Malindo Air
2012–2013: Founding and initial launch
Batik Air Malaysia, initially known as Malindo Air, was founded in 2012 as a joint venture between Malaysia’s National Aerospace and Defence Industries (NADI), which holds a 51% ownership stake, and Indonesia’s Lion Air, which owns the remaining 49%. The name Malindo is a portmanteau of Malaysia and Indonesia, reflecting the collaboration between the two countries. The airline was established to challenge the dominance of low-cost carriers, particularly AirAsia, by offering a hybrid business model that combined low-cost fares with select business class services.[8]
The airline officially began operations on 22 March 2013, with its first flight from Kuala Lumpur International Airport to Kota Kinabalu, Sabah. Malindo Air initially operated a dual-class seating arrangement, offering both economy and business class options. The airline’s strategy was to appeal to price-conscious travelers while providing amenities typically associated with full-service carriers, such as complimentary meals, personal in-flight entertainment systems and a generous baggage allowance.[8]
2013–2019: Expansion and network growth
In its first year of operation, Malindo Air rapidly expanded its domestic network. By mid-2013, the airline had added several Malaysian cities to its service roster and had begun operating international routes. The first international destination, Dhaka, Bangladesh, was introduced on 28 August 2013. By the end of 2015, Malindo Air had grown to serve 19 international destinations, transporting nearly 4 million passengers and capturing around 6% of Malaysia's aviation market share.
This expansion was supported by a growing fleet, which included Boeing 737-900ER aircraft for long-haul flights and ATR72-600 turboprops for regional services. The fleet allowed Malindo Air to reach smaller airports and regional destinations effectively, further driving its growth in both the domestic and international markets.
Between 2016 and 2018, Malindo Air focused on further fleet expansion and enhancing its international presence. The airline set an ambitious goal of increasing its fleet size to 100 aircraft by the end of the decade. During this period, Malindo added new routes to destinations in Australia, India, Thailand, Indonesia and Bangladesh. By mid-2017, the airline served more than 54 destinations across 16 countries, with significant expansions in Southeast Asia and beyond.[8]
In 2017, Malindo Air became the first airline to receive the Boeing 737 MAX 8, with the first delivery arriving on 16 May 2017.[7]
2012–2013: Founding and initial launch
Batik Air Malaysia, initially known as Malindo Air, was founded in 2012 as a joint venture between Malaysia’s National Aerospace and Defence Industries (NADI), which holds a 51% ownership stake, and Indonesia’s Lion Air, which owns the remaining 49%. The name Malindo is a portmanteau of Malaysia and Indonesia, reflecting the collaboration between the two countries. The airline was established to challenge the dominance of low-cost carriers, particularly AirAsia, by offering a hybrid business model that combined low-cost fares with select business class services.[8]
The airline officially began operations on 22 March 2013, with its first flight from Kuala Lumpur International Airport to Kota Kinabalu, Sabah. Malindo Air initially operated a dual-class seating arrangement, offering both economy and business class options. The airline’s strategy was to appeal to price-conscious travelers while providing amenities typically associated with full-service carriers, such as complimentary meals, personal in-flight entertainment systems and a generous baggage allowance.[8]
2013–2019: Expansion and network growth
In its first year of operation, Malindo Air rapidly expanded its domestic network. By mid-2013, the airline had added several Malaysian cities to its service roster and had begun operating international routes. The first international destination, Dhaka, Bangladesh, was introduced on 28 August 2013. By the end of 2015, Malindo Air had grown to serve 19 international destinations, transporting nearly 4 million passengers and capturing around 6% of Malaysia's aviation market share.
This expansion was supported by a growing fleet, which included Boeing 737-900ER aircraft for long-haul flights and ATR72-600 turboprops for regional services. The fleet allowed Malindo Air to reach smaller airports and regional destinations effectively, further driving its growth in both the domestic and international markets.
Between 2016 and 2018, Malindo Air focused on further fleet expansion and enhancing its international presence. The airline set an ambitious goal of increasing its fleet size to 100 aircraft by the end of the decade. During this period, Malindo added new routes to destinations in Australia, India, Thailand, Indonesia and Bangladesh. By mid-2017, the airline served more than 54 destinations across 16 countries, with significant expansions in Southeast Asia and beyond.[8]
In 2017, Malindo Air became the first airline to receive the Boeing 737 MAX 8, with the first delivery arriving on 16 May 2017.[7]
Batik Air Malaysia
2019–2022: Full-service transition amid global challenges
In 2019, under the leadership of CEO Chandran Rama Muthy, Malindo Air shifted from its original hybrid model to a full-service carrier.[10] This strategic move was aimed to improve the airline's competitive positioning against established full-service carriers like Malaysia Airlines, while also reducing consumer confusion about its service offerings. The transition was part of a broader effort to align Malindo Air more closely with the full-service airlines within the Lion Air Group.[11]
During this time, the airline expanded its international routes, notably to Japan and Australia. However, the global aviation industry was significantly impacted by the onset of the COVID-19 pandemic in early 2020. The pandemic caused widespread operational disruptions as travel restrictions were enforced, forcing Malindo Air to scale back operations.
2019–2022: Full-service transition amid global challenges
In 2019, under the leadership of CEO Chandran Rama Muthy, Malindo Air shifted from its original hybrid model to a full-service carrier.[10] This strategic move was aimed to improve the airline's competitive positioning against established full-service carriers like Malaysia Airlines, while also reducing consumer confusion about its service offerings. The transition was part of a broader effort to align Malindo Air more closely with the full-service airlines within the Lion Air Group.[11]
During this time, the airline expanded its international routes, notably to Japan and Australia. However, the global aviation industry was significantly impacted by the onset of the COVID-19 pandemic in early 2020. The pandemic caused widespread operational disruptions as travel restrictions were enforced, forcing Malindo Air to scale back operations.
On 28 April 2022, Malindo Air underwent a major rebranding, officially adopting the name Batik Air Malaysia. This change was part of Lion Group’s strategy to unify its full-service airline operations under a single brand identity.
2023–present: Post-pandemic growth and expansion
As of late 2024, Batik Air Malaysia operates a fleet of approximately 32 aircraft, including Boeing 737-800s, Boeing 737 MAX 8s and Airbus A330-300s. The airline serves around 79 destinations across the Asia-Pacific region, including major cities in Southeast Asia, India, Australia and other parts of Asia. Since rebranding, Batik Air Malaysia has focused on improving its customer service offerings, including enhancing in-flight meal options and providing Wi-Fi services on a larger number of its flights.[14][15]
Batik Air Malaysia continues to expand its network, both domestically within Malaysia and internationally across the Asia-Pacific region.[16] The airline has pursued codeshare agreements with other carriers to improve connectivity and offer more options for passengers traveling across Southeast Asia and beyond.
