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Brand Wiki/Other/Actifio
A

Actifio

Corporate brand

Unclaimed

A data management brand providing software for data protection, copy management, and recovery.

On this pageHistory↘

Last updated August 26, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Brand decisions
  5. 5. Recent events
  6. 6. Related entries
  7. 7. Sources

Company facts

Actifio

Industry
Other · Companies (General)
Headquarters
Waltham, Massachusetts, USA
Founded
2009
Founder
Ash Ashutosh
Parent
Google Cloud
Website
www.actifio.com
Country
United States
Owner
Google LLC
Group
Alphabet Inc.
On this page7
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Brand decisions
  5. 5. Recent events
  6. 6. Related entries
  7. 7. Sources

Overview

Actifio is a U.S.-origin software company focused on enterprise data management and data protection. Its technology centers on data copies, backup, recovery, and disaster recovery, with the aim of reducing the infrastructure and operational work required to create and maintain separate copies for different applications. Actifio’s software was designed to manage data copies across on-premises data centers, public clouds, private clouds, and hybrid environments, supporting recovery, development and testing, and business continuity use cases. The company was founded in 2009 by Ash Ashutosh. In 2020, Google Cloud announced the acquisition of Actifio, after which the brand and its technology became part of Google Cloud’s broader data protection and data management portfolio. Because publicly available information does not consistently describe the brand’s post-acquisition standalone operations, current leadership, and product status, this entry limits itself to the better-established facts.

History

Actifio was founded in the United States in 2009, with a focus on enterprise data-copy management and data protection. The company sought to manage backup, replication, and recovery through a unified software platform, allowing protected data to support disaster recovery, business continuity, and development and testing use cases. Compared with deploying separate backup systems for individual applications, Actifio positioned its products around centralized management of data copies across on-premises, cloud, and hybrid environments. It later introduced cloud-oriented data protection services and applied its technology to enterprise backup, recovery, and replication use cases. In 2020, Google Cloud announced its acquisition of Actifio. Following the transaction, Actifio’s technology was incorporated into Google Cloud’s data protection-related products and services. Public information provides limited detail about the brand’s independent operation, complete product history, and organizational changes after the acquisition, so more specific milestones and version history are not included here.

  • 2020

    Google Cloud Announces Acquisition of Actifio

    [1]Google Cloud to acquire Actifiocloud.google.com

    Google Cloud announced the acquisition of Actifio to enhance its enterprise data protection and data management product capabilities.

  • 2009

    Actifio Founded

    [2]Actifio company informationactifio.com

    Actifio was founded in the United States, beginning development of copy data management and data protection software for enterprises.

Products and positioning

Data protection, copy data management, and recovery management software for enterprises and cloud environments.

  • Data management and protection software

    Actifio Copy Data Management

    Actifio’s core data management capability for creating, orchestrating, protecting, and recovering enterprise data copies, supporting backup, disaster recovery, and development and testing across on-premises and cloud environments.

  • Cloud data protection

    Actifio GO

    Actifio’s cloud-oriented data protection service for enterprise backup and recovery. Its exact current status has changed in the post-acquisition portfolio and is not fully documented in the available public sources.

Brand decisions

  • 2020

    Acquired by Google CloudM&A

    Background

    Google Cloud wanted to strengthen its enterprise data protection, backup, and data management capabilities.

    Action taken

    Google Cloud announced the acquisition of Actifio and integrated its technology into its cloud product portfolio.

    Aftermath

    Actifio's technology became part of Google Cloud's data protection product capabilities; financial details of the transaction are not listed here.

    Source

Recent events

  • 2020

    Google Cloud to acquire Actifio[1]Google Cloud to acquire Actifiocloud.google.com

    M&A

    Google Cloud 宣布收购 Actifio,以加强其企业数据保护和数据管理能力。

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  • Google Cloud's operations suite
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  • Google for Startups
  • Google Forms
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  • Google Keep
  • Google Nest
  • Google Pixel
  • Google Play
  • Google Play Music
  • Google Public DNS
  • Google Registry
  • Google Safe Browsing
  • Google Security Operations

Sources2 sources

  1. 1Google Cloud to acquire Actifiocloud.google.com
  2. 2Actifio company informationactifio.com

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