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Western Airlines was a prominent defunct legacy U.S. airline, originally established in the 1920s as a mail transport operator, headquartered in Los Angeles, California, with core hubs at Los Angeles International Airport and Salt Lake City International Airport. It operated scheduled passenger and cargo services primarily across western North America for more than 60 years before being acquired and integrated into Delta Air Lines.
Key moments
1925Founded as Western Air Express, initially holding a U.S. Postal Service contract to operate airmail routes
1926Launched its first commercial passenger flight services
1937Acquired National Parks Airways, extending route coverage to the northern U.S. and southern Canada
1941Officially rebranded and adopted the Western Airlines name
1960sCompleted full fleet modernization to jet aircraft, expanding long-haul route capabilities
1978Faced intensified market pressure after the U.S. Airline Deregulation Act went into effect
1987Fully merged into Delta Air Lines, ceasing operations as an independent airline brand
For most of its operating history, Western Airlines occupied a dominant niche as the leading regional carrier serving the western U.S. market, long competing against larger national legacy carriers for passenger traffic on transcontinental and West Coast routes. Its strategic advantages included decades of established local brand loyalty, two well-positioned hub airports that optimized connecting traffic across the mountain west, and low operational familiarity with the often-remote regional destinations it served. However, after the 1978 industry deregulation removed protective route restrictions, the relatively small carrier did not have sufficient network scale to absorb industry-wide fare wars and rising fuel costs, leaving it financially vulnerable to acquisition by larger peers looking to expand their western U.S. footprint.
Controlled a majority market share for regional air travel across many less-populated western U.S. markets before deregulation, where national carriers had minimal service presence
Competed head-to-head with United Airlines for high-demand transcontinental routes linking Los Angeles to major eastern U.S. metro areas through the 1970s
Could not match the cost efficiency and diversified route portfolio of larger full-service rivals to survive the post-deregulation price war era independently
Its existing hub infrastructure and loyal West Coast passenger base provided immediate operational value to Delta Air Lines post-merger, accelerating Delta's expansion into the western U.S. market
Western Airlines stands as one of the most iconic and enduring regional legacy airline brands in 20th century U.S. civil aviation, built over six decades of dedicated operations focused exclusively on western North American air travel. It cultivated widespread local brand recognition that made it a household name for generations of passengers traveling across the U.S. West, the Alaskan wilderness, and western Canadian destinations, with a reputation for reliable, destination-specialized service that distinguished it from larger, more generic national legacy carriers. Even after its full operational and brand integration into Delta Air Lines in 1987, the Western Airlines brand retains significant residual positive equity among aviation enthusiasts and former loyal frequent fliers, tied to memories of accessible, community-focused air service that defined regional travel across the Intermountain West for much of the post-WWII era. Its core brand strength was rooted in decades-long grassroots ties to small and remote mountain communities that no new market entrant in the post-deregulation era could replicate quickly, even as financial pressures of the 1980s eventually eliminated its independent operating status.
Brand leadership
Score: 82/100
Western Airlines held unrivaled top market share for regional passenger traffic across the U.S. Intermountain West and West Coast corridor for more than 40 years, outperforming smaller local competitors and holding a consistent competitive edge against larger national carriers on short and medium-haul western routes that it had operated since its early air mail transport days.
User and community interaction
Score: 76/100
The carrier built deep, long-standing relationships with small regional communities across remote parts of Utah, Wyoming, Montana and Alaska that no major national airline prioritized, earning consistent positive passenger loyalty that translated to repeat bookings for local residents even during periods of industry-wide fare volatility.
Brand growth momentum
Score: 31/100
Following the 1978 Airline Deregulation Act, Western Airlines lacked the network scale and capital reserves to expand aggressively into new long-haul routes or compete in national fare wars, leading to sustained declining market momentum in the years leading up to its acquisition by Delta.
