1925 through 1940
Delta's origins can be traced to an agricultural and aviation effort that came together in the early 1920s to find a solution to the boll weevil infestation that was destroying cotton crops. Entomologist B. R. Coad led a team of researchers at the U.S. Department of Agriculture's field laboratory in Tallulah, Louisiana, and with loaned Army pilots and aircraft developed improvements that determined "dusting" of insecticide powder from the air would be the most effective form of treatment.[21] Working with Coad, an aircraft manufacturing company (Huff-Daland Aero Corporation) built the world's first airplane designed for crop-dusting and formed a subsidiary, Huff Daland Dusters Inc., to market and operate that new service.[22] It was founded on 2 March 1925, in Macon, Georgia, and became the world's first aerial crop dusting company.[3] The company moved to Monroe, Louisiana, in summer 1925. C.E.Woolman left his position with Louisiana State University's Agricultural Extension Dept and in the off-season traveled with the company to Peru, where they helped to establish crop-dusting and passenger services. With this experience, Woolman returned to the United States and in 1928, he led a group of local investors to acquire Huff Daland Dusters assets.
The new company was named Delta Air Service, with its headquarters in Monroe. La. The name Delta, referring to the Mississippi Delta region, was suggested by Catherine FitzGerald, a secretary who later would rise to the rank of an executive in the company.[3][23][24] On 17 June 1929, Delta Air Service began flying 5-passenger Travel Airs from Dallas, Texas, to Jackson, Mississippi, with stops in Shreveport and Monroe, Louisiana.[9] By June 1930, Delta's route had expanded eastward to Atlanta, the fastest-growing city in the South, and westward to Fort Worth, Texas.[24]
This service was terminated in October 1930 after the "Spoils Conference", when the Post Office awarded the route to an American Airlines predecessor. Delta's lack of success in winning a commercial airmail contract—the bread and butter of any aspiring airline—jeopardized its existence. Delta Air Service suspended passenger service, and sold its assets to its competitor.[24] Local banker Travis Oliver, acting as trustee, C.E. Woolman and other local investors purchased back the crop-dusting assets of Delta Air Service and incorporated as Delta Air Corporation on December 31, 1930.[9][3][25]
A reprieve came for Delta on the heels of the "airmail scandal", when the U.S. Congress enacted the Air Mail Act of 1934. C.E. Woolman secured a low-bid contract for the new Mail Route 24,[24] flying used Stinson "T" Trimotors,[26] with a route from Charleston, South Carolina, to Fort Worth, with stops in Columbia, Augusta, Atlanta, Birmingham, and Meridian along the way.[27] Mail service began July 4, 1934, and passenger service on August 5. Doing business as Delta Air Lines.[28]
1940s and 1950s
In 1941, Delta moved its headquarters from Monroe to Atlanta.[29]
Until 1941, Delta's network was an unbranched string of twelve cities from Fort Worth to Charleston SC. That December it scheduled ten departures a day at Atlanta: three to Ft Worth, one to Birmingham and two each to Cincinnati, Charleston and Savannah. Those ten flights and their returns were Delta's whole schedule.
Delta's routes started extending north and south. In 1943, Delta added service to New Orleans, and in 1945 Chicago and Miami. The company name officially became Delta Air Lines in 1945. Regularly scheduled cargo service began in 1946.[30]
Delta purchased Chicago and Southern Air Lines in 1953 and flew under the name Delta-C&S for the next two years. This added a north–south network from Chicago and Detroit to Houston and New Orleans – and Delta's first international route, New Orleans to Caracas via Havana.[31] The network expanded to Washington DC and New York in 1956; like Braniff, Delta initially flew only to
1960s and 1970s
Delta added jet airliners to its fleet in the 1960s; the Douglas DC-8 entered service in September 1959. Delta's new red, white, and blue triangle logo (the "widget") on their aircraft represented the jet's swept wing, as well as the Greek letter delta.[32] Convair 880s were added in 1960 (they set a coast-to-coast record)[33] and in 1965 the DC-9. Delta became an all-jet airline in 1970.[24]
In 1961, Delta's routes expanded west with the first nonstop service between Atlanta and California. Delta acquired Northeast Airlines in 1972.[24] Delta purchased some Boeing 747-100s, which were later sold to China Airlines in favour of the Lockheed L-1011. Trans-Atlantic service began in 1978 with the first nonstop service from Atlanta to London.[34]
1980s
Delta launched its first frequent flyer program in 1981 which became the SkyMiles program in 1995. In 1982, the airline acquired its first Boeing 737s. Also in December 1982, Delta took delivery of its first 757 and 767–200, named the Spirit of Delta, which was paid for "by voluntary contributions from employees, retirees and Delta's community partners." The effort, called Project 767, was spearheaded by three Delta flight attendants to show the employees' appreciation to Delta for solid management and strong leadership during the first years following airline deregulation."[35] The airplane remained in the Delta fleet until 2006, and was repainted in a commemorative paint scheme and toured the country to celebrate the airline's 75th anniversary in 2004.[36] In 1987, Delta merged with Western Airlines, inheriting Western's hubs in Salt Lake City and Los Angeles, while Ron Allen became CEO of the combined airline. Trans-Pacific service began in 1987 (Atlanta-Portland, Or.-Tokyo).[37]
1990s
In 1990, Delta became the first U.S. airline to operate the McDonnell Douglas MD-11 aircraft,[38] leasing two from Mitsui.
