part of the designation at all.
"C" indicates a coupe or cabriolet body style (for example, the CL and CLK models, though the C-Class is an exception, since it is also available as a sedan or station wagon).
"D" indicates the vehicle is equipped with a diesel engine.
"E" (for "Einspritzung") indicates the vehicle's engine is equipped with petrol fuel injection. Also used for electric models and plug-in hybrids.
"G" was originally used for the Geländewagen off-road vehicle, but is now applied to Mercedes SUVs in general (G, GLA, GLC, GLE, GLK, and GLS).
"K" was used in the 1930s, indicating a supercharger ("Kompressor") equipped engine. Three exceptions : the SLK, SSK and CLK, where K indicates "Kurz" (short-wheelbase) (though the SLK[77] and SSK had a supercharger).
"L" indicates "Leicht" (lightweight) for sporting models and "Lang" (long-wheelbase) for sedan models.
"R" indicates "Rennen" (racing), used for racing cars (for example, the 300SLR).
"S" Sonderklasse "Special class" for flagship models, including the S-Class, SLR McLaren, and SLS sports cars.
"T" indicates "Touring" and an estate (or station wagon) body style.
1994 to 2014
For the 1994 model year, Mercedes-Benz revised the naming system. Models were divided into "classes" denoted by an arrangement of up to three letters (see "Current model range" above. This in turn is followed by a three-digit (two-digit for AMG models) number related to the engine displacement as before. Variants of the same model such as an estate version or a vehicle with a diesel engine are no longer given a separate letter. The SLR and SLS supercars do not carry a numerical designation.
Some models carry further designations indicating special features:
Model designation badges can be removed at the request of the customer.
"4MATIC" indicates the vehicle is equipped with all-wheel-drive.
"BlueTEC" indicates a diesel engine with selective catalytic reduction exhaust aftertreatment.
"BlueEFFICIENCY" indicates special fuel economy features (direct injection, start-stop system, aerodynamic modifications, etc.)
"CGI" (Charged Gasoline Injection) indicates direct gasoline injection.
"CDI" (Common-rail Direct Injection) indicates a common-rail diesel engine.
"Hybrid" indicates a petrol- or diesel-electric hybrid.
2015 and beyond
Rationalisation of the model nomenclature was announced in November 2014 for future models.[78][79] The changes consolidate many confusing nomenclature and their placements in the model range.
The new nomenclature was originally divided into four segments: core models; off-road vehicles and SUVs; 4-door coupés, and roadsters. Other segments were unaffected, and the Mercedes-EQ line was introduced in 2016. Under this new nomenclature, the GLK-Class became the GLC, the ML-Class became the GLE, and the GL-Class became the GLS. The CL-Class became the S-Class Coupé, which has since been discontinued. Another model, the X-Class (based on the Nissan Navara pickup truck) was produced from 2017 to 2020.
The numerical trim designation was kept from the previous nomenclature. However, many numerical designations no longer reflect the engine's actual displacement, but more of the relative performance and marketing position. For example, the GLC 300 actually has a 2.0-litre engine. Recent AMG models use the "63" designation (in honor of the 1960s 6.3-litre M100 engine) despite being equipped with either a 6.2-litre (M156), a 5.5-litre (M157) or even a 4.0-litre engine.
In addition to the revised nomenclature, Mercedes-Benz has new suffix nomenclature for the drive systems:
Pre-1994
Until 1994, Mercedes-Benz utilized an alphanumeric system for categorizing its vehicles, consisting of a number sequence approximately equal to the engine's displacement in liters multiplied by 100, followed by an arrangement of alphabetical suffixes, indicating body style and engine type.
Some models in the 1950s also had lower-case letters (b, c, and d) to indicate specific trim levels. For other models, the numeric part of the designation does not match the engine displacement. This was done to show the model's position in the model range independent of displacement or in the price matrix. For these vehicles, the actual displacement in litres is suffixed to the model designation. An exception was the 190-class with the numeric designation of "190" as to denote its entry-level in the model along with the displacement label on the right side of the boot (190E 2.3 for 2.3-litre 4-cylinder petrol motor, 190D 2.5 for 2.5-litre 5-cylinder diesel motor, and so forth). Some older models (such as the SS and SSK) did not have a number as part of the designation at all.
"C" indicates a coupe or cabriolet body style (for example, the CL and CLK models, though the C-Class is an exception, since it is also available as a sedan or station wagon).
