W Hotels is an American hotel chain franchise founded by Starwood Hotels and Resorts but now owned by Marriott International operating around 70 upscale hotels and long-stay apartment facilities worldwide.[1]Globally, the 2024 Average Daily Rate was $321, and Occupancy 67%.[2]
History
W Hotels was launched in 1998 with W New York, a conversion of the former Doral Inn hotel on Lexington Avenue, Manhattan.[3][4] Barry Sternlicht, then CEO of Starwood Hotels and Resorts Hotels 1995–2005, created the brand.[5]