Delta expanded dramatically by purchasing most of Pan Am's European routes after Pan Am declared bankruptcy in 1991. Delta initially explored a joint divvying-up of Pan Am's assets with United Airlines where Delta would take over the New York-based European operations and United would take over the Miami-based Latin American operations, but the two carriers reached a major disagreement over which would assume the Pan Am Miami-London route. On 1 September, Delta acquired Pan Am's East Coast and European routes including intra-European routes from the Frankfurt hub, (IGS routes to and from Berlin were acquired by Lufthansa) and assumed a controlling interest in the remainder of Pan Am, which continued to operate routes from Miami to London, Paris and Latin America. The total price for these assets was $1.3 billion.[39]
Although Delta initially promised further equity injections to keep Pan Am afloat, it decided not to do so a month later, which forced Pan Am to cease operations on December 4, 1991.
2000s
In 2000, Delta partnered with AeroMéxico, Air France, and Korean Air to form SkyTeam, a global alliance. Three years later, Delta began the largest domestic codeshare alliance with Continental Airlines and Northwest Airlines. Today SkyTeam is the second largest airline alliance in the world (after Star Alliance).[49]
Delta's short-lived Los Angeles focus city was significantly reduced in 2008, ending the build up toward hub status as Delta went from a high of 48 destinations from the airport to just 17.[50]
In an effort to simplify its fleet and capitalize on cross-platform compatibility, not only in pilot training but also maintenance, the airline began to retire its trijets (three-engine planes) in favor of twinjets (two-engine planes). Delta's entire active fleet is now composed of twinjets. The airline is now the world's largest operator of 767 aircraft.
- The Lockheed L-1011 was, for many years, the workhorse of the fleet and backbone of Delta's international network, numbering as high as 56 in service at one time. The last L-1011 (N728DA) was retired on July 31, 2001. The final flight operated as Flight 1949 from Orlando to Atlanta. The Lockheed L-1011's were replaced with the Boeing 767–400.
- The airline's many Boeing 727s were completely replaced with Boeing 737–800s in 2003.
- Delta operated its last MD-11 flight on 1 January 2004, operating as Flight 56 from Narita International Airport to Atlanta. This concluded the MD-11s relatively short service in the fleet. MD-11 aircraft have been replaced with Boeing 777-200ERs. On September 23, 2004, a Delta spokesperson confirmed plans to sell 8 MD-11s to FedEx Express. The remainder MD-11s were either sold to World Airways for charter use or converted to freighters for UPS Airlines.
Bankruptcy
As early as 2004, in an effort to avoid bankruptcy, Delta began restructuring the company, which included cutting 7,000 jobs and aggressively expanding Atlanta operations by adding 100 new flights, making it a "super-hub" and requiring the airline to spread its flight schedule more evenly throughout the day.[51]
On August 15, 2005, in an SEC filing, Delta finalized a deal to sell Delta Connection carrier Atlantic Southeast Airlines (ASA) for $425 million in cash to SkyWest Airlines in an effort to obtain money to avoid bankruptcy. Analysts called the move a desperate one, estimating ASA's worth at around $700–$800 million – a price which SkyWest would not have been willing to pay.[52]
Delta sought protection from its creditors under Chapter 11 of the U.S. Bankruptcy Code on September 14, 2005, via a filing with the U.S. Bankruptcy Court for the Southern District of New York, in Manhattan; the company's liabilities included some $28.27 billion of total debt. Coincidentally, rival carrier Northwest Airlines also sought Chapter 11 protection that same day via a filing with the same court; Delta and Northwest would eventually merge several years later, after both companies had restructured and had emerged from bankruptcy, with Delta as the surviving corporate entity.
