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Brand Wiki/Consumer Discretionary/JW Marriott Indianapolis
J

JW Marriott Indianapolis

Corporate brand

Unclaimed

A large luxury hotel in downtown Indianapolis, operated by White Lodging under Marriott International's JW Marriott brand.

On this pageHistory↘

Last updated August 22, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Marketing campaigns
  5. 5. Recent events
  6. 6. Related entries
  7. 7. Sources

Company facts

JW Marriott Indianapolis

Industry
Consumer Discretionary · Hotel Chains
Headquarters
Indianapolis, Indiana, United States
Founded
2011
Parent
Marriott International
Country
United States
Owner
White Lodging
Group
JW Marriott
On this page7
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Marketing campaigns
  5. 5. Recent events
  6. 6. Related entries
  7. 7. Sources

Overview

JW Marriott Indianapolis is a luxury convention-oriented hotel in downtown Indianapolis, Indiana. The property stands beside the Indiana Convention Center and forms part of Marriott Place, a major hotel development designed to expand the city's accommodation capacity around its convention and sports districts. Marriott Place comprises five Marriott-affiliated hotels connected to the convention center, creating an integrated lodging and events complex in the center of the city. The overall development had a reported cost of $450 million, with the City of Indianapolis contributing $48 million toward the project. The hotel opened in 2011 and became one of the most prominent buildings in the Indianapolis skyline. Its 34-story structure rises approximately 376 feet, or 115 meters, making it the tallest hotel in Indiana and one of the tallest buildings in Indianapolis. The property also includes a 950-space underground parking garage, an important feature for convention attendees, sports spectators, and downtown visitors. Its location provides direct proximity to the Indiana Convention Center, Lucas Oil Stadium, downtown entertainment venues, and other major event destinations. With 1,013 guest rooms, JW Marriott Indianapolis is described as the largest JW Marriott hotel in the United States by room count. The inventory includes 637 double rooms, 343 king rooms, and 25 suites. In addition to accommodation, the hotel is built around large-scale meetings and events. It contains 54 meeting rooms totaling approximately 104,000 square feet of meeting space. Its ballroom is described as the largest hotel ballroom in the Midwest and among the largest in the Marriott system worldwide, giving the property a role in hosting conventions, corporate gatherings, receptions, sporting-event functions, and civic events. The hotel's food-and-beverage operations have included multiple restaurants and branded dining venues. Facilities identified in reference material include High Velocity, Dean's Steak and Seafood, and Starbucks. Other guest amenities include an indoor swimming pool and fitness center. The hotel has also been associated with a substantial local employment base; the Indianapolis Business Journal has reported approximately 600 full-time employees. JW Marriott Indianapolis has developed a distinctive public-facing identity through large graphics displayed on its east-facing concave curtain wall. Since the hotel's opening, Indianapolis-based Sport Graphics has served as the exclusive partner for these installations. The displays have marked major local and national events, including Super Bowl XLVI, the 2015 NCAA Men's Final Four, the 2021 NCAA Division I men's basketball tournament, the 2022 College Football Playoff National Championship, the 100th running of the Indianapolis 500, and the 2026 NCAA Men's Final Four. Other graphics have promoted or celebrated Taylor Swift's Eras Tour and Indianapolis professional sports teams, including the Indianapolis Colts, Indiana Pacers, and Indiana Fever. The property combines the global luxury positioning of JW Marriott with the practical requirements of a large American convention hotel. Its principal market is the United States, particularly business travelers, convention delegates, event organizers, leisure visitors, and guests attending major sporting and cultural events in Indianapolis. The hotel is owned and managed by White Lodging while operating within Marriott International's JW Marriott brand portfolio.

