Song, LLC was an American low-cost air service within an airline brand owned and operated by Delta Air Lines from 2003 to 2006. All Song flights were operated by Delta.[1] Song's main focus was on leisure traffic between the Northeastern United States and Florida, a market where it competed with JetBlue Airways. It also operated flights between Florida and the West Coast, and from the Northeast to the West Coast.
The Song brand was placed on more than 200 flights a day which carried over ten million passengers. The airline was notable for affordable prices and luxury amenities, including leather seating, increased legroom, personal entertainment screens, and an emphasis on branding.
The Song brand was dissolved in 2006 following Delta's bankruptcy restructuring, with all of Song's aircraft, routes, and staff reverting to Delta. Many of Song's more popular features, including leather seating, personal entertainment systems, and simpler booking system, were integrated into Delta's flights as part of its post-bankruptcy rebranding.[2] Song's last flight took off on April 30, 2006. On January 1, 2008, Delta began repainting the last aircraft bearing the Song livery into mainline Delta Air Lines colors.