In December 2005, Delta cut 26% of its flights at its
Reorganization during bankruptcy
In 2005, Delta accelerated its restructuring, targeting an additional $3 billion per year in cost reductions by 2007. Of that, $970 million was to come from debt relief, lease and facility savings, and previously commenced fleet modifications. Non-union workers' salaries were to be reduced by a minimum of 9% across the board, with a 15% reduction for executive officers and a 25% pay cut for CEO Gerald Grinstein. In December 2005, the Delta pilots agreed to an additional temporary 14% cut in pay, piggybacking onto the 32.5% taken at the beginning of 2005. This cut was made permanent with the ratification of an agreement in June 2006. Additionally, the company planned to lay off between 7,000 and 9,000 of its 52,000 employees.[54]
In 2006, Delta purchased rights to fly between New York City and London (Heathrow) from United Airlines.[55]
On February 24, 2006, Delta, along with Continental Airlines and FedEx Express, saw future operations to Venezuela severely affected by President Hugo Chávez's decision to restrict flights coming into that South American country from the United States.[56]
Failed takeover attempt by US Airways
On November 15, 2006, Bloomberg reported that US Airways Group, the parent of US Airways, proposed a takeover of Delta for $8 billion in cash and stock.[61]
In addition to Delta management, Delta employees appeared to be extremely skeptical of US Airways management's claims that a merger would result in no job reductions and provide a more secure future for a combined entity. Employees had started wearing "Keep Delta My Delta" buttons and campaigning to raise public awareness of their opposition to the proposed takeover.[62]
On December 19, 2006, Delta rejected US Airways Group's proposed merger. The airline also launched a media campaign against the merger to raise public support. The campaign, "Keep Delta My Delta", was picked up from the employee grassroots effort of the same name. The effort's website harbored an e-petition, quotes from prominent dissidents, and the effects the merger could have on selected localities. In its report, Delta cited many reasons for rejecting the bid, including it would lead to worse customer service, possible layoffs, an inefficient carrier, the carrier with the largest debt-load in the industry, and near-monopoly powers.
Emergence from bankruptcy
On April 25, 2007, the airline's bankruptcy plan was approved by the bankruptcy court. On April 30, 2007, Delta Air Lines emerged from bankruptcy protection as an independent carrier. Delta also unveiled a new logo, reminiscent of its logo from the 1970s and 1980s, and a new paint scheme.
Delta's previous stock was canceled as of Monday, April 30, 2007, and new shares are trading on a "when issued" basis on the New York Stock Exchange. These shares began trading normally on Thursday, May 3. 2007. The starting price was around $20.00 a share, and went up to as high as $23.35. But investors showed little confidence in the stock as the price fell to $19.00 later in the week.[72]
Upon exiting bankruptcy, Delta increased operations at Los Angeles International Airport by 50%,[73] thus establishing Los Angeles as Delta's second West Coast hub and new potential Asian gateway with a total of 99 daily departures.
Post-bankruptcy
On May 10, 2007, Delta began a partnership with US Helicopter, who provides service from John F. Kennedy International Airport to several helipads in downtown Manhattan.[74]
On July 12, 2007, Delta and its SkyTeam partners forfeited slots in the European Union to relieve antitrust concerns.[75]
On August 21, 2007, Delta named Richard Anderson, former CEO of Northwest Airlines and executive at UnitedHealth Group, as a replacement for outgoing CEO Gerald Grinstein. Anderson assumed the post on 1 September.[76]
On November 14, 2007, Pardus Capital Management LP, a hedge fund that owns 7 million shares of Delta and 5.6 million shares of United, called for the two carriers to merge. This action sent shares of both airlines up. However, the two airlines quickly denied official talks of any merger.
