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NBCUniversal is a leading American multinational mass media and entertainment conglomerate under Comcast. Named for its two core assets: the National Broadcasting Company (NBC), one of the U.S.'s major traditional TV networks, and Universal Pictures, a major Hollywood film studio, the company operates across content production, television broadcasting, streaming services, theme parks, and sports media.
Key moments
1926National Broadcasting Company (NBC) founded as one of the first U.S. commercial broadcast networks
2004Merged with Vivendi Universal's entertainment division to form NBCUniversal
2013Comcast acquires full ownership by purchasing GE's remaining stake
2025Commemorates the 100th anniversary of NBC with special cultural and sports events
Competitive Landscape of NBCUniversal
NBCUniversal competes across multiple segments of the global media and entertainment industry:
Traditional & Streaming Media: Goes head-to-head with major legacy media conglomerates including Disney, Warner Bros. Discovery, and Paramount Global, all of which operate linear TV networks, film studios, and streaming platforms.
Streaming Services: Its Peacock service competes with pure-play streamers like Netflix and Amazon Prime Video, as well as Disney-owned Disney+ and ESPN+, with a unique focus on live sports and NBC's extensive archival content library.
Theme Parks: Universal Parks & Resorts ranks as the world's third-largest amusement park operator, challenging Disney's dominant theme park business with locations in North America, Asia, and Europe.
Sports Broadcasting: NBC's sports assets (Sunday Night Football, Olympic rights) compete with ESPN (Disney) and other sports media networks for live event rights and audience share.
Top direct competitors include The Walt Disney Company, Warner Bros. Discovery, and Paramount Global
Peacock competes with Netflix, Amazon Prime Video, and Disney+ for global streaming subscribers
Universal Parks & Resorts challenges Disney's theme park market leadership
NBC Sports competes with ESPN for live sports broadcasting rights and audience
NBCUniversal is a leading diversified American media and entertainment conglomerate with a powerful brand footprint across both traditional and high-growth modern media segments. Built on the legacy recognition of its two foundational brands—the National Broadcasting Company (NBC) and Universal Pictures—it has assembled a cohesive portfolio spanning linear broadcast television, feature film production, direct-to-consumer streaming, and immersive experiential theme park offerings. Its position as a subsidiary of Comcast provides it with robust financial backing and infrastructure to compete effectively against both legacy media incumbents and disruptive new entrants in a rapidly evolving industry.
The brand benefits from deep consumer trust cultivated over more than a century of operation, with iconic content that resonates across multiple generations of consumers, ranging from long-running hit NBC television series to blockbuster Universal film franchises and world-famous theme park attractions. It has successfully adapted to the industry-wide shift toward direct-to-consumer streaming with its Peacock platform, carving out a unique competitive niche through its differentiated focus on live sports content, a key driver of consistent engagement and subscriber growth.
NBCUniversal’s core competitive strength stems from cross-segment synergies, where intellectual property from its film and television studios is leveraged across its streaming service, linear networks, and theme parks, creating multiple complementary revenue streams and reinforcing brand recognition across diverse consumer touchpoints. This diversified business model helps the brand mitigate risks associated with fluctuations in any single media segment, from shifting streaming subscriber behavior to variable box office performance.
Brand leadership
Score: 88/100
As one of the top three major media conglomerates in the United States, NBCUniversal holds clear leadership across multiple core industry segments, including broadcast television, film production, and global theme parks. Its ownership of premium live sports rights such as Sunday Night Football and Olympic Games coverage, paired with decades of hit original content, cements its position as a leading competitor against peers like Disney and Warner Bros. Discovery.
Brand-consumer interaction
Score: 82/100
NBCUniversal engages consumers across multiple high-frequency touchpoints, from linear TV viewership and streaming subscriptions to in-person visits at Universal theme parks and social media engagement around its popular content franchises. Its Peacock streaming service enables direct, ongoing interaction with subscribers, while theme parks create immersive, high-loyalty brand experiences that drive repeat engagement and organic word-of-mouth promotion.
Brand growth momentum
Score: 79/100
NBCUniversal has posted solid growth momentum in recent years, driven by expanding subscriber counts for its Peacock streaming service and ongoing expansion of its Universal Parks & Resorts footprint across high-growth Asian and European markets. It continues to invest heavily in new original content production for both film and streaming, capitalizing on sustained demand for its popular franchises like Jurassic Park, Fast & Furious, and Despicable Me to drive growth across all business segments.
Brand stability
Score: 90/100
Backed by the strong financial stability of parent company Comcast, NBCUniversal benefits from decades of consistent brand recognition and market presence, with low volatility across its core business segments. Its diversified portfolio of revenue streams across traditional and new media reduces exposure to sector-specific downturns, contributing to strong long-term brand stability.
Brand legacy age
Score: 95/100
The core heritage brands that form NBCUniversal date back to the early 20th century: the National Broadcasting Company (NBC) was founded in 1926, while Universal Pictures traces its origins to 1912, giving the combined entity over a century of consumer brand recognition and deep industry legacy. This long history has created widespread familiarity with the brand among multiple generations of consumers across North America.
Industry visibility profile
Score: 89/100
NBCUniversal is one of the most high-profile brands in the global media and entertainment industry, with its content releases, business strategies, and major media rights deals regularly covered in leading industry and mainstream media outlets. Its role in marquee global events like the Olympic Games and high-profile blockbuster film releases keeps it at the forefront of public and industry attention, maintaining a very strong industry profile.
Global brand penetration
Score: 75/100
While NBCUniversal's core audience and revenue base remain concentrated in the United States, it has expanded its global footprint through international distribution of its film and television content, and regional Universal theme park locations in Europe and East Asia. It continues to grow its international presence gradually, but currently has lower global penetration compared to the most diversified leading media conglomerates.
