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Marriott International

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Marriott International is a leading global hospitality company based in Bethesda, Maryland, USA. It operates and franchises hotels, resorts, and vacation ownership properties across more than 130 countries and territories, with a portfolio of over 30 distinct hotel brands ranging from luxury to economy segments.

Key moments

  • 1927Founded by J. Willard Marriott and his wife Alice Marriott as a root beer stand in Washington, D.C.
  • 1957Entered the hotel business with the opening of the Twin Bridges Motor Hotel in Arlington, Virginia
  • 1993Split into two publicly traded companies: Marriott International (hospitality operations) and Host Marriott (real estate investments)
  • 1995Acquired a 49% stake in The Ritz-Carlton Hotel Company, later gaining full ownership
  • 2016Launched the Marriott Bonvoy loyalty program, unifying its former reward programs across all brands

Industry Position and Scale

Marriott is widely recognized as one of the largest hotel companies in the world by number of properties and rooms, consistently ranking at the top of global hospitality industry rankings. Its diversified brand portfolio allows it to cater to nearly every type of traveler, from luxury resort guests to budget-conscious leisure visitors.

Business Model Innovation

The company primarily uses a franchising and management model rather than direct ownership of most properties, which allows it to expand rapidly with lower capital expenditure while maintaining strict brand standards. This model has been a key factor in its global growth over the past three decades.

Cultural and Social Impact

Marriott has placed increasing focus on inclusive hospitality and sustainability in recent years, with programs aimed at reducing its environmental footprint, supporting local communities, and fostering a diverse workplace. Its Marriott Bonvoy program also serves as a major loyalty platform that connects millions of travelers worldwide.

Marriott International, Inc. is an American multinational company that operates, franchises, and licenses lodging brands that include hotel, residential, and timeshare properties.[1][2] The company owns over 37 hotel and timeshare brands, with 9,000 locations and 1,597,380 rooms across its network (as of 2023).[3] Headquartered in Bethesda, Maryland, the company is the successor to the hospitality division of the Marriott Corporation, which was founded by J. Willard Marriott (1900–1985) and his wife Alice Marriott (1907–2000).

Profile

Marriott International is the largest hotel company in the world by the number of available rooms. It has 36 brands with 9,361 properties containing 1,706,331 rooms in 144 countries and territories.[1] Of these 9,361 properties, 1,981 are managed but not owned by Marriott, 7,192 are owned and managed by independent hospitality companies under franchise agreements with Marriott, and 51 are both owned and managed by Marriott. The company also operates 20 hotel reservation centers.[1]

Marriott International, Inc. was formed in 1993 when Marriott Corporation split into two companies: Marriott International, Inc., which franchises and manages properties, and Host Marriott Corporation (now Host Hotels & Resorts), which owns properties.

History

Founding and early years

The Marriott Corporation traces its origins to 1927, when John Willard Marriott, his wife Alice and a business partner operated a root beer stand in Washington, D.C.[4] After serving a mission for The Church of Jesus Christ of Latter-day Saints in New England, Marriott had traveled to Washington, D.C., where he experienced the humid summer weather of the city. After returning to Utah and graduating from The University of Utah, Marriott purchased the rights to franchise an A&W Root Beer stand in Columbia Heights.[5] Permission was subsequently received from A&W to start selling food. The stand was renamed as The Hot Shoppe, and it grew in popularity.[6] Always looking for new ways to improve his business, Marriott bought a vacant lot next to one of his Hot Shoppes, removed the curb, and began offering the first drive-in service on the East Coast. This move popularized the restaurants, and by 1932, the Marriotts owned 7 Hot Shoppes in the D.C. area.[5] In 1953, Hot Shoppes, Inc. became a public company via an initial public offering.[7]

On January 16, 1957, the company opened its first hotel, the Marriott Motor Hotel, in Arlington, Virginia.[8][9] It cost $9 per night, plus an extra $1 for every person that was in the car.[10] The company's second hotel, the Marriott Key Bridge Motor Hotel in Rosslyn, Arlington, Virginia, opened in 1959 and was the company's longest continuously operating hotel until its closure in July 2021.[11][12]

Hot Shoppes, Inc. was renamed the Marriott Corporation in 1967.[13]

In 1972, the Marriott lodging division acquired the Greek-based Sun Line cruise line, which it owned until 1987.[14]

In 1976, the company opened two theme parks, each named Marriott's Great America, in California and Illinois.[15] Marriott sold the parks in 1984, with the California park bought by the City of Santa Clara[16] and the Illinois park bought by Bally Manufacturing, then the parent company of the Six Flags Corporation (both are now owned by Six Flags).[17][18]

