Post Toasties was an early American breakfast cereal made by Post Foods. It was named for its originator, C. W. Post, and intended as the Post version of corn flakes.[1][2]
Post Toasties were originally sold as Elijah's Manna[3] (c. 1904) until criticism from religious groups (and consequent loss of sales) led to a change of name in 1908.[4][5]
In the 1930s, Post paid Walt Disney $1.5 million in the first year to design cartoon animals to illustrate its boxes of Post Toasties.[6] As of August 2016, Post Toasties are listed as discontinued on the PostFoods web site. This includes flavors Frosted Flakes, O's, and Corn Flakes.[7]
The term "Post Toasties" was also sardonically used in Texas to refer to the approximately 1,900 employees of the Houston Post, a newspaper in Houston, Texas, who were laid off when that paper ceased publication in 1995.[8][9]
References
- History of Post® Cereals Post Consumer Brands, Post Holdings, Inc.., retrieved 27 February 2022^
- Post Toasties Cereal The Cereal Project, Mr. Breakfast^
- Jane Nickersdon. News of Food; A NEW CEREAL FOR THE BREAKFAST TABLE The New York Times, March 15, 1950, retrieved 27 February 2022