Artificial intelligence can support structured reasoning around NBCUniversal's brand value drivers, leveraging public industry and market data to contextualize the brand's competitive positioning. Any illustrative brand value figures derived from this AI-assisted analysis are for general informational context only and are not independently audited. For official, audited brand value assessments and detailed valuation reports for NBCUniversal, contact World Brand Lab.
hq location
Comcast Building
hq location city
New York City, New York
hq location country
United States
area served
Worldwide
key people
Mike Cavanagh (Co-CEO, Comcast)
Adam Miller (COO)
products
Amusement parks
Films
Music
Television shows
Video games
Web portals
brands
Amblin Partners (20%) · Bravo · DreamWorks Animation · Focus Features · Hayu · Illumination · NBC · NBC News · NBC News Now · Olympics on NBC · NBC Sports · NBCSN · Peacock · Telemundo · Universal Beijing · Universal Animation Studios · Universal Content Productions · Universal International Studios · Universal Orlando · Universal Pictures · Universal Pictures Home Entertainment · Universal Studios Hollywood · Universal Studios Japan · Universal Studios Singapore · Universal Television · Universal Television Alternative Studio
services
Broadcasting
Licensing
Publishing
Streaming
Television
revenue
US$39.2 billion
revenue year
2022
num employees
35,000
num employees year
2020
parent
General Electric (80%, 2004–2011; 49%, 2011–2013)
Vivendi (20%, 2004–2011)
Comcast (51%, 2011–2013; 100%, 2013–present)
divisions
NBCUniversal Media Group
NBCUniversal News Group
Universal Filmed Entertainment Group
Universal Destinations & Experiences
footnotes
‡R1R‡‡R2R‡‡R3R‡‡R4R‡
NBCUniversal Media, LLC (doing business as NBCUniversal or Comcast NBCUniversal since 2013), abbreviated as NBCU, is an American multinationalmass media and entertainmentconglomerate that is a subsidiary of Comcast and headquartered at 30 Rockefeller Plaza in Midtown Manhattan in New York City.[5] It is mostly involved in the media and entertainment industry, named for its two most significant divisions: the National Broadcasting Company (NBC)—one of the United States' Big Three television networks—and Universal Pictures, one of the major Hollywood film studios.
It also holds a portfolio of domestic and international properties, including Bravo, Telemundo, and Universo, the streaming service Peacock and an ownership stake in digital media company Vox Media.Via its Universal Destinations & Experiences division, NBCUniversal is also the third-largest operator of amusement parks in the world.[6]
NBCUniversal was created on May 11, 2004, as NBC Universal, Inc. on November 8, 2004, when Vivendi Universal sold 80% of Vivendi Universal Entertainment (Universal Pictures) to the now-defunct General Electric, NBC's then-owner.[7][8] The sale gave Vivendi a 20% stake in NBC Universal, while GE held the remaining 80%.Comcast attained 51% and thereby control of the newly reformed NBCUniversal in 2011, by acquiring shares from GE, with GE buying out Vivendi's stake.Since 2013, the company has been wholly owned by Comcast, which bought the remaining 49% of the company from GE.[9]
History
Early history
NBC and Universal Television had a partnership dating back to 1950, when Universal Television's earliest ancestor, Revue Studios, produced a number of shows for NBC, although Revue would have hits on other networks as well. This partnership continued throughout a number of name changes and changes of ownership.
Television
NBC Universal Television has its modern roots in a series of expansions undertaken by NBC, whose full legal name was National Broadcasting Company, Inc. In the late 1980s, NBC began pursuing a strategy of diversification, including the formation of two NBC-owned cable-television networks: CNBC and America's Talking.NBC also had partial ownership of several regional sports channels and other cable channels such as American Movie Classics and Court TV (until 2007).
In 1995, NBC began operating NBC Desktop Video, a financial news service that delivered live video to personal computers.
Sports broadcasting and streaming
NBCUniversal's predecessor companies created some of the earliest examples of filmed or broadcast sports coverage. According to cinema archivists, Universal Newsreel produced one of the first filmed reports of a collegiate football game (Army 26 - Boston 0, in October 1929).[120] Experimental television station W2XBS, which would later become WNBC-TV, used a single television camera to broadcast the first televised college baseball game, between Columbia and Princeton.[121]
In 2011, NBC Sports gained coverage of Sunday night NFL games and a share in the rotation of network homes for the Super Bowl.[122]
A 2013 deal, later extended, guaranteed NBCUniversal exclusive broadcast, cable, and streaming rights to Premier League football matches through 2028.[123]
The following year, NBC announced an agreement with Microsoft to create an all-news cable television channel, MSNBC (using its subscriber base from America's Talking network).
A separate joint venture with Microsoft included establishing a news website, MSNBC.com (now NBCNews.com).[10]
In 1998, NBC partnered with Dow Jones & Co.[11] The two companies combined their financial news channels outside the United States.The new networks included NBC Europe, CNBC Europe, NBC Asia, CNBC Asia, NBC Africa, and CNBC Africa.
In 1999, NBC took a 32% stake in the Paxson group, operator of PAX TV.Five years later, NBC decided to sell its interest in PAX TV and end its relationship with PAX owner, Paxson Communications.[12]
In 2001, NBC acquired the US Spanish-language broadcaster Telemundo, which includes the bilingualMun2 Television for $1.98 billion.[13] That same year NBC acquired the cable channel Bravo.
Combining with Universal
In 2004, amid a major financial crisis caused by over-expansion, Universal Studios' parent company, Vivendi Universal Entertainment (a division of the French company Vivendi, which also owned Blizzard Entertainment), decided to sell an 80% stake in itself to NBC's parent company, General Electric (GE). The sale and resulting merger formed NBC Universal. The new company was 80% owned by GE, and 20% owned by Vivendi.[14] The Universal Music Group was not included in the deal and is not part of NBC Universal.[15]
On August 2, 2004, the television divisions of NBC and Universal Television were combined to form NBC Universal Television.Entertainment shows produced by the new group included The Tonight Show with Jay Leno, Late Night with Jimmy Fallon, and Saturday Night Live.
