Bacio Perugina

Bacio Perugina is an Italian chocolate brand associated with Perugina, the confectionery company based in Perugia. Its name, Bacio, means “kiss” in Italian. The brand is best known for a praline combining a gianduia-style chocolate and hazelnut filling, chopped hazelnuts, and an outer chocolate coating. The product has become a recognizable part of Perugina’s chocolate range. The brand dates to 1922 and is commonly associated with Perugina co-founder Luisa Spagnoli. Baci’s traditional presentation has also helped distinguish it: individual chocolates are wrapped and accompanied by small messages or sayings. The brand’s romantic name and gifting associations are reflected in Perugina’s current official-site invitation to share emotions with the hashtag #BaciPerugina. Baci Perugina is a product brand rather than a standalone company. It belongs to Perugina, which is part of Nestlé. The brand is sold in Italy and is also marketed internationally. Its range has extended beyond the classic dark-chocolate version to include milk- and white-chocolate variants, as indicated on the official Perugina website. The brand remains active, with chocolate products at its center.

Bacio Perugina emerged in Perugia, Italy, in 1922 as a chocolate product associated with the Perugina confectionery company. The brand is commonly linked to Luisa Spagnoli, one of Perugina’s founders. Its best-known confection is a chocolate praline built around a hazelnut and gianduia-style filling, with chopped hazelnuts and an outer chocolate coating. The product’s distinctive form and name helped establish it as a recognizable part of Italian chocolate culture. The word “Bacio” means “kiss” in Italian. That name, together with the individual wrapping and the tradition of including short messages with the chocolates, has given the product a strong association with affection and gift-giving. These associations remain visible in the brand’s present-day communications: the official Perugina website encourages consumers to share emotions using #BaciPerugina. Baci Perugina is a product brand within Perugina, not an independent operating company. Perugina became part of Nestlé, and the brand is now within Nestlé’s portfolio. The brand’s product range has broadened beyond its classic dark-chocolate offering. Perugina’s official website presents Baci products in dark, milk, and white chocolate varieties. This development allows the brand to retain its recognizable praline identity while offering consumers different chocolate formats and tastes. The brand is rooted in Italy and is also marketed internationally. Its enduring identity rests on a small number of closely related elements: its Perugian origin, its hazelnut-and-chocolate confection, the “kiss” name, and its role as a shareable or giftable sweet. Baci Perugina remains active as part of Perugina’s commercial chocolate range.

• 1922

  Baci Perugina originates in Perugia

• Perugina becomes part of Nestlé

• Baci range includes milk- and white-chocolate variants

An Italian chocolate brand known for a distinctive hazelnut praline, romantic associations, and gifting-oriented presentation.

• Classic Baci Perugina praline

  A chocolate-coated praline filled with gianduia-style chocolate and chopped hazelnuts.

• Milk- and white-chocolate Baci

  Variants identified in the official Perugina website’s product range.

1. 1Baci Perugina: cioccolatini fondenti, al latte e al cioccolato biancobaciperugina.com
2. 2Bacio Peruginawikidata.org
3. 3芭綺巧克力zh.wikipedia.org