Operational and brand stability
Score: 78/100
Western Airlines maintained consistent operational continuity for more than 60 years without major service disruptions or high-profile safety scandals, retaining a steady, trusted brand reputation even through periods of economic recession and fluctuating fuel costs in the 1970s and early 1980s.
Brand heritage and longevity
Score: 91/100
Founded initially as a U.S. air mail transport operator in the 1920s, Western Airlines is one of the longest continuously operating airline brands in U.S. civil aviation history at the time of its integration into Delta, with 60+ years of accumulated operating heritage and widespread public brand recognition.
Industry profile and reputation
Score: 79/100
Western Airlines was widely respected across the aviation industry for its unparalleled operational expertise in serving high-altitude, geographically challenging destinations across the Rocky Mountains and Alaskan wilderness, earning it a reputation as a highly specialized, reliable regional carrier.
Global brand reach
Score: 22/100
The carrier never expanded its scheduled passenger service outside of North America, operating a network limited almost entirely to destinations in the western contiguous U.S., Alaska, western Canada, and limited routes to Mexico, with no meaningful brand presence in international markets outside of the regional North American travel sphere.
This brand value assessment is generated using AI-powered analytical reasoning frameworks that synthesize historical brand performance, industry positioning, and public historical operational data of Western Airlines. All referenced value metrics and assessments are for illustrative and informational purposes only, and do not represent a formal audited brand valuation. Parties seeking official, independently audited brand value calculations for historical or active airline brands are advised to contact World Brand Lab directly for formal, verified evaluation services.
hubs
Denver–Stapleton
Los Angeles
Salt Lake City
frequent flyer
TravelPass II
headquarters
Los Angeles, California, United States
founder
Harris Hanshue
Western Airlines was a trunk carrier, a scheduled airline based in California, operating in the Western United States including Alaska and Hawaii, and western Canada, as well as to New York City, Boston, Washington, D.C., and Miami and to Mexico City, London and Nassau.Western had hubs at Los Angeles International Airport, Salt Lake City International Airport, and the former Stapleton International Airport in Denver.Before it merged with Delta Air Lines in 1987 it was headquartered at Los Angeles International Airport (LAX).[1] Throughout the company's history, its slogan was "Western Airlines...The Only Way to Fly!"
History
Western Air Express
In 1925, the United States Postal Service began to give airline contracts to carry airmail throughout the country. Western Airlines first incorporated in 1925 as Western Air Express by Harris Hanshue. It applied for, and was awarded, the 650-mile long Contract Air Mail Route #4 (CAM-4) from Salt Lake City, Utah, to Los Angeles.On 17 April 1926, Western's first flight took place with a Douglas M-2 airplane.[2] It began offering passenger services a month later, when the first commercial passenger flight took place at Woodward Field. Ben F. Redman (then president of the Salt Lake City Chamber of Commerce) and J.A. Tomlinson perched atop U.S. mail sacks and flew with pilot C.N. "Jimmy" James on his regular eight-hour mail delivery flight to Los Angeles. By the mid-1930s, Western Air Express had introduced new Boeing 247 aircraft.Western Air Express built and owned Vail Airport in Montebello, CA, from 1926 to 1930 and the Alhambra Airport in southern California from 1930 to 1931.Western Air Express operated a seaplane route out of Hamilton Cove Seaplane Base on Catalina Island, California, from 1928 to 1930[3][4]
Transcontinental & Western Air
The company reincorporated in 1928 as Western Air Express Corp. In 1930 it purchased Standard Air Lines, a subsidiary of Aero Corp. of Ca., founded in 1926 by Paul E. Richter, Jack Frye and Walter Hamilton.WAE with Fokker aircraft merged with Transcontinental Air Transport to form Transcontinental & Western Air (TWA, later known as Trans World Airlines).
General Air Lines
In 1934 Western Air Express was severed from TWA and changed its name to General Air Lines, returning to the name Western Air Express after several months. In a 1934 press release by the company, it called itself the Western Air Division of General Air Lines.[5] Its route map ran San Diego to Los Angeles to Salt Lake City.
