Hayu (streaming service)

Hayu (stylized as hayu and pronounced )[1] is an American-owned global over-the-top subscription video on-demand streaming television service, introduced in 2016.

The service is operated by a United Kingdom-based subsidiary of U.S. media company NBCUniversal, a division of Comcast, and primarily features content from NBCUniversal's American media properties.[2][3]

Overview

From NBCUniversal, Hayu is the first all-reality subscription video-on-demand streaming service of its kind – offering every episode and every season of a broad selection of reality TV franchises, all in one place and available the same day as the USA. The majority of Hayu’s content premieres on NBCU and Versant’s US channels: Bravo, E! and Oxygen.[4] Hayu is available in 45 markets (outside the US) including: Albania, Andorra, Australia, Austria, Belgium, Bosnia, Bulgaria, Canada, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hong Kong, Hungary, Iceland, Ireland, Italy, Kosovo, Latvia, Lithuania, Luxembourg, Malta, Montenegro, the Netherlands, New Zealand, North Macedonia, Norway, the Philippines, Poland, Portugal, Romania, Serbia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey and the United Kingdom on a full array of devices (mobile, tablet, laptop, connected TVs and selected consoles) at www.Hayu.com.[5][6][7][8][9][10][11][12][13] In July 2024, NBCUniversal expanded Hayu to ITV’s premium streaming service in the UK, ITVX.[14] In September 2024, NBCUniversal expanded Hayu to M6 Group's premium streaming service in France, M6+.[15]

On 26 October 2024, Hayu announced The Real Housewives of London as its first-ever commission of an original series. The series premiered exclusively on the service in August 2025.[16]

Selected Programming

  • Bad Girls Club
  • Below Deck
  • Below Deck Down Under
  • Below Deck Mediterranean
  • Below Deck Sailing Yacht
  • Botched
  • Euros of Hollywood
  • Game of Crowns
  • Jerseylicious
  • Keeping up with the Kardashians
  • Ladies of London
  • Million Dollar Listing
  • Model Squad
  • Real Girlfriends in Paris
  • The Real Housewives (Dallas, Lagos, Melbourne, Cheshire, Johannesburg, Auckland, Toronto, D.C., Dubai, Vancouver, Jersey, Miami, Durban, Potomac, London[17], Beverly Hills, Sydney, Atlanta, New Jersey, Orange County, New York City & Salt Lake City)
  • Rich Kids of Beverly Hills
  • Snapped
  • Snapped: Killer Couples
  • Top Chef
  • Vanderpump Rules
  • Southern Charm
  • Summer House
  • WAGS
  • Winter House

References

  1. Hayu www.youtube.com, 25 February 2016, retrieved 27 January 2018^
  2. Terms and Conditions Hayu.com, retrieved February 10, 2025^
  3. Jared Lindzon. What reality TV-loving Canadians can expect from streaming giant Hayu in 2025 — and what's with that name, anyway? Toronto Star, January 13, 2025, retrieved February 10, 2025^
  4. What is Hayu Hayu^
  5. NBCU to launch reality SVoD service hayu in UK, Ireland and Australia Digital TV Europe, retrieved 11 February 2016^
  6. Stewart Clarke. NBCU's Reality Streaming Service Hayu Launches in Three New Territories (EXCLUSIVE) Variety, 10 December 2018, retrieved 10 December 2018^
  7. Peter White. NBCU Launches Hayu In Canada; Discovery Brings Walter Presents To Italy – Global Briefs Deadline, 2 May 2018, retrieved 2 May 2018^
  8. Stewart Clarke. NBCUniversal to Launch Reality-TV Streaming Service Hayu in Nordics (EXCLUSIVE) Variety, 14 September 2017, retrieved 14 September 2017^
  9. Georg Szalai. NBCUniversal Reality TV Streamer Hayu Launches in 11 More Countries Hollywood Reporter, 18 February 2021, retrieved 18 February 2021^
  10. Georg Szalai. NBCUniversal Reality TV Streamer Hayu to Launch in Central and Eastern Europe Hollywood Reporter, 28 September 2022, retrieved 28 September 2022^
  11. Chris Dziadul. Hayu to launch in New Zealand Broadband TV News, 29 September 2023, retrieved 29 September 2023^
  12. Georg Szalai. NBCU Reality Streamer Hayu Launches in Germany, Austria Hollywood Reporter, 18 November 2020, retrieved 18 November 2020^
  13. Andy McDonald. NBC launches Hayu in Canada TBI (Television Business International), 4 October 2018, retrieved 4 October 2018^
  14. ITVX to launch Hayu Select this Summer ITV, retrieved 3 July 2024^
  15. New programming season at Groupe M6 company.rtl.com, retrieved 2025-02-26^
  16. Ellise Shafer. 'Real Housewives of London' Coming in 2025 From Hayu and 'Made in Chelsea' Producer Variety, 26 October 2024, retrieved 7 June 2025^
  17. Armando Tinoco. ‘The Real Housewives Of London’ Trailer Drops With Caroline Stanbury & Dorinda Medley Cameos; Hayu Sets Premiere Date Deadline, 2025-07-15, retrieved 2025-08-30^