History

JW Marriott Indianapolis was developed as part of Marriott Place, a downtown Indianapolis hotel complex created beside and in connection with the Indiana Convention Center. The development brought together five Marriott hotels and was intended to strengthen Indianapolis's ability to accommodate large conventions, sporting events, and other citywide gatherings. Its reported development cost was $450 million, while the City of Indianapolis contributed $48 million. The project placed the hotel within a broader public-private strategy centered on the convention economy and the continued growth of downtown Indianapolis. The hotel opened in 2011. Its location and scale made it a major addition to the city's central business and events district. The 34-story building reaches approximately 376 feet, or 115 meters, and is identified as the tallest hotel in Indiana. It also became one of the most recognizable structures in the Indianapolis skyline. A 950-space underground garage supports the property's large guest, convention, and event audiences while reducing the need for surface parking in the downtown area. The property was built around both luxury lodging and high-volume group business. It contains 1,013 guest rooms, comprising 637 double rooms, 343 king rooms, and 25 suites. This room count makes it the largest JW Marriott hotel in the United States according to the referenced material. Its meeting and event facilities include 54 meeting rooms with approximately 104,000 square feet of total space. The principal ballroom is described as the largest hotel ballroom in the Midwest and one of the largest in the Marriott system worldwide. These facilities allow the hotel to serve conventions, corporate meetings, weddings, receptions, sports-related gatherings, and large civic functions. Food and beverage services form another part of the property's operating model. The hotel has three dining options identified in the available material: High Velocity, Dean's Steak and Seafood, and Starbucks. Guest amenities include an indoor pool and fitness center. The hotel has also been reported to employ approximately 600 full-time workers, underscoring its importance as a hospitality employer in Indianapolis. A notable part of the hotel's visual history is its east-facing concave curtain wall. Since opening, the wall has been used for oversized graphics supplied through Indianapolis-based Sport Graphics, which is identified as the exclusive partner for the installations. Rather than functioning only as architectural decoration, the displays have connected the hotel to major events in the city. They have included the Vince Lombardi Trophy for Super Bowl XLVI, an NCAA bracket for the 2015 Men's Final Four, graphics for the complete 2021 NCAA Division I men's basketball tournament, and the College Football Playoff National Championship Trophy for the 2022 championship event. Other displays have commemorated the 100th Indianapolis 500, promoted Taylor Swift's Eras Tour, and featured the Indianapolis Colts, Indiana Pacers, and Indiana Fever. Ownership and operation are distinct from brand affiliation. JW Marriott Indianapolis operates under Marriott International's JW Marriott brand, while the available reference identifies White Lodging as its owner and manager. The hotel's identity therefore combines a globally recognized luxury hotel flag with local ownership and management expertise. Its continuing role is primarily that of a luxury convention and event hotel serving Indianapolis, the Indiana Convention Center, downtown visitors, and audiences attending the city's major sporting and cultural occasions.

  • 2026

    NCAA Men's Final Four display planned or presented

    [1]JW Marriott Indianapolisen.wikipedia.org

    The referenced material identifies an NCAA bracket display commemorating the 2026 NCAA Men's Final Four.

  • 2025

    100th Indianapolis 500 commemorative display

    [1]JW Marriott Indianapolisen.wikipedia.org

    The hotel's exterior graphics include the Borg-Warner Trophy in connection with the 100th running of the Indianapolis 500.

  • 2022

    College Football Playoff display

    [1]JW Marriott Indianapolisen.wikipedia.org

    The east-facing wall displays the College Football Playoff National Championship Trophy in connection with the 2022 championship event.

  • 2021

    NCAA tournament display

    [1]JW Marriott Indianapolisen.wikipedia.org

    The building's graphic program commemorates Indianapolis hosting the complete 2021 NCAA Division I men's basketball tournament.

  • 2015

    NCAA Men's Final Four display

    [1]JW Marriott Indianapolisen.wikipedia.org

    A large NCAA tournament graphic is displayed on the hotel during the 2015 NCAA Men's Final Four.

  • 2012

    Super Bowl XLVI display

    [1]JW Marriott Indianapolisen.wikipedia.org

    The hotel's exterior graphics feature the Vince Lombardi Trophy in connection with Super Bowl XLVI in Indianapolis.

  • 2011

    Hotel opens in downtown Indianapolis

    [1]JW Marriott Indianapolisen.wikipedia.org

    JW Marriott Indianapolis opens as part of the Marriott Place development adjacent to the Indiana Convention Center.

