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YG Entertainment is a leading South Korean entertainment agency founded in 1996, renowned for its hip-hop, R&B and K-pop content. It has trained and managed numerous chart-topping artists and groups, and expanded its business to international markets including Japan. In 2025, the company announced it would wind up its actor brokerage division to focus on its core music operations.
Key moments
1996Founded by Yang Hyun-suk, former member of legendary group Seo Taiji and Boys
2011Launched joint venture YGEX with Japanese label avex to promote artists locally
2015Established sub-label High Ground led by Tablo of Epik High to support diverse music genres
2019-06-14Founders Yang Hyun-suk and Yang Min-suk resigned amid public scandals and artist drug-related allegations
2025-01-17Announced discontinuation of actor brokerage business to concentrate on core music work
2026-03Marked 30th founding anniversary, unveiled annual plans including BIGBANG's 20th anniversary comeback and global tours for TREASURE and BABYMONSTER
YG Entertainment is a core member of South Korea's "Big 3" entertainment conglomerates alongside SM Entertainment and JYP Entertainment, and a globally influential K-pop brand. Its key competitive strengths lie in its distinctive hip-hop and R&B-focused musical identity, a roster of iconic global acts that have expanded K-pop's reach worldwide, and a decades-long partnership with Japan's avex that secured its strong presence in the Japanese market. Nevertheless, the company has faced notable challenges: a 2019 leadership scandal led to the resignation of its founding brothers and damaged its public reputation, and it has had to streamline its business by exiting non-core actor management. In 2026, YG further strengthened its social impact by launching barrier-free performance initiatives, enhancing its brand image as a responsible corporate citizen.
Home to globally renowned acts like BLACKPINK and BIGBANG that have driven K-pop's global popularity
Secured a leading position in the Japanese music market via its YGEX joint venture
Dealt with public relations crises stemming from founder-related scandals in 2019
Refocused its business on core music operations by ending actor brokerage in 2025
Launched cultural accessibility projects for live performances in 2026
YG Entertainment is a leading South Korean entertainment brand with a foundational focus on K-pop, hip-hop, and R&B, holding a top-tier position in the global cultural entertainment industry. As one of the founding members of Korea's iconic "Big 3" K-pop agency grouping, it has built its global reputation on distinctive musical identity and a track record of developing world-famous artists that have driven the global expansion of Korean popular culture. Over nearly 30 years of operation, it has adapted its business strategy to shifting market demands while retaining its core focus on music content creation and artist development.
Despite facing significant reputational damage from a 2019 leadership scandal that led to the exit of its founding management, YG has undertaken deliberate strategic restructuring to rebuild its brand image and refocus operations. The 2025 decision to wind down its non-core actor brokerage division has streamlined the business, allowing for greater investment in its core music operations, while recent initiatives such as barrier-free performance projects have enhanced its profile as a socially responsible corporate citizen, supporting gradual brand recovery.
YG benefits from long-standing strategic partnerships in key international markets, most notably its decades-long collaboration with Japan's avex that has secured it a stable foothold in one of the world's largest entertainment markets. Its legacy of cultivating globally successful artists gives it a strong foundation to continue competing in the fast-growing global K-pop market, even as it faces rising competition from newer industry entrants.
Brand leadership
Score: 82/100
As one of the "Big 3" South Korean entertainment agencies, YG Entertainment holds strong industry leadership, particularly for pioneering hip-hop and R&B-infused K-pop that reshaped the genre's global identity. While past leadership scandals eroded significant public trust, post-scandal management changes and recent strategic restructuring focused on core music operations have restored steady directional leadership for the brand.
Fan interaction
Score: 78/100
YG maintains robust engagement with its global fan base through social media, world tour performances, and official fan events, leveraging the massive global popularity of its artist roster to drive consistent interaction. While its artists command huge followings across digital platforms, the brand has occasionally been noted for slower, less frequent fan engagement compared to newer, more digitally native K-pop competitors.