The formation of NBC Universal saw the establishment of NBC Universal Cable, which oversaw the distribution, marketing, and advertisement sales for thirteen channels.It also owned a 50% stake in Canal+ and a 15% stake in A+E Networks until 2012.[16]
Global expansion
In the early 1990s, NBC began its expansion throughout Europe by creating CNBC Europe and its long-time successful NBC Europe Superstation by broadcasting NBC Giga throughout Germany and the rest of the European Union.NBC Europe helped to develop the Leipzig-based Games Convention, the largest European video game exposition with more than 100,000 visitors each year.
In 2005, NBC Universal joined HANA, the High-Definition Audio-Video Network Alliance to help establish standards in consumer electronics interoperability.Later that year, NBC Universal announced a partnership with Apple Computer to offer shows from all the NBC Universal TV networks on Apple's iTunes Store.[17]
In January 2006, NBC Universal launched a new cable channel, Sleuth, later rebranded as Cloo.[18][19] One year after Sleuth's debut, NBC Universal announced that the company would launch a horror-themed cable channel, Chiller, on March 1, 2007.
Combining with Universal
In 2004, amid a major financial crisis caused by over-expansion, Universal Studios' parent company, Vivendi Universal Entertainment (a division of the French company Vivendi, which also owned Blizzard Entertainment), decided to sell an 80% stake in itself to NBC's parent company, General Electric (GE). The sale and resulting merger formed NBC Universal. The new company was 80% owned by GE, and 20% owned by Vivendi.[14] The Universal Music Group was not included in the deal and is not part of NBC Universal.[15]
On August 2, 2004, the television divisions of NBC and Universal Television were combined to form NBC Universal Television.Entertainment shows produced by the new group included The Tonight Show with Jay Leno, Late Night with Jimmy Fallon, and Saturday Night Live.
The formation of NBC Universal saw the establishment of NBC Universal Cable, which oversaw the distribution, marketing, and advertisement sales for thirteen channels.It also owned a 50% stake in Canal+ and a 15% stake in A+E Networks until 2012.[16]
Global expansion
In the early 1990s, NBC began its expansion throughout Europe by creating CNBC Europe and its long-time successful NBC Europe Superstation by broadcasting NBC Giga throughout Germany and the rest of the European Union.NBC Europe helped to develop the Leipzig-based Games Convention, the largest European video game exposition with more than 100,000 visitors each year.
In 2005, NBC Universal joined HANA, the High-Definition Audio-Video Network Alliance to help establish standards in consumer electronics interoperability.Later that year, NBC Universal announced a partnership with Apple Computer to offer shows from all the NBC Universal TV networks on Apple's iTunes Store.[17]
In January 2006, NBC Universal launched a new cable channel, Sleuth, later rebranded as Cloo.[18][19] One year after Sleuth's debut, NBC Universal announced that the company would launch a horror-themed cable channel, Chiller, on March 1, 2007.
On June 14, 2007, NBC Universal Television Studio was renamed Universal Media Studios.The company explained that the reason for the name change was because "the new name fully describes the company's mission to be the premier content provider for television and digital platforms, spanning all television parts and creative genres."[20]
In August 2007, NBC Universal purchased Sparrowhawk Media Group and renamed it NBC Universal Global Networks.[21] This acquisition gave NBC Universal all Hallmark channels outside the United States, plus the English channels Diva TV, Movies 24, Hallmark Channel and KidsCo.[22] Later that fall, the company also acquired the Oxygen network in a separate $925 million deal.[23] The sale was completed one month later.
In the summer of 2008, NBC Universal, Blackstone Group and Bain Capital announced their intention to buy The Weather Channel from Landmark Communications.The deal closed on September 12, 2008.[24] Shortly after the acquisition was completed, NBC announced that its existing TV weather network, NBC Weather Plus, would be shut down by December 31, 2008.
In July 2008, Universal Cable Productions split off from Universal Media Studios and moved into NBCUniversal's NBCU Cable Entertainment division.[25]
The summer of 2008 marked NBC Universal's first venture into the United Kingdom with the acquisition of English television production company Carnival Films.[26]
On November 12, 2008, NBC Universal acquired 80.1% of Geneon Entertainment from Dentsu in Japan, merging it with Universal Pictures Japan to form a new company,[27] Geneon Universal Entertainment Japan.[28]
On March 16, 2009, NBC Universal-owned cable channel Sci Fi announced that it would be changing its name to Syfy, replacing a generic term with a proprietary brand name that was able to be trademarked.[29] The re-branding and name change took place on July 7, 2009.[29][30]
On October 20, 2010, NBC Universal-owned horror/suspense-themed cable channel Chiller announced a major rebranding campaign incorporating a new logo and on-air look that launched on Wednesday, October 27, 2010.[33][34]Syfy and Chiller President Dave Howe said, "We have very ambitious plans to grow this network as a brand."[33][34] The channel would shut down in 2017.[35]
Ownership by Comcast (2011–present)
On December 3, 2009, after months of rumors, a deal was formally announced in which Comcast would buy a stake in NBC Universal from GE for $6.5 billion after the spin-off of certain businesses, pending regulatory approval.[36] Under the agreement, NBC Universal would be controlled with a 51% stake by Comcast and GE would retain the remaining 49%.The deal includes a provision under which Comcast must contribute $7.5 billion in programming, including regional sports networks and cable channels such as Golf Channel, Versus, and E! Entertainment Television.GE used some of the funds, $5.8 billion, to buy out Vivendi's 20% minority stake in NBC Universal.[36] Under the terms of the deal, Comcast reserved the right to buy out GE's share at certain times, and GE reserved the right to force the sale of its stake within the first seven years.[36][37] Vivendi completed the initial transaction on September 27, 2010, selling a $2 billion stake to GE (approximately 7.66%).[38]
U.S. regulators approved the proposed sale on January 18, 2011, with conditions. Comcast would have to give up NBC control over online video site Hulu and ensure NBC Universal programming is available to competing cable operators.[39] The company unveiled a new logo designed by Wolff Olins, which replaced a logo featuring the NBC peacock and an invocation of the Universal Pictures globe, with a wordmark.The company also began to stylize its name in CamelCase as "NBCUniversal" rather than "NBC Universal", to reflect the unity of its two main divisions.[40]
On January 26, 2011, Vivendi sold the remaining 20% of NBC Universal to GE, giving GE complete control of the company ahead of the completion of the sale of 51% of the company to Comcast on January 28, 2011.[41] Comcast and GE formed the joint venture holding company NBCUniversal, LLC.NBC Universal, Inc. became a unit of Comcast and adopted the name NBCUniversal Media, LLC, on January 29, 2011.[42]
Comcast had planned to buy out GE's 49% stake over the following seven years, but ownership of NBCUniversal remained split at 51–49% for two years, until the announcement on February 12, 2013, that Comcast intended to complete the $16.7 billion purchase ahead of time all immediately. The sale was completed on March 19, 2013.[43][44][9]
The corporation, on July 19, 2012, formed the NBCUniversal News Group with the NBC News, CNBC, and MSNBC divisions.[45] That same year, Comcast sold its stake in A&E Networks to Disney and Hearst, making the company a 50-50 joint venture.
