Hanes Australasia — BrandWiki

Hanes Australasia

Overview

Hanes Australasia

former name	Pacific Brands
type	Subsidiary
foundation	1893 (1985 as "Pacific Brands"), listed on ASX and NSX in 2004‡R1R‡
location city	Camberwell, Melbourne
location country	Australia
key people	Peter Bush (Chairman) David Bortolussi (CEO & Group General Manager – Underwear Group) David Muscat (CFO) Paul Gould (Group General Manager – Sheridan) Ian Shannon (Group General Manager – Tontine & Dunlop Flooring)
revenue	A$789.7 million (2015)
operating income	A$64.2 million (2015)
num employees	3500
subsid	Key brands include Bonds, Sheridan, Berlei, Jockey, Explorer, Tontine and Dunlop Flooring
owner	Hanesbrands
homepage	https://hanesaustralasia.com/

Hanes Australasia, formerly Pacific Brands, is an Australian consumer products company. It is a business unit of the American company Hanesbrands.

Structure and brands

The company is organised into three operating groups:

Underwear: which supplies underwear, bras, socks, hosiery babywear, activewear and outerwear categories. Key brands include Bonds (core brand), Berlei, Jockey, Explorer, Rio, Bras N Things and Holeproof
Sheridan: which supplies premium bedding products and accessories, towels and other home lifestyle categories primarily under the Sheridan brand
Tontine and Dunlop Flooring: which comprises a pillow and quilt business with brands Tontine, Dunlopillo, Fairydown, Crestell, Biozone, Dream-a-way and Natures Dreams, and a flooring products business supplying carpet underlay and hard flooring under the Dunlop Flooring and Heartridge brands

2006 – Acquired Peri and Foam Products Australia (FPA).[21]
2007 – Acquired the streetwear division of Globe International (brands include Mooks, Mossimo, Paul Frank, Superdry and Stüssy).
2007 – Became a market leader in the workwear category by acquiring the Yakka group of companies (including the Yakka, Hard Yakka, Can't Tear 'Em, Stylecorp, NNT Uniforms, Wrangler and Lee Jeans brands) from the Laidlaw family.[23]
2008 – Berlei launched the Barely There bra.
2008 – Signed up to the Ethical Trading Initiative (ETI). Pacific Brands is the founding Australian company to join the ETI – a tripartite organisation involving companies, unions and NGOs. The Code is widely acknowledged as a model code of labour practice, and is derived from the Conventions of the International Labour Organisation (ILO).[24]
2009 – The Ethical Trading Initiative rated the company as Beginner.
2009 – In dealing with the GFC, the company unveiled its new strategy which would see it exit the majority of its local manufacturing and focus on competitive sourcing alternatives offshore. Announced it will lay off 1,850 staff and close most manufacturing sites in Australia, saying they are no longer economically viable.[25] As part of this transformation, the company undertook capital raising and debt refinancing, raising $165m and refinancing its debt across a range of banks.[26]
2009 – Donated in excess of AU $500,000 worth of products to the Salvation Army and in excess of AU $50,000 cash to The Red Cross to assist in dealing with the bushfire crises in Australia at that time. Its staff also volunteered time to assist in the response effort.
2010 – The Ethical Trading Initiative increased the company's rating from Beginner to Improver.
2010 – Sold its Chinese Grosby shoe factory, signaling a complete exit from footwear manufacturing. As part of the same deal, it sold its UK footwear business.
2010 – Tontine introduced a date-stamped pillow, and suggested that Australians should change their pillows every two years. Research conducted by the brand found that a pillow could grow a complex ecosystem made up of dead skin cells and the things that feed on them. The research also showed there was an average of 9 pillows in every Australian home, with the average age of the oldest pillow being 5.7 years.[27]
2011 – Sold its Sleepmaker and Dunlop Foams business to New Zealand company Sleepyhead and sold its Leisure and Fitness business (including Malvern Star Bicycles) to New Zealand's Sheppard Cycles.[7]
2011 – Acquired the Brands United business from Gazal, which comprised 13 underwear and hosiery retail outlets.[29]
July 2011 – Launched www.sheridan.com.au.
November 2011 – Launched www.bonds.com.au.[30]
2011 – The Ethical Trading Initiative increased the company's rating from Improver to Achiever.
2012 – Volley was the official "dress" shoe of the Australian Olympic Team, who wore a specially designed shoe as part of their uniform during the Opening and Closing ceremonies at the London Olympics. A limited number of the shoes were offered for sale to the public through Big W outlets.[31]
May 2012 – BONDS opened its first retail store in Westfield Doncaster, Victoria.[32]
2013 – Acquired UK corporate clothing company, Incorporatewear Ltd.[33]
December 2013 – Became a signatory to the Bangladesh Accord.[34]
2014 – Sold its Workwear portfolio to Wesfarmers for $180 million. The sale included the brands Stubbies, King Gee and Hard Yakka.[35]
2014 – Sold its footwear and sport portfolio (known as "Brand Collective") in three transactions. The sale incorporated Clarks, Hush Puppies, Julius Marlow, Volley, Mossimo, Superdry, Dunlop, Slazenger, Everlast, Grosby, Harrison and Freshjive.
2015 – Signed three new brand ambassadors: Iggy Azalea for Bonds, Jessica Marais for Berlei Sensation and a global extension with Serena Williams for Berlei Sport.
2015 – Celebrated Bonds' 100th anniversary.
2015 – Acquired Crestell pillow and bedding accessories business, encompassing the Crestell, Biozone, Dream-a-way and Natures Dreams brands.
2016 – Acquired by Hanesbrands for $800 million.[8]

Hanes Australasia

Structure and brands

History

Timeline

Ethical trading

Controversies

Local manufacturing

Human rights

Executive remuneration

See also

External links

References