YG Plus

YG Plus Inc. (previously Phoenix Holdings Inc.) is a South Korean publicly traded media and advertising company acquired by YG Entertainment in November 2014. In 2019, the company entered the music distribution industry and also engages in production, distribution, and licensing of merchandise related to music artists.

History

YG Entertainment acquired Phoenix Holdings, a public relations company from Bongwan Group, in November 2014 and rebranded it as YG Plus.[5][6] Yang Min-suk, the younger brother of YG Entertainment founder Yang Hyun-suk, was appointed as the company's CEO, with YG Entertainment owning 38.6% of the company's shares.[7] In 2019, the company entered the music distribution industry.

On January 27, 2021, it was revealed that Hybe Corporation, and its technology subsidiary, Weverse Company (formerly beNX) invested 70B KRW (~63M USD) in the company,

Subsidiaries

Moonshot

Moonshot (stylized in all lowercase) is a cosmetics brand launched by YG on October 2, 2016.[13] Developed with China's Huanya Group and in partnership with the cosmetics manufacturing company COSON, the brand is named after Apollo 11's historical 1969 landing on the Moon. Its cosmetics are manufactured in South Korea and sold online as well as in-store in Samcheong, where according to Paik Ho-jin, an employee of the brand, Chinese shoppers account for 40-50% of the customers. As part of YG's partnership with French luxury conglomerate LVMH, Moonshot was launched at 11 Sephora stores in Singapore and at 13 Sephora stores in Malaysia on September 24, 2015.

Nona9on

Nona9on is a luxury street-wear brand founded in early 2012 by YG and Samsung’s textile subsidiary company Cheil Industries.[14][15] It operates through secondary retailers and pop-up stores, such as its first pop-up at Apgujeong’s Galleria Department Store. Following its domestic success, the clothing line also quickly sold out in its first international pop-up stores in 10 Corso Como shops in Milan, as well as other locations in Shanghai and Hong Kong. The brand plans to open a pop-up store at JayCo in Taiwan. It often features Bobby & B.I from iKon and Lisa from Blackpink in their commercials and promotions.[16]

YG Sports

YG Golf Academy was established in March 2015, by acquisition of G-AD Communication, a golf agency that handled notable professional South Korean golfers such as Kim Hyo-joo, with YG Plus' aims to expand into golf businesses.[17] Leading golf coach Han Yeon-hee was recruited as the head instructor of the academy. In January 2017, it was renamed as YG Sports to expand into sports businesses.[18]

YG Studioplex

YG Studioplex (stylized in all caps) is a TV drama production company jointly established by YG and Barami Bunda Inc. in April 2017. The studio will "specialise in the production of Korean Wave contents" and enter the global market.[19] The studio was preceded by YG's attempts to get involved in the content production industry, following in the footsteps of SM Entertainment's SM C&C and CJ E&M (now CJ ENM)'s Studio Dragon. In 2016, YG participated in a joint production with NBCUniversal by investing in SBS's Moon Lovers: Scarlet Heart Ryeo. Since then, YG has also actively recruited program directors (PD) from various terrestrial broadcasters, including Producer Park Hong-kyun, who worked on MBC's Queen Seondeok and The Greatest Love.

Works

I Picked Up a Celebrity on the Street (oksusu, 2018, co-produced with BaramiBunda inc)
Love Alert (MBN, 2018, co-produced with Big Ocean E&M and Excel Investment)
Mr. Queen (tvN, 2020, co-produced with Studio Dragon and Crave Works)
Joseon Exorcist (SBS, 2021, co-produced with Crave Works and Lotte Cultureworks)
Dr. Brain (Apple TV+, 2021, co-produced with Kakao Entertainment, Bound Entertainment and Dark Circle Pictures)

Uncore

Uncore is a South Korean record label and entertainment agency. It was founded on November 28, 2024 as an independent label under SLL and YG Plus.[20]

native name	YG 플러스
native name lang	ko
former name	Phoenix Holdings Inc.
type	Public
industry	Advertising Media Music
founded	November 15, 1996
hq location city	07326 10, Gukjegeumyung, Yeongdeungpo, Seoul
hq location country	South Korea
key people	Choi Sung-jun (CEO) Yang Min-seok (chairman of the board of directors)
products	Advertising Media Music
operating income	(2022) (2021)
revenue	(2022) (2021)
net income	(2022) (2021)
owner	YG Entertainment (30.22%) Weverse Company (10.23%) Yang Min-suk (3.50%) Others (48.39%)‡R1R‡
assets	(2022) (2021)
parent	YG Entertainment
subsid	see list
website	ygplus.com
footnotes	‡R2R‡‡R3R‡‡R4R‡

History

Notable distributed labels

Present

Former

Subsidiaries

Moonshot

Nona9on

YG Sports

YG Studioplex

Works

Works

Uncore

Other assets

Seoul Music

Former subsidiaries

KPlus

References