In February 2013, NBCUniversal merged its two cable divisions, NBCUniversal Cable Entertainment & Cable Studios and NBCUniversal Entertainment & Digital Networks and Integrated Media, into one unit while moving out Telemundo and Mun2 to a new division, NBCUniversal Hispanic Enterprises and Content.The move also created the corporate-level position of executive vice president in charge of digital ventures.[46] In July, the company placed NBC TV Stations and Telemundo's O&Os stations into a new division, NBCUniversal Owned Television Stations, with New England Cable News being transferred into NBC TV Stations.[47]
On December 16, 2015, Steven Spielberg, Jeffrey Skoll of Participant Media, Anil Ambani of Reliance Anil Dhirubhai Ambani Group, and Darren Throop of Entertainment One founded Amblin Partners, which would primarily focus on producing and distributing films and television using the DreamWorks Pictures, Amblin Entertainment, and Participant Media brands.[48] Upon forming, Amblin Partners announced a five-year distribution deal with Universal Pictures, covering marketing and distribution via Universal or Focus Features.[49][50]The Girl on the Train was the first film released under the deal, following the expiration of the former's distribution deal with Walt Disney Studios Motion Pictures with the release of The Light Between Oceans in August 2016.
On April 28, 2016, two days after The Wall Street Journal reported that NBCUniversal's parent-company Comcast was in talks with then-CEO Jeffrey Katzenberg about an acquisition following failed 2014 merger talks with Hasbro and SoftBank, NBCUniversal officially announced to acquire DreamWorks Animation for a total of $3.8 billion.[51] Universal Pictures took over the distribution for DreamWorks Animation films after its deal with 20th Century Fox expired, following the release of Captain Underpants: The First Epic Movie in 2017.The sale was approved by board members, but was subject to regulatory approval.[52][53] On June 21, 2016, the acquisition was approved by the United States Department of Justice.[54][55]
On February 15, 2017, NBCUniversal acquired a minority stake in Amblin Partners,[57] strengthening the relationship between Universal and Amblin,[58] and reuniting a minority percentage of the live-action DreamWorks Pictures label with its former DreamWorks Animation division.
On February 28, 2017, NBCUniversal announced that it would acquire the remaining 49% stake in the Universal Studios Japan theme park that it did not own.[59]
On May 1, 2017, NBCUniversal announced that Sprout would be relaunched as Universal Kids on September 9, 2017.[60] Universal Kids would later cease operations on March 6, 2025.[61]
Attempted buyout of 21st Century Fox assets and subsequent acquisition of Sky
On November 16, 2017, NBCUniversal's parent company Comcast made a bid to acquire 21st Century Fox's filmed entertainment, cable entertainment, and international assets, ten days after The Walt Disney Company (at the time, owners of rival network ABC, cable sports channel ESPN and theme parks Disneyland and Walt Disney World) was reported to be negotiating with Fox for the same assets.The deal contained key assets such as the 20th Century Fox film and television studios (Universal Pictures and Universal Television's respective rivals), a 30% stake in Hulu, television assets FX Networks, National Geographic Channel, and international television operations such as Star India, while excluding the Fox Broadcasting Company, the Fox News Channel, Fox Television Stations
Attempted buyout of 21st Century Fox assets and subsequent acquisition of Sky
On November 16, 2017, NBCUniversal's parent company Comcast made a bid to acquire 21st Century Fox's filmed entertainment, cable entertainment, and international assets, ten days after The Walt Disney Company (at the time, owners of rival network ABC, cable sports channel ESPN and theme parks Disneyland and Walt Disney World) was reported to be negotiating with Fox for the same assets.The deal contained key assets such as the 20th Century Fox film and television studios (Universal Pictures and Universal Television's respective rivals), a 30% stake in Hulu, television assets FX Networks, National Geographic Channel, and international television operations such as Star India, while excluding the Fox Broadcasting Company, the Fox News Channel, Fox Television Stations, Fox Business Network, Fox Sports 1 and 2, Fox Deportes, and the Big Ten Network, all of which were spun off into the "New Fox" company (later known as the Fox Corporation) run by the Murdoch family.[62][63]
However, on December 11, 2017, Comcast officially dropped the bid, saying that "We never got the level of engagement needed to make a definitive offer."[64] On December 14, 2017, Disney officially confirmed its acquisition of the most 21st Century Fox assets, which was granted approval from the United States Department of Justice Antitrust Division on June 27, 2018, and approved by stockholders from both companies one month later.[65]