Western Airlines
In 1937 Western merged National Parks Airways, which extended its route north from Salt Lake to Great Falls, and, in 1941, across the border to Lethbridge, Alberta. In 1941 Western Air Express changed its name to Western Air Lines and later to Western Airlines. (In 1967–69 Western called itself Western Airlines International.)
In 1944 Western acquired a controlling interest in Inland Air Lines, which became a subsidiary with Inland's schedules in Western timetables until Inland was merged into Western in 1952.Western started flying Los Angeles to San Francisco in 1943, so the Western/Inland route map was a W: San Francisco south to San Diego, north from San Diego to Lethbridge, Alberta in Canada, south to Denver, and northeast to Huron.(It extended to Minneapolis in 1947.)
In 1946, Western was awarded a route from Los Angeles to Denver via Las Vegas, but in 1947 financial problems forced Western to sell the route, and Douglas DC-6 delivery positions, to United Air Lines.In 1947 Western extended the left arm of the W north to Seattle, and added San Diego to Yuma for a few years; in 1950 it extended the middle of the W north to Edmonton. It finally cut across the W in 1953 when DC-6Bs started a one-stop flight MSP-SLC-LAX the time (August) Western was serving 38 airports. In 1956 it resumed flights west out of Denver, to San Francisco via Salt Lake. In 1957 it began Los Angeles to Mexico City nonstop DC-6Bs, and in December 1957 it began Denver-Phoenix-San Diego.
Western Express
In 1986, Western entered into a code sharing agreement with SkyWest Airlines, a commuter airline.SkyWest (Western Express) Embraer EMB-120 Brasilias and Fairchild Swearingen Metroliners connected to Western mainline flights at Salt Lake City, Los Angeles, Las Vegas, Phoenix, San Diego, and other Western mainline destinations. In spring 1987 SkyWest/Western Express served 36 cities in Arizona, California, Colorado, Montana, Nevada, Utah and Wyoming. Western entered a similar code-sharing agreement with Alaska-based South Central Air, a small commuter airline that operated as Western Express as well, connecting to Western flights at Anchorage. Several cities in southern Alaska including Homer, Kenai, Soldotna were served by South Central Air operating as Western Express. After the acquisition of Western by Delta Air Lines, SkyWest became a Delta Connection code sharing airline.[15]
Delta Air Lines merger
In the early 1980s Air Florida tried to buy Western Airlines, but it was able to purchase only 16 percent of the airline's stock.On September 9, 1986, Western Airlines and Delta Air Lines entered into an agreement and plan of merger.[16] The merger agreement was approved by the United States Department of Transportation on December 11, 1986. On December 16, 1986, shareholder approval was conferred and Western Airlines became a wholly owned subsidiary of Delta. The Western brand was discontinued and the employee workforces were fully merged on April 1, 1987. All of Western's aircraft were repainted in Delta's livery, including twelve McDonnell Douglas DC-10s.[17] Delta eventually decided to eliminate the DC-10s from its fleet as it already operated Lockheed L-1011 TriStars, a similar type. Delta retained Western's hubs in Los Angeles and Salt Lake City. Salt Lake City has remained a major hub while Los Angeles was de-hubbed and later regained hub status for Delta.
Destinations in 1987
This mainline destination list is taken from Western's March 1, 1987, timetable shortly before the merger with Delta Air Lines.[15] The airline's main hub was Salt Lake City International Airport with a smaller hub at Los Angeles International Airport.
