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Brand Wiki/Consumer Discretionary/JW Marriott Cannes
J

JW Marriott Cannes

Corporate brand

Unclaimed

A five-star JW Marriott hotel on Cannes' Croisette, with a history spanning the Noga Hilton and Palais Stéphanie names.

On this pageHistory↘

Last updated August 22, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Brand decisions
  5. 5. Related entries
  6. 6. Sources

Company facts

JW Marriott Cannes

Industry
Consumer Discretionary · Hotel Chains
Headquarters
Cannes, France
Founded
1992
Founder
Nessim Gaon
Parent
Marriott International
Website
www.marriott.com/en-us/hotels/cecjm-jw-marriott-cannes/overview/
Country
France
Group
Marriott
On this page6
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Brand decisions
  5. 5. Related entries
  6. 6. Sources

Overview

JW Marriott Cannes is a five-star hotel on the Croisette in Cannes, France, operating under Marriott International's JW Marriott luxury hospitality brand. The property occupies a prominent position between several of Cannes' best-known luxury hotels, including the Carlton, Le Martinez and Le Majestic, placing it within the city's principal seafront hospitality district. The building dates from 1992, when it opened as the Noga Hilton. It was developed by hotel magnate Nessim Gaon and initially operated under the Hilton name. The property later changed operating affiliations and identity. In 2007, after passing from Hilton to Accor, it was renamed Palais Stéphanie. In 2011, it adopted the JW Marriott name and became part of Marriott International's luxury hotel portfolio. The hotel serves both leisure and business visitors. Its location on the Croisette supports access to Cannes' beaches, shopping, cultural attractions and events, while its accommodation, dining and meeting facilities support convention, corporate and social travel. The property is also associated with a casino facility designed by Steelman Partners in 1993. That casino was known as Casino Riviera, adding an entertainment component to the hotel's broader hospitality offer. As a JW Marriott property, the hotel is positioned toward the upper end of the market, emphasizing premium accommodation, service, destination appeal and event-oriented hospitality. Its brand identity is distinct from the building's earlier Hilton and Palais Stéphanie phases, although those earlier names remain important to the property's history. The hotel is an individual operating property rather than a separately listed company; Marriott International is the publicly traded parent group associated with the MAR ticker.

History

JW Marriott Cannes began its history in 1992, when a hotel building was constructed on the Croisette in Cannes. The original operation was established as the Noga Hilton by hotel magnate Nessim Gaon. Its location placed it among the prominent luxury hotels lining Cannes' seafront, close to the Carlton, Le Martinez and Le Majestic. The property expanded its hospitality and entertainment role the following year. In 1993, Steelman Partners designed a casino within the hotel. The casino operated under the name Casino Riviera and became part of the site's leisure and gaming offer. This combination of hotel accommodation and casino entertainment reflected the property's position in Cannes, a destination with a strong international tourism and events economy. A major identity change occurred in 2007. The property moved from Hilton to Accor and was renamed Palais Stéphanie. This transition changed both its hotel affiliation and its public-facing identity, while retaining the building's established position on the Croisette. The Palais Stéphanie phase represented an intermediate stage between the original Noga Hilton operation and the hotel's later Marriott affiliation. In 2011, the property was renamed again and became JW Marriott Cannes. The change brought it into Marriott International's JW Marriott luxury portfolio. Under this identity, the hotel continued to operate as a premium Cannes property offering accommodation, dining, meetings and events. The JW Marriott name connected the hotel to an international luxury hospitality system while preserving the local importance of its Croisette setting. The property's history is therefore defined by successive operating affiliations rather than by a change in location: Noga Hilton from its 1992 opening, Palais Stéphanie after the 2007 transition from Hilton to Accor, and JW Marriott Cannes from 2011. Its present identity combines the global positioning of JW Marriott with the established tourism, business-event and entertainment role of a major hotel in Cannes.

  • 2011

    Joined the JW Marriott portfolio

    [1]JW Marriott Cannesen.wikipedia.org

    The property was renamed JW Marriott Cannes and became associated with Marriott International's JW Marriott luxury hotel brand.

  • 2007

    Renamed Palais Stéphanie

    [1]JW Marriott Cannesen.wikipedia.org

    Following the property's move from Hilton to Accor, it adopted the Palais Stéphanie name.

  • 1993

    Casino facility designed

    [1]JW Marriott Cannesen.wikipedia.org

    Steelman Partners designed the casino located within the hotel. The venue became known as Casino Riviera.

  • 1992

    Opened as the Noga Hilton

    [1]JW Marriott Cannesen.wikipedia.org

    The hotel was built on Cannes' Croisette and opened as the Noga Hilton under the development of hotel magnate Nessim Gaon.

Products and positioning

A luxury urban-resort hotel serving premium leisure, business, events and entertainment demand on Cannes' Croisette.

  • Hospitality · 1992

    Luxury hotel accommodation

    The core offering is five-star accommodation in a prominent Croisette location. The property serves international leisure travelers, business guests and visitors attending Cannes events, combining a luxury-brand identity with access to the city's seafront district.

  • Food and beverage

    Dining and bar services

    Dining and beverage services form part of the hotel's full-service hospitality proposition. These facilities support overnight guests, local visitors and event business, although specific current restaurant names and concepts are not established in the supplied reference material.

  • Business hospitality

    Meetings and events

    The property provides facilities intended for meetings, corporate functions and social events. Its location in Cannes makes it relevant to business travel and the city's internationally oriented event economy.

  • Casino and entertainment · 1993

    Casino Riviera

    Casino Riviera was the name associated with the casino located in the hotel. The facility was designed by Steelman Partners in 1993 and formed part of the property's entertainment offering.

Brand decisions

  • 2011

    Conversion to JW Marriott CannesStrategy

    Background

    After its Palais Stéphanie period, the Cannes property adopted a new international luxury-hotel affiliation.

    Action taken

    The hotel was renamed JW Marriott Cannes and became part of Marriott International's JW Marriott portfolio.

    Aftermath

    The property has operated under the JW Marriott identity as a five-star Croisette hotel.

    Source
  • 2007

    Transition from Hilton to AccorStrategy

    Background

    The property changed hotel affiliation after operating as the Noga Hilton.

    Action taken

    It moved from Hilton to Accor and adopted the Palais Stéphanie name.

    Aftermath

    The hotel continued operating on the Croisette under a new identity until its later conversion to JW Marriott.

    Source

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Sources2 sources

  1. 1JW Marriott Cannesen.wikipedia.org
  2. 2JW Marriott Cannes official hotel pagemarriott.com

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