Brand momentum
Score: 70/100
After a multi-year period of slower growth and reputational decline following the 2019 leadership scandal, YG has regained positive momentum through successful new artist debuts, chart-topping releases from established acts, and strategic business streamlining. The exit from non-core actor management and new corporate social responsibility initiatives have further improved public perception, creating a positive forward trajectory for the brand.
Operational stability
Score: 75/100
YG benefits from decades of operational experience in the entertainment industry and long-term stable partnerships in key international markets, supporting consistent operational performance. While it has undergone major management changes and business restructuring in recent years, these changes have reduced operational bloat and strengthened the stability of its core music business, which remains consistently profitable.
Brand longevity
Score: 91/100
Founded in 1996, YG Entertainment is one of the longest-operating leading K-pop agencies, with a 30-year legacy of talent development and global cultural impact as of 2026. Its longevity has allowed it to build strong brand heritage, deep industry relationships, and a proven track record of developing hit artists, cementing its lasting presence in the global entertainment industry.
Industry influence
Score: 88/100
YG has played an outsized role in the global expansion of K-pop, with its roster of iconic artists breaking new ground in Western and Asian markets and establishing the foundational template for modern K-pop artist development and global marketing. Its distinct focus on hip-hop and R&B has expanded the overall diversity of the K-pop industry, influencing countless newer agencies and artists across the sector.
Global reach
Score: 85/100
YG was one of the first K-pop agencies to systematically expand into international markets, with a long-established strong presence in Japan through its partnership with avex, and its artists consistently top global music charts and sell out world tours across North America, Europe, and Asia. It boasts one of the largest global fan bases in the K-pop industry, though it still has untapped growth potential in emerging entertainment markets compared to some peer competitors.
Artificial intelligence can support brand value reasoning for YG Entertainment by incorporating public data, industry trends, and brand perception insights to generate illustrative assessments. Any brand value figures produced for YG Entertainment are purely illustrative and not audited. To receive a formally audited official brand value evaluation for YG Entertainment, contact the World Brand Lab.
YG Entertainment Inc. is a South Korean multinational entertainment agency established in 1998 by Yang Hyun-suk.[6] The company operates as a record label, talent agency, music production company, event management and concert production company, and music publishing house.In addition, the company operates a number of subsidiary ventures under a separate public traded company, YG Plus, which includes a clothing line, a golf management agency, and a cosmetics brand.[7] However, despite various business expansions, most of the ventures were discontinued due to a lack of profitability.[8]
Current artists include Eun Ji-won, Winner, Blackpink, Treasure, and Babymonster.
Former artists include Swi.T, Moogadang, Wheesung, 1TYM, Big Mama, Gummy, Seven, Nam Tae-hyun
,
2NE1
,
Psy
,
Epik High
,
One
,
Lee Hi
,
Jinusean
,
Bang Yedam
, Mashiho,
iKon
,
Jisoo
,
Jennie
,
Rosé
,
Lisa
,
BigBang
,
Sechs Kies
, and
AKMU
.