"D" indicates the vehicle is equipped with a diesel engine.
"E" (for "Einspritzung") indicates the vehicle's engine is equipped with petrol fuel injection. Also used for electric models and plug-in hybrids.
"G" was originally used for the Geländewagen off-road vehicle, but is now applied to Mercedes SUVs in general (G, GLA, GLC, GLE, GLK, and GLS).
"K" was used in the 1930s, indicating a supercharger ("Kompressor") equipped engine. Three exceptions : the SLK, SSK and CLK, where K indicates "Kurz" (short-wheelbase) (though the SLK[77] and SSK had a supercharger).
"L" indicates "Leicht" (lightweight) for sporting models and "Lang" (long-wheelbase) for sedan models.
"R" indicates "Rennen" (racing), used for racing cars (for example, the 300SLR).
"S" Sonderklasse "Special class" for flagship models, including the S-Class, SLR McLaren, and SLS sports cars.
"T" indicates "Touring" and an estate (or station wagon) body style.
1994 to 2014
For the 1994 model year, Mercedes-Benz revised the naming system. Models were divided into "classes" denoted by an arrangement of up to three letters (see "Current model range" above. This in turn is followed by a three-digit (two-digit for AMG models) number related to the engine displacement as before. Variants of the same model such as an estate version or a vehicle with a diesel engine are no longer given a separate letter. The SLR and SLS supercars do not carry a numerical designation.
Some models carry further designations indicating special features:
Model designation badges can be removed at the request of the customer.
"4MATIC" indicates the vehicle is equipped with all-wheel-drive.
"BlueTEC" indicates a diesel engine with selective catalytic reduction exhaust aftertreatment.
"BlueEFFICIENCY" indicates special fuel economy features (direct injection, start-stop system, aerodynamic modifications, etc.)
"CGI" (Charged Gasoline Injection) indicates direct gasoline injection.
"CDI" (Common-rail Direct Injection) indicates a common-rail diesel engine.
"Hybrid" indicates a petrol- or diesel-electric hybrid.
"NGT" indicates a natural gas-fueled engine.
"Kompressor" indicates a supercharged engine.
"Turbo" indicates a turbocharged engine, only used on A-, B-, E- and GLK-Class models.
"AMG Line" indicates the interior or engine, depending which car, has been fitted with the luxuries of its AMG sports cars.
2015 and beyond
Rationalisation of the model nomenclature was announced in November 2014 for future models.[78][79] The changes consolidate many confusing nomenclature and their placements in the model range.
The new nomenclature was originally divided into four segments: core models; off-road vehicles and SUVs; 4-door coupés, and roadsters. Other segments were unaffected, and the Mercedes-EQ line was introduced in 2016. Under this new nomenclature, the GLK-Class became the GLC, the ML-Class became the GLE, and the GL-Class became the GLS. The CL-Class became the S-Class Coupé, which has since been discontinued. Another model, the X-Class (based on the Nissan Navara pickup truck) was produced from 2017 to 2020.
The numerical trim designation was kept from the previous nomenclature. However, many numerical designations no longer reflect the engine's actual displacement, but more of the relative performance and marketing position. For example, the GLC 300 actually has a 2.0-litre engine. Recent AMG models use the "63" designation (in honor of the 1960s 6.3-litre M100 engine) despite being equipped with either a 6.2-litre (M156), a 5.5-litre (M157) or even a 4.0-litre engine.
In addition to the revised nomenclature, Mercedes-Benz has new suffix nomenclature for the drive systems:
The revised A45 AMG for the 2016 model year on has shifted the model designation to the right side while AMG is on the left side.[80] This trend commenced with Mercedes-Maybach with MAYBACH on the left and S500/S600 on the right.[81]
Environmental record
Mercedes-Benz has developed multi-concept cars with alternative propulsion, such as hybrid-electric, fully electric, and fuel-cell powertrains.At the 2007 Frankfurt motor show, Mercedes-Benz showed seven hybrid models, including the F700 concept car, powered by a hybrid-electric drivetrain featuring the DiesOtto engine.[82] In 2009, Mercedes-Benz displayed three BlueZERO concepts at the North American International Auto Show.Each car features a different powertrain – battery-electric, fuel-cell electric, and gasoline-electric hybrid.[83][84] In the same year, Mercedes also showed the Vision S500 PHEV concept with a 19 mi all-electric range and emissions of 74 grams/km in the New European Driving Cycle.[85]
Since 2002, Mercedes-Benz has developed the F-Cell fuel cell vehicle. The current version, based on the B-Class, has a 250-mile range and is available for lease, with volume production scheduled to begin in 2014. Mercedes has also announced the SLS AMG E-Cell, a fully electric version of the SLS sports car, with deliveries expected in 2013.[86] The Mercedes-Benz S400 BlueHYBRID[87] was launched in 2009, and is the first production automotive hybrid in the world to use a lithium-ion battery.[88][89][90] In mid-2010, production commenced on the Vito E-Cell all-electric van.