On April 25, 2018, Comcast launched its takeover offer for Sky plc at £12.50 per-share, or approximately £22.1 billion.[66][67] 21st Century Fox owned a significant stake in Sky and was trying to take full control of it itself, ahead of its own acquisition by The Walt Disney Company.NBCUniversal CEO Steve Burke stated that purchasing Sky would roughly double its presence in English-speaking markets, and allow for synergies between the respective networks and studios of NBCUniversal and Sky.[68] On June 5, 2018, Culture SecretaryMatt Hancock cleared both 21st Century Fox and Comcast's respective offers to acquire Sky plc.Fox's offer was contingent on the divestiture of Sky News.[69][70] On June 15, 2018, the European Commission gave antitrust clearance to Comcast's offer to purchase Sky, citing that in terms of its current assets in Europe, there would be limited impact on competition.Comcast included a 10-year commitment to the operations and funding of Sky News.[71]
On September 20, 2018, the Panel on Takeovers and Mergers ordered that a blind auction be held "in order to provide an orderly framework for the resolution of this competitive situation". In this process, Fox, followed by Comcast, made new cash-only bids for Sky. After these first two rounds of bidding, there would be a third round where both companies could make new offers. However, the third round of bidding would only be binding if both companies make a bid.[76] Comcast won the auction with a bid of £17.28 per-share, beating Fox's bid of £15.67.[77][78] Sky plc had until October 11, 2018, to formally accept this offer.[79]
Following its auction victory, Comcast began to acquire Sky shares from the open market. On September 26, 2018, Fox subsequently announced its intent to sell all of its shares in Sky plc to Comcast for £12 billion.[79][80] On October 4, 2018, Fox completed the sale of its shares, giving Comcast a 76.8% controlling stake at the time.[81] On October 12, 2018, Comcast announced it will compulsorily acquire the rest of Sky after its bid gained acceptances from 95.3% of the broadcaster's shareholders with the company being delisted by early 2019.[82] Sky was delisted on November 7, 2018, after Comcast acquired all remaining shares.[83]
While NBCUniversal and Sky still operate mainly as separate entities within Comcast, following the Sky takeover Comcast has begun the process of integrating some of NBCUniversal's international operations with parts of Sky. Among other moves, NBCUniversal's pay television channels in the United Kingdom will be folded with Sky's, and Sky Deutschland will become the parent company of NBCU's German networks.[84]
Preparation of Peacock streaming service
On January 14, 2019, NBCUniversal announced that it would launch an over-the-top streaming service to compete with Netflix, CBS All Access, Amazon Prime Video, Hulu, Apple TV+, HBO Max, and Disney+.[85] A reorganization of the major direct reporting division was made.Bonnie Hammer was appointed chairman of NBCUniversal Direct-to-Consumer and Digital Enterprises via the streaming services and the Digital Enterprises unit.Her former unit, NBCUniversal Cable Entertainment Group, was given to Mark Lazarus as chairman, NBCUniversal Broadcast, Cable, Sports and News.Universal Filmed Entertainment Group chairman Jeff Shell added NBC Entertainment, Telemundo and international channels as chairman of NBCUniversal Film and Entertainment.[86] On September 17, 2019, NBCUniversal announced the service would be called Peacock and launched on July 15, 2020.[87][88] In 2026, Comcast executives told investors that Peacock had grown a customer base of more than 44 million paid subscribers.[89]
NBCUniversal Content Studios was formed in October 2019 with Hammer as chairman and George Cheeks as vice chairman, who was co-chairman of NBC Entertainment. This new unit consists of Universal Television and Universal Content Productions. Hammer was replaced as chairman of the Direct-to-Consumer and Digital Enterprises unit by Comcast executive Matt Strauss, while Paul Telegdy would become sole chairman of NBC Entertainment and continue reporting to Shell.[90]
On February 25, 2020, Comcast announced it would purchase Xumo from the Panasonic/Viant joint venture for an undisclosed sum.The acquisition of the service—which will continue to operate as an independent business, albeit within Comcast's cable television division—stems mainly from Xumo's partnerships with smart TV manufacturers (including LG, Panasonic, and Vizio), which would allow Comcast to use Xumo's placement to market or showcase Xfinity and other Comcast services as well as use its technology to develop additional streaming platforms.The company plans to add content from the NBCUniversal programming library and the company's various television networks as well as use it to upsell Peacock, akin to ViacomCBS's utilization of Pluto TV.[91][92][93]
Vudu acquisition
In February 2020, it was reported that Comcast (via NBCUniversal) had entered talks into acquiring Vudu from Walmart.[94] On April 20, 2020, Fandango (jointly owned by Comcast and WarnerMedia) announced that it would be acquiring Vudu.[95][96] The acquisition was completed on July 6, 2020.[97] Vudu was renamed Fandango at Home in 2024.