Merger with Northwest Airlines (2008)
On April 14, 2008, following merger talks first reported on January 15, 2008,[80] Delta and Northwest Airlines announced that they would merge to create the world's largest airline under the Delta name.[81]
The deal passed anti-trust overview from the Department of Justice; as most analysis expected, the deal was not blocked, due to the minimal overlap between the two airlines' routes and very little threat to competition in the industry.[82] The merger was also expected to be the subject of several hearings on Capitol Hill. Representative Jim Oberstar of Minnesota, who also serves as chair of the House Committee on Transportation and Infrastructure, made clear his opposition to the merger, and he fought it in Washington. There was also strong support for the merger at the Capitol from legislators from Georgia, including Representative Lynn Westmoreland, Representative David Scott, and Senator Johnny Isakson.[83]
2010s
Japan Airlines shareholder negotiations
In an effort to expand Delta's Tokyo hub operations at Narita International Airport after the merger with Northwest, on 11 September 2009, Japan's NHK reported that Japan Airlines (JAL) was seriously considering allowing Delta to become a majority shareholder.[91] However, JAL is a member of Oneworld, which is rival to Delta's SkyTeam alliance.[92] In addition, it was reported that JAL was in talks with Delta's partner, Air France-KLM, and JAL's Oneworld partner and Delta's rival, American Airlines, for equity investments in the airline.[93]
Japan Airlines shareholder negotiations
In an effort to expand Delta's Tokyo hub operations at Narita International Airport after the merger with Northwest, on 11 September 2009, Japan's NHK reported that Japan Airlines (JAL) was seriously considering allowing Delta to become a majority shareholder.[91] However, JAL is a member of Oneworld, which is rival to Delta's SkyTeam alliance.[92] In addition, it was reported that JAL was in talks with Delta's partner, Air France-KLM, and JAL's Oneworld partner and Delta's rival, American Airlines, for equity investments in the airline.[93]
On 4 January 2010, the Yomiuri Shimbun reported that JAL and the Japanese government-backed Enterprise Turnaround Initiative Corporation of Japan would likely choose to form a business and capital tie-up with Delta, and that JAL would enter the
China Eastern Airlines partnership
In 2015 the airline entered a partnership with China Eastern Airlines in which Delta will buy a 3.55% share in China Eastern for $450m.[100]
Grounding of flights in 2016
In August 2016 thousands of airline flights were delayed or cancelled due to a technology issue. Tens of thousands of people were stranded worldwide.[101][102][103][104]
2017–2018
In September 2017, Delta flight 431 from San Juan to New York's JFK became famous for fleeing Category 5 Hurricane Irma just before it made landfall on the island of Puerto Rico.[105]
In October 2018, Delta Air Lines received their first Airbus A220-100, N101DU, in an order of 75 jets.[106]
2019
In September 2019, Delta announces a partnership with LATAM Airlines Group in which Delta will buy a 20% share in LATAM for $1.9 billion and invest $350 million in the partnership to help LATAM unwind its ties with Oneworld. Delta also will dispose its 9% stake in Gol Transportes Aéreos. It is unclear whether LATAM will join SkyTeam once exiting Oneworld, but Group CEO Ignacio Cueto stated that LATAM will not join SkyTeam for now.[107][108][109]
2020s
2020
Following a reduction in demand for air travel due to the global COVID-19 pandemic, on March 13 Delta Air Lines announced it would reduce its flight capacity by 40 percent. Additionally, Delta will defer deliveries, cut capital costs by $2 billion, and park up to 600 aircraft.[110]
On June 2, 2020, all MD-88 and MD-90 aircraft were retired.[111]
In October 2020, Delta Air Lines and Canadian airline WestJet submitted a joint venture proposal to the U.S. D.O.T. The department responded with a number of conditions, including taking WestJet's ULCC subsidiary Swoop out of the joint venture and the divesting of 16 takeoff and landing slots at New York's LaGuardia Airport. Both airlines withdrew their applications finding the conditions "unreasonable and unacceptable." However, on 23 July 2021, WestJet's CEO Ed Sims announced that the two airlines were still going ahead with a new and revised joint venture application.[112]
2020
Following a reduction in demand for air travel due to the global COVID-19 pandemic, on March 13 Delta Air Lines announced it would reduce its flight capacity by 40 percent. Additionally, Delta will defer deliveries, cut capital costs by $2 billion, and park up to 600 aircraft.[110]
On June 2, 2020, all MD-88 and MD-90 aircraft were retired.[111]
In October 2020, Delta Air Lines and Canadian airline WestJet submitted a joint venture proposal to the U.S. D.O.T. The department responded with a number of conditions, including taking WestJet's ULCC subsidiary Swoop out of the joint venture and the divesting of 16 takeoff and landing slots at New York's LaGuardia Airport. Both airlines withdrew their applications finding the conditions "unreasonable and unacceptable." However, on 23 July 2021, WestJet's CEO Ed Sims announced that the two airlines were still going ahead with a new and revised joint venture application.[112]
2021 to present
After suffering losses due to the restrictions on the industry from the COVID-19 pandemic the year prior, Delta reported its first quarterly profit during its second quarter of $652 million, breaking its five-quarter loss streak. Despite the upturn in profits, the company still remains 55% below the $1.4 billion accumulated in its 2019 second-quarter, as flight schedules remain unfilled. Airport travel rose greater than initially projected by Delta, raking in 20% more daily net cash sales than expected. The company reported it would acquire 29 used Boeing 737s and leasing seven used Airbus A350s, expected to be delivered next year, in anticipation of a growing market.[113][114][115]
In May 2023, a class-action lawsuit was filed against Delta Air Lines for misleading the public in relation to its carbon neutrality claims.[116] The case was largely dismissed on the grounds that the plaintiff did not have intent to be a customer of Delta and was not being harmed by the airline.[117]