Hush Puppies is an American brand of casual footwear. A division of Wolverine World Wide, Hush Puppies is headquartered in Rockford, Michigan. Wolverine also licenses the Hush Puppies name for apparel, toys and accessories.
Hush Puppies uses a basset hound named Jason as its logo and mascot.[1]
History
The Hush Puppies brand was founded in 1958 following extensive work to develop a practical method of pigskin tanning for the US military to use in gloves and other protective materials. Pigskin was soft and flexible, but not tough enough to be used in Wolverine's work boots; the company developed a pair of casual shoes from the pigskin to market as a comfort brand. The casual lifestyle positioning appealed to the growing post-war suburbia in the United States; by mid-1959 the company had produced its first million pairs and by 1963 one in ten adults in the United States owned a pair of Hush Puppies.[2]
Hush Puppies claimed their rubber soles saved the life of Rolling Stones guitarist