Western had a flight between IAD in Washington, D.C., and DCA at one point in 1985.[18] In 1987 the airline had four round trip flights a day between Boston and New York LaGuardia.[15]
Acapulco, Mexico
Albuquerque, New Mexico
Anchorage, Alaska (ANC): Anchorage International Airport
Austin, Texas (AUS): Robert Mueller Municipal Airport
Billings, Montana
Former destinations
Western timetables from the 1940s to the 1980s list service to the following at different times:[19][15]
Alliance, Nebraska
Baltimore, Maryland (BWI): Baltimore/Washington International Thurgood Marshall Airport
Brookings, South Dakota
Cedar City, Utah
Cordova, Alaska
Cut Bank, Montana
El Centro, California
Fort Lauderdale, Florida (FLL): Fort Lauderdale-Hollywood International Airport
Grand Junction, Colorado
Homer, Alaska
Revenue passenger miles
Advertising
Western contributed to popular culture with its 1956 advertising slogan, "It's the oooooonly way to fly!"[20] Spoken by Wally Bird, an animated bird hitching a ride atop the fuselage of a Western airliner, and voiced by veteran actor Shepard Menken, the phrase soon found its way into animated cartoons by Warner Bros. (Crow's Feat) and Hanna-Barbera.Another famous advertising campaign by the airline centered on Star Trek icons William Shatner and Leonard Nimoy.Some of the carrier's last television ads, shortly before the merger with Delta, featured actor/comedian Rodney Dangerfield.
In the 1970s Western called itself "the champagne airline" because champagne was offered free of charge to every passenger over age 21. (Actor Jim Backus uttered the "It's the only way to fly!" phrase while piloting an airplane, somewhat inebriated, in the 1963 film It's A Mad, Mad, Mad, Mad World.)
Western Airlines was famous for its "Flying W" corporate identity and aircraft livery.Introduced in 1970, the scheme featured a large red "W" that fused into a red cheatline running the length of an all-white fuselage.[21]
Western used a McDonnell Douglas DC-10-30 starting in 1981 to serve London, England, United Kingdom. The DC-10-30 was the largest plane type ever flown by Western.
Fleet in 1970
In 1970 Western Airlines operated 75 aircraft:[23]
5 Boeing 707-320C (not included were 5 Boeing 707-347C ordered (assigned registration N1506W through N1510W) that were cancelled and acquired by the RCAF[24]
Accidents and incidents
December 15, 1936: Seven died when a Western Air ExpressBoeing 247[25] crashed just below Hardy Ridge on Lone Peak near Salt Lake City, Utah.[26] The major parts of the aircraft were hurled over the ridge and fell over a thousand feet into a basin below.[25]
January 12, 1937: Western Air Express Flight 7, a Boeing 247 flying from Salt Lake City to Burbank, crashed near Newhall, California, killing five of the 13 people on board, including adventurer and documentary filmmaker Martin Johnson of Martin and Osa Johnson fame.
December 15, 1942: A Western Airlines transport crashed near Fairfield, Utah, approximately 50 miles south of Salt Lake City, Utah, on the way to Los Angeles, California. The plane took off at 1:05 a.m. and was reported missing approximately 15 minutes later. Of the 19 passengers and crew aboard, 17 died.[27]
1.131 "Western Airlines". March 30, 1985. World Airline Directory. Flight International. Retrieved on June 17, 2009. "Head Office: PO Box 92005, World Way Postal Center, Los Angeles International Airport, Los Angeles, California 90009, USA."^
2.Ed Betts. Maddux Air Lines 1927–1929 AAHS Journal Table of Contents, American Aviation Historical Society, 1997^
The airline's president was Terrell "Terry" Drinkwater.
Drinkwater got into a dispute with the administration in Washington D.C. that hampered WAL's growth.
Pressured in a famous phone call by President Dwight D. Eisenhower to "buy American made aircraft", Drinkwater reportedly responded: "Mr. President, you run your country and let me run my airline!"
For years after this exchange, the federal Civil Aeronautics Board (CAB) would not award Western new routes while its competitors, including United and American, grew enormous even though all Western airliners were of U.S. manufacture while its competitors' fleets included aircraft produced in Europe.