Marriott has faced criticism over its animal welfare policies, particularly for using eggs from caged hens in global operations and failing to meet deadlines to transition to cage-free eggs.[19]

Marriott International

Marriott International, Inc. was formed in 1993 when Marriott Corporation split into two companies: Marriott International, Inc., which franchises and manages properties, and Host Marriott Corporation (now Host Hotels & Resorts), which owns properties.[20]

In 1995, Marriott was the first hotel company to offer online reservations.[21]

In April 1995, Marriott acquired a 49% interest in The Ritz-Carlton Hotel Company.[22] Marriott believed that it could increase sales and profit margins for The Ritz-Carlton, a troubled chain with many properties either losing money or barely breaking even. The cost to Marriott was estimated to have been about $200million in cash and assumed debt. The next year, Marriott spent $331million to acquire The Ritz-Carlton, Atlanta, and buy a majority interest in two properties owned by William Johnson, a real estate developer who had purchased The Ritz-Carlton, Boston in 1983 and expanded his Ritz-Carlton holdings over the next twenty years. Ritz-Carlton expanded into the timeshare market. Ritz Carlton benefited from Marriott's reservation system and buying power. In 1998, Marriott acquired majority ownership of The Ritz-Carlton.[23]

In 1997, the company acquired the Renaissance Hotels and Ramada brands from Chow Tai Fook Group and its associate company, New World Development.[24][25] Marriott International also signed an agreement to manage hotels owned by New World Development.[26] The same year the company also got into the home cleaning business by starting a new venture dubbed HomeSolutions.[27]

In 2001, the Marriott World Trade Center was destroyed during the September 11 attacks.

In 2002, CTF Hotel Holdings Inc., a company that owns a hotel in Hong Kong managed by Marriott, sued Marriott alleging that Marriott engaged in extortion and bribery. According to the allegations, Marriott contracted to receive audio-visual services from Molloy. Marriott paid an inflated amount to Molloy and pocketed the 1.7 million dollars above its fee. Marriott had to return the money to CTF Hotel. CTF Hotel also accused Marriott of accepting bribes from suppliers.[28]

In 2003, the company completed the corporate spin-off of its senior living properties (now part of Sunrise Senior Living) and Marriott Distribution Services.[29] In the same year, the owners of the Marriott-operated, Town Hotels, sued Marriott for breach of contract, breach of fiduciary duty, negligence, and fraud. They claimed that Marriott along with the Avendra hotel chain violated West Virginia law by contracting with vendors and receiving "sponsorship fees" from them to provide services to Town Hotels, when according to the contract, Marriott was forbidden to profit from the contract except for management fees. [30]

In 2004, the company sold its right to the Ramada brand to Cendant, acquired in 1997.[31]

In 2005, Marriott International and Marriott Vacation Club International were two of the 53 entities that contributed the maximum of $250,000 to the Second inauguration of George W. Bush.[32][33][34]

On July 19, 2006, Marriott implemented a smoking ban in all buildings it operated in the United States and Canada, effective September of that year.[35][36]

In 2007, Marriott became the first hotel chain to serve food that is completely free of trans fats at all of its North American properties.[37]

Hotels franchised or operated by the company were affected by the 2003 Marriott Hotel bombing, the Islamabad Marriott Hotel bombing in 2008, and the 2009 Jakarta bombings.

On November 11, 2010, Marriott announced plans to add over 600 hotel properties by 2015, primarily in emerging markets: India, where it planned to have 100 hotel properties, China, and Southeast Asia.[38]

On January 21, 2011, Marriott said that adult movies would not be included in the entertainment offered at new hotels, which would use an Internet-based video on demand system.[39][40]

In 2011, Mitt Romney received $260,390 in director's fees from Marriott International,[41] despite the fact that he had already stepped down from the board of directors to run for President of the United States.[42] His released 2010 tax returns showed earnings in 2010 of $113,881 in director's fees from Marriott.[43] In February 2012, Bloomberg News reported on Romney's years overseeing tax matters for Marriott, which had included several "scams" (quoting John McCain) and legal actions brought against Marriott, which Marriott lost in court, over its manipulations of the U.S. Tax Code.[44][45]

Effective March 31, 2012, Bill Marriott assumed the role of executive chairman of the company and relinquished the role of chief executive officer to Arne Sorenson.[46][47][48]

In December 2012, Guinness World Records recognized the JW Marriott Marquis Dubai, a five star hotel, as the tallest hotel in the world.[49]

