Samsung Electronics Israel Ltd.
Corporate brand
UnclaimedThe Israeli marketing, sales, service and localized commercial operation of Samsung Electronics, offering Galaxy devices, displays, home appliances and business technology in Israel.
Last updated October 14, 2026
Overview
Samsung Electronics Israel Ltd. is the Israeli corporate entity through which Samsung Electronics conducts local commercial, marketing, business and customer-facing activities. The company is associated with the Samsung brand, but it should be distinguished from Samsung Electronics Co., Ltd., the South Korean multinational parent listed on the Korea Exchange. The Israeli entity is reported as an Israeli private company incorporated on 11 July 2012, with its registered address in Petah Tikva. Public company-directory material identifies it by Israeli company number 514797851 and describes its status as active. Samsung Israel operates in a market where Samsung has a broad consumer-electronics presence. Its local portfolio includes Galaxy smartphones and tablets, televisions, home appliances, wearable devices, accessories and business technology. The Israeli Samsung website also presents business-oriented products and services, while local partners provide distribution or service for selected categories such as air-conditioning systems. The company therefore functions less as a standalone product manufacturer than as a national operating and brand organization supporting Samsung's international product lines in Israel. The local business has also participated in market-specific technology initiatives. In 2016, Samsung Israel announced a cooperation with the Israeli company Esken to adapt selected Galaxy smartphones for ultra-Orthodox users who wanted modern hardware combined with a controlled mobile environment. The arrangement covered devices including the Galaxy S7, Galaxy S7 Edge, Galaxy S6, Galaxy S6 Edge, Galaxy A5 and Galaxy J1, together with filtered applications and over-the-air software updates. The example illustrates Samsung Israel's role in enabling localized propositions through partnerships rather than relying only on standard global retail offerings. Israel has additionally been relevant to Samsung's wider technology and innovation activities. Public reporting in 2017 described Samsung investment in Israeli startups Scylla and Seematics and highlighted the importance of Israeli engineering and startup capabilities to Samsung's global technology ecosystem. Those investments were activities of Samsung's broader corporate organization and should not automatically be attributed to the Israeli legal entity unless corporate records establish that relationship. Samsung Israel's positioning is built around the parent company's global emphasis on technological innovation, design, connected devices and a broad ecosystem spanning mobile, display, appliances, semiconductors and enterprise solutions. In Israel, the brand is distributed through the official Samsung channel and local commercial partners. The company is reported in employment and business directories as operating in communications, cellular products, electrical appliances, advertising and public relations. Exact revenue, employee totals, market share, current management and the division of responsibilities between Samsung Electronics Israel and independent distributors or service providers are not established by the supplied sources.
History
Samsung Electronics Israel Ltd. was incorporated in Israel on 11 July 2012 as a private company. Its reported registered office is at 22 Bert Aaron Street in Petah Tikva, and its Israeli company number is 514797851. The entity represents the local corporate presence of Samsung Electronics Co., Ltd., rather than the South Korean parent itself. Publicly available directories describe its business purpose broadly as conducting any lawful activity and identify the company as active. Samsung's Israeli operation developed within the parent group's wider international expansion across mobile communications, televisions, home appliances, displays and enterprise technology. The local organization supports the Samsung brand in Israel through product marketing, sales activity, business development and coordination with local commercial and service partners. Directory listings associate it with communications and cellular products as well as electrical appliances, advertising and public relations. The supplied material does not establish which products are imported directly by Samsung Israel and which are handled by third-party distributors. A notable localized initiative was announced in 2016, when Samsung Israel partnered with Esken to offer protected mobile devices for ultra-Orthodox users. The solution used Samsung smartphones while adding a controlled application environment, filtered news and software-update functionality. The supported models included several Galaxy S, A and J devices. This partnership demonstrated how Samsung's platform could be adapted for a distinct social and religious market segment without requiring a wholly separate hardware platform. Israel has also played a role in Samsung's broader innovation and investment strategy. Reporting from 2017 described investments in the Israeli startups Scylla, focused on database technology, and Seematics, focused on deep-learning technology for edge devices. The same reporting connected Samsung's Israeli development activities with the company's acquisition of Harman, a global automotive and audio-technology company. These developments belong primarily to Samsung Electronics' global corporate and research activities; the available sources do not provide enough evidence to treat each as an activity legally conducted by Samsung Electronics Israel Ltd. In the consumer market, Samsung Israel has continued to present the parent company's major product families, including Galaxy smartphones and tablets, foldable Galaxy Z devices, televisions, home appliances, wearables and accessories. Business offerings are promoted through Samsung's Israeli website, while specialist local companies have served as official importers or service providers for particular categories. For example, Samtech identifies itself as an official Israeli importer and service provider for Samsung air-conditioning systems. The company's current leadership structure, financial performance, detailed employee count and precise relationship with distributors are not reliably documented in the supplied sources. Accordingly, this entry treats Samsung Electronics Israel as an active Israeli subsidiary and local operating brand, while reserving global corporate milestones and financial information for the parent company.