History
1990–2005: Pop culture roots, early success and first generation K-pop
In March 1996, Yang Hyun-suk, a former member of the first-generation K-pop group Seo Taiji and Boys, founded YG Entertainment under the name Hyun Planning .[9] The company's first act was the hip-hop trio Keep Six.The group did not attract much popularity, and their failure sent Yang into debts of 400 million won.[10] After Keep Six, the company changed its named to MF Planning, and launched the groups Jinusean and 1TYM.[11][12] Yang credits the success of both acts for bringing YG and the hip hop genre into mainstream Korean music.[6] In 1998, YG changed its name once again to Yang Goon Planning, after Yang Hyun-suk's nickname Yang Goon .[12]
In 1999, YG's artists released a collaborative album under the name YG Family. The label followed with releases from artists such as Perry, Masta Wu, Swi.T, Big Mama, Lexy, Gummy and Wheesung.It also established the "YG Underground" label, which housed and Stony Skunk.In 2001, YG changed to its current name, YG Entertainment, which was named from the initials of Yang Goon,[13] and a second YG Family album was released.Among others, the album featured a 13-year-old G-Dragon, who was then a trainee.[14]
The agency found success in both Korea and Japan with its first "idol" singer Seven in 2003,[15] who became the company's first artist to attempt to cross over into the US music scene, though his US debut failed to gain momentum.[16]
2006–2011: Mainstream breakthrough
Following Se7en's success, YG formed its first idol groupBig Bang in 2006.Despite an initial lukewarm reception, the group's breakthrough the following year and their consistent popularity have made them one of the biggest and most bankable boy bands in the world.[18] This was followed by YG's first successful girl group 2NE1 in 2009,[19] who, prior to their split in 2016, were considered one of the most successful and popular girl groups in South Korea.[20][21] Similarly to Seven, both groups conducted successful careers in Japan.[22][23][24]
2012–2016: International recognition and business expansion
2012 brought YG international recognition when Psy's "Gangnam Style" gained worldwide popularity as a viral video. On August 21, it charted at number one on the iTunes Music Video Charts. This feat was a first for a South Korean artist.[29] By November 24, "Gangnam Style" had become the most viewed video in YouTube history, and the first video to surpass a billion views.[30][31] The song was credited as the main reason for YG's share prices increasing by more than 60 per cent,[32] with the record label subsequently filing its first annual report in 2012 with profits of over 50%[33] after going public on the KOSDAQ the year before.[7]
2017–2019: Scandals, controversies, and artists' departure
At the end of 2017, YG with JTBC launched a talent survival show entitled Mix Nine, a contest between trainees from different agencies.[68][69] Although the winning team was scheduled to debut as idols,[70] YG revealed that the debut for the male winning group had been cancelled.[71][72] The failure of the show led to incurred losses of ₩7 billion won in the first quarter and ₩4 billion won in the last three months of 2017,[17][73]
2020–present: Recent developments
In 2020, YG announced plans for Treasure's debut which had been delayed since 2019, Blackpink's first full album and Big Bang's comeback which was eventually delayed until 2022.They were expected to appear at the 2020 Coachella festival, until it was cancelled due to the COVID-19 pandemic.[95] During the first half of 2020, YG's financial growth slowly rebounded after the slump.This was assisted by the direction of its business strategy which was primarily international fan oriented.[96] Domestic public sentiment had not yet recovered, but overseas demand remained strong, with approximately 70% of YG Entertainment’s digital music sales in 1Q20 coming from international markets.Most of YG’s global music demand at the time was driven by Blackpink in the US and growing brand recognition of G-Dragon in China.[97]
During the second half of 2020, YG displayed a positive financial trend due to Treasure's debut album series, Blackpink's full album, Winner'sMino, Yoon's solo activities and AKMU's Suhyun's solo activities.Although not in line with the expected target, this value is thought to be due to COVID-19, which caused some concerts to be cancelled.
