List of defunct consumer brands

This is a list of defunct notable consumer brands that are no longer manufactured and no longer to consumers. According to the Cambridge Dictionary, a consumer brand is "a product that is well known and that is bought by individual people rather than by companies".[1] Brands in this list may still be manufactured in modest quantities or limited runs as a nostalgic or retro style item. The items in the list are mainly American.

Automobiles

• American Motors

• Austin

• Checker Motors Corporation

• Dadi Auto

• Daewoo Motors

• DeLorean Motor Company

• De Soto

• De Tomaso

• Edsel

• Facel Vega

• Gurgel Motores

• Hispano-Suiza

• Holden

• Hudson Motor Car Company

• Jensen Motors

• King Midget

• LaSalle

• Leyland Motors

• Matra

• Mercury

• Oldsmobile

• Packard

• Plymouth

• Pontiac

• Saab

• Saturn Corporation

• Simca

• Stanley Motor Carriage Company

• Studebaker

• Stutz Motor Car Company

• Thunderbird

• Talbot

• Trabant

• Wartburg

• Xiali

• Xinkai

• Yellow Cab Company

Airlines

Banking and accounting

Energy

Food and beverages

Processing, distributing and retail companies

Beatrice Foods [2]
Bill Knapp's
Blue Valley Creamery Company
Borden, Inc.
Burger Chef
Freezer Queen
Pet, Inc.
Revco
Sexton Foods
ShowBiz Pizza Place
White Tower Hamburgers

Dairy

Golden Guernsey
Louis Trauth Dairy
Swerve

Pet food

Ken-L Ration
Ralston Purina

Food items

Alcoholic beverages

• Abner-Drury Brewery

• $1,000 Beer

• Ashland Beer

• Atherton Whiskey

• Braumeister Beer

• Billy Beer

• Boston Club Lager

• California Cooler

• Chief Oshkosh Beer

• Cream City Beer

• Falk Beer

• Falstaff Beer

• Gipfel Union Beer[3]

• Goebel Beer

• Jung Beer

• Krug Beer

• Metz Beer

• Obermann Beer

• Pfaff's Beer

• Storz Beer

• Walter's Beer

• Willow Springs Sour Mash Whiskey

Breakfast cereals

Soft drinks

• Apotekarnes Cola

• Aspen Soda

• Beep

• Bing

• Burple

• Cavan Cola

• Coca-Cola C2

• Corona

• Crystal Pepsi

• Delaware Punch

• dnL

• Double Seven

• Dr. Nut

• Fanta Citrus

• Fruit Spring

• Hires Root Beer

• Hubba Bubba soda

• Jazz

• Jolt

• Josta

• Kick

• Leed

• Like Cola

• Lurvills Delight

• Northern Neck Ginger Ale

• OK Soda

• Orbitz

• Pepsi Kona

• Pepsi Raw

• Quatro

• Rondo

• Sierra Mist

• Silver Spring Soft Drinks

• Slice

• Squeezit

• Storm

• TaB

• Tab Clear

• Teem

• Vault

• Virgin Cola

• XL Cola

Heavy manufacturing and processing

Media

Retail

Chain stores

• Ames Department Stores

• B. Dalton

• Bed Bath & Beyond

• Big Bear Stores

• Blockbuster LLC

• Bombay Company

• Borders

• Builders Square

• Carter Hawley Hale Stores

• Checker Auto

• Child World

• Circuit City

• CompUSA

• Computer City

• DEKA (New Zealand)

• The Denver Dry Goods Company

• Eaton's

• Eckerd Pharmacy

• Elder-Beerman

• Fishers Big Wheel

• Fred Schmidt

• Fretter

• F. W. Woolworth Company

• Fred's

• Gadzooks

• Gart Sports

• Globe Discount City

• Gold Circle

• Gottschalks

• The Great Indoors

• Hill and Stewart

• Hills Supermarkets

• Hollywood Video

• HomeBase

• H. H. Gregg

• Incredible Universe

• KB Toys

• Kragen Auto

• Lechmere

• The Limited

• Lionel Kiddie City (1980-1993), Lionel Playworld (1969-1993), Lionel Toy Warehouse (1969-1990)

• Manga Store

• Media Play

• Microsoft Store (retail)

• Musicland

• Target Canada

• The May Department Stores Company

• Mervyn's

• Montgomery Ward

• Murray's Discount Auto

• OnCue

• Pace Membership Warehouse

• Pamida

• Payless Cashways Building Materials, Furrow Building Materials, Lumberjack Building Materials, Hugh M. Woods Building Materials, Knox Lumber, Somerville Lumber, Contractor Supply

• Pier 1 Imports

• Phar-Mor

• Pic 'N' Save

• Radioshack

• Rite-Aid

• Sam Goody

• Sears Canada

• Shopko

• Shucks Auto Supply

• Silo

• SoundTrack

• Steve & Barry's

• Suncoast Video

• Sports Authority

• TG&Y

• The Original Factory Shop

• Toys "R" Us

• Tweeter

• Ultimate Electronics

• Waldenbooks

• Western Auto

• Woodward & Lothrop

• Zayre

• Zellers

Clothing and accessories

Avenue
Elgin National Watch Company
I. Magnin
Jean Lassale
Structure (clothing brand)

Consumer electronics and software

Apple Newton
Apple QuickTake
Commodore International
Compaq
Gateway 2000
iPod
Microsoft Band
Microsoft Kin
Microsoft Lumia
RCA
Windows Mobile [5]
Windows Phone
Zune
Zune HD

Home consumer products

Photography

Instamatic
Land Camera
Minolta

Toy manufacturers

Coleco
Kenner Products
National Amusement Devices
Trendmasters

Railroads

Shipping

Hanjin Shipping
Union Company

Telecommunications

10-10-321
Adelphia Communications Corporation
AT&T Broadband
Bell System
Cablevision
Cingular Wireless
GTE
MCI Inc.
Northwestern Bell
Ohio Bell
Pacific Northwest Bell
Qwest
South Central Bell
Southern Bell
Tele-Communications Inc.
US West

References

consumer brand dictionary.cambridge.org, 2025-09-10, retrieved 2025-09-13^
Neil R. Gazel. Beatrice: From Buildup through Breakup. University of Illinois Press, 1990^
Charles Gipfel Milwaukee, Wisconsin Early Stoneware^
Brian Galindo. 25 Cereals From The '80s You Will Never Eat Again BuzzFeed, February 15, 2013, retrieved November 4, 2017^
Joris Evers. Microsoft to phase out Pocket PC, Smartphone brands | Hardware InfoWorld, January 6, 2005, retrieved July 14, 2011^