- 2026
Localized platform promotes current Galaxy and AI Living portfolio
[1]The Israeli homepage presents current Galaxy smartphones and connected products alongside Samsung Vision AI, Galaxy AI, Bespoke AI, SmartThings and home-appliance offerings.
- 2020
Staying Home Together campaign
[7]Samsung Israel published a locally adapted campaign featuring Israeli entertainers, creators and influencers during the COVID-19 period. The campaign used home-based video content to emphasize shared experience and community.
Samsung Electronics Israel operates from Petah Tikva
[2]Samsung's Israeli terms and business pages identify 22 Aharon Bart Street, Petah Tikva, as the local company's address.
Samsung Electronics classifies the Israeli subsidiary as a marketing operation
[6]Samsung Electronics' corporate reporting lists Samsung Electronics Israel Ltd. as a wholly owned Middle East and Africa subsidiary with marketing as its business activity.
Galaxy Move youth community promoted in Israel
[8]Samsung Israel promoted Galaxy Move as a youth-focused community offering events, performances, exclusive access, creator participation and member benefits.
Products and positioning
A locally operated Samsung Electronics subsidiary serving Israeli consumers and organizations through official digital channels, retail and distribution partners, localized marketing, product launches, warranty programs, repair services and business solutions. Its positioning combines Samsung's global premium technology image with broad-market availability and Israeli-language support.
Mobile devices
Galaxy smartphones
Samsung Israel's mobile portfolio includes flagship Galaxy S smartphones, foldable Galaxy Z devices and broader-market Galaxy A models. The local site supports product discovery, purchase information, registration, warranty and repair services. Device campaigns may include pre-registration, launch benefits, trade-in or app-based promotions depending on the product generation and local terms.
Tablets
Galaxy Tab
Galaxy Tab tablets extend the Galaxy ecosystem into larger-screen personal computing and entertainment. Samsung Israel presents tablet products through its mobile channels and provides local warranty and service information for qualifying devices.
Wearables and audio
Galaxy Watch and Galaxy Buds
Samsung Israel markets Galaxy Watch wearables and Galaxy Buds wireless earbuds as companion products for Galaxy smartphones. The portfolio supports connected health, communications, media and device-control use cases, with local registration, warranty and customer-support channels.
Televisions and display technology
Samsung televisions and displays
The Israeli operation offers Samsung televisions, monitors, projectors and related display products. These products span household entertainment, personal computing and commercial display use cases, and are supported by local warranty and service provisions.
Home audio
Samsung audio products
Samsung soundbars and other audiovisual products complement the television portfolio. Samsung Israel presents these products through its local consumer-electronics channels and provides product support and warranty information for the Israeli market.
Home appliances
Samsung home appliances
The local appliance portfolio includes refrigerators, washing machines, dryers, vacuum cleaners, microwaves, ovens, cooktops and dishwashers. Samsung Israel also promotes Bespoke and AI-enabled appliance experiences, with Israeli warranty documentation covering standard service and selected component warranties.
Climate control
Samsung air-conditioning systems
Samsung Business Israel presents air-conditioning products and related commercial solutions for organizations and facilities. The category extends Samsung's local presence beyond consumer electronics into building and workplace technology.