In 2013, the owners of the Madison 92nd Street Associates LLC, who contracted with Marriott to manage their hotel, sued Marriott for $400 million, alleging that Marriott had conspired with the workers' committee. They claimed that Marriott allowed the workers to unionize at the Madison-owned hotel in exchange for not unionizing at Marriott's flagship hotels.[50]

On October 3, 2014, the Federal Communications Commission (FCC) fined Marriott $600,000 for unlawful use of a "containment" feature of a Wi-Fi monitoring system to deliberately interfere with client-owned networks in the convention space of its Gaylord Opryland Resort & Convention Center in Nashville. The scheme disrupted operation of clients' mobile phone hotspots via Wi-Fi deauthentication attacks.[51] Marriott International, Inc., the American Hotel and Lodging Association and Ryman Hospitality Properties responded by unsuccessfully petitioning the FCC to change the rules to allow them to continue jamming client-owned networks, a position which they were forced to abandon in early 2015 in response to backlash from clients, mainstream media, major technology companies, and mobile carriers.[52][53] The incident drew unfavorable publicity to Marriott's practice of charging exorbitant fees for Wi-Fi.[54][55]

On April 1, 2015, Marriott acquired Canadian hotel chain Delta Hotels, which operated 38 hotels at that time.[56][57]

On November 16, 2015, Marriott announced the acquisition of Starwood for $13billion.[58] A higher offer for Starwood at $14billion from a consortium led by China's Anbang Insurance Group was announced March 3, 2016.[59][60][61] After Marriott raised its bid to $13.6billion on March 21, Starwood terminated the Anbang agreement and proceeded with the merger with Marriott.[62] Following receipt of regulatory approvals, Marriott closed the merger with Starwood on September 23, 2016, creating the world's largest hotel company with over 5700 properties, 1.1million rooms, and a portfolio of 30 brands.[63] The Starwood acquisition gave Marriott a larger non-US presence; approximately 75% of Starwood's revenues were from non-US markets.[64][65]

On November 30, 2018, Marriott disclosed that the former Starwood brands had been subject to a data breach. After the disclosure, Attorney General of New York Barbara Underwood announced an investigation into the data breach.[66][67] The cyberattack was found to be a part of a Chinese intelligence-gathering effort that also hacked health insurers and the security clearance files of millions more Americans. The hackers are suspected of working on behalf of the Ministry of State Security, the country's Communist-controlled civilian spy agency.[68][69][70] Initially, Marriott said that 500 million customers' personal information had been exposed.[71] In January 2019, the company updated the number of guests affected to "less than 383 million" customers, and claimed many of the customer's payment cards had expired.[72] The UK Information Commissioner's Office fined Marriott £18 million for breaches to GDPR law that contributed to the breach.[73] Australia's Information Commissioner served Marriott an 'enforceable undertaking' to improve their security.[74]

In 2019 and 2021, Marriott faced an investigation[75] and a class action lawsuit[76] in the US for its practice of charging resort fees that were not included in the room price, with the services included in these "resort fees" unclear. This method is prohibited in many parts of the world and is known as "drip pricing".[77]

In December 2019, the company acquired Elegant Hotels, operator of 7 hotels in Barbados.[78]

In February 2020, the company discovered a data breach that included the theft of contact information for 5.2 million customers.[79]

In 2020, Delano Las Vegas is sold to MGM Resorts International & VICI Properties alongside the Mandalay Bay.

In April 2020, during the COVID-19 pandemic, the company instituted additional cleanliness standards, including requiring the use of electrostatic sprayers with disinfectant, adding disinfecting wipes in all hotel rooms, and removing or re-arranging furniture in public areas to allow more space for social distancing.[80] During the pandemic, global occupancy fell as low as 31%.[81]

President and CEO Arne Sorenson died on February 15, 2021, from pancreatic cancer.[82] On February 23, 2021, Anthony Capuano was appointed to fill Sorensen's vacancy as CEO and Director, having previously served as Marriott's group president of global development, design and operations.[83]

In November 2021, the company was criticized for refusing to host the World Uyghur Congress at one of its properties in Prague, citing reasons of "political neutrality".[84]

In August 2022, employees began moving into the company's new 21-story, 785,000-square-foot headquarters building on Wisconsin Avenue, ahead of an official opening on September 21. The new building was constructed over four years as part of a $600 million downtown Bethesda campus, together with the adjacent Marriott Bethesda Downtown hotel.[85]

In 2023, a criminal investigation was opened against Marriott in Poland, claiming that it acted fraudulently and unethically against the Lim company, the owner of a Warsaw hotel. During the COVID-19 period, Marriott would not keep up the hotel's maintenance and shifted the costs of maintaining the empty hotel to the Lim Company. At the same time Marriott prevented the Lim Company from renting the hotel to the National Health Fund for doctors' housing or contracting for advertising deals until the Lim Company would pay unwarranted bonuses to Marriott.[86]

Also in the same year, on May 1, Marriott announced that it completed the acquisition of Mexican hotelier Hoteles City Express. By this move, Marriott officially entered the affordable midscale-segment under City Express by Marriott brands.[87][88] The company also launched another brand focusing on budget extended stays called StudioRes in August,[89][90] and an extension to its Four Points by Sheraton brand called Four Points Express in September.