In 2008, Mercedes-Benz announced that it would have a demonstration fleet of small electric cars in two to three years.[91] Mercedes-Benz and Smart are preparing for the widespread uptake of electric vehicles (EVs) in the UK by beginning the installation of recharging points across its dealer networks.So far 20 Elektrobay recharging units, produced in the UK by Brighton-based Elektromotive, have been installed at seven locations as part of a pilot project, and further expansion of the initiative is planned later in 2010.[92]
In the United States, Mercedes-Benz was assessed a record US$30.66 million fine for its decision to not meet the federal corporate average fuel economy standard in 2009.[93] Certain Mercedes-Benz cars, including the S550 and all AMG models sold in the United States, also face an additional gas guzzler tax.[94] However, newer AMG models fitted with the M157 engine will not be subject to the gas-guzzler tax, due to improved fuel economy,[95] and newer models powered by the M276 and M278 engines will have better fuel economy.In 2008, Mercedes also had the worst average of all major European manufacturers, ranking 14th out of 14 manufacturers.[96] Mercedes was also the worst manufacturer in 2007 and 2006 in terms of average levels, with 181 g and 188 g of emitted per km, respectively.[97]
Mercedes-Benz paid an additional US$38 million for failing to meet its CAFE standards for model years 2008–2011.[98]
In May 2017, Mercedes partnered with Vivint Solar to develop a solar-energy home storage battery.[99]
In February 2018, it was announced that Mercedes cabin air filters earned the Asthma and Allergy Friendly Certification.[100]
Electric cars
Mercedes opened its sixth battery factory in 2018. Critics deemed the marque's EQS sedan a tough competitor to Tesla, Inc.[101][102] The six factories are established across three continents.
The brand has also launched its electric EQ brand with the EQC SUV which was set for production in the year 2019.In September 2018, Mercedes unveiled the EQC, its first fully electric car, at an event in Stockholm.[103][104]
Mercedes unveiled the VISION AVTR at the 2020 Consumer Electronics Show in Las Vegas.[105] The car was inspired by the 2009 science fiction film Avatar.[106] Whilst the AVTR is a concept car, it is said to "hold clues on features bound for next-generation Mercedes-Benz cars".[107]
2022 will be the year in which Daimler has said that the company will have invested $11 billion to ensure that every Mercedes-Benz has a fully electric or hybrid version available on the market.[108]
While releasing details of the project, Markus Schäfer said— "Our electric vehicles will be built in six plants on three continents. We address every market segment: from the smart fortwo seater to the large SUV. The battery is the key component of e-mobility. As batteries are the heart of our electric vehicles we put a great emphasis on building them in our own factories. With our global battery network, we are in an excellent position: As we are close to our vehicle plants we can ensure the optimal supply of production. In case of a short-term high demand in another part of the world our battery factories are also well prepared for export. The electric initiative of Mercedes-Benz Cars is right on track. Our global production network is ready for e-mobility. We are electrifying the future.[109]"After Audi declared that it would cut more than 9,000 jobs by 2025, the owner of Mercedes-Benz announced that the company will shed around 10,000 jobs worldwide to focus on electric cars.[110]
In January 2021, Mercedes-Benz revealed its new electric SUV, the EQA, which will have a range of 426 kilometres and be on sale in Europe starting 4 February.[111]
IndyCars
under the
USAC
/
CART
rules, eventually winning the
1994 Indianapolis 500
and
1994 CART IndyCar World Series
Championship with
Al Unser Jr.
at the wheel.
The 1990s also saw the return of Mercedes-Benz to GT racing with the Mercedes-Benz CLK GTR, which took the company to two titles in FIA's GT1 class.
Mercedes-Benz is currently active in two motorsport categories, Formula One and GT racing.
Formula One
Mercedes-Benz took part in the world championship in 1954 and 1955, but despite being successful with two championship titles for Juan-Manuel Fangio,[113] the company left the sport after just two seasons.
