Fuji Motorsports Museum

Fuji Motorsports Museum is a permanent motorsports museum located inside the Fuji Speedway Hotel beside Fuji Speedway in Oyama, Shizuoka Prefecture, Japan. It opened in 2022 as part of Fuji Motorsports Forest, a regional development project associated with Toyota Motor Company and Fuji Speedway. The museum occupies the first and second floors of the hotel building, placing its exhibitions within a wider destination that combines motorsport, hospitality, and tourism around one of Japan’s best-known racing circuits. The museum’s stated purpose is to explain more than 130 years of motorsports history. Its permanent presentation is organized around approximately 40 principal exhibits and uses racing automobiles as the central storytelling medium. Supplementary displays address the ideas, engineering choices, and creative work behind the vehicles, allowing visitors to encounter motorsport not only as competition but also as a field of industrial design, technological development, and human ambition. Although the museum is financed through the Toyota Group and operates under the supervision of the Toyota Automobile Museum, its collection is not restricted to Toyota products. The institution follows a broad, multi-manufacturer approach, with cooperation from Japanese and overseas automobile companies and other participating organizations. This gives the museum a wider historical scope than a single-marque collection and enables it to place Toyota’s racing activities alongside vehicles and achievements from other manufacturers. The collection consists primarily of racing cars, with some vehicles represented by highly detailed replicas prepared by automobile manufacturers. Display vehicles are subject to irregular replacement, so the exact contents of the galleries may change over time. This rotating approach allows the museum to present different examples of racing history while maintaining a permanent institutional setting. The museum is closely connected to Fuji Speedway, whose physical proximity reinforces its focus on competition vehicles and racing heritage. Together with the Fuji Speedway Hotel and the circuit, it forms part of Fuji Motorsports Forest, an integrated destination intended to make motorsports history accessible to visitors beyond race spectators alone. The hotel is owned by Toyota Fudosan and operated by Hyatt Hotels & Resorts under The Unbound Collection by Hyatt, while the museum’s exhibition identity remains centered on motorsports history and automotive culture. As a relatively new institution, the Fuji Motorsports Museum’s significance lies in its role as a curated historical venue rather than as a conventional consumer brand. It provides a Toyota Group-supported platform for preserving and interpreting international motorsports heritage, with Fuji Speedway serving as both its geographical setting and an important part of its visitor experience.

The Fuji Motorsports Museum was established as part of the development surrounding Fuji Speedway in Oyama, Shizuoka Prefecture. It opened in 2022 inside the Fuji Speedway Hotel, which stands immediately west of the circuit. The museum, hotel, and racetrack are components of Fuji Motorsports Forest, a destination project promoted by Toyota Motor Company and Fuji Speedway to connect motorsport, tourism, hospitality, and regional development. The museum was conceived as a permanent venue for explaining the development of motorsports over a period of more than 130 years. Rather than focusing solely on one racing series or one automobile manufacturer, it presents a broad historical narrative through approximately 40 principal exhibits. Racing automobiles form the core of the collection, while associated displays examine the intentions of vehicle creators and the technical and cultural context in which the cars were developed. The institution receives Toyota Group funding and is supervised by the Toyota Automobile Museum. Its curatorial approach nevertheless extends beyond Toyota vehicles. Cooperation from ten Japanese and foreign automobile companies, together with other participating organizations, supports a collection intended to show the diversity of motorsport and automotive engineering. This multi-manufacturer policy gives the museum a role as a general motorsports heritage institution rather than a Toyota-only showroom. Some exhibits are detailed replicas produced by the relevant automobile manufacturers. Vehicles in the galleries are not necessarily permanent: the museum schedules replacements irregularly, meaning that the visitor experience can change as different cars and supporting materials are introduced. The exhibition therefore combines a stable historical mission with a flexible collection of display vehicles. The museum’s location is central to its identity. Visitors encounter racing history within the same destination as Fuji Speedway, one of Japan’s major circuits, allowing the exhibitions to complement live racing and circuit tourism. The surrounding hotel is owned by Toyota Fudosan and operated by Hyatt Hotels & Resorts as part of The Unbound Collection by Hyatt. Against this setting, the museum functions as the cultural and historical component of Fuji Motorsports Forest, translating the technological achievements and stories of racing into a formal museum experience. Since its opening, the Fuji Motorsports Museum has represented an effort to preserve motorsports heritage in a purpose-built venue while making that history accessible to a broad audience. Its emphasis on international manufacturers, historic competition vehicles, and the relationship between designers and machines distinguishes it from a single-brand corporate collection.

1. 2022Museum opens

   Fuji Motorsports Museum opens in the Fuji Speedway Hotel beside Fuji Speedway in Oyama, Shizuoka Prefecture.

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A Toyota Group-supported, multi-manufacturer museum interpreting more than a century of motorsports history through racing vehicles, engineering stories, and its location within the Fuji Speedway destination.

• Permanent motorsports exhibitionMuseum exhibition2022

  The museum’s principal offering is a permanent presentation tracing more than 130 years of motorsports history. It uses approximately 40 major exhibits, chiefly racing automobiles, to explain competition, vehicle development, engineering, and the intentions of the people who created the machines. The display is supported by material from multiple automobile manufacturers rather than being limited to Toyota.

• Historic racing-vehicle collectionAutomotive collection2022

  The collection is made up predominantly of racing automobiles from Japanese and overseas manufacturers. Some vehicles are highly detailed replicas built by the manufacturers themselves. Display cars may be replaced irregularly, allowing the museum to present different examples of motorsports history while retaining its permanent venue and broad curatorial purpose.

• 2022Adopt a multi-manufacturer collection policyStrategy

  Although the museum is supported by the Toyota Group and supervised by the Toyota Automobile Museum, its stated exhibition policy covers motorsports vehicles from a range of manufacturers.

  What changed. The museum developed displays with cooperation from Japanese and foreign automobile companies and other organizations, rather than restricting its collection to Toyota automobiles.

  Aftermath. The policy positioned the museum as a broader motorsports-history venue connected to Toyota but not limited to a single marque.

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• 2022Fuji Motorsports Museum opens beside Fuji Speedway

  The Fuji Motorsports Museum opened in the Fuji Speedway Hotel in Oyama, Shizuoka, introducing a permanent exhibition devoted to the history of motorsports and placing the museum within the Fuji Motorsports Forest development.

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1. Fuji Motorsports Museum
2. Fuji Motorsports Museum official website