Partnerships
Music distribution
YG Entertainment's records are distributed by the following:
In March 2010, seven record labels in Korea (including the three biggest agencies: YG, SM Entertainment, JYP Entertainment, Star Empire Entertainment, Medialine, CAN Entertainment, and Music Factory) jointly established KMP Holdings, a service platform aiming to provide digital music distribution and television program productions.[121] It was speculated that this was in challenge to the duopoly on music distribution in Korea by Mnet Media and LOEN Entertainment.In November 2012, KMP Holdings was acquired by KT Music.[122] In January 2014, the seven agencies behind KMP Holdings formed a collective bond partnership and purchased 13.48% of KT Music's stocks, leaving parent company KT Corporation with 49.99%.[123]
YGEX
YGEX was established on April 12, 2011, as a partnership between Avex and YG for the promotion and release of all YG's material in Japan.[124] Prior to this, YG's Japanese releases had been in partnership with Nexstar Records, a Nippon Columbia label that managed Japanese releases for Seven,[125] and Universal Music Japan (which signed a three-year exclusive contract in 2008 for Big Bang's Japanese releases).[126]
YGMM
YGMM was established in May 2021 as a form of collaboration with GMM Grammy, Thailand's largest entertainment company with a capital of 200 billion baht (US$5 billion), the company will focus on entertainment and consulting businesses for concerts, theater and acting. GMM Grammy is one of the longest-serving mainstream entertainment companies in Thailand having a number of music labels along with TV and film productions. GMM Grammy is set to hold a 51% stake in the company, while the other 49% belongs to YG Entertainment.[127][128]
YG"MM is a fully integrated artist development company with the goal of making Thailand one of the most comprehensive development bases for artists. From the audition, training, creation, and promotion to becoming a world-class professional artist, as well as organizing concerts, stage plays, and various performances in the future.[129]
On September 27, 2021, YG"MM opened the audition for idol artists for the first time.[130] In 2022, the company has unveiled their first big project, YG"MM Boy Audition 2022.
Other partnerships
United Asia Management
In April 2011, United Asia Management was formed as a joint talent management agency between YG, SM, JYP, KeyEast, AMENT, and Star J Entertainment.[131]
Live Nation
YG first collaborated with Californian concert promotion company Live Nation to produce BigBang's Alive Galaxy Tour (2012).Live Nation subsequently directed 2NE1's New Evolution World Tour (2012) and G-Dragon's One of a Kind World Tour (2013).General Manager of Live Nation Asia, Mats Brandt, said in an interview that the company considered BigBang to have the most potential to become a "global artist".[132]
Asiana Airlines
United Asia Management
In April 2011, United Asia Management was formed as a joint talent management agency between YG, SM, JYP, KeyEast, AMENT, and Star J Entertainment.[131]
Live Nation
YG first collaborated with Californian concert promotion company Live Nation to produce BigBang's Alive Galaxy Tour (2012).Live Nation subsequently directed 2NE1's New Evolution World Tour (2012) and G-Dragon's One of a Kind World Tour (2013).General Manager of Live Nation Asia, Mats Brandt, said in an interview that the company considered BigBang to have the most potential to become a "global artist".[132]
Asiana Airlines
Asiana Airlines signed a deal with YG in January 2013, providing transportation for its personnel to and from domestic and international destinations in return for advertising.[133]
Subsidiaries
Sub-labels
YG Plus
YG Plus Inc., previously named Phoenix Holdings Inc., is a publicly traded media and advertising company acquired by YG Entertainment in November 2014. In 2019, the company entered the music distribution industry and also engages in production, distribution, and licensing of merchandise related to music artists. In January 2021, Hybe Corporation and its technology subsidiary, Weverse Company, acquired 17.9% of the company in a merchandising and distribution deal that would see YG Entertainment's artists join Weverse in return.[134][135]
YG Plus
YG Plus Inc., previously named Phoenix Holdings Inc., is a publicly traded media and advertising company acquired by YG Entertainment in November 2014. In 2019, the company entered the music distribution industry and also engages in production, distribution, and licensing of merchandise related to music artists. In January 2021, Hybe Corporation and its technology subsidiary, Weverse Company, acquired 17.9% of the company in a merchandising and distribution deal that would see YG Entertainment's artists join Weverse in return.[134][135]
Associate labels
The Black Label
Following the successful formation of HIGHGRND, on September 22, 2015, YG Entertainment announced the creation of another independent sub-label, to be headed by YG producers Teddy and Kush.[136] On November 16, 2020, as per the quarterly stock report of YG Entertainment, the label was converted to an associate company status.[137] In April 2023, The Black Label formed a joint venture with Thailand's largest conglomerate Charoen Pokphand called The Black Sea to expand its label into the Southeast Asian region.[138] The label currently houses artists: Meovv, AllDay Project, Jeon Somi, Taeyang, Rosé and Vince.
