Wisk was an American brand of laundry detergent manufactured in the United States by Unilever (1956 to 2008) and Sun Products (2008 to 2017).
History
Wisk was introduced as the first liquid laundry detergent in the United States by Lever Brothers Company in 1956.[1]
In 2008, Wisk was purchased by Vestar Capital Partners when Lever Brothers' parent company Unilever divested its North American laundry brands, and it was combined with Huish Detergents, Inc. (also owned by Vestar) to form The Sun Products Corporation.[2]
In 2010, Wisk was re-launched in a new formulation, with new packaging that declared "Stain Spectrum Technology" and emphasized its ability to fight tough stains. An advertising campaign was launched around the same time, focused on the "science of stain fighting". The brand came in a variety of formulations, including "Deep Clean", "High Efficiency", "Fresh Boost" and "Oxi Complete".