In August 2024, Marriott announced a long-term licensing agreement with Sonder, adding 10,500 rooms to their portfolio and allowing customers to earn or redeem Marriott Bonvoy points at Sonder properties starting in late 2024.[91] Marriott terminated its partnership with Sonder on November 9, 2025 citing default by Sonder.[92]

In December 2024, Marriott's luxury hotel chain, W Hotels introduced W Las Vegas.

In April 2025, the company acquired Citizen M, a Dutch-based hotel brand, for $355 million.[93] The deal is expected to be completed by the end of the year and is subject to regulatory approval.[93]

In December 2024, Marriott announced plans to expand into outdoor-focused lodging through the acquisition of Postcard Cabins and a long-term partnership agreement with Trailborn.[94] The Postcard Cabins portfolio, consisting of 29 properties and more than 1,200 units across the United States, was incorporated into Marriott’s offerings through the deal. Trailborn, which operated five lodges totaling 559 rooms near major outdoor recreation areas, also joined under a separate long-term agreement.[94] Together, the arrangements were presented as what Marriott described as its planned Outdoor Collection platform.[94] The Outdoor Collection was formally launched in late September 2025.[95]

Corporate affairs

Senior leadership

From Marriott's founding in 1927 to 2012, the company's senior leadership was led by members of the Marriott family. In 2012, Arne Sorenson became the first non-Marriott family member to be appointed chief executive; this practice continued when Anthony Capuano was named his successor in 2021. The current practice is members of the Marriott family are named chairman while other company executives are named as chief executive.

  • Chairmen
  • 1) J. Willard Marriott (1927–1985)
  • 2) Bill Marriott (1985–2022)
  • 3) David Marriott (since May 2022)
  • Chief executives
  • 1) J. Willard Marriott (1927–1972)
  • 2) Bill Marriott (1972–2012)
  • 3) Arne Sorenson (2012–2021)
  • 4) Anthony Capuano (since February 2021)

Business figures

Environment

Marriott International reported Total CO2e emissions (Direct + Indirect) for the twelve months ending 31 December 2020 at 5,166 Kt (-1,643 /-24.1% y-o-y)[99] and aims to reach net zero emissions by 2050.[100]

Animal welfare

In 2013, Marriott International committed to eliminating the use of battery cage eggs and gestation crates in its supply chain by 2015. However, the company did not meet this goal. In 2018, after a campaign by The Humane League and the Open Wing Alliance, Marriott set a new target to source only cage-free eggs globally by 2025.[104] As of 2024, Marriott reported that only 42.04% of the eggs in its supply chain were cage-free.[105] This prompted criticism by animal welfare organizations including Mercy for Animals and the International Council for Animal Welfare.

Loyalty program – Marriott Bonvoy

Marriott Bonvoy is Marriott's current loyalty program, formed in the February 2019 merger of its three former rewards programs: Marriott Rewards, Ritz-Carlton Rewards, and Starwood Preferred Guest. Starwood Preferred Guest (also known as SPG) was founded in 1999 as the first in the industry to enforce a policy of no blackout dates, no capacity controls, and online redemption. In 2012, Starwood Preferred Guest began offering lifetime status and a dedicated Starwood ambassador for loyal members. Ritz-Carlton Rewards was founded in 2010. Members were able to receive air miles instead of reward points and able to earn ten points (or two miles) for every dollar spent on any Ritz-Carlton room rates. Despite the restriction of membership to only one of the two programs, members of Ritz-Carlton Rewards were able to earn points in other Marriott hotels, while Marriott Rewards members were able to earn points at a Ritz-Carlton.[106]

As of March 2026, Marriott Bonvoy has five tiers in addition to the base tier of simply being a "member", over "member" the following tiers and some benefits include the following:[107]

Awards

  • In November 2020, Marriott International was named as one of the "Top 75 Companies for Executive Women" by Working Mother.[108]
  • In June 2022, Marriott was recognized by the International Hospitality Institute on the Global 100 in Hospitality, a list featuring the 100 Most Powerful People in Global Hospitality.[109][110]