Mercedes-Benz returned as an engine manufacturer in 1994, with the engines being designed and manufactured by Ilmor in Brixworth.[114] It initially partnered with Sauber, before switching to McLaren in 1995.Although the Mercedes engines were not successful at first, it later won drivers' championships for Mika Häkkinen in 1998 and 1999, and for Lewis Hamilton in 2008, as well as a constructors' championship in 1998.Mercedes part-owned McLaren, and the collaboration had been extended into the production of road-going cars such as the Mercedes-Benz SLR McLaren.
In 2007, McLaren-Mercedes was fined a record US$100 million for stealing confidential Ferrari technical data.[115]
In 2009, Ross Brawn's newly conceived Formula One team, Brawn GP used Mercedes engines to win the titles.At the end of the season, Mercedes-Benz sold its 40 percent stake in McLaren to the McLaren Group and bought 70% of the Brawn GP team jointly with an Abu Dhabi-based investment consortium.Brawn GP was renamed Mercedes GP for the 2010 season and became the main team for Mercedes-Benz.The company continued providing engines to other teams under customer relationships.[116]
After major rule changes in, Mercedes clinched the drivers' and constructors' titles with drivers Lewis Hamilton and Nico Rosberg, after dominating much of the season. Mercedes repeated the feat in, winning 16 out of 19 races, and again in , winning 19 of the 21 races. In the following years, Mercedes continued its success by winning the drivers' championships from 2017 to 2020 and the constructors' championships from 2017 to 2021, becoming the first team to win seven consecutive "double-championships".[117][118] In these years, Hamilton was the champion in 2014, 2015, 2017, 2018, 2019 and 2020, while Rosberg won in 2016.[119] Their unbeaten streak was broken in 2021, when Max Verstappen of Red Bull-Honda won the drivers' championship.
Formula E
Prior to pre-season testing of the 2019–20 Formula E Championship, it was announced that Mercedes, through its EQ branch, would join the championship with drivers Stoffel Vandoorne and 2019 FIA Formula 2 champion Nyck de Vries.The team named its Spark Gen2 challenger the Mercedes EQ Silver Arrow 01. De Vries clenched the title in 2020-21 season while Vandoorne won the championship in 2021–22 season. After winning both driver and team world championships, Mercedes EQ left Formula E and sold the team to McLaren.
– joined Daimler-Benz as a designer in 1958. Head of Design in 1975, retired in 1999
Rudolf Uhlenhaut – joined Daimler-Benz in 1931, his designs included the Silver Arrows, the 300 SL and 300SLR[126]
Adolf Eichmann – Nazi leader and war criminal. Worked in Argentina's factory after WWII[127]
Rudolf Caracciola – one of the greatest GP drivers in history drove MB Silver Arrows in competition.
Josef Ganz – Technical consultant and "Godfather" of the *Mercedes-Benz W136, with the revolutionary Independent suspension, Swing axle layout.
Juan Manuel Fangio – Five-time Formula 1 World Champion, honorary president of Mercedes-Benz Argentina from 1987 until his death in 1995.
Michael Schumacher – Seven-time Formula 1 World Champion, drove for Mercedes in the World Endurance Championship in the 80s and then in its Formula One Team from 2010 till 2012.
Lewis Hamilton – Seven-time Formula 1World Champion, drove for Mercedes in its Formula One Team from to who holds the all-time record for most pole positions and race victories .[128] Despite being a Mercedes driver since 2013, Hamilton has competed using Mercedes engines since 2007 and has been affiliated with Mercedes since he was 13 years old.
Nico Rosberg – 2016 Formula 1 World Champion, drove for Mercedes in its Formula One Team from 2010 till 2016. Rosberg won all his races and achieved all his pole positions with Mercedes and is currently a brand ambassador for Mercedes.
Toto Wolff – CEO and Team Principal of the Mercedes-AMG Petronas F1 Team
Mercedes-Benz were the first to offer direct fuel injection on the Mercedes-Benz 300SL Gullwing.
The "safety cage" or "safety cell" construction with front and rear crumple zones was first developed by Mercedes-Benz in 1951. This revolutionized the automotive industry with passive safety.[130][131]
In 1959, Mercedes-Benz patented a device that prevents drive wheels from spinning by intervening at the engine, transmission, or brakes. In 1987, Mercedes-Benz applied for its patent by introducing a traction control system that worked under both braking and acceleration.
