Jockey International, Inc. is an American manufacturer and retailer of underwear, sleepwear, and sportswear for men, women, and children. The company is based in Kenosha, Wisconsin. Jockey invented the first men's Y-Front brief in 1934 and it is a recognized trademark in 120 countries.[2][3][4][5] The acceptance of Jockey's briefs showed the ultimate rejection of all the dress restrictions imposed on men during the Victorian era of repression.
History
Jockey was originally named Coopers, Inc., and was founded by Samuel T. Cooper in St. Joseph, Michigan in 1876 as a hosiery business.[6]