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IMG (company)

WorldBrand briefing

AI supplement

Original synthesis to sit alongside the encyclopedia article below. Not part of Wikipedia; verify facts on Wikipedia when precision matters.

IMG (short for International Management Group) is a global leading sports, entertainment and media marketing and management firm headquartered in New York City. Founded in 1960, it operates across over 30 countries with thousands of employees, offering services including talent representation, sports event management, media content production and copyright distribution.

Key moments

  • 1960Founded in Cleveland, Ohio by Mark McCormack
  • 1979Became the first foreign sports marketing company to enter the Chinese market
  • 2004Acquired by private investment firm Forstmann Little & Co.
  • 2013Became a subsidiary of William Morris Endeavor (WME)

Competitive analysis for IMG:

  • Major competitors include Creative Artists Agency (CAA), Wasserman Media Group, and Octagon Inc., all active in the sports marketing, talent representation and media rights sectors
  • IMG’s core competitive advantages include its long-standing leadership in traditional sports like golf and tennis, a widespread global operational network, and a diversified business mix spanning sports, entertainment and media
  • Potential challenges include slower expansion in some emerging sports and entertainment verticals, as well as business integration adjustments following its acquisition by WME
  • Growth opportunities include deeper penetration in emerging markets such as Southeast Asia and China, and expansion into new areas like digital sports media and metaverse experiences
  • External threats include intensifying competition from rival firms, as well as disruptions to traditional media rights models from changing streaming consumption habits

IMG is a well-established global brand in the sports, entertainment, and media marketing ecosystem, built on decades of reputation for elite talent management and premium event delivery. Its brand equity is rooted in long-standing, trust-based relationships with top athletes, sports governing bodies, fashion houses, and global media partners, which has allowed it to maintain a leading position in a highly competitive, fragmented industry. The brand benefits from consistent association with high-profile global events, from major golf tournaments to international fashion weeks, reinforcing its visibility and credibility across multiple high-value market segments.

Over the years, IMG has adapted its brand positioning to align with shifts in digital media consumption and changing sponsor expectations, expanding its content production and direct-to-consumer distribution capabilities to reach new audiences globally. It has successfully extended its brand beyond core talent representation into adjacent areas such as event ownership, media rights negotiation, and experiential marketing, diversifying its revenue streams and strengthening its overall brand resilience. While it competes with many regional and niche players across its operating segments, IMG's scale and global footprint give it a distinct brand advantage that is difficult for smaller competitors to replicate.

Brand leadership

Score: 88/100

IMG holds a clear leading position in global sports and entertainment talent representation and event management, widely recognized as a trusted, go-to partner for elite athletes, top sports organizations, and leading fashion industry stakeholders. Its multi-decade track record of nurturing top talent and delivering successful, high-profile events has solidified its market leadership across all of its core business segments.

Stakeholder interaction

Score: 82/100

IMG maintains frequent, high-value interaction with a broad ecosystem of stakeholders including athletes, event organizers, media platforms, and corporate sponsors. Its close, long-term working relationships with key industry partners drive repeat business and strong word-of-mouth brand reinforcement within the global sports and entertainment industry.

Brand growth momentum

Score: 75/100

IMG has expanded its digital content and media rights operations in recent years, capitalizing on growing global demand for sports and lifestyle content across streaming and social media platforms. While growth in its traditional core talent representation segment has stabilized, new lines of business have generated consistent momentum for the brand's overall market presence.

Brand stability

Score: 90/100

With over six decades of continuous operation, IMG has built a highly stable brand with a consistent reputation for quality and reliability. It has weathered multiple industry downturns and changes in corporate ownership without significant damage to its core brand equity, maintaining consistent market recognition globally.

Brand age

Score: 85/100

Founded in 1960, IMG is one of the longest-operating global sports marketing firms, and its long history has contributed to strong brand trust and industry-wide recognition. Its established legacy acts as a major asset, reinforcing its reputation as an experienced, dependable player in the global sports and entertainment market.

