300 Entertainment

300 Entertainment is an American record label established in New York in 2012 by Lyor Cohen, Kevin Liles, Todd Moscowitz, and Roger Gold. The founders brought experience from major-label management, artist relations, marketing, and music distribution, including senior roles at Warner Music Group and earlier work associated with Def Jam. They created 300 as a comparatively flexible label intended to identify, develop, and market artists during a period when streaming, social platforms, and digital discovery were reshaping the recorded-music business. The label became particularly associated with hip-hop and rap, but its roster and release activity have covered a wider range of styles, including rock, pop, electronic, alternative, and country. Artists connected with the label have included Young Thug, Fetty Wap, Mary J. Blige, Migos, Megan Thee Stallion, Gunna, Highly Suspect, Cheat Codes, Tee Grizzley, Shy Glizzy, Rejjie Snow, the Hunna, OMB Peezy, Snot, Des Rocs, and others. The nature of each relationship has varied: some artists were signed directly, some releases were distributed through the company, and some projects were connected through imprint or partnership arrangements. 300's early business model emphasized artist development, digital promotion, streaming distribution, and partnerships rather than relying solely on the traditional major-label hierarchy. Atlantic Records entered a distribution arrangement for 300's content in 2013. The label also developed relationships with partner imprints including +1 Records, Murder Inc. Records, Undercover Prodigy, and Young Thug's Young Stoner Life Records. It has also been involved in the distribution of YSL Records material. The company achieved significant commercial visibility through releases such as Fetty Wap's “Trap Queen,” which became the label's leading single by 2017 and was certified multi-platinum in the United States. Cheat Codes' “No Promises,” featuring Demi Lovato, provided an important pop crossover, while Bailey Bryan represented the label's movement into country-pop. These releases helped establish 300 as a multi-genre company rather than a label limited to one hip-hop subculture. Lyor Cohen left the company in 2016, after which Kevin Liles assumed the chief executive role. Warner Music Group acquired 300 Entertainment in 2021. The reported transaction value was $400 million, with the figure associated with the acquisition announcement and reported transaction context. In June 2022, 300 was combined with Elektra Music Group under the umbrella name 300 Elektra Entertainment, also known as 3EE. The 300 and Elektra names continued to be used as distinct label identities within that broader structure. Its current artist roster, internal responsibilities, and contractual relationships may change over time, so individual artist association should not automatically be interpreted as complete catalog ownership.

300 Entertainment was founded in New York in 2012 by Lyor Cohen, Kevin Liles, Todd Moscowitz, and Roger Gold. Cohen, Liles, and Moscowitz had previously worked together in the major-label and hip-hop businesses, including at Def Jam and Warner-related operations. Their new company was designed to operate with the speed and flexibility of an independent label while benefiting from experienced executives and outside commercial relationships. The label emerged as music consumption was moving from physical products and downloads toward streaming, social discovery, and direct digital promotion. Its early strategy focused on finding developing artists, building audience momentum online, and using distribution partnerships to scale successful releases. Atlantic Records agreed to distribute 300's content in November 2013. This arrangement helped the company release music through established infrastructure while preserving the 300 identity. During 2014, the company attracted attention through reported relationships with Eric Bellinger, Young Thug, Migos, and Conrad Sewell. Its activity increasingly centered on hip-hop but was not restricted to it. The label later became associated with Fetty Wap, whose “Trap Queen” became a major commercial success and was described as 300's biggest single by 2017. Cheat Codes' “No Promises,” featuring Demi Lovato, gave the company a prominent pop success, and Bailey Bryan represented an early country-pop signing. Other associated acts have covered rock, alternative, electronic, and international markets. The company also expanded through partnerships and imprint relationships. +1 Records became a partner label in 2014. Young Thug launched Young Stoner Life Records as an imprint under 300 in 2016, and the company has been connected with the distribution of YSL material. Other reported relationships included Unauthorized Entertainment, Murder Inc. Records, and Undercover Prodigy. These arrangements illustrate that 300's role could include direct signing, distribution, marketing, or partnership services rather than a single uniform contractual model. In September 2016, Lyor Cohen announced his exit from 300. Kevin Liles subsequently assumed the chief executive position and represented the label publicly. The company continued building a roster that included high-profile hip-hop artists as well as acts from other genres. Its stated or reported investors included technology, finance, and media-industry participants, although the precise terms of those investments are not established here. Warner Music Group announced its acquisition of 300 Entertainment in 2021. Contemporary reporting placed the transaction value at $400 million. The acquisition brought 300 into Warner's corporate portfolio while preserving the value of its artist-development reputation and hip-hop market presence. In June 2022, 300 Entertainment was merged with Elektra Music Group to create the umbrella company 300 Elektra Entertainment, commonly abbreviated as 3EE. The 300 and Elektra names continued as separate label identities within the combined operation. The label's later scope is therefore best understood as a Warner Music-affiliated brand operating inside a broader multi-label structure. Its roster and partnerships can change with new signings, releases, expirations, and organizational decisions. Public sources do not establish a complete current list of executives, artists, or rights holdings, and affiliations should be assessed release by release.