Restructuring and Versant spin-off
In September 2022, NBCUniversal announced it had moved Universal Filmed Entertainment Group's consumer products division Universal Brand Development to Universal Parks & Resorts and had it merged with the latter's merchandise unit Universal Parks & Resorts Merchandise Group to form a single unified global consumer products business & focused on theme park experiences division for NBCUniversal's franchises renamed the former to Universal Products & Experiences, with Universal Brand Development president Vince Klaseus had led the rebranded division.[98]
In 2023, following the firing of CEO Jeff Shell, NBCUniversal announced that corporate management will be led by a leadership team while Michael J. Cavanagh continues to oversee Comcast as a whole.[99]
On November 20, 2024, Comcast announced that it would spin off most of its cable networks and selected digital properties into a new publicly traded company controlled by its shareholders, to be led by Mark Lazarus.[100] Initially referred to under the interim name "SpinCo", the company's name was announced as Versant on May 6, 2025.[101] Versant will consist of properties such as USA Network, CNBC, MSNBC, E!, Golf Channel, Oxygen, and Syfy, as well as digital properties such as Fandango Media and SportsEngine; the aim of the spin-off is to separate them from NBCUniversal's flagship businesses, while providing them with the ability to make their own further investments and acquisitions.[100][102]Bravo remains under the NBCUniversal umbrella, due to the network being a major provider of content to Peacock, while Telemundo's own cable operations remain unchanged.[100]
Universal Kids was also excluded from the spinoff, with NBCUniversal later confirming on January 13, 2025, that it would close on March 6, 2025.[103] In October 2025, both CNBC and MSNBC began the process of formally separating themselves from NBC News, effectively beginning the transfer of assets to Versant, which was situated as a subsidiary of Comcast until the spin-off was completed.[104][105]
A month later in November of that year, NBCUniversal retained the Keeping Up with the Kardishians franchise including its spin-offs when they partnered with Samsung's free ad-supported service Samsung TV Plus to established a FAST channel dedicated to that franchise entitled in the UK entitled Keeping Up with.. with the new FAST channel will show series from the Keeping Up with the Kardishians franchise such as the main series.[106]
On January 5, 2026, after the completion of spin-off of most NBCUniversal's cable assets into Versant, the company updated its logo by incorporating the redrawn version of the NBC Peacock first introduced in 2022, albeit with colored gradient first introduced by Comcast in 2024, to the existing 2011 wordmark, reasserting the company as the owner of NBC.[107]
Attempted acquisition of Warner Bros. Discovery
On October 2, 2025, CNBC reported that NBCUniversal would be the biggest wild card for the acquisition of Warner Bros. Discovery's assets.[108]
On November 6, 2025, NBCUniversal's parent company Comcast contracted Goldman Sachs and Morgan Stanley about a possible takeover of the studio and streaming assets of WBD.[109] On November 20, Paramount Skydance, Netflix, and Comcast each officially submitted their bids, with the former bidding for the entirety of WBD and the latter two bidding for its studio and streaming assets.[110] According to CNBC, David Zaslav will announce whether to split the company in two or sell off the whole company to one of the potential buyers before the end of the year.[111]
By December 2, 2025, Comcast submitted a bid to merge Warner Bros. with NBCUniversal, according to Bloomberg, while Netflix submitted a mostly cash offer. Under Comcast’s proposal, Comcast would take control of the combined entity and Warner Bros. shareholders would receive a mix of cash and stock. Paramount also submitted a bid for Warner Bros. Discovery, a 100% cash offer backed by debt financing from Apollo and Middle Eastern sovereign-wealth funds.[112][113]
On December 5, Netflix announced that they would be buying the Warner Bros. streaming and studio company for $72 billion after the split closes in the third quarter, valuing WBD at $82.7 billion.As part of the deal, Netflix will acquire the Warner Bros. film and television studios, HBO and its streaming service HBO Max (including their respective libraries and DC Entertainment/DC Studios but not the linear networks, which would still be from Discovery Global).[114][115] Paramount would later launch a hostile takeover bid for the entirety of WBD three days later for an enterprise value of $108.4 billion, with Comcast dropping out of the bid for WBD’s studio and streaming assets.At the UBS media conference on December 8, Mike Cavanagh admitted that Comcast’s bid was "light on cash" compared to bids by Netflix and Paramount and that "we didn’t expect that we had a high likelihood of prevailing with a deal that made sense to us."[116][117]
On December 17, Bloomberg reported that Comcast launched a valuation bid for WBD's streaming and studios division at $81 billion at $35.43 per share.[118]
Exit of first-run syndication
On March 13, 2026, NBCUniversal announced that it had exited the first-run syndication business and that it had canceled Access Hollywood, Steve Wilkos, Karamo and Access Live.Deadline Hollywood reported that the cancellations was likely informed by the recent announcement that NBCUniversal announced the cancellation of The Kelly Clarkson Show on February 2, 2026.Other NBCUniversal-owned programs such as Dateline, Chicago P.D., and the Law & Order franchise will remain in off-network syndication.[119]
In 2014, NBC secured U.S. broadcast and streaming rights for the Olympic Games through 2032.[124] A 2025 deal extended the rights through 2036.[125]
A 2024 deal returned NBA games to NBC (the network aired the league's games from 1954-1962 and from 1990-2002) and introduced regular streaming professional basketball coverage to Peacock.[126]
Paramount Pictures film library (1929–1949) (excluding Dr. Jekyll and Mr. Hyde, owned by Warner Bros. via Turner Entertainment Co., The Story of Temple Drake, owned by Disney via 20th Century Studios, and six Paramount films (The Buccaneer, The Miracle of Morgan's Creek, Sorry, Wrong Number, Bride of Vengeance, Rope of Sand and My Friend Irma), owned by Paramount itself)
44.Amy Chozick, Brian Stelter. Comcast Buys Rest of NBC in Early Sale Media Decoder Blog, The New York Times Company, February 12, 2013, retrieved February 25, 2019^
The company explained that the reason for the name change was because "the new name fully describes the company's mission to be the premier content provider for television and digital platforms, spanning all television parts and creative genres."[20]
In August 2007, NBC Universal purchased Sparrowhawk Media Group and renamed it NBC Universal Global Networks.[21] This acquisition gave NBC Universal all Hallmark channels outside the United States, plus the English channels Diva TV, Movies 24, Hallmark Channel and KidsCo.[22] Later that fall, the company also acquired the Oxygen network in a separate $925 million deal.[23] The sale was completed one month later.
In the summer of 2008, NBC Universal, Blackstone Group and Bain Capital announced their intention to buy The Weather Channel from Landmark Communications.The deal closed on September 12, 2008.[24] Shortly after the acquisition was completed, NBC announced that its existing TV weather network, NBC Weather Plus, would be shut down by December 31, 2008.