In June 1960, Western Airlines introduced Boeing 707s (707-139s) between Los Angeles, San Francisco, Portland and Seattle.720B nonstops MSP-SFO and MSP-LAX began in 1966, along with LAX-Acapulco.In 1967 WAL acquired Pacific Northern Airlines (PNA, the successor of Woodley Airways) based in Seattle, Washington, its primary routes being Anchorage - Seattle nonstop as well as Anchorage - Juneau - Seattle and Anchorage - Juneau - Ketchikan - Seattle with PNA flying Boeing 720 jetliners on these routes with the airline also operating nonstop Kodiak, Alaska - Seattle service with Lockheed Constellation propliners.[6] Also in 1967, Western added Vancouver, and in 1969 it began nonstop flights between several California airports and Hawaii. In June 1968 the scheduled links called at 42 airports.
In the late 1960s, Western aimed for an all-jet fleet, adding Boeing 707-320s, 727-200s and 737-200s to its 720Bs. The two leased B707-139s had been sold in favor of the turbofan-powered Boeing 720B. Lockheed L-188 Electra turboprops were replaced with new 737-200s.In 1973 Western added nine McDonnell Douglas DC-10-10s, marketing its wide-body cabins as "DC-10 Spaceships".They were configured with 46 first-class seats, 193 coach, and a lower level galley.[7] From 1976 to 1981 the DC-10s flew Los Angeles to Miami nonstop.
Starting in 1968 future billionaire Kirk Kerkorian was a major investor in Western Airlines.Kerkorian had previously controlled Trans International Airlines, making his first fortune by selling it to insurance conglomerate Transamerica Corporation earlier in 1968.Kerkorian built a large stake in Western from 1968 to 1970 and took control of the board, reshaping management (including side-lining Drinkwater) and, among other changes, cancelling Western's orders for Boeing 747s, helping Western minimize the impact of the widebody-driven capacity glut of the early 1970s.He remained a power at Western until 1976, when he sold his remaining stock back to the company.[8]
In 1969, Western Airlines opened negotiations to merge with American Airlines.[9] However, the merger was opposed by rival airlines such as Continental Airlines and the United States Department of Justice Antitrust Division under Richard Wellington McLaren.[10] President Richard Nixon's attorney Herbert W. Kalmbach suggested that the antitrust suit would be dropped in exchange for a $75,000 campaign contribution to the Committee for the Re-Election of the President, which American Airlines CEO George A. Spater agreed to.[11] However, the merger was nonetheless rejected in a 4–1 decision by the Civil Aeronautics Board in July 1972.[12]
Western was headquartered in Los Angeles, California. After the Airline Deregulation Act in 1978, the airline's hubs were reduced to two airports: Los Angeles International Airport and Salt Lake City International Airport.Before deregulation, Western had small hubs in Anchorage, Alaska, Denver, Las Vegas, Minneapolis/St. Paul and San Francisco.[13] In spring 1987, shortly before Western was acquired by Delta Air Lines, the airline had two hubs, a major operation in Salt Lake City and a small hub in Los Angeles.
At its peak in the 1970s and 1980s, Western flew to cities across the western United States, and to Mexico (Mexico City, Puerto Vallarta, Acapulco, Ixtapa/Zihuatanejo and Mazatlán), Alaska (Anchorage, Fairbanks, Juneau, Ketchikan, Kodiak and other Alaskan destinations), Hawaii (Honolulu, Kahului, Kona, and Hilo), and Canada (Vancouver, Calgary and Edmonton).New York City, Washington, D.C., Boston, and Miami were added on the east coast as well as Chicago and St. Louis, and cities in Texas (Austin, Dallas/Ft. Worth, El Paso, Houston and San Antonio), and New Orleans in the south.Western had many intrastate flights in California, competing with Pacific Southwest Airlines (PSA), Air California/AirCal, Air West/Hughes Airwest and United Airlines.In addition, Western operated "Islander" service with Boeing 707-320s, Boeing 720Bs and McDonnell Douglas DC-10s to Hawaii from a number of cities that previously did not have direct flights to the 50th state. In 1973, Western flew nonstop between Honolulu and Anchorage, Los Angeles, Oakland, California, San Diego, San Francisco and San Jose, California and one-stop between Honolulu and Las Vegas, Minneapolis/St. Paul, Phoenix, Sacramento and Salt Lake City. In 1981, the airline also flew nonstop DC-10s between Vancouver, British Columbia and Honolulu.
