Mooks is an Australian streetwear clothing brand, founded by graphic designer Richard Allan and brothers Peter and Stephen Hill in 1991.[1] Design influences include manga, Japanese baseball, American college sport, and skater culture. Its first retail store opened in 1992 on Chapel Street, Melbourne.[2][3] In 2007, Mooks was acquired by the Pacific Brands conglomerate from Globe International.[4][5][6]
According to the company, "Mook" is old New York slang for a hipster, a hustler, a wiseguy or even a fool.