An anti-lock braking system (ABS) was first offered on the W116 450SEL 6.9. They became standard on the W126 S-Class starting production in 1979 and first sold in most markets in 1980.
Airbags were first introduced in the European market, beginning with the model year 1981 S-Class.
Mercedes-Benz was the first to introduce pre-tensioners to seat belts on the 1981 S-Class. In the event of a crash, a pre-tensioner will tighten the belt instantaneously, removing any 'slack' in the belt, which prevents the occupant from jerking forward in a crash.
In September 2003, Mercedes-Benz introduced the world's first seven-speed automatic transmission called '7G-Tronic'.
Electronic Stability Programme (ESP), brake assist,[132] and many other types of safety equipment were all developed, tested, and implemented into passenger cars—first—by Mercedes-Benz. Mercedes-Benz has licensed some of its innovations for use by competitors. Crumple zones and ABS were included in 1990s safety legislation in Europe and the US.[133][131]
The (W211) E320 CDI which has a variable geometry turbocharger (VGT) 3.0-litre V6common rail diesel engine (producing 224 hp), set three world endurance records. It covered 100000 mi in a record time, with an average speed of 224.823 km/h. Three identical cars did the endurance run (one set above record) and the other two cars set world records for time taken to cover 100000 km and 50000 mi respectively. After all three cars had completed the run, their combined distance was 300000 mi (all records were FIA approved).[134]
Mercedes-Benz pioneered a system called Pre-Safe to detect an imminent crash—and prepares the car's safety systems to respond optimally. It also calculates the optimal braking force required to avoid an accident in emergency situations and makes it immediately available for when the driver depresses the brake pedal. Occupants are also prepared by tightening the seat belt, closing the sunroof and windows, and moving the seats into the optimal position.
At 181 horsepower per litre, the M133 engine installed in Mercedes-Benz A45 AMG was (as of June 2013) the most powerful series-production four-cylinder turbocharged motor, and has one of the highest power densities of a passenger vehicle.[135]
Mercedes-Benz won the Safety Award at the 2007 What Car? Awards.[129]
Mercedes-Benz updated its conditionally automated driving system DRIVE PILOT, and has received the approval by the German Federal Motor Transport Authority. This will allow the DRIVE PILOT to be used in flowing traffic up to 95km/h under certain conditions, on the entire 13,191km-long German Autobahn network.[136]
Robot cars
In the 1980s, Mercedes built the world's first robot car, together with the team of Professor Ernst Dickmanns at the University of the Bundeswehr Munich.[137] Encouraged in part by Dickmanns' success, in 1987 the European Union's EUREKA programme initiated the Prometheus Project on autonomous vehicles, funded to the tune of nearly €800 million.In 1995 Dickmanns' re-engineered autonomous S-Class Mercedes took a long trip from Munich in Bavaria to Copenhagen in Denmark, and back.On highways, the robot achieved speeds exceeding 175 km/h (permissible in some areas of the German Autobahn).
In October 2015, the company introduced the Vision Tokyo, a five-seat self-driving electric van powered by a hybrid hydrogen fuel-cell system. The super-sleek van is touted as "a chill-out zone in the midst of megacity traffic mayhem."[138]
To promote the release of Mario Kart 8, Nintendo and Mercedes-Benz partnered up to have three of its cars in its history, the 2014 Mercedes-Benz GLA, the 1957 SL 300 Roadster, and the 1934 W25 Silver Arrow as karts in the game.As part of the partnership, Mario, Luigi, and Peach appeared in Japanese commercials to promote the 2014 Mercedes-Benz GLA.[146]
6.Eva-Maria Krech, Eberhard Stock, Ursula Hirschfeld, Lutz Christian Anders. Deutsches Aussprachewörterbuch Walter de Gruyter, 2009, retrieved 3 October 2020^
45.[http://www.mbspares.com.au/Gallery/An-Australian-Mercedes-Benz.aspx An Australian Mercedes-Benz? – www.mbspares.com.au] Retrieved on 29 December 2017^
"Turbo" indicates a turbocharged engine, only used on A-, B-, E- and GLK-Class models.
"AMG Line" indicates the interior or engine, depending which car, has been fitted with the luxuries of its AMG sports cars.
The revised A45 AMG for the 2016 model year on has shifted the model designation to the right side while AMG is on the left side.[80] This trend commenced with Mercedes-Maybach with MAYBACH on the left and S500/S600 on the right.[81]