Industry profile

Score: 87/100

IMG is a highly recognizable name within the global sports, entertainment, and fashion marketing industries, with extremely high brand recognition among industry insiders, corporate sponsors, and media partners. Its ongoing involvement in marquee global events such as the Wimbledon Championships and New York Fashion Week keeps its brand profile consistently high across the sector.

Global brand penetration

Score: 92/100

IMG operates in more than 30 countries across North America, Europe, Asia-Pacific, and emerging markets, with a truly global footprint that few competitors can match. It has built localized operations tailored to the needs of regional markets while maintaining a consistent global brand identity, enabling it to serve multinational clients and cross-border talent seamlessly.

AI can support preliminary reasoning about a brand's value based on public information about market position and operational performance, but any resulting figures are illustrative only. For a formally audited, comprehensive brand valuation aligned with professional industry standards, contact World Brand Lab directly.

IMG, originally known as the International Management Group, is an American sports, fashion, events and media company headquartered in New York City.[1] The company manages athletes and fashion celebrities; owns, operates and commercially represents live events; and is an independent producer and distributor of sports and entertainment media.[2]

History

IMG was founded in 1960 in Cleveland, Ohio, by Mark McCormack, an American lawyer who spotted the potential for athletes to make large incomes from endorsement in the television age. He signed professional golfers Arnold Palmer, Gary Player and Jack Nicklaus as his first clients who collectively are known as The Big Three.[3] McCormack died in 2003.[4]

In 2004, Forstmann Little, led by Theodore J. Forstmann, acquired the company; Forstmann served as chairman and CEO until his death in late 2011.

On June 1, 2006, IMG Media acquired Tiger Aspect Productions, the producer of the British television series Mr. Bean and the company, along with Darlow Smithson Productions (also acquired in 2006) was later sold to Endemol in November 2009.[5][6][7][8] nunet, a provider of mobile TV services to mobile network operators around the world, was also acquired by IMG. Clients of nunet's mobile TV CMS included Vodafone, Proximus, Vodacom, and Mobilkom A1, and content distributed by nunet included MTV, Fashion TV, Eurosport, and Discovery Networks. nunet was later sold to KIT Digital, Inc. in 2009.

In November 2007, IMG acquired Kentucky-based Host Communications, which had multiple business units with services ranging from sports marketing and broadcasting to the management of associations and non-profit organizations. The sports-related businesses were combined with the Collegiate Licensing Company (CLC) to form IMG College, while the association management division was renamed IMG Associations.

IMG was originally headquartered in downtown Cleveland in a complex built in 1965 across the street from Erieview Tower. When the IMG Center was built, it originally housed the Cuyahoga Saving Bank, which was acquired by Charter One Bank in 1998.

In 1997, IMG renovated the Cuyahoga Savings Bank Building and renamed it IMG Center. Following the acquisition of IMG by Forstmann Little, the headquarters remained in Cleveland, Ohio, for several years until officially relocating to its parent company's existing offices in New York, in 2010, though the IMG Center is still located on East Ninth Street in Cleveland.

On October 15, 2010, IMG acquired ISP, the multimedia rights holder for more than 50 universities based in Winston-Salem, North Carolina. As a result of the acquisition, IMG College retained ISP's former headquarters in Winston-Salem.[9]

On December 18, 2013, IMG was acquired by William Morris Endeavor and Silver Lake Partners in a $2.4 billion deal to form WME-IMG.[10] WME's Ari Emanuel and Patrick Whitesell served as co-CEOs.