In July 2008, Universal Cable Productions split off from Universal Media Studios and moved into NBCUniversal's NBCU Cable Entertainment division.[25]
The summer of 2008 marked NBC Universal's first venture into the United Kingdom with the acquisition of English television production company Carnival Films.[26]
On November 12, 2008, NBC Universal acquired 80.1% of Geneon Entertainment from Dentsu in Japan, merging it with Universal Pictures Japan to form a new company,[27] Geneon Universal Entertainment Japan.[28]
On March 16, 2009, NBC Universal-owned cable channel Sci Fi announced that it would be changing its name to Syfy, replacing a generic term with a proprietary brand name that was able to be trademarked.[29] The re-branding and name change took place on July 7, 2009.[29][30]
On October 20, 2010, NBC Universal-owned horror/suspense-themed cable channel Chiller announced a major rebranding campaign incorporating a new logo and on-air look that launched on Wednesday, October 27, 2010.[33][34]Syfy and Chiller President Dave Howe said, "We have very ambitious plans to grow this network as a brand."[33][34] The channel would shut down in 2017.[35]
On August 22, 2016, the acquisition was completed with DreamWorks Animation now completely owned by
However, on December 11, 2017, Comcast officially dropped the bid, saying that "We never got the level of engagement needed to make a definitive offer."[64] On December 14, 2017, Disney officially confirmed its acquisition of the most 21st Century Fox assets, which was granted approval from the United States Department of Justice Antitrust Division on June 27, 2018, and approved by stockholders from both companies one month later.[65]
On April 25, 2018, Comcast launched its takeover offer for Sky plc at £12.50 per-share, or approximately £22.1 billion.[66][67] 21st Century Fox owned a significant stake in Sky and was trying to take full control of it itself, ahead of its own acquisition by The Walt Disney Company.NBCUniversal CEO Steve Burke stated that purchasing Sky would roughly double its presence in English-speaking markets, and allow for synergies between the respective networks and studios of NBCUniversal and Sky.[68] On June 5, 2018, Culture SecretaryMatt Hancock cleared both 21st Century Fox and Comcast's respective offers to acquire Sky plc.Fox's offer was contingent on the divestiture of Sky News.[69][70] On June 15, 2018, the European Commission gave antitrust clearance to Comcast's offer to purchase Sky, citing that in terms of its current assets in Europe, there would be limited impact on competition.Comcast included a 10-year commitment to the operations and funding of Sky News.[71][72][73] On July 11, 2018, Fox increased its bid for Sky to £14.00 per-share, valuing it at £24.5 billion.Comcast subsequently counterbid just hours later with an offer at £14.75 per-share, valued at £26 billion.[74][75]
On September 20, 2018, the Panel on Takeovers and Mergers ordered that a blind auction be held "in order to provide an orderly framework for the resolution of this competitive situation". In this process, Fox, followed by Comcast, made new cash-only bids for Sky. After these first two rounds of bidding, there would be a third round where both companies could make new offers. However, the third round of bidding would only be binding if both companies make a bid.[76] Comcast won the auction with a bid of £17.28 per-share, beating Fox's bid of £15.67.[77][78] Sky plc had until October 11, 2018, to formally accept this offer.[79]
Following its auction victory, Comcast began to acquire Sky shares from the open market. On September 26, 2018, Fox subsequently announced its intent to sell all of its shares in Sky plc to Comcast for £12 billion.[79][80] On October 4, 2018, Fox completed the sale of its shares, giving Comcast a 76.8% controlling stake at the time.[81] On October 12, 2018, Comcast announced it will compulsorily acquire the rest of Sky after its bid gained acceptances from 95.3% of the broadcaster's shareholders with the company being delisted by early 2019.[82] Sky was delisted on November 7, 2018, after Comcast acquired all remaining shares.[83]
While NBCUniversal and Sky still operate mainly as separate entities within Comcast, following the Sky takeover Comcast has begun the process of integrating some of NBCUniversal's international operations with parts of Sky. Among other moves, NBCUniversal's pay television channels in the United Kingdom will be folded with Sky's, and Sky Deutschland will become the parent company of NBCU's German networks.[84]
Preparation of Peacock streaming service
On January 14, 2019, NBCUniversal announced that it would launch an over-the-top streaming service to compete with Netflix, CBS All Access, Amazon Prime Video, Hulu, Apple TV+, HBO Max, and Disney+.[85] A reorganization of the major direct reporting division was made.Bonnie Hammer was appointed chairman of NBCUniversal Direct-to-Consumer and Digital Enterprises via the streaming services and the Digital Enterprises unit.Her former unit, NBCUniversal Cable Entertainment Group, was given to Mark Lazarus as chairman, NBCUniversal Broadcast, Cable, Sports and News.Universal Filmed Entertainment Group chairman Jeff Shell added NBC Entertainment, Telemundo and international channels as chairman of NBCUniversal Film and Entertainment.[86] On September 17, 2019, NBCUniversal announced the service would be called Peacock and launched on July 15, 2020.[87][88] In 2026, Comcast executives told investors that Peacock had grown a customer base of more than 44 million paid subscribers.[89]
NBCUniversal Content Studios was formed in October 2019 with Hammer as chairman and George Cheeks as vice chairman, who was co-chairman of NBC Entertainment. This new unit consists of Universal Television and Universal Content Productions. Hammer was replaced as chairman of the Direct-to-Consumer and Digital Enterprises unit by Comcast executive Matt Strauss, while Paul Telegdy would become sole chairman of NBC Entertainment and continue reporting to Shell.[90]
On February 25, 2020, Comcast announced it would purchase Xumo from the Panasonic/Viant joint venture for an undisclosed sum.The acquisition of the service—which will continue to operate as an independent business, albeit within Comcast's cable television division—stems mainly from Xumo's partnerships with smart TV manufacturers (including LG, Panasonic, and Vizio), which would allow Comcast to use Xumo's placement to market or showcase Xfinity and other Comcast services as well as use its technology to develop additional streaming platforms.The company plans to add content from the NBCUniversal programming library and the company's various television networks as well as use it to upsell Peacock, akin to ViacomCBS's utilization of Pluto TV.[91][92][93]
Vudu acquisition
In February 2020, it was reported that Comcast (via NBCUniversal) had entered talks into acquiring Vudu from Walmart.[94] On April 20, 2020, Fandango (jointly owned by Comcast and WarnerMedia) announced that it would be acquiring Vudu.[95][96] The acquisition was completed on July 6, 2020.[97] Vudu was renamed Fandango at Home in 2024.
Restructuring and Versant spin-off
In September 2022, NBCUniversal announced it had moved Universal Filmed Entertainment Group's consumer products division Universal Brand Development to Universal Parks & Resorts and had it merged with the latter's merchandise unit Universal Parks & Resorts Merchandise Group to form a single unified global consumer products business & focused on theme park experiences division for NBCUniversal's franchises renamed the former to Universal Products & Experiences, with Universal Brand Development president Vince Klaseus had led the rebranded division.[98]
In 2023, following the firing of CEO Jeff Shell, NBCUniversal announced that corporate management will be led by a leadership team while Michael J. Cavanagh continues to oversee Comcast as a whole.[99]
On November 20, 2024, Comcast announced that it would spin off most of its cable networks and selected digital properties into a new publicly traded company controlled by its shareholders, to be led by Mark Lazarus.[100] Initially referred to under the interim name "SpinCo", the company's name was announced as Versant on May 6, 2025.[101] Versant will consist of properties such as USA Network, CNBC, MSNBC, E!, Golf Channel, Oxygen, and Syfy, as well as digital properties such as Fandango Media and SportsEngine; the aim of the spin-off is to separate them from NBCUniversal's flagship businesses, while providing them with the ability to make their own further investments and acquisitions.[100][102]Bravo remains under the NBCUniversal umbrella, due to the network being a major provider of content to Peacock, while Telemundo's own cable operations remain unchanged.[100]
Universal Kids was also excluded from the spinoff, with NBCUniversal later confirming on January 13, 2025, that it would close on March 6, 2025.[103] In October 2025, both CNBC and MSNBC began the process of formally separating themselves from NBC News, effectively beginning the transfer of assets to Versant, which was situated as a subsidiary of Comcast until the spin-off was completed.[104][105]
A month later in November of that year, NBCUniversal retained the Keeping Up with the Kardishians franchise including its spin-offs when they partnered with Samsung's free ad-supported service Samsung TV Plus to established a FAST channel dedicated to that franchise entitled in the UK entitled Keeping Up with.. with the new FAST channel will show series from the Keeping Up with the Kardishians franchise such as the main series.[106]
On January 5, 2026, after the completion of spin-off of most NBCUniversal's cable assets into Versant, the company updated its logo by incorporating the redrawn version of the NBC Peacock first introduced in 2022, albeit with colored gradient first introduced by Comcast in 2024, to the existing 2011 wordmark, reasserting the company as the owner of NBC.[107]
Attempted acquisition of Warner Bros. Discovery
On October 2, 2025, CNBC reported that NBCUniversal would be the biggest wild card for the acquisition of Warner Bros. Discovery's assets.[108]
On November 6, 2025, NBCUniversal's parent company Comcast contracted Goldman Sachs and Morgan Stanley about a possible takeover of the studio and streaming assets of WBD.[109] On November 20, Paramount Skydance, Netflix, and Comcast each officially submitted their bids, with the former bidding for the entirety of WBD and the latter two bidding for its studio and streaming assets.[110] According to CNBC, David Zaslav will announce whether to split the company in two or sell off the whole company to one of the potential buyers before the end of the year.[111]
By December 2, 2025, Comcast submitted a bid to merge Warner Bros. with NBCUniversal, according to Bloomberg, while Netflix submitted a mostly cash offer. Under Comcast’s proposal, Comcast would take control of the combined entity and Warner Bros. shareholders would receive a mix of cash and stock. Paramount also submitted a bid for Warner Bros. Discovery, a 100% cash offer backed by debt financing from Apollo and Middle Eastern sovereign-wealth funds.[112][113]
On December 5, Netflix announced that they would be buying the Warner Bros. streaming and studio company for $72 billion after the split closes in the third quarter, valuing WBD at $82.7 billion.As part of the deal, Netflix will acquire the Warner Bros. film and television studios, HBO and its streaming service HBO Max (including their respective libraries and DC Entertainment/DC Studios but not the linear networks, which would still be from Discovery Global).[114][115] Paramount would later launch a hostile takeover bid for the entirety of WBD three days later for an enterprise value of $108.4 billion, with Comcast dropping out of the bid for WBD’s studio and streaming assets.At the UBS media conference on December 8, Mike Cavanagh admitted that Comcast’s bid was "light on cash" compared to bids by Netflix and Paramount and that "we didn’t expect that we had a high likelihood of prevailing with a deal that made sense to us."[116][117]
On December 17, Bloomberg reported that Comcast launched a valuation bid for WBD's streaming and studios division at $81 billion at $35.43 per share.[118]
Exit of first-run syndication
On March 13, 2026, NBCUniversal announced that it had exited the first-run syndication business and that it had canceled Access Hollywood, Steve Wilkos, Karamo and Access Live.Deadline Hollywood reported that the cancellations was likely informed by the recent announcement that NBCUniversal announced the cancellation of The Kelly Clarkson Show on February 2, 2026.Other NBCUniversal-owned programs such as Dateline, Chicago P.D., and the Law & Order franchise will remain in off-network syndication.[119]