The Black Label
Following the successful formation of HIGHGRND, on September 22, 2015, YG Entertainment announced the creation of another independent sub-label, to be headed by YG producers Teddy and Kush.[136] On November 16, 2020, as per the quarterly stock report of YG Entertainment, the label was converted to an associate company status.[137] In April 2023, The Black Label formed a joint venture with Thailand's largest conglomerate Charoen Pokphand called The Black Sea to expand its label into the Southeast Asian region.[138] The label currently houses artists: Meovv, AllDay Project, Jeon Somi, Taeyang, Rosé and Vince.
Former sub-labels
Highgrnd
Highgrnd (read as "high ground") was an independent sub-label headed by Epik High's Tablo.[139] Announced in March 2015, the label was set up by Yang Hyun-suk under the YG Entertainment umbrella as part of a long-term goal to reach out to the Korean indie and alternative scene.On June 21, 2015, Tablo introduced the band Hyukoh via Instagram as the label's first official artist.[140]
The company had fostered artists Millic, offonoff, Punchnello, Code Kunst, Way Ched, The Black Skirts, Idiotape, and Incredivle.However, on April 11, 2018, an article was released that Highgrnd was no longer active due to Tablo's resignation as CEO the previous year.[141] As of the release of this article, the artists in the label soon revealed that they had signed in with other labels and had other companies to distribute their new releases that year.Epik High eventually left YG Entertainment in October as all three members declined to renew their contracts.
Highgrnd
Highgrnd (read as "high ground") was an independent sub-label headed by Epik High's Tablo.[139] Announced in March 2015, the label was set up by Yang Hyun-suk under the YG Entertainment umbrella as part of a long-term goal to reach out to the Korean indie and alternative scene.On June 21, 2015, Tablo introduced the band Hyukoh via Instagram as the label's first official artist.[140]
The company had fostered artists Millic, offonoff, Punchnello, Code Kunst, Way Ched, The Black Skirts, Idiotape, and Incredivle.However, on April 11, 2018, an article was released that Highgrnd was no longer active due to Tablo's resignation as CEO the previous year.[141] As of the release of this article, the artists in the label soon revealed that they had signed in with other labels and had other companies to distribute their new releases that year.Epik High eventually left YG Entertainment in October as all three members declined to renew their contracts.[142]
PsyG
On September 1, 2016, representatives of YG announced that Psy would be leading an independent sub-label titled PsyG, a portmanteau of "Psy" and "YG".[143] The label was registered as a corporate subsidiary in June and marked another chapter in the collaboration between Psy and long-time friend Yang Hyun-suk, as it was revealed that the YG CEO had implicitly promised the creation of a sub-label when Psy had signed on to the company in 2010 amidst personal difficulties, having been encouraged by his wife to work with the YG founder.[144] As Psy left the company in mid-2018, PsyG has ended its operations and closed its doors.
YGX
Yang Hyun-suk announced, in May 2018, that a subsidiary company called YGX Entertainment would merge with Seungri's DJ label NHR. On June 4, on his official Instagram account, he posted a picture of a business card showing Seungri as the CEO of YGX. In 2018, the label launched a dance and vocal academy, called X ACADEMY, where students could potentially be scouted by YG as trainees.[145]
In 2020, the label was converted to a full-fledged dance group and academy with all of its actors, recording artists, and producers transferred to YG Entertainment.
The YGX academy announced its end of operations on 30 April 2024.