Business technology
Samsung Business solutions
Samsung Business Israel addresses organizations with commercial displays, digital signage, air-conditioning and other business technologies. These offerings are positioned for workplaces, retail, hospitality, education and other institutional environments.
Marketing campaigns
- 2020Staying Home Together
Israel
A Samsung Israel campaign built around Israeli entertainers, creators and influencers sharing messages and video content from home during the COVID-19 period. The initiative linked Samsung's global communications style with a specifically Israeli cast and Hebrew-language market context.
Outcome. The campaign was presented as a community and engagement initiative; no independently verified commercial outcome was identified.
- Galaxy Move
Israel
A youth-oriented Samsung Israel community offering access to events, live performances, exclusive activities, creator participation and promotional benefits for Galaxy users.
Outcome. Samsung promoted Galaxy Move as an ongoing engagement and loyalty platform; a quantified outcome was not identified.
- Samsung New Galaxy Device pre-registration promotion
Israel
A local launch-promotion structure for a new Galaxy device in which eligible participants registered interest, purchased from an authorized importer during the defined period and activated the device to receive a future Samsung E-Store benefit.
Outcome. The promotion provided a purchase-linked incentive; the available terms do not provide a verified campaign performance result.
Brand decisions
2026
Promote current Galaxy and AI-enabled product generations in Israelproduct_generationBackground
Samsung Israel's current commercial platform highlights Galaxy smartphones, Galaxy AI, Samsung Vision AI, Bespoke AI, SmartThings and connected home products.
Action taken
Localize global product-generation messaging and sales channels around AI-enabled mobile devices, televisions and appliances.
Aftermath
The Israeli platform continues to present Samsung as an integrated device-and-services ecosystem spanning mobile, entertainment and the connected home.
- Use a localized direct-to-consumer platform alongside a local sellerStrategy
Background
Samsung Israel's published terms distinguish Samsung Electronics Israel Ltd. as the Samsung entity responsible for the local website and application from Sunny Communications Ltd., which is identified as the seller for products offered through those channels.
Action taken
Maintain Samsung-controlled local digital presentation, policies and support while using a local commercial partner for specified sales transactions.
Aftermath
The model allows Samsung to retain control over brand experience and customer-facing standards while using local distribution and sales capabilities.
- Expand local support and warranty infrastructure across product categoriesStrategy
Background
Samsung Israel publishes separate support, repair and warranty materials for mobile products, televisions, audiovisual equipment and home appliances.
Action taken
Operate localized warranty documentation, authorized repair pathways, product registration and consumer-support services for the Israeli market.
Aftermath
The company presents itself as the local support and warranty interface for Samsung products sold in Israel, subject to product-specific terms and authorized-service arrangements.
Recent events
- 2026
Samsung Electronics Israel maintains a localized Samsung shopping, support and service platform[1]
Other
Samsung Israel's official platform presents current Galaxy devices, televisions, appliances, monitors, accessories and support services, while also publishing local purchase terms, warranty information and repair conditions.
- 2025
Samsung Electronics Israel's corporate reporting identifies it as a wholly owned marketing subsidiary[6]
Other
Samsung Electronics' interim reporting lists Samsung Electronics Israel Ltd. among its Middle East and Africa subsidiaries and describes its business as marketing.
Sources9 sources
- 1Samsung Israel homepagesamsung.com
- 2Samsung Israel terms and conditionssamsung.com
- 3Samsung Israel legal informationsamsung.com
- 4Samsung Israel warranty informationsamsung.com
- 5Samsung Israel repair-service termssamsung.com
- 6Samsung Electronics corporate reporting: subsidiary listingimages.samsung.com
- 7Samsung Israel Staying Home Together campaignsamsung.com
- 8Samsung Israel Galaxy Move communitysamsung.com
- 9Samsung Israel Galaxy launch-promotion termssamsung.com
Cite this profile: Cite the canonical profile. /brand-wiki/סמסונג-אלקטרוניקס-ישראל-בעמ · Editorial policy · How profiles are compiled