One of the smallest jet destinations was West Yellowstone, Montana, near Yellowstone National Park.Western flew Boeing 737-200s to West Yellowstone Airport in the summer, replacing Lockheed L-188 Electras.In the 1970s and 1980s, Western served a number of small cities with 737-200s including Butte, Montana, Casper, Wyoming, Cheyenne, Wyoming, Helena, Montana, Idaho Falls, Idaho, Pierre, South Dakota, Pocatello, Idaho, Rapid City, South Dakota and Sheridan, Wyoming. The 737 replaced Electras to all of these cities. In 1968 the airline was operating nonstop Boeing 720Bs between the Annette Island Airport (serving Ketchikan, Alaska) and Seattle in addition to 720Bs between Juneau and Seattle, and in 1973 was flying 720B nonstops between Kodiak, Alaska and Seattle.
In 1978, Western Airlines and Continental Airlines agreed to merge. A dispute broke out over what to call the combined airline: Western-Continental or Continental-Western, prompting an infamous coin toss. Bob Six, the colorful founder of CAL, demanded that Continental be "tails" in deference to its marketing slogan "We Really Move Our Tail for You! Continental Airlines: the Proud Bird with the Golden Tail". The coin flip turned up "heads". Six was so disappointed he called the merger off.[14]
From October 1980 to October 1981, Western flew Honolulu to Anchorage to London Gatwick Airport with a single McDonnell Douglas DC-10-30; for less than a year starting in April 1981 it flew LGW to Denver, continuing to Las Vegas and Los Angeles.Another international route was Los Angeles to Miami to Nassau, in the Bahamas for a year in 1980–81.Western extended its network to New York City, Washington, D.C. and Boston, as well as to Chicago and St. Louis in the midwest, Albuquerque and El Paso in the west, and Houston, New Orleans, Miami and Fort Lauderdale.In 1987 Western had four Boeing 737-300 round trips between Boston and New York LaGuardia Airport, and a major hub at Salt Lake City International Airport and a small hub at Los Angeles International Airport.
Bismarck, North Dakota
Boise, Idaho
Boston, Massachusetts (BOS): Logan International Airport
Bozeman, Montana
Burbank, California (BUR): Hollywood Burbank Airport, then Burbank/Glendale/Pasadena Airport
Butte, Montana
Calgary, Alberta, Canada (YYC): Calgary International Airport
Casper, Wyoming
Cheyenne, Wyoming
Chicago, Illinois (ORD): O'Hare International Airport
Colorado Springs, Colorado
Dallas/Ft. Worth, Texas (DFW): Dallas/Fort Worth International Airport
Denver, Colorado (DEN): Stapleton International Airport
Edmonton, Alberta, Canada (YEG): Edmonton International Airport
El Paso, Texas
Fairbanks, Alaska
Fresno, California
Great Falls, Montana
Guadalajara, Mexico
Helena, Montana
Honolulu, Oahu, Hawaii (HNL): Honolulu International Airport
Houston, Texas (IAH): George Bush Intercontinental Airport
Idaho Falls, Idaho
Ixtapa/Zihuatanejo, Mexico
Jackson, Wyoming
Juneau, Alaska
Kansas City, Missouri
Kahului, Maui, Hawaii
Kalispell, Montana
Las Vegas, Nevada (LAS): McCarran International Airport
Los Angeles, California (LAX): Los Angeles International Airport - Secondary hub
Mazatlan, Mexico
Mexico City, Mexico
Minneapolis/St. Paul, Minnesota (MSP): Minneapolis–Saint Paul International Airport
Missoula, Montana
New York City, New York (JFK): John F. Kennedy International Airport
New York City, New York (LGA): LaGuardia Airport
Oakland, California (OAK): Oakland International Airport
Oklahoma City, Oklahoma
Omaha, Nebraska
Ontario, California (ONT): Ontario International Airport
Orange County, California (SNA): John Wayne Airport
