Lippincott (formerly known as Lippincott & Margulies) is a global brand strategy, design, marketing consulting, and experience company. Based in New York City, it is part of the Oliver Wyman Group, a business unit of Marsh & McLennan Companies.
First years
Lippincott was founded in 1943 as Dohner & Lippincott by Raymond Loewy apprentice Donald R. Dohner and industrial designer J. Gordon Lippincott, who taught together at Pratt Institute in Brooklyn. It was initially established as a division of management consulting firm Douglas T. Sterling Company. Despite Dohner's sudden death in December of that year, the name would be kept until 1945, when it was changed to J. Gordon Lippincott & Associates.
In 1947, automobile designer Preston Tucker hired J. Gordon Lippincott & Associates to replace automotive designer Alex Tremulis in the body development of the 1948 Tucker Sedan. The Lippincott team designed a new front end and modified the rear end of the car to match the side panels and roof previously developed by Tremulis.
Lippincott & Margulies
In January 1948, French-born designer and architect Walter P. Margulies joined as principal of the firm, and it would be renamed Lippincott & Margulies.[1]