Products and positioning

A large-scale luxury business and convention hotel combining JW Marriott hospitality with direct access to the Indiana Convention Center and Indianapolis's downtown sports and events district.

  • Hotel accommodation · 2011

    Guest rooms

    The hotel offers 1,013 rooms, including 637 double rooms, 343 king rooms, and 25 suites. The accommodation inventory supports both individual luxury stays and the large visitor volumes associated with conventions and major Indianapolis events.

  • Convention and event services · 2011

    Meetings and events

    JW Marriott Indianapolis provides 54 meeting rooms with approximately 104,000 square feet of total meeting space. Its major ballroom is described as the largest hotel ballroom in the Midwest and among the largest in the Marriott system, positioning the property for conventions, corporate functions, weddings, receptions, and sports-related events.

  • Restaurant and sports bar

    High Velocity

    High Velocity is one of the hotel's identified dining venues, contributing a sports-oriented food-and-beverage option within a property closely connected to Indianapolis's convention and professional sports districts.

  • Restaurant

    Dean's Steak and Seafood

    Dean's Steak and Seafood is an identified hotel dining venue focused on steak and seafood service for hotel guests, convention attendees, and downtown visitors.

  • Coffee shop

    Starbucks

    A Starbucks location operates among the hotel's identified dining options, providing branded coffee and quick-service refreshments for guests and event visitors.

Marketing campaigns

  • 2022College Football Playoff National Championship display

    Indianapolis · United States

    Sport Graphics produced a large display commemorating the 2022 College Football Playoff National Championship.

    Outcome. The display used the hotel's prominent facade to associate the property with a nationally significant sporting event.

    Source
  • 2015NCAA Men's Final Four display

    Indianapolis · United States

    The hotel's east-facing curtain wall carried an NCAA bracket graphic during the 2015 Men's Final Four.

    Outcome. The installation linked the property to a major Indianapolis sporting event.

    Source
  • 2012Vince Lombardi Trophy window display

    Indianapolis · United States

    A jumbo exterior graphic featuring the Vince Lombardi Trophy connected the hotel to Super Bowl XLVI, hosted in Indianapolis.

    Outcome. The display reinforced the hotel's visibility as a downtown event and hospitality landmark.

    Source
  • Indianapolis sports and cultural event graphics

    Indianapolis · United States

    The hotel's recurring exterior graphic program has featured Taylor Swift's Eras Tour, the Indianapolis Colts, Indiana Pacers, Indiana Fever, the Borg-Warner Trophy, and other city-related events.

    Outcome. The program has made the building a highly visible advertising and civic-display surface in downtown Indianapolis.

    Source

Recent events

  • 2022

    JW Marriott Indianapolis displays the 2022 College Football Playoff trophy[1]JW Marriott Indianapolisen.wikipedia.org

    Campaign

    The hotel's jumbo exterior graphics commemorated Indianapolis hosting the 2022 College Football Playoff National Championship.

  • 2015

    Exterior display marks the 2015 NCAA Men's Final Four[1]JW Marriott Indianapolisen.wikipedia.org

    Campaign

    A large NCAA tournament graphic appeared on the hotel's east-facing curtain wall during Indianapolis's hosting of the men's Final Four.

  • 2012

    JW Marriott Indianapolis hosts Super Bowl XLVI-related display[1]JW Marriott Indianapolisen.wikipedia.org

    Campaign

    The hotel's exterior graphic program displayed the Vince Lombardi Trophy in connection with Super Bowl XLVI in Indianapolis.

  • 2011

    JW Marriott Indianapolis opens as part of Marriott Place[1]JW Marriott Indianapolisen.wikipedia.org

    Other · Product launch

    The hotel opened in downtown Indianapolis as one component of the Marriott Place development connected to the Indiana Convention Center.

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Sources1 sources

  1. 1JW Marriott Indianapolisen.wikipedia.org

* Cite this profile: Cite the canonical profile. /brand-wiki/jw-marriott-indianapolis · Editorial policy · How profiles are compiled