PT Lion Group, dba Lion Air Group, is a holding company based in Indonesia.[1] The group consists of several airlines from Southeast Asia, currently Lion Air, Wings Air, Batik Air, Batik Air Malaysia, and Thai Lion Air. The Lion Air Group primarily competes with the Malaysian-based low-cost carrier AirAsia, Vietnamese-based low-cost carrier VietJet Air, and domestic competitor of national airline Garuda Indonesia.
With the expansion of regional rival AirAsia into the Indonesian aviation market, the Lion Group established Malindo Air in 2012, to compete with AirAsia in the Malaysian aviation market.[2] The airline's name derived from a combination of the countries Malaysia and Indonesia.
Local competition from national airline Garuda Indonesia also arose in 2012, as Garuda announced intentions to form an off-shoot of its Citilink brand into its own low-cost carrier. Further intentions to expand Citilink were announced, such that it could compete with Lion Air in the domestic low-cost travel market.[3] In response, Lion Group announced a full-service competitor to Garuda Indonesia in the form of Batik Air.[4][5]
To further expand into the region, Lion Air announced its intention to launch Thai Lion Air, based in Bangkok, Thailand. This would allow the group to further encroach on AirAsia's market share, as well as compete with local low-cost carrier Nok Air.[6][7]
In 2017, the Lion Air Group managed to surpass 50% market share domestically for the first time.[8]
In 2021, after the launch of Super Air Jet, rumors arose that the airline belonged to Lion Air Group after the airline was headed by Ari Azhari, a former General Manager of Services for Lion Air Group. The airline however rejected any claims of formal ties with Lion Air and its subsidiaries.[9][10][11]
The Lion Air Group are based in three different countries in Southeast Asia and have several operations, most of which are airlines.
PT. Lion Express also known as Lion Parcel is a subsidiary company of Lion Air Group, is the logistic company that serves nationwide and Asia. Their services is door-to-door delivery enhanced with Innovation and Technology.[15]
Lion Parcel has taken measures to control their environmental effect by use of electric vehicles produced by GESITS (PT Wika Industri Manufaktur). Lion Parcel changed vehicles in certain delivery fleets in order to use electric vehicles. Certain new vehicles use electricity, to which Lion Parcel hopes to reduce air pollution in Indonesia and carbon emission produced by conventional vehicle. With this initiative, they become the first logistic company in Indonesia that has implement the use of electric vehicles.[16][17][18]
Lion Parcel has taken measures to control their environmental effect by use of electric vehicles produced by GESITS (PT Wika Industri Manufaktur). Lion Parcel changed vehicles in certain delivery fleets in order to use electric vehicles. Certain new vehicles use electricity, to which Lion Parcel hopes to reduce air pollution in Indonesia and carbon emission produced by conventional vehicle. With this initiative, they become the first logistic company in Indonesia that has implement the use of electric vehicles.[16][17][18]