KPlus
KPlus (formerly YG K+) is a partnership between YG and Chorokbaem Media as a Korean model management company.As of 2014, KPlus model agency housed over 170 models, including Kang Seung-hyun, Park Hyeong-seop, Lee Sung-kyung, Nam Joo-hyuk, Jang Ki-yong, Sandara Park, and Choi Sora.[146] Since the partnership, KPlus models have appeared in YG recording artists' music videos, as well as YG-owned brands' advertisement campaigns.YG has also reportedly provided YG K+ models with roles in TV dramas, notably Nam Joo-hyuk in Who Are You: School 2015 and Lee Sung-kyung in It's Okay, That's Love, and have formally transitioned models to their acting division.[147]
In May 2022, Chorokbaem Media acquired 50% of the company's shares.[148][149][150]
Philanthropy
YG pledged to donate 100 won for every album sold, 1% of all merchandise sales, and 1,000 won for every concert ticket, to charities. In 2009, they raised US$141,000, and in 2010 $160,000.[152] The company has also directly delivered US$4,400 worth of charcoal to families in need during the winter season.[153] It announced that it would be donating around US$500,000 for disaster relief to Japan after the 2011 Tōhoku earthquake and tsunami.[154]
In 2013, Yang Hyun-suk made headlines when he donated all of the dividends he received as a shareholder of YG to help young children needing surgery.His dividends totalled around US$922,000.[155]
In 2015, YG donated a total of ₩100 million (US$92,450) to the Korean Committee for UNICEF in disaster relief following the earthquake in Nepal.[156]
In March 2022, YG donated million to Hope Bridge Disaster Relief Association to help residents affected by wildfires in Uljin, Gyeongbuk, Samcheok, and Gangwon.[157]
Artists and producers
All musical artists under YG Entertainment are collectively known respectively as YG Family.[158][159]
In 2010, YG made a highly publicized move into a new building, while the old headquarters became a training facility.[25][26] In the same year, the company unsuccessfully applied for listing on the stock exchange; it was suspected that this was because the company had too few active music groups and an unstable cash flow, despite an increase in earnings in 2009.[27] Later that year, the label signed established artist Psy.[28]
That same year, the label signed rapper and producer Tablo, leader of the hip hop group Epik High, relaunching his career after a musical hiatus following his Stanford controversy.[34] Tablo's band Epik High later transitioned into the record label following his success.[35]
Yang's increased involvement on competitive reality television series led to several record deals with contestants, starting with K-pop Star's first season runner-up Lee Hi.[36] Other participants on the show were signed as potential members of the label's future boy groups.On the second season of the show, both the winners, sibling duo Akdong Musician as well as runner-up Bang Ye-dam, signed under the agency.[37][38] The reality program Win: Who is Next was later launched by YG, in which two teams of male trainees competed against each other for the chance to sign a contract with the label to debut as the company's next boy band.The conclusion of the reality series saw the formation of Winner.[39]In 2014, YG acquired T Entertainment's staff and actors including Cha Seung-won, Im Ye-jin, and Jang Hyun-sung.[40] Through the acquisition of modelling agency KPlus, it expanded its acting division through the acting debuts of models Lee Sung-kyung and Nam Joo-hyuk.[41] YG also signed a contract with actress Choi Ji-woo.[42][43][44][45] French luxury giant LVMH's private equity arm, L Capital Asia, later announced that it would be investing up to US$80 million in YG.Headquartered in Singapore, L Capital Asia would become the second-largest investor in YG with an 11.5% stake, second only to Yang Hyun-suk's 28%.[46] In 2014 YG expanded into the beauty industry with the creation of its cosmetics brand Moonshot.[47][48]