1. 2022Creation of 300 Elektra Entertainment

   300 Entertainment and Elektra Music Group are combined under the 300 Elektra Entertainment umbrella while retaining separate label brands.

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2. 2021Warner Music Group acquisition

   Warner Music Group acquires 300 Entertainment in a transaction reported at $400 million.

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3. 2016Leadership transition and YSL imprint relationship

   Lyor Cohen leaves; Kevin Liles assumes the CEO role, and Young Stoner Life becomes an imprint associated with 300.

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4. 2014Expansion of artist and partner relationships

   The label's reported affiliations expand to artists including Young Thug and Migos, while +1 Records becomes a partner label.

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5. 2013Atlantic distribution arrangement

   Atlantic Records agrees to distribute 300 Entertainment content.

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6. 2012300 Entertainment is founded

   Lyor Cohen, Kevin Liles, Todd Moscowitz, and Roger Gold establish the New York record label.

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A digitally oriented, artist-development-focused record label with strong roots in hip-hop and a broader multi-genre roster.

• Recorded music releasesRecord label releases2012

  300 Entertainment releases and supports singles, albums, EPs, and other recorded-music projects across hip-hop, rap, pop, rock, alternative, electronic, and country-related genres. Distribution and rights arrangements differ by artist and project, so the label's association with a release does not necessarily mean that it owns all underlying recordings.

• Artist development and marketingLabel services2012

  The company has positioned itself around discovering developing artists, building their audiences, and promoting releases through digital platforms, streaming services, social media, and conventional music-industry channels. This function has been central to its identity as an independent-origin label within a major music group.

• Imprint and distribution partnershipsMusic distribution2013

  300 has worked with partner labels and affiliated imprints, including Young Stoner Life Records and other reported partnerships. These arrangements allow the company to provide distribution, marketing, or commercial support without implying that every partner's catalog is wholly owned by 300.

• 2022Combine 300 Entertainment with Elektra Music GroupM&A

  Warner Music reorganized parts of its label portfolio after acquiring 300 Entertainment.

  What changed. 300 Entertainment and Elektra Music Group were brought together under the 300 Elektra Entertainment umbrella, also known as 3EE.

  Aftermath. The 300 and Elektra labels continued to operate with separate identities within the combined structure.

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• 2021Accept Warner Music Group acquisitionM&A

  300 had developed a visible roster and market position in hip-hop and related contemporary genres.

  What changed. Warner Music Group acquired 300 Entertainment in a transaction reported at $400 million.

  Aftermath. 300 became part of Warner Music's label portfolio, with its identity and artist-development capabilities retained within the group.

  Reported acquisition value. $400 million (2021 acquisition announcement)

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• 2013Enter a distribution arrangement with Atlantic RecordsStrategy

  As a newly established independent label, 300 needed broad commercial and operational reach for its releases.

  What changed. Atlantic Records agreed to distribute content released through 300 Entertainment.

  Aftermath. The arrangement connected 300's developing roster with major-label distribution infrastructure while the 300 brand remained distinct.

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• 2022300 Entertainment and Elektra Music Group form 300 Elektra Entertainment

  The two Warner Music businesses were combined under the 300 Elektra Entertainment umbrella while retaining separate 300 and Elektra label identities.

  M&A
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• 2021Warner Music Group acquires 300 Entertainment

  Warner Music Group acquired the independent label in a transaction reported at $400 million.

  M&A
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• 2016Lyor Cohen leaves 300 Entertainment

  Cohen announced his departure from the label, and Kevin Liles took over its chief executive leadership.

  Leadership change
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• 2016Young Stoner Life becomes a 300 Entertainment imprint

  Young Thug established YSL Records as an imprint associated with 300 Entertainment, with later artists including Gunna and Lil Keed.

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• 2014300 Entertainment develops a high-profile hip-hop roster

  The label's reported signings and affiliations expanded to include artists such as Young Thug and Migos, increasing its visibility in Atlanta-centered hip-hop.

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• 2013Atlantic Records enters distribution arrangement with 300 Entertainment

  Atlantic Records agreed to distribute 300 Entertainment's content, giving the emerging label access to a major-label distribution network.

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1. 300 Entertainment
2. Warner Music Group to Acquire 300 Entertainment