Marriott brands

Overview

As of 2024, Marriott International operates hotels, resorts and other properties under the following brands internationally.[111]

Luxury

Premium

Select

Longer Stays

  • Apartments by Marriott Bonvoy
  • Element
  • Homes & Villas by Marriott Bonvoy
  • Marriott Executive Apartments
  • Residence Inn by Marriott
  • StudioRes
  • TownePlace Suites

Luxury

Premium

Select

Longer Stays

  • Apartments by Marriott Bonvoy
  • Element
  • Homes & Villas by Marriott Bonvoy
  • Marriott Executive Apartments
  • Residence Inn by Marriott
  • StudioRes
  • TownePlace Suites

The Luxury Collection

The Luxury Collection is a brand of Marriott International for luxury properties. It is notable as the first "soft brand" hotel chain.[112] Most hotels of the brand are located in converted historic buildings, including palaces or older hotels. The brand also enlists notable designers to craft luxury travel accessories that are available exclusively on the brand's website.[113]

History

The Luxury Collection brand began on January 13, 1992, when ITT Sheraton designated 28 of its most expensive hotels and 33 of the Sheraton Towers, as the ITT Sheraton Luxury Collection.[114]

In February 1994, ITT Sheraton Hotels and Resorts acquired a controlling interest in CIGA (Compagnia Italiana Grandi Alberghi, or Italian Grand Hotels Company), an Italian international hotel chain that owned several luxury properties in Europe.[115] The majority of the CIGA hotels were folded into The Luxury Collection. CIGA's original logo, the four horses of St. Mark, was kept for The Luxury Collection brand logo until 2010; each Luxury Collection hotel now uses its own logo.

In 2011, it embarked on an advertising campaign.[116] In 2012, the brand announced a major expansion in Asia, particularly in China.[117] Also in 2014, the brand signed Danish supermodel Helena Christensen as spokesperson.[118] In 2015, the company launched a $700 million program to renovate properties.[119]

Animal welfare controversy

According to Vox, Marriott International promised in 2013 to move away from some particularly cruel factory-farming practices by banning cages for hens and pregnant pigs. After Marriott missed its 2015 deadline, the company was challenged by an international campaign led by the Open Wing Alliance. Marriott then reiterated its commitment to eliminating caged eggs from its global supply chain.[120]

Marriott committed to sourcing 100% of eggs[121] from cage-free sources by the end of 2025 and reported[122] progress in some regions. According to The Washington Post, as of 2026, Marriott International has not fulfilled this commitment.[123]

In May 2025, the animal protection nonprofit Mercy For Animals claimed Marriott has attempted to silence activists. According to Mercy For Animals CEO Leah Garcés, the company sought to take down campaign websites that shared updates on its cage-free progress.[124]

During a June 2025 hotel industry conference at the New York Marriott Marquis, a protest concerning the use of eggs from caged hens interrupted a panel featuring executives from major hotel companies, including Marriott International.[125][126]

As of January 2026, Marriott International has declined to provide updated timelines for its global cage-free egg commitment, citing bird flu and supply chain disruptions as obstacles to the 2025 deadline.[123]

Great America theme parks

Marriott developed three theme parks, of which two opened: Marriott's Great America in Santa Clara, California and Marriott's Great America in Gurnee, Illinois.[127] A third site was proposed but never built in the Washington D.C. area, but was cancelled due to strong opposition by surrounding residents.[128][129] The parks were operated by Marriott from 1976 until 1984, and were themed to celebrate American history. At the opening, the parks had nearly identical layouts.[130][131][132]

In 1984, Marriott disposed of its theme park division;[17] both parks were sold and today are associated with national theme park chains. Following the 2024 merger between Cedar Fair and Six Flags, both parks are now owned by Six Flags.[133]

The Gurnee location was sold to Six Flags in 1984 where it operates today as Six Flags Great America.[134] The Santa Clara location was sold to the City of Santa Clara, who retained the underlying property and sold the park to Kings Entertainment Company,[135] renamed Paramount Parks in 1993.[136] From 1993 to 2006, the Santa Clara location was known as Paramount's Great America.[136] In 2006, Paramount Parks was acquired by Cedar Fair Entertainment Company,[137] then Cedar Fair merged with Six Flags in 2024.[138] The Santa Clara park operates today as California's Great America.[139] The land of the Santa Clara, California, park was sold to the real estate company Prologis by Cedar Fair prior to the merger in 2022, with plans to close the Santa Clara park by 2033 at the latest.[140][141] In the years after their sale, the layouts of both of the parks have diverged substantially.[130]

See also

Further reading

External links

References

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