In 2015, YG invested nearly US$100 million in a new Gyeonggi Province-based industrial complex which was slated to be complete by December 2018.[49] Real estate in Seoul worth ₩16 billion (US$14 million) was also purchased for the purpose of expanding their headquarters.[50] In that year, the company also saw the creation of two sub-labels, the first led by Tablo[51] and the second headed by YG producers Teddy Park of 1TYM and Kush of Stony Skunk.[52] The members of the losing team from the reality series WIN: Who is Next regrouped and debuted as iKon, along with a new member.[53]
When Gong Minji, the youngest member of 2NE1 announced that she had left the group in April 2016, YG Entertainment stated that the group would continue as a trio.[54][55] In November 2016, YG announced that CL and Dara had renewed their contracts as solo artists, indicating Park Bom's departure from the agency and the disbandment of 2NE1.[56][57] On January 21, 2017, 2NE1 appeared as a trio and released "Goodbye" as a farewell song that CL wrote when she heard the news of Minji's departure.[58]
Sixteen years after the group's disbandment, first-generation K-pop boy band Sechs Kies signed a contract with YG in May 2016 to relaunch their career.[59][60][61] In the same month, Chinese technology enterprises Tencent and Weiying Technology announced an investment of US$85 million in YG.Weiying took an 8.2% stake in the company and Tencent a 4.5% stake.[62] YG later added Lee Jong-suk,[63]Kang Dong-won,[64] and Kim Hee-jung[65] to their list of actors.YG debuted their second girl group Blackpink in 2016, their first since 2NE1,[66] followed by the solo rapper One the following year.[67]
In May 2018, Psy left the company after eight years.[77] Epik High member Tablo announced that his hip-hop group had terminated its contract with YG after six years of working together in October 2018.[78] At the same time, HIGHGRND and it artist have been released from YG and Epik High.In November 2018, YG announced YG Treasure Box, a talent survival show to determine the line-up for their next boy group scheduled to debut in 2019.[79] YG later announced that this event would produce two groups, Treasure and Magnum, both of whom would be active as Treasure 13.[80]
In 2019, the Burning Sun scandal involving Big Bang member Seungri heated up, which resulted in Seungri's decision to retire from the entertainment industry on March 11, 2019.[81] Seungri was then sentenced to 3 years in prison in August 2021, which was reduced to 18 months in January 2022.[82] Comedian Yoo Byung-jae decided to leave YG before his contract ended, after this scandal further dragged the name of the agency.[83] In early June 2019, B.I, the leader of iKon, was reported to have attempted to purchase LSD and marijuana illegally in 2016; he announced his apology to fans and declared his departure from iKon and YG Entertainment.Yang was also reported to have colluded with the police to cover up the B.I case.[84]
Yang is also accused of money laundering, illegal gambling, and preparing sexual services for potential investors.[85][86] Due to this series of scandals and controversies, Yang Hyun Suk resigned from all his positions at the agency. Likewise, his younger brother, Yang Min Suk, relinquished his position as CEO of YG Entertainment as a form of accountability. This resignation was officially announced on June 14, 2019.[87][88][89] CFO Hwang Bo-kyung was appointed as the new CEO of YG on June 20, 2019.[90]
In July 2019, rapper One announced that he had parted ways with YG and founded his own sole agency.[91] Following 2NE1's disbandment in 2016, CL announced that she would not be renewing her contract with YG Entertainment in November 2019.[92] At the end of December 2019, solo singer Lee Hi announced that YG was no longer her agency, not long after that she released a new album with AOMG.[93][94]
The construction of the new YG Entertainment building was declared complete in September 2020, this building was chosen as the most luxurious and most expensive entertainment agency building in South Korea.
In January 2021, it was reported that Big Hit Entertainment and its tech division beNX had invested a total of 70 billion won (US$63 million) in YG Entertainment's subsidiary YG Plus, or 17.9% of the company's total shares.This investment was made as a form of strategic collaboration between Big Hit Entertainment, beNX, YG Entertainment, and YG Plus, which will work together in various business areas such as platform, distribution, content, and merchandise.YG Plus is the main distributor of Hybe Corporation's products and beNX (now known as Weverse Company) provides content and a platform for YG artists.[101][102]
On May 4, 2021, The Korea Exchange announced that YG was demoted in status from blue-chip companies to regular mid-sized businesses. The blue-chip status had been acquired in April 2013. The company recorded a net loss of 1.8 billion won and a return on equity of -0.5%. Its main business, music production and management, has experienced operational losses over the past two years.[103]
In 2022, YG Entertainment announced that Treasure will be coming back with their new album,[104] the album will be released in February 2022.[105] After Jinwoo and Seunghoon finished their mandatory military service in January 2022, Winner gathered with a full lineup and announced that they would soon return with a new album and a full lineup after Seungyoon and Mino actively released solo albums during the group's break,[106] YG Entertainment announced that Seungyoon will be releasing a single album in March 2022.[107] Treasure and Winner will be holding concerts in April 2022, separately.[108][109]
In February 2022, YG Entertainment announced that Big Bang would be releasing their first comeback after a hiatus which lasted for five years.In addition, they also announced that T.O.P terminated his contract with YG.[110] On July 1, 2022, Yang Min-suk, brother of YG Entertainment founder, Yang Hyun-suk, returned to the agency after 3 years as co-CEO, joining with the current CEO, Hwang Bo-kyung.[111]
On December 26, 2022, it was announced that both Taeyang and Daesung would be leaving YG Entertainment after 16 years. Taeyang joined The Black Label whereas Daesung is looking for a new start under a new agency, and both reassured that they will remain BigBang members. On December 30, 2022, YG announced that all remaining members of iKon had decided not to renew their contracts after 7 years in the industry.The debut of YG's new girl group in seven years, Babymonster, was also teased,[112] before their debut date was announced to be on November 27, 2023.[113]
On July 22, 2024, 2NE1 re-signed with YG and would celebrate their 15th anniversary world tour starting in October 2024.[114] In October 2024, 2NE1 officially kicked off their much-anticipated 15th anniversary reunion tour, titled "Welcome Back", starting with a concert in Seoul at the Olympic Hall.[115]
In January 2025, YG announced that it would no longer manage actors, which is called YG Stage, in order to focus on their artists.[116]
In May 2025, YG announced it's plans for their current artists along with revealing plans to debut 2 new girl groups and 2 new boy groups in the upcoming years.[117] In the following weeks YG released performance videos for Evelli and Chanya, 2 members of their upcoming 4 member girl group temporarily titled "YG Next Monster".[118][119]
Asiana Airlines signed a deal with YG in January 2013, providing transportation for its personnel to and from domestic and international destinations in return for advertising.[133]
In June 2019, YG Plus took over the social media accounts of Highgrnd and relaunched them under the name SEOUL MUSIC.
PsyG
On September 1, 2016, representatives of YG announced that Psy would be leading an independent sub-label titled PsyG, a portmanteau of "Psy" and "YG".[143] The label was registered as a corporate subsidiary in June and marked another chapter in the collaboration between Psy and long-time friend Yang Hyun-suk, as it was revealed that the YG CEO had implicitly promised the creation of a sub-label when Psy had signed on to the company in 2010 amidst personal difficulties, having been encouraged by his wife to work with the YG founder.[144] As Psy left the company in mid-2018, PsyG has ended its operations and closed its doors.
YGX
Yang Hyun-suk announced, in May 2018, that a subsidiary company called YGX Entertainment would merge with Seungri's DJ label NHR. On June 4, on his official Instagram account, he posted a picture of a business card showing Seungri as the CEO of YGX. In 2018, the label launched a dance and vocal academy, called X ACADEMY, where students could potentially be scouted by YG as trainees.[145]
In 2020, the label was converted to a full-fledged dance group and academy with all of its actors, recording artists, and producers transferred to YG Entertainment.
The YGX academy announced its end of operations on 30 April 2024.
In June 2019, YG Plus took over the social media accounts of Highgrnd and relaunched them under the name SEOUL MUSIC.
On August 22, 2022, it was announced that the company would change its name from YGKPLUS to KPLUS after the acquisition, while still collaborating with YG in the future.
