10 Corso Como is a shopping and dining complex in Milan, Italy with international locations in Tokyo, Seoul, and Shanghai. It combines outlets that show and sell works of art, fashion, music, design, cuisine and culture.[1][2] It was founded in 1990 by gallerist and publisher Carla Sozzani.[3][4][5][6][7][8]
History
The complex began with an art gallery and a bookshop. Other spaces soon followed: a design and fashion store in 1991, the 10 Corso Como Cafè in 1998, a small hotel (with only three rooms) in 2003, and the Roof Garden in 2009.
10 Corso Como and the 10 Corso Como logo are designed by American artist Kris Ruhs.[2] In 2002, 10 Corso Como opened in Tokyo in partnership with Comme des Garçons, designed by Rei Kawakubo and Kris Ruhs.[7]
In 2008, 10 Corso Como opened in Seoul in partnership with Samsung Cheil, Samsung Group, designed by Kris Ruhs.[7]
On 9 September 2011, 10 Corso Como celebrated its 20-year anniversary. On 31 March 2012, 10 Corso Como opened its second location in Seoul - 10 Corso Como at Avenue L, also designed by Kris Ruhs.[3]
In popular culture
The Cheongdam-dong store was used as a filming location for the music video of Psy's 2013 single "Gentleman".[17]
External links
See also
- Dover Street Market
- Colette
- Bergdorf Goodman
- Barneys New York
References
- William Norwich. Over the Store The New York Times, 21 September 2003, retrieved 31 August 2008^
- Nick Johnstone. Why I love 10 Corso Como The Guardian, 24 May 2005, retrieved 31 August 2008^
- 10 Corso Como to Open Second Seoul Location