WME-IMG reorganized in October 2017 with the parent company being renamed from WME-IMG to Endeavor, and IMG and WME becoming subsidiaries of Endeavor. Ari Emanuel became Endeavor CEO and Patrick Whitesell became Endeavor executive chairman.[11]

On October 23, 2024, it was announced that TKO Group would acquire several businesses from Endeavor, including IMG (aside from "businesses associated with the IMG brand in licensing, models, and tennis representation, nor IMG's full events portfolio"), as part of a $3.25 billion deal, with the transaction expected to close in the first half of 2025.[12] The deal was completed on February 28, 2025.[13]

Divisions

Media

IMG's Media Division produces, develops and executes multi-channel distribution strategies for federations, associations and events working with major global broadcasters, channels and platforms. Each year it delivers 45,000 hours of content originating from over 200 clients.

The company's multimedia product offering includes production of Channel 4's England men's UEFA Nations League and European Qualifiers and Super League rugby coverage, CBS' UEFA Champions League coverage, the DP World Tour and Ryder Cup coverage, and the Premier League's international broadcast feed.

IMG also produces and distributes Sport 24,[14] the live, linear sports channel for the airline and cruise industries, and EDGEsport, the linear action sports channel.

In 2012, IMG created IMG ARENA, a sports data and technology company for the betting, media and professional sectors.

Endeavor acquired Mailman Group in 2021, and its UK-based Seven League digital marketing agency was integrated into IMG's Media division.[15]

Trans World Sport was one of the first productions created by TWI/IMG when it began weekly production in May 1987. The 49-minute sports magazine programme airs in numerous countries around the world and is owned and distributed by IMG

In 2015, IMG and Euroleague Basketball agreed on a ten-year joint venture. Together they will manage the commercial operation, and management of all global rights covering both media and marketing of the EuroLeague (the premier competition for European professional men's basketball clubs) and its 2nd-tier competition, the EuroCup.[16]

In April 2022, the Global Esports Federation (GEF) announced IMG Media as their strategic partners and as a result the Commonwealth Esports Championship was formed.[17]

Archive

IMG's Archive Services (also known as IMG Replay) houses the largest sports archive platform with over 500,000 hours of content dating back over 120 years including event footage, highlights, interviews, ISOs and programming, available in 4K, 3D and HR=D.[18]

IMG Replay currently works with over 39 rights holders helping to digitize, monetize, and market their archive content, including:

  • ATP Media
  • Cricket South Africa
  • Deutsche Fußball Liga (Bundesliga and DFL-Supercup only)
  • PGA European Tour
  • World Athletics (Diamond League only)
  • EFL
  • Euroleague Basketball
  • Football Federation Australia
  • Frank Warren
  • FIVB
  • LPGA
  • Augusta National Inc.
  • FIM
  • ANFP
  • PBR
  • Premier League Productions
  • Giro d'Italia
  • PGA of America (American Ryder Cup matches only)
  • Ryder Cup Europe (European matches only)
  • KNVB (Eredivisie and Johan Cruyff Shield only)
  • SAFF (Saudi Pro League and King's Cup only)
  • Scottish Football Association (Scottish Cup only)
  • Liga Portugal (Liga Portugal 1 only)
  • The Football Association
  • The R&A
  • Trans World Sport (fully owned by IMG)
  • UEFA (UEFA Champions League and the UEFA Super Cup only)
  • UCI
  • UFC
  • USTA (US Open only)
  • WTA
  • All England Lawn Tennis Club (The Championships, Wimbledon only)
  • World Rugby
  • WPBSA
  • WTT

IMG Models

IMG Models is an international modelling agency headquartered in New York City and with additional offices in London, Los Angeles, Milan, Paris, and Sydney.[19] In 2025, following IMG's sale to TKO Group Holdings, IMG Models was spun-off from IMG to remain under the full ownership of Endeavor.

Consulting

IMG's Consulting division works with rights holders and brands on commercial, marketing, and sponsorship strategy. IMG Consulting's stadium and arena group works with sports leagues and franchises.

In Brazil, IMG worked with local affiliate IMM, serving clients involved with the FIFA 2014 World Cup and the Rio 2016 Summer Olympics.

Events

IMG owns, produces and commercially represents hundreds of events worldwide.

Art

IMG Events produces art events for:

  • Frieze Art Fair (sold to MARI by IMG in 2025)

Association football

IMG Events produces football events for:

  • Premier League
  • EFL
  • Liga Portugal
  • Liga Portugal 1
  • Deutsche Fußball Liga
  • Bundesliga
  • DFL-Supercup
  • UEFA
  • UEFA men's club competitions
  • The Football Association
  • England qualifying and friendly matches
  • FA Community Shield
  • FA Cup[20]
  • Women's Super League
  • SAFF
  • Saudi Pro League
  • Saudi Super Cup
  • King's Cup

Basketball

IMG Events produces basketball events for:

  • EuroLeague
  • EuroCup
  • FIBA Basketball World Cup (2023)

Entertainment

IMG Events produces entertainment events for:

  • Miss Teen USA (sold to JKN Global Group by IMG on October 26, 2022)
  • Miss USA (sold to JKN Global Group by IMG on October 26, 2022)
  • Miss Universe (sold to JKN Global Group by IMG on October 26, 2022)
  • Taste Festivals (sold to MARI by IMG in 2025)
  • Hyde Park Winter Wonderland[21] (sold to MARI by IMG in 2025)
  • Barrett-Jackson (sold to MARI by IMG in 2025)
  • GLIDE at Battersea Power Station (sold to MARI by IMG in 2025)
  • GLIDE at Brooklyn Bridge Park (sold to MARI by IMG in 2025)
  • The Chimney Lift at Battersea Power Station (sold to MARI by IMG in 2025)
  • Lumieres En Seine
  • Windsor Great Park Illuminated
  • Incanto di Luci
  • Hampton Court Palace Festival (sold to MARI by IMG in 2025)
  • Melbourne International Flower and Garden Show (sold to MARI by IMG in 2025)
  • The Big Feastival (sold to MARI by IMG in 2025)
  • Hall Des Lumieres

Figure skating

IMG Events produces figure skating events for:

  • Stars on Ice (fully owned by IMG)

Golf

IMG Events produces golf events for:

  • Acciona Open de Espana
  • Australian Open
  • Abu Dhabi HSBC Golf Championship (fully owned by IMG)
  • Alfred Dunhill Links Championship (fully owned by IMG)
  • Arnold Palmer Invitational
  • Cambia Portland Classic
  • Chevron Championship
  • The Masters
  • Ryder Cup
  • U.S. matches
  • European matches
  • Honda LPGA Thailand (fully owned by IMG)
  • HSBC Women's Champions
  • International Series Egypt
  • PGA European Tour
  • PNC Championship
  • R&A
  • The Open Championship
  • Senior Open Championship
  • Women's British Open
  • Reingwood LPGA Classic
  • Sime Darby LPGA Malaysia
  • Swinging Skirts LPGA Classic
  • Thailand Golf Championship
  • WGC-HSBC Champions
  • Shinhan Donghae Open

Motorsports

IMG Events produces motorsport events for:

  • Formula D (fully owned by IMG)
  • MotoGP

Rugby league

IMG Events produces rugby league events for:

Running and triathlon

IMG Events produces running/triathlon events for:

  • Escape from Alcatraz (sold to MARI by IMG in 2025)
  • Great Ocean Road Marathon (sold to MARI by IMG in 2025)
  • Melbourne Marathon (sold to MARI by IMG in 2025)

Strongman

IMG Events produces strongman events for:

  • World's Strongest Man (fully owned by IMG)

Surfing

IMG Events produces surfing events for:

  • US Open of Surfing (sold to MARI by IMG in 2025)

Tennis

IMG Events produces tennis events for:

  • ATP Champions Tour
  • Apia International Sydney[23]
  • Bank of the West Classic
  • Giorgio Armani Tennis Classic at Hurlingham (sold to MARI by IMG in 2025)
  • Miami Open (sold to MARI by IMG in 2025)
  • Madrid Open[24] (sold to MARI by IMG in 2025)
  • Mubadala Abu Dhabi Open (sold to MARI by IMG in 2025)
  • The Championships, Wimbledon
  • US Open
  • Chengdu Open (sold to MARI by IMG in 2025)
  • Tunisia Jasmin Open
  • Rakuten Japan Open
  • Barcelona Open Banc Sabadell[25]

Volleyball

IMG Events produces volleyball events for:

  • FIVB Volleyball Men's Nations League (joint venture with Fédération Internationale de Volleyball)
  • FIVB Volleyball Women's Nations League (joint venture with Fédération Internationale de Volleyball)

Art

IMG Events produces art events for:

  • Frieze Art Fair (sold to MARI by IMG in 2025)

Association football

IMG Events produces football events for:

  • Premier League
  • EFL
  • Liga Portugal
  • Liga Portugal 1
  • Deutsche Fußball Liga
  • Bundesliga
  • DFL-Supercup
  • UEFA
  • UEFA men's club competitions
  • The Football Association
  • England qualifying and friendly matches
  • FA Community Shield
  • FA Cup[20]
  • Women's Super League
  • SAFF
  • Saudi Pro League
  • Saudi Super Cup
  • King's Cup

Basketball

IMG Events produces basketball events for:

  • EuroLeague
  • EuroCup
  • FIBA Basketball World Cup (2023)

Entertainment

IMG Events produces entertainment events for:

  • Miss Teen USA (sold to JKN Global Group by IMG on October 26, 2022)
  • Miss USA (sold to JKN Global Group by IMG on October 26, 2022)
  • Miss Universe (sold to JKN Global Group by IMG on October 26, 2022)
  • Taste Festivals (sold to MARI by IMG in 2025)
  • Hyde Park Winter Wonderland[21] (sold to MARI by IMG in 2025)
  • Barrett-Jackson (sold to MARI by IMG in 2025)
  • GLIDE at Battersea Power Station (sold to MARI by IMG in 2025)
  • GLIDE at Brooklyn Bridge Park (sold to MARI by IMG in 2025)
  • The Chimney Lift at Battersea Power Station (sold to MARI by IMG in 2025)
  • Lumieres En Seine
  • Windsor Great Park Illuminated
  • Incanto di Luci
  • Hampton Court Palace Festival (sold to MARI by IMG in 2025)
  • Melbourne International Flower and Garden Show (sold to MARI by IMG in 2025)
  • The Big Feastival (sold to MARI by IMG in 2025)
  • Hall Des Lumieres

Figure skating

IMG Events produces figure skating events for:

  • Stars on Ice (fully owned by IMG)

Golf

IMG Events produces golf events for:

  • Acciona Open de Espana
  • Australian Open
  • Abu Dhabi HSBC Golf Championship (fully owned by IMG)
  • Alfred Dunhill Links Championship (fully owned by IMG)
  • Arnold Palmer Invitational
  • Cambia Portland Classic
  • Chevron Championship
  • The Masters
  • Ryder Cup
  • U.S. matches
  • European matches
  • Honda LPGA Thailand (fully owned by IMG)
  • HSBC Women's Champions
  • International Series Egypt
  • PGA European Tour
  • PNC Championship
  • R&A
  • The Open Championship
  • Senior Open Championship
  • Women's British Open
  • Reingwood LPGA Classic
  • Sime Darby LPGA Malaysia
  • Swinging Skirts LPGA Classic
  • Thailand Golf Championship
  • WGC-HSBC Champions
  • Shinhan Donghae Open

Motorsports

IMG Events produces motorsport events for:

  • Formula D (fully owned by IMG)
  • MotoGP

Rugby league

IMG Events produces rugby league events for:

Running and triathlon

IMG Events produces running/triathlon events for:

  • Escape from Alcatraz (sold to MARI by IMG in 2025)
  • Great Ocean Road Marathon (sold to MARI by IMG in 2025)
  • Melbourne Marathon (sold to MARI by IMG in 2025)

Strongman

IMG Events produces strongman events for:

  • World's Strongest Man (fully owned by IMG)

Surfing

IMG Events produces surfing events for:

  • US Open of Surfing (sold to MARI by IMG in 2025)

Tennis

IMG Events produces tennis events for:

  • ATP Champions Tour
  • Apia International Sydney[23]
  • Bank of the West Classic
  • Giorgio Armani Tennis Classic at Hurlingham (sold to MARI by IMG in 2025)
  • Miami Open (sold to MARI by IMG in 2025)
  • Madrid Open[24] (sold to MARI by IMG in 2025)
  • Mubadala Abu Dhabi Open (sold to MARI by IMG in 2025)
  • The Championships, Wimbledon
  • US Open
  • Chengdu Open (sold to MARI by IMG in 2025)
  • Tunisia Jasmin Open
  • Rakuten Japan Open
  • Barcelona Open Banc Sabadell[25]

Volleyball

IMG Events produces volleyball events for:

  • FIVB Volleyball Men's Nations League (joint venture with Fédération Internationale de Volleyball)
  • FIVB Volleyball Women's Nations League (joint venture with Fédération Internationale de Volleyball)

IMG College

In late 2007, IMG acquired Host Communications and the Collegiate Licensing Company to form IMG College (later known as Learfield). In 2010 IMG acquired ISP Sports, which was based in Winston-Salem, North Carolina.[26] Today, IMG represents the multimedia rights for more than 90 universities, conferences, collegiate associations and venues along with the licensing rights to more than 150 colleges and universities as well as the College Football Playoff. Additionally, IMG Seating serves more than 100 universities, and IMG Learfield Ticket Solutions provides outsourced ticketing services to universities.

Fashion

  • Berlin Fashion Week
  • Mercedes-Benz Fashion Week Russia
  • Miami Swim Week
  • New York Fashion Week
  • Toronto Fashion Week (sold to the Bashful Group by IMG in November 2024)
  • Australian Fashion Week (sold to Freed Developments by IMG in November 2024)

Licensing

IMG's Licensing Division works in trademark licensing and currently provides its services to more than 100 Licensors of intellectual property. In 2025, following IMG's sale to TKO Group Holdings, IMG Licensing was spun-off from IMG to remain under the full ownership of Endeavor.

eSports

IMG eSports represents the commercial rights for numerous game publishers and tournament operators, including:

  • PGL
  • DPC WEU Tour
  • DPC NA Tour
  • EVO
  • EVO Japan
  • EVO Las Vegas
  • Combo Breaker
  • CEO
  • East Coast Throwdown
  • First Attack
  • Versus Fighting
  • UFA
  • Global Esports Federation
  • Global Esport Tours
  • Global Esports Games

TV channels

Sport 24

Sport 24 is a 24/7 live sports television channel owned by IMG, which is available on international airlines including AeroMéxico, Air New Zealand, All Nippon Airways, Cathay Pacific, Emirates, Etihad Airways, Singapore Airlines and Turkish Airlines, as well in international waters on cruise lines including Carnival, Celebrity Cruises, Princess Cruises, Norwegian Cruise Lines, P&O and Royal Caribbean International.[27]

The channel broadcasts live sport from 40 international federations and competitions. These include Premier League, National Football League, National Basketball Association, UEFA Champions League, ATP World Tour, PGA Tour, European Tour, Euroleague, UEFA European Championship, Olympic Games and Ryder Cup.[28]

Sport 24 launched in February 2012. A secondary part-time channel, Sport 24 Extra, launched in 2016, offering an extra 150 live hours a month and choice during concurrent events.[28] Both channels originate from IMG's production headquarters at Stockley Park near Heathrow Airport. Sport 24 is available on Panasonic's live television service, which is broadcast via satellite to airlines.

Sport 24

Sport 24 is a 24/7 live sports television channel owned by IMG, which is available on international airlines including AeroMéxico, Air New Zealand, All Nippon Airways, Cathay Pacific, Emirates, Etihad Airways, Singapore Airlines and Turkish Airlines, as well in international waters on cruise lines including Carnival, Celebrity Cruises, Princess Cruises, Norwegian Cruise Lines, P&O and Royal Caribbean International.[27]

The channel broadcasts live sport from 40 international federations and competitions. These include Premier League, National Football League, National Basketball Association, UEFA Champions League, ATP World Tour, PGA Tour, European Tour, Euroleague, UEFA European Championship, Olympic Games and Ryder Cup.[28]

Sport 24 launched in February 2012. A secondary part-time channel, Sport 24 Extra, launched in 2016, offering an extra 150 live hours a month and choice during concurrent events.[28] Both channels originate from IMG's production headquarters at Stockley Park near Heathrow Airport. Sport 24 is available on Panasonic's live television service, which is broadcast via satellite to airlines.

Joint ventures

IMG operates joint ventures with key partners across many areas of the business.

In Brazil, China, India, and Turkey IMM (Brazil, former IMX), CC-TV IMG (China), IMG Reliance (India) and IMG Dogus (Turkey) develop sports, fashion and entertainment properties in their respective territories.

In 2018, IMG and influencers Joe Sugg and Caspar Lee founded the joint venture Margravine Management, now known as MVE.[29][30]

See also

  • IMG Academy
  • Sports agent – a listing of well-known sports agents, categorized by sport

References

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  4. Frank Litsky. Mark H. McCormack, 72, Pioneer of Sports Marketing The New York Times, May 17, 2003, retrieved September 3, 2019^
  5. Tiger Aspect Bought by IMG Media The Guardian, June 1, 2006, retrieved June 22, 2021^
  6. Endemol acquires Tiger Aspect, Darlow Smithson from IMG Television Business International, November 24, 2009, retrieved June 22, 2021^
  7. Endemol buys Darlow Smithson, Tiger Aspect Realscreen, November 23, 2009, retrieved June 22, 2021^
  8. 可愛い赤ちゃんが生まれたら出産祝い！出産祝い・内祝いって何？ www.nu-net.com, retrieved March 14, 2018^
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  13. TKO Completes $3.25 Billion Acquisition of IMG, On Location, Professional Bull Riders TheWrap, retrieved March 1, 2025^
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  17. IMG appointed as Global Esports Federation's strategic partner Gambling Insider, April 21, 2022, retrieved April 22, 2022^
  18. Premier League and IMG Replay renew long-running video archive deal Sport Cal, August 2, 2022, retrieved 5 January 2024^
  19. Thomas Herd. Within a World of Creativity, Innovation, and Potential: Lisa Marie Benson, Vice President of IMG Models LAWEEKLY, retrieved 2 November 2023^
  20. Emirates FA Cup Overseas Broadcast Rights The Football Association, retrieved March 14, 2018^
  21. Hyde Park Winter Wonderland retrieved January 7, 2019^
  22. Super League and RFL announce strategic partnership with IMG^
  23. Sponsors - Sydney International Tennis apiainternational.com.au, retrieved March 14, 2018^
  24. Ion Țiriac Sells The Mutua Madrid Open To IMG Romania Journal, December 6, 2021^
  25. Barcelona Open Banc Sabadell - 65º Trofeo Conde de Godó www.barcelonaopenbancsabadell.com, retrieved March 14, 2018^
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  27. Experience the 2018 FIFA World Cup Onboard Airways, June 14, 2018, retrieved January 12, 2019^
  28. David Fox. IMG Studios draws up route plan to IP for Premier League and Rugby World Cup SVG Europe, February 6, 2019, retrieved June 19, 2022^
  29. Todd Spangler. YouTube Stars Joe Sugg, Caspar Lee Form IMG-Backed Digital Talent Management Agency Variety, 2018-06-08, retrieved 2024-09-11^
  30. Joe Sugg, Caspar Lee And Img's Margravine Launches U.S. Base And Rebrands As Mve IMDb, retrieved 2024-09-11^