Palm Springs, California
Pasco, Washington (Tri-Cities area)
Phoenix, Arizona (PHX): Phoenix Sky Harbor International Airport
Portland, Oregon (PDX): Portland International Airport
Puerto Vallarta, Mexico
Rapid City, South Dakota
Reno, Nevada
Sacramento, California
Salt Lake City, Utah (SLC): Salt Lake City International Airport - Primary hub
St. Louis, Missouri (STL): St. Louis Lambert International Airport
San Antonio, Texas
San Diego, California (SAN): San Diego International Airport
San Francisco, California (SFO): San Francisco International Airport
San Jose, California (SJC): Norman Y. Mineta San Jose International Airport
Seattle/Tacoma, Washington (SEA): Seattle–Tacoma International Airport
Sioux Falls, South Dakota
Spokane, Washington
Tucson, Arizona
Tulsa, Oklahoma
Vancouver, British Columbia, Canada (YVR): Vancouver International Airport
Washington, D.C. (IAD): Washington Dulles International Airport
Washington, D.C. (DCA): Ronald Reagan Washington National Airport
Wichita, Kansas
Hot Springs, South Dakota
Huron, South Dakota
Juneau, Alaska
Kenai, Alaska
Ketchikan, Alaska
King Salmon, Alaska
Kodiak, Alaska
Lethbridge, Alberta, Canada (first international destination)
Lewistown, Montana
Logan, Utah
London, England (LGW): London Gatwick Airport (nonstop DC-10 service to Anchorage and Denver, one stop service to Honolulu via Anchorage and direct to Las Vegas and Los Angeles via Denver)
Mankato, Minnesota
Miami, Florida (MIA): Miami International Airport
Nassau, Bahamas (one stop DC-10 to Los Angeles via Miami)
New Orleans, Louisiana
Ogden, Utah
Prudhoe Bay, Alaska
Rochester, Minnesota
Scottsbluff, Nebraska
Spearfish, South Dakota
Twin Falls, Idaho
West Yellowstone, Montana (served on a seasonal basis primarily during the summer months)
Yakutat, Alaska
Yuma, Arizona
This new corporate identity was the subject of litigation by
, which contended the new "Flying W" was too similar to its own stylized "W" logo.
In the 1980s Western Airlines slightly modified the scheme by stripping the white fuselage to bare metal, retaining the red "Flying W" (with a dark blue shadow).
This color scheme was known as "Bud Lite" due to its resemblance to a popular beer's can design.
Western Airlines was a favorite first class carrier for Hollywood movie stars and frequently featured them in its on board magazine, "Western's World". Marilyn Monroe and many other silver screen actors were frequent flyers and the airline capitalized on it. Western had a famous flyer out of Seattle: Captain "Red" Dodge. Red worked previously as a helicopter test pilot, and got involved with flying for the Central Intelligence Agency (CIA) in his later years when he wasn't flying as captain on the DC-10.The movie Breakout starring Charles Bronson was based on his daring airlift of a CIA operative out of the courtyard of a Mexican prison. The Mexican government tried to extradite Dodge back to face charges. Red became wealthy leasing government storage units with unlimited government business but never again flew to Mexico.
The airline was promoted in the Carpenters promotional video for the track "I Need to Be in Love", released in 1976. The video shows exterior footage of a DC-10 in takeoff and landing shots, as well as seating promotions for Western's FiftyFair seating product, with shots of a cabin setting depicting what looks like business class of the DC-10.
During the 1980s, destination flights aboard Western Airlines were featured as prizes on televised game shows, including The Price Is Right and The $25,000 Pyramid.
).
29 Boeing 720 (720 turbojet and 720B turbofan models; the 720s were ex-Pacific Northern)
6 Boeing 727-200
30 Boeing 737-200
5 Lockheed L-188 Electra (included passenger, freighter and passenger/freighter combi aircraft versions. Only turboprop type operated by the airline)
Earlier piston fleet
Western used a variety of piston-powered airliners including Boeing 247Ds, Convair 240s, Douglas DC-3s, DC-4s, DC-6Bs and L-749 Constellations. The Constellations had been operated by Pacific Northern Airlines and served smaller Western Airlines destinations in Alaska such as Cordova, Homer, Kenai, King Salmon, Kodiak and Yakutat from Anchorage or Seattle in the late 1960s.
November 13, 1946: Western Airlines Flight 23 crashed into the mountains 12 miles south of Gorman, California, while descending towards Burbank Airport. All 11 on board were killed.
December 24, 1946: Western Air Lines Flight 44 crashed into the Laguna Mountains while descending towards San Diego. All 12 on board were killed. The CAB investigation determined that the pilot misjudged his position relative to the mountains, and flew too low to clear terrain.[28][29]
April 20, 1953: Western Air Lines Flight 636, flying in the night, on the last leg of a Los Angeles-San Francisco-Oakland itinerary, descended below the prescribed minimum altitude of 500 ft and crashed into the waters of San Francisco Bay, killing eight of ten people aboard the Douglas DC-6.[30]
February 26, 1954: Western Air Lines Flight 34, a Convair CV-240-1 crashed near Wright, Wyoming, killing 6 passengers and 3 crew members.[31]
February 25, 1971 – Western Air Lines Flight 329, a Boeing 737, was hijacked by a passenger, demanding to be taken to Cuba but instead landed in Canada.[32]
March 31, 1971 – Western Air Lines Flight 366, a Boeing 720-047B flying from Los Angeles to Ontario, California, on a pilot proficiency check flight, yawed and rolled out of control, and crashed while in the process of executing a 3-engine missed-approach from a simulated engine-out instrument approach. The five crew members and only occupants died in the crash.[33][34]
May 5, 1972 – Western Airlines Flight 407, a Boeing 737, was hijacked by a man demanding to be taken to North Vietnam. After refueling in Tampa, Florida, the plane went to Cuba.[35]
June 2, 1972: Western Airlines Flight 701 from Los Angeles to Seattle was hijacked by Willie Roger Holder, a Vietnam War veteran, and his girlfriend Catherine Marie Kerkow.[36] The hijackers claimed they had a bomb in an attaché case and demanded $500,000 and that Angela Davis, who was then on trial, be freed.[37] After allowing half the passengers to get off in San Francisco and the other half to get off in New York on a re-fueling stop, they flew on to Algeria, where they were granted political asylum, joining the International Section of the Black Panther Party. It was and still remains the longest-distance hijacking in American history.[38] Later, $488,000 of the ransom money was returned to American officials.[39]
March 31, 1975: Western Flight 470 was landing at Casper Airport when it overshot the runway, and struck a shallow irrigation ditch before stopping about 800 feet beyond the departure end of the runway. Weather conditions at the time were at minimum visibility with light snow. The Boeing 737-200 was written off beyond repair. Four passengers suffered various injuries.[40]
July 31, 1979: Western Airlines Flight 44 departed Los Angeles International Airport en route to Denver, Colorado, and Billings, Montana, via several other intermediate stops and then mistakenly landed at Buffalo, Wyoming, instead of Sheridan, Wyoming, which was the intended destination. No injuries occurred and the only damage was to the ramp at the airport, which was not designed to support the weight of the Boeing 737-200 jetliner. The incident prompted a legal battle and subsequent landmark aviation ruling of Ferguson v. NTSB.[41]
October 31, 1979: Western Airlines Flight 2605 crashed while landing at Mexico City International Airport in Mexico City, killing 72. The crew landed the DC-10 on a closed runway and it collided with construction vehicles during the attempted go-around.[42]
8.Earl H., Jr. Tilford. Kirk Kerkorian (June 6, 1917– ) Encyclopedia of American Business History and Biography, Bruccoli